{"id":5061,"date":"2019-03-29T11:39:59","date_gmt":"2019-03-29T18:39:59","guid":{"rendered":"https:\/\/membermouse.com\/?p=5061"},"modified":"2021-05-26T19:29:22","modified_gmt":"2021-05-27T02:29:22","slug":"site-dadhesion-a-la-natation","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/customer-success-stories\/swim-membership-site\/","title":{"rendered":"Pr\u00e9sentation de l'Association am\u00e9ricaine des entra\u00eeneurs de natation : Une \u00e9quipe de 10 personnes au service de plus de 10 000 membres par an"},"content":{"rendered":"One of the beautiful things about membership and subscription sites is that they can be perfectly designed and tailored to match the needs, wants, and capabilities of the person or team who will ultimately operate the site.\r\n\r\nWe touched on this topic recently in our podcast episode with Ryan Murray. He refers to this process as, \u201c<a href=\"https:\/\/membermouse.com\/fr\/podcast\/site-daffiliation-seo\/\" target=\"blank\" rel=\"noopener noreferrer\">la cr\u00e9ation d'une entreprise que vous pouvez et voulez r\u00e9ellement exploiter<\/a>.\u201d\r\n\r\nIf you're a solopreneur or small business owner, building a membership site could be as simple as protecting a few pages on your website that house exclusive content like a video course or private community forum.\r\n\r\nBut for some businesses and organizations, their needs are much larger and more complex. Instead of creating one membership level that gives access to some exclusive content, a big organization might need a dozen \u2013 all with unique access rights and member privileges.\r\n\r\nNow say that a large organization like this needs to sell more than just memberships, things like standalone training courses, year-round event and conference tickets, books, apparel, and more. Unless you have smart and strategic plans and systems in place, things could get tangled up and messy fast.\r\n\r\nWell, that was the exact situation that the <a href=\"https:\/\/swimmingcoach.org\/\" target=\"blank\" rel=\"noopener noreferrer\">Association am\u00e9ricaine des entra\u00eeneurs de natation<\/a>\u00a0(ASCA) faced less than a year ago. They\u2019re a big, international organization with many different offerings. After years of running their entire membership organization through their website, their processes got messy, tedious, and time consuming.\r\n\r\nWe sat down with their Digital Director Kyle Mills and discovered how they completely revolutionized the way their membership organization operates by leveraging powerful tools and creating smart systems at each stage of their members\u2019 journey.\r\n\r\nStick with us and learn:\r\n<ul>\r\n \t<li>Comment une \u00e9quipe de 10 personnes sert chaque ann\u00e9e plus de 10 000 membres du monde entier<\/li>\r\n \t<li>Comment ils sont pass\u00e9s d'une solution \"scotch\u00e9e\" \u00e0 un syst\u00e8me perfectionn\u00e9<\/li>\r\n \t<li>Comment vendre des abonnements et des cours sur le m\u00eame site web ?<\/li>\r\n \t<li>Conseils pour l'int\u00e9gration de MemberMouse \u00e0 WooCommerce<\/li>\r\n \t<li>Leurs meilleurs conseils et astuces pour g\u00e9rer un grand site d'adh\u00e9sion<\/li>\r\n \t<li>Et plus encore !<\/li>\r\n<\/ul>\r\nPr\u00eat \u00e0 plonger ? (<em>no pun intended... <\/em>\ud83d\ude09)\r\n&nbsp;\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/1b588f74-asca-membership-logo.png\"><\/div>\r\n<h2>Association am\u00e9ricaine des entra\u00eeneurs de natation<\/h2>\r\n<p><label class=\"color-blue\">SwimmingCoach.org<\/label><\/p>\r\n<\/div>\r\n<h3><strong>Pr\u00e9sentation de l'Association am\u00e9ricaine des entra\u00eeneurs de natation<\/strong><\/h3>\r\nIf you\u2019ve ever taken swimming lessons, been on a swim team, or even stepped foot inside a pool or aquatic center, chances are you\u2019ve come across an ASCA certified swim coach. The American Swimming Coaches Association was founded in 1956 and has successfully certified world-class swim coaches for over 60 years. They are leaders in the international swimming community and provide the \u201cgold standard\u201d of education, training, and certification to swim coaches around the world.\r\n\r\nEach year, the ASCA serves over 10,000 members. Their membership includes exclusive access to 18 annual publications including the monthly ASCA newsletter, bi-monthly ASCA magazine, the peer-reviewed Journal of Swimming Research, and SwimAmerica.\r\n\r\nMembers of the ASCA get access to the highest level of training and certification centered around topics like swim form and technique, physiology training, leadership, and swim business administration. Once someone becomes an ASCA certified swim instructor, they can go on to teach classes at pools and aquatic centers and even start their own swim school.\r\n\r\nApart from their certification programs and publications, the ASCA also runs year-round swim clinics on every continent of the world (<em>moins l'Antarctique...<\/em>) et organise une fois par an un stage mondial de natation d'une semaine avec plus de 50 intervenants, des centaines d'exposants et des milliers d'entra\u00eeneurs.\r\n<h3><strong>Configuration du site des membres de l'ASCA<\/strong><\/h3>\r\nThe ASCA runs their entire membership program - from signup to certification - through their website. They offer eight different membership levels, including annual and lifetime memberships.\u00a0They have 4 membership levels for US based coaches and 4 levels for international swim coaches.\r\n\r\nEach one of these membership levels is priced differently and has its own unique benefits and attributes. Their site is set up so its members can easily find the membership level that best fits their needs, get the training and certifications they need.\r\n\r\nHere\u2019s a quick look at the way they have their membership site configured:\r\n<p style=\"text-align: center;\"><strong>Page d'inscription<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/aa2b5280-asca-membership-levels-sign-up-page.png\" alt=\"comment l&#039;asca pr\u00e9sente ses diff\u00e9rents niveaux d&#039;adh\u00e9sion sur sa page d&#039;inscription wordpress\" width=\"579\" height=\"500\" \/>\r\n<p style=\"text-align: center;\"><strong>Page de connexion<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6405be9f-asca-member-login-page.png\" alt=\"page de connexion pour un site d&#039;adh\u00e9sion\" width=\"579\" height=\"500\" \/>\r\nOnce a member signs up, they then get access to all of the exclusive content that's associated with their membership level.\r\n\r\nHere's what's behind the paywall:\r\n<ul>\r\n \t<li><strong>Page d'accueil des membres :<\/strong>\u00a0les membres b\u00e9n\u00e9ficient d'un acc\u00e8s imm\u00e9diat aux publications de l'ASCA<\/li>\r\n \t<li><strong>Page Mon compte :<\/strong>\u00a0les membres peuvent voir les niveaux de certification qu'ils ont obtenus et g\u00e9rer leurs comptes<\/li>\r\n \t<li><strong>Cours de certification\u00a0<\/strong>ne sont accessibles qu'aux membres et peuvent \u00eatre lanc\u00e9es imm\u00e9diatement<\/li>\r\n<\/ul>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/489ddaf7-sell-online-courses-with-membership.png\" alt=\"vendre des cours en ligne et des abonnements avec membermouse et wordpress\" width=\"532\" height=\"500\" \/>\r\nOnce someone signs up and becomes a member, they can immediately begin the process of getting certified an ASCA swim coach. All in all, there are 5 different levels of certification a coach can complete.\r\n\r\nIn addition to the eight different annual and lifetime memberships that the ASCA offers, they also sell their swim coach certification courses using a learning management system (LMS) and a wide variety of standalone items in their online shop with an e-commerce tool for WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6dc52501-woocommerce-store-with-membermouse.png\" alt=\"vendre des produits avec woocommerce et membermouse\" width=\"500\" height=\"423\" \/>\r\n\r\nWe'll cover the specifics of how they do this (including practical tips and tricks you can apply to your own site) later in the post.\r\n\r\nBut first, we need to rewind the tape a bit. Everything you just saw above is the \"after photo\" of the ASCA's membership site. Let's take a look at what life looked like for the ASCA before they upgraded their membership site.\r\n<h3><strong>The Challenge: Manual Systems &amp; \"Duct Taped\" Processes<\/strong><\/h3>\r\nComme vous pouvez le constater, l'American Swimming Coaches Association est une organisation complexe avec <strong>beaucoup<\/strong> of moving pieces. Membership is at the heart of what they do on a day-to-day basis and meeting the needs of over 10,000 different people each year is no easy feat.\r\n\r\nThe challenge they faced before they found MemberMouse was that all of their membership applications and registrations had to be manually entered and managed by someone on their membership team.\r\n\r\nEven though a new, prospective member could go to their website, sign up, and purchase an ASCA membership using a standard WordPress form, it meant that an ASCA employee on the other end would have to personally take care of everything. They\u2019d receive an email, review the application, verify payment, and then <strong>manuellement<\/strong> enter the new member into a customized database.\r\n\r\nThis was a tedious and time-consuming process.\r\n\r\nOne of the main issues that consistently came up for the ASCA is that the old, manual way of doing things prevented members from joining quickly. For example, if someone needed fast access to training and certification and submitted their membership application on a Friday, chances are their application wouldn\u2019t be reviewed and approved until mid-day on Monday.\r\n\r\nWhen we talked with the ASCA team, they told us a story about how during their annual world swim conference, they used to have to suspend all new member signups because all staff members were out of the office attending the event. They put a dropdown banner on the top of the website announcing this. Obviously, this isn\u2019t ideal for a member-based business for many reasons. Unless you have a strategic reason for closing your membership, you always want to keep the doors open to let new people in.\r\n\r\nBut this was all before the ASCA discovered a better way to manage the moving pieces of their membership organization. Let's take a look at how they fixed things.\r\n<h3><strong>La solution : Des syst\u00e8mes d'adh\u00e9sion intelligents<\/strong><\/h3>\r\nThis slow, labor-intensive member management process is what ultimately sent the ASCA searching for a better way to operate their membership.\r\n\r\nThey had already built their website using WordPress and didn\u2019t want to move away from the platform. So, they began looking for a tool that could help them manage the membership of over 10,000 swim coaches from around the world.\r\n\r\nThey needed a platform that could provide a wide variety of things like:\r\n<ul>\r\n \t<li>Facturation annuelle de l'adh\u00e9sion<\/li>\r\n \t<li>Protection du contenu des cours de certification<\/li>\r\n \t<li>Acc\u00e8s exclusif \u00e0 leurs publications<\/li>\r\n \t<li>Un espace membres personnalisable<\/li>\r\n \t<li>Mesures et rapports d'activit\u00e9<\/li>\r\n \t<li>Et ne se briserait pas sous le poids de plus de 10 000 membres<\/li>\r\n<\/ul>\r\nC'est leur recherche d'un outil capable de r\u00e9pondre aux besoins de leur organisation qui les a conduits \u00e0 MemberMouse. Cet outil r\u00e9pondait \u00e0 toutes leurs attentes et leur permettait d'automatiser de nombreuses t\u00e2ches r\u00e9p\u00e9titives et fastidieuses qui prenaient le temps pr\u00e9cieux de leur personnel. \u00c0 partir de l\u00e0, l'\u00e9quipe de l'ASCA s'est inscrite \u00e0 MemberMouse, l'a install\u00e9 et configur\u00e9 sur son site, et a commenc\u00e9 \u00e0 configurer ses pages prot\u00e9g\u00e9es et le contenu destin\u00e9 \u00e0 ses membres.\r\n<h3><strong>Les r\u00e9sultats : Une exp\u00e9rience sans faille pour les membres<\/strong><\/h3>\r\nNow, everything membership related happens automatically through MemberMouse. The signup and login pages we showed you above are all configured with MemberMouse. Swim coaches from around the world can sign up for a membership, complete payment, and begin their coaching certification process in minutes, rather than days.\r\n\r\nThe ASCA has successfully automated numerous processes and repetitive items (we\u2019ll cover them later in this post) that used to be manual tasks for someone in the membership department. This has freed up a lot of time for their team and allowed them to focus their efforts on more important and impactful work.\r\n\r\nAnd best of all, their members love the new membership experience they can now have on the ASCA website. They no longer need to create dropdown banners letting prospective members know they're out of the office. New member signups automatically continue even when everyone is away!\r\n<h3><strong>Utilisation de MemberMouse avec un syst\u00e8me de gestion de l'apprentissage<\/strong><\/h3>\r\nVous vous souvenez que nous avons parl\u00e9 de la fa\u00e7on dont l'ASCA vend \u00e0 la fois des adh\u00e9sions et des cours sur son site ? Pour ce faire, elle associe la puissance de la fonction de protection du contenu de MemberMouse \u00e0 la fonctionnalit\u00e9 sp\u00e9cifique d'un syst\u00e8me de gestion de l'apprentissage. Elle utilise un outil de gestion de l'apprentissage appel\u00e9 <a href=\"https:\/\/senseilms.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Sensei<\/a> to manage all of the different certification courses they offer.\r\n\r\nMemberMouse controls the access permissions for each of the course pages and Sensei handles the videos and testing required for each level of certification. These course pages are only accessible to active members who have purchased them when they are logged in to their membership account.\r\n\r\nHere's what their product page for level one of their certification program looks like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/888102b4-online-course-membership-site.png\" alt=\"int\u00e9grer membermouse \u00e0 un outil de gestion de l&#039;apprentissage et vendre des cours en ligne\" width=\"500\" height=\"654\" \/>\r\n\r\nThis is a fantastic example of how you can use a membership platform and learning management system to sell recurring memberships and standalone courses. If you are thinking of selling both memberships and courses on your own membership site, MemberMouse and learning management tools are perfect partners for a \"relay race.\"\r\n<h3><strong>Synchronized\u00a0Swimming: MemberMouse &amp; WooCommerce<\/strong><\/h3>\r\nOutre l'adh\u00e9sion et les cours de certification, l'ASCA vend \u00e9galement des dizaines de produits ind\u00e9pendants, notamment des v\u00eatements, des r\u00e9compenses, des livres, des DVD, de l'\u00e9quipement, etc. Tandis que MemberMouse g\u00e8re tout l'acc\u00e8s au contenu et la protection des pages pour leurs membres, ils utilisent <a href=\"https:\/\/woocommerce.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">WooCommerce<\/a> to sell all of the different standalone items they offer.\r\n\r\nOne of the benefits associated with ASCA membership is an across-the-board discount on all the products in the ASCA store. Kyle generously shared the way to accomplish this (or something similar) on your own membership site.\r\n\r\nIf you want to extend a special discount on standalone purchases for your members, you can achieve this using the power of WordPress user roles. Here\u2019s how it looks on the ASCA website:\r\n\r\nWhen a new member signs up for the ASCA membership, they have a system in place that assigns members a <strong>statut de l'utilisateur de l'abonn\u00e9<\/strong> dans WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/c6bd4768-manage-wordpress-user-roles-with-membermouse-and-woocommerce.png\" alt=\"synchroniser facilement membermouse et woocommerce avec les r\u00f4les des utilisateurs de wordpress\" width=\"500\" height=\"357\" \/>\r\n\r\nIls ont ensuite mis en place une r\u00e8gle dans WooCommerce qui applique une remise standard \u00e0 tous les produits de leur boutique pour les abonn\u00e9s uniquement. Ainsi, lorsqu'un membre de l'ASCA ach\u00e8te un produit autonome dans la boutique du site web, la remise est appliqu\u00e9e puisqu'il est cat\u00e9goris\u00e9 en tant que <strong>abonn\u00e9<\/strong>.\r\n\r\nThis discount doesn\u2019t apply to people who are non-members because they don\u2019t have the subscriber user status set as their WordPress user role. This is a huge perk for members and the automations they now have set up with MemberMouse and WooCommerce makes it easy to accomplish automatically. Dare we say that MemberMouse and WooCommerce would make the ultimate synchronized swimming team?\r\n<h3><strong>Tips &amp; Tricks for Running a Complex Membership Site<\/strong><\/h3>\r\nPuisque l'ASCA sert tant de membres, nous avons demand\u00e9 \u00e0 Kyle de partager certaines des meilleures pratiques qu'ils ont mises en place pour assurer le bon fonctionnement de leur site d'adh\u00e9sion. Voici quatre domaines qui ont eu un impact important sur les op\u00e9rations quotidiennes du site d'adh\u00e9sion de l'ASCA :\r\n<h4 style=\"text-align: left;\"><i class=\"budicon-bubble-chart\"><\/i><strong> Suite de rapports<\/strong><\/h4>\r\nThe Average Monthly Revenue report is one of the most helpful tools the ASCA now has access to. Since they primarily sell annual memberships, the Average Monthly Revenue Report helps them understand how many rebills they can expect each month, what their churn &amp; retention rates will be, and helps them accurately predict their revenue throughout the year.\r\n<h4><i class=\"budicon-sending-message\"><\/i><strong> Notifications push<\/strong><\/h4>\r\nL'ASCA utilise les puissantes fonctionnalit\u00e9s de MemberMouse. <a href=\"https:\/\/membermouse.com\/fr\/caracteristiques-en-mm\/notifications-push-de-membermouse\/\" target=\"blank\" rel=\"noopener noreferrer\">Notification push<\/a> Le syst\u00e8me de notifications push. Ils utilisent les notifications push pour envoyer \u00e0 leurs membres des rappels de paiement, des courriels de r\u00e9ception de paiement et des messages de bienvenue en fonction de leurs 8 diff\u00e9rents niveaux d'adh\u00e9sion.\r\n<h4><i class=\"budicon-email\"><\/i><strong> Marketing par courrier \u00e9lectronique<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/fr\/documents-3-2\/configuration-de-mailchimp\/\" target=\"blank\" rel=\"noopener noreferrer\">Int\u00e9gration de MemberMouse \u00e0 Mailchimp<\/a> has made all of their email marketing efforts a lot easier. The ASCA has their Mailchimp account synced with MemberMouse. Now, every time a new member signs up they are automatically added to the correct mailing list inside Mailchimp.\r\n\r\nThis is another example of a task that used to be a manual process for the ASCA. Once a month, someone from the membership department would go and add all of the new members from the previous to their mailing list. Now, all new members get automatically added to those lists automatically and in real-time by MemberMouse.\r\n<h4><i class=\"budicon-card-stack-view\"><\/i><strong> Champs personnalis\u00e9s<\/strong><\/h4>\r\nLes membres de l'ASCA ont demand\u00e9 \u00e0 plusieurs reprises de pouvoir voir les diff\u00e9rents niveaux de certification qu'ils ont atteints sur leur page \"Mon compte\". Kyle et l'\u00e9quipe de l'ASCA utilisent <a href=\"https:\/\/membermouse.com\/fr\/documents-3-2\/apercu-des-champs-personnalises\/\" target=\"blank\" rel=\"noopener noreferrer\">Champs personnalis\u00e9s<\/a> pour y parvenir. Ils remplissent un tableau sur la page \"Mon compte\" des membres qui affiche dynamiquement les diff\u00e9rentes certifications obtenues par les membres. D\u00e9sormais, chaque fois qu'un entra\u00eeneur se connecte \u00e0 son compte, il peut voir les niveaux de certification qu'il a obtenus et ceux qu'il lui reste \u00e0 obtenir.\r\n<h3><strong>Conclusion<\/strong><\/h3>\r\nC'est \u00e0 peu pr\u00e8s tout ce qu'il y a \u00e0 faire pour ce projet <a href=\"https:\/\/membermouse.com\/fr\/temoignages-de-clients\/\" target=\"blank\" rel=\"noopener noreferrer\">T\u00e9moignage client<\/a>. Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 cet article, que vous l'avez trouv\u00e9 \u00e0 la fois inspirant et instructif, et que vous n'avez pas regrett\u00e9 les plaisanteries sur la natation que nous avons faites tout au long de l'article. <em>(nous n'avons pas pu aider<\/em> <em>ourselves...<\/em>)<em>.<\/em> We love seeing all of the different applications people, businesses, and organizations find for MemberMouse.\r\n\r\nIf you've found success creating a streamlined membership site with MemberMouse, we\u2019d love to hear your story! Chime in down below in the comments section and tell us all about it.\r\n\r\nUntil next time, stay tuned to the <a href=\"https:\/\/membermouse.com\/fr\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog MemberMouse<\/a> pour obtenir des ressources utiles sur la cr\u00e9ation de sites d'adh\u00e9sion et d'abonnement puissants et rentables. Et si vous n'avez pas encore \u00e9cout\u00e9 le podcast que nous avons lanc\u00e9 l'ann\u00e9e derni\u00e8re, vous pouvez consulter tous les \u00e9pisodes que nous avons enregistr\u00e9s. <a href=\"https:\/\/membermouse.com\/fr\/entrepreneur-par-abonnement\/\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment l'Association am\u00e9ricaine des entra\u00eeneurs de natation a cr\u00e9\u00e9 un puissant site d'adh\u00e9sion et vend des adh\u00e9sions en ligne, des cours de certification et des produits autonomes dans ce t\u00e9moignage client approfondi.<\/p>","protected":false},"author":20918,"featured_media":5645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/5645"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}