{"id":4793,"date":"2022-06-21T11:11:31","date_gmt":"2022-06-21T18:11:31","guid":{"rendered":"https:\/\/membermouse.com\/?p=4793"},"modified":"2022-06-21T11:01:06","modified_gmt":"2022-06-21T18:01:06","slug":"tester-une-idee-commerciale","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/test-business-idea\/","title":{"rendered":"10 fa\u00e7ons de tester votre id\u00e9e avant de lancer un site d'affiliation"},"content":{"rendered":"Starting a membership site from scratch is a big commitment and takes a lot of work. We\u2019d be lying if we said it was easy. The truth of the matter is that there are a lot of factors to consider when building a membership site. Things like website design, content creation, marketing strategies, and more.\r\n\r\nWhile it may not be easy to build a successful membership site in 2022, the rewards are certainly worth it: the ability to grow and impact an engaged community, the stability of recurring revenue, business automation and scalability, to name a few. Plus, you get to share your knowledge and expertise with your community, help them in a meaningful way and get paid to do it!\r\n\r\nTo help you be successful, we\u2019d like to share something we\u2019ve noticed over the past 12+ years here at MemberMouse. There seems to be a pattern that exists in the stories of many of our most successful customers. When they are just starting out, they come up with a way to build an audience and test their idea.\r\n\r\nIf you are thinking of starting a membership site, validating your idea with real people is a critical part of the process. We\u2019ve also found that entrepreneurs who are already serving an engaged community find a deeper level of motivation to overcome the challenges and obstacles they might encounter in the journey to build something great. In other words, your community will drive you forward. Fortunately, there are more ways to easily validate your idea for a course or membership than ever before.\r\n\r\nSo, if you're not quite ready to go all in on building a full-scale WordPress membership site, here are 10 ways you can test your idea for a membership site and build an engaged audience in the meantime.\r\n

1. Cr\u00e9er un blog<\/strong><\/h2>\r\nStarting a blog is an easy way for you to get your ideas out there and test your content online. One of the primary advantages of starting a blog is that it can help you build an audience of readers who may be interested in paying for access to your membership site in the future. Plus, it can help you discover what people in your niche or area of expertise are most interested in.\r\n\r\nThis is what Jacob McMillen did when he first started out online. After years of blogging and working with clients, he was able to create both online courses and a paid membership community. Blogs may seem \u201cold hat\u201d \u2013 but they are still one of the best ways to get your ideas out there and build an audience.\r\n\r\n\"blog\r\n\r\nIf you don\u2019t already have a lot of experience creating content, starting a blog will help you formulate a realistic content plan & calendar for your paid membership site. Many people who start membership sites are surprised with just how much work is involved in creating new content for paying members.\r\n\r\nAlso, if you're just getting started online, creating a blog will help you dip your toes into the world of web design and development. If you are thinking about building your membership site using WordPress, we\u2019d highly recommend setting up a blog with WordPress first. Familiarize yourself with the backend, trouver un th\u00e8me ou un constructeur de pages<\/a> que vous aimez et de vous familiariser avec les tenants et les aboutissants de WordPress. Ce travail de base vous sera tr\u00e8s utile si vous d\u00e9cidez de cr\u00e9er un site d'adh\u00e9sion.\r\n

2. Cr\u00e9er un groupe Facebook<\/strong><\/h2>\r\nIf your idea for a membership site revolves more around access to a private or exclusive community than content, starting a Facebook group is a proven way to test your idea.\r\n\r\nFacebook makes it incredibly easy for anyone to start a group. You can choose whether the group will be an open, public group or a private, closed community. Cet article de Hootsuite<\/a> pr\u00e9sente une excellente introduction aux groupes Facebook et vous explique tout ce que vous devez savoir pour en cr\u00e9er un.\r\n\r\n\"tester\r\n\r\nL'un des principaux avantages de la cr\u00e9ation d'un groupe Facebook est que vous pourrez interagir avec des membres et des clients potentiels en temps r\u00e9el. Cela vous aidera \u00e0 d\u00e9terminer ce dont ils ont besoin, ce qui les int\u00e9resse le plus et ce pour quoi ils pourraient \u00eatre pr\u00eats \u00e0 payer. De plus, vous acquerrez une exp\u00e9rience inestimable dans la gestion d'une communaut\u00e9. Il est pr\u00e9f\u00e9rable d'apprendre \u00e0 g\u00e9rer les membres difficiles ou toxiques d'une communaut\u00e9 dans un environnement aux enjeux moindres, comme Facebook, plut\u00f4t que sur le site de votre propre site d'affiliation.\r\n
Remarque importante :<\/strong> Beaucoup de nos clients nous ont dit qu'il pouvait \u00eatre difficile de convertir les membres gratuits d'un groupe Facebook en membres payants de votre site d'adh\u00e9sion. Si vous envisagez de cr\u00e9er votre propre site d'adh\u00e9sion, assurez-vous de disposer d'un outil tel que Chefs de groupe<\/a> ou Entonnoirs de groupe<\/a> afin que vous puissiez ajouter les membres qui rejoignent votre groupe Facebook \u00e0 votre liste d'adresses \u00e9lectroniques. Vous n'avez pas encore de liste ? Ne vous inqui\u00e9tez pas. Nous y reviendrons plus loin dans ce billet.<\/div>\r\nHate the idea of building your community on the \u201crented land\u201d of Facebook?\r\n\r\nWe\u2019ve got you covered with this next idea\u2026\r\n

3. Cr\u00e9er un canal Slack, Voxer ou Volley<\/strong><\/h2>\r\nM\u00eame si Facebook est toujours le la plus grande plateforme de m\u00e9dias sociaux<\/a>, we\u2019ve heard from more and more people that they\u2019re moving away from it. Especially when it comes to building private communities or important business assets. This is smart for a few different reasons.\r\n\r\nThe first is because when you create your community on Facebook, you\u2019re essentially asking your members to prioritize your group over any of the bazillion other distractions on the platform. If you create a private community off Facebook, you won't have to worry about competing with cat memes for the attention of your members.\r\n\r\nThe second reason is because when you build on Facebook, you never truly own your community. They can delete your group whenever they choose to. Communities can be such amazing assets for your business. It\u2019d be a shame to have that all disappear overnight as you plead with the Facebook support team to reactivate your group.\r\n\r\nSo what\u2019s your alternative?\r\n\r\nWhat we\u2019ve seen a number of successful entrepreneurs do is create a private Slack<\/a>, Voxer<\/a>ou Volley<\/a> les groupes. L'avantage de ces groupes est qu'ils peuvent rester priv\u00e9s, inviter un groupe de personnes s\u00e9lectionn\u00e9es et cr\u00e9er une communaut\u00e9 tr\u00e8s soud\u00e9e. Ces options sont parfaites pour les coachs et les prestataires de services qui souhaitent offrir un acc\u00e8s plus personnel \u00e0 leurs communaut\u00e9s.\r\n\r\n\"test\r\n\r\nThe tool you choose really depends on the wants and needs of the people you serve. Slack is great for text exchanges, group chat areas, and quick calls. Voxer is perfect for people who prefer audio communication. It\u2019s kind of like \u201cvoice texting.\u201d If you\u2019d rather speak your thoughts out loud, chances are Voxer will be a match made in heaven.\r\n\r\nAnd finally, Volley is a cool new tool that makes it easy to send video and screen share messages back and forth. It\u2019s similar to Slack and Voxer in some ways. But it has a lot of unique features as well. If you have a tech savvy audience \u2014 and want the ability to communicate with video and screen share \u2014 definitely check out Volley.\r\n\r\nThe one potential downside of using one of these tools to test out your idea for a membership is that you\u2019ll have to promote the group all on your own. That\u2019s one nice thing about Facebook groups. Once you surpass a certain number of members, Facebook will promote the group for you. Plus, you\u2019ll show up in the search results for anyone who\u2019s looking for a group about your topic.\r\n

4. Cr\u00e9er un livre \u00e9lectronique, un cours de ma\u00eetre ou un atelier<\/strong><\/h2>\r\nCreating an eBook, masterclass, or workshop is another great way for you to test your idea for a membership before building it. The process of organizing your ideas, knowledge and experience and compiling them into one core asset will be an invaluable educational experience for you.\r\nPlus, it can give you an idea of the different topics and issues you might cover in your membership site. Each chapter or section you create could one day become an in-depth training module in your membership site. By doing this, you can gauge interest and discover if there are any gaps or redundancies in your content.\r\n\r\nIn terms of distribution, you can either give it away for free in exchange for feedback or use the opportunity to test prices in your market. Like Jerry Robinson talked about dans cet article de blog<\/a>, it\u2019s OK to start with a low cost product. Consider the low cost of your e-book or masterclass as an educational expense. If someone is willing to pay $7 for your knowledge PDF form, chances are you could sell a video course or more in-depth text training for a higher price.\r\n\r\nHowever, if you do decide to give the book away for free, consider using it as a lead magnet to grow your email list. Which leads us to our next item\u2026\r\n

5. Lancez votre liste de diffusion\u00a0<\/strong><\/h2>\r\nSi et quand vous d\u00e9cidez de lancer votre site d'adh\u00e9sion, vous aurez besoin d'un groupe de personnes pour le lancer ! L'\u00e9tablissement d'une liste d'adresses \u00e9lectroniques est sans doute la pierre angulaire de ce processus. Si vous n'avez pas encore de fournisseur de services de messagerie, des outils tels que ConvertKit<\/a> ou MailChimp<\/a> sont gratuits - jusqu'\u00e0 ~1 000 abonn\u00e9s.\r\n\r\n\"test\r\n\r\nThe crucial point to keep in mind about an email list is that it is an asset that you actually own. If you are creating a Facebook group or YouTube channel, your members and subscribers technically belong to those platforms. If all of a sudden Facebook or YouTube decides to delete your group or channel, all of your hard work creating content and building an audience can disappear overnight (yes, this does actually happen... but, we\u2019ll save the horror stories for another time).\r\n\r\nThere are many different strategies for building an email list. For instance, if you are starting a blog, consider asking your readers to sign up for your mailing list so you can notify them when you publish new content. If you are just getting started building an email list, we\u2019d recommend checking out cet article utile<\/a> from Pat Flynn.\r\n\r\nAt the beginning, don\u2019t worry so much about the size of your mailing list. Remember, a handful of highly engaged subscribers who are interested and invested in what you are doing is much better than a big list of people who never even open your emails. The key is to build a relationship with the people on your list. That way, when you do decide to start your membership site, you\u2019ll have an engaged group of people who are ready to sign up.\r\n

6. Construire une audience sur Twitter<\/strong><\/h2>\r\nUn autre moyen fantastique de tester votre id\u00e9e de site d'adh\u00e9sion est de cr\u00e9er une audience sur Twitter. Twitter regorge de communaut\u00e9s de niche qui interagissent quotidiennement avec des auteurs, des experts et des leaders. Vous seriez surpris de voir combien de niches sont bien repr\u00e9sent\u00e9es sur Twitter. Par exemple, l'un de nos clients - Chiffres et fils<\/a> \u2013 is an active member of \u201cKnitting Twitter\u201d \u2013 a community that\u2019s entirely focused on all things knitting.\r\n\r\nThe reason Twitter is such a great way to test out your idea for a membership is that you can test new content ideas very quickly and easily. Plus, once you have attracted an audience there, it can become a great channel for content promotion and lead generation.\r\n
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Nouvelle-\u00c9cosse @TaprootFarms<\/a> \u00e9tait d\u00e9j\u00e0 l'une des plus grandes exploitations agricoles biologiques du Canada atlantique lorsqu'elle a d\u00e9cid\u00e9 de se lancer dans la culture et la mouture du lin. D\u00e9couvrez leur exploitation, y compris la fa\u00e7on dont le lin est transform\u00e9 en fil : https:\/\/t.co\/zX5b2Nqlrg<\/a> pic.twitter.com\/Y8fAZR485J<\/a><\/p>\r\n\u2014 Digits & Threads (@DigitsThreadsCA) 8 avril 2022<\/a><\/blockquote>\r\n