{"id":5131,"date":"2021-04-02T11:11:08","date_gmt":"2021-04-02T18:11:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=5131"},"modified":"2024-05-09T16:41:35","modified_gmt":"2024-05-09T20:41:35","slug":"10-sites-dadhesion-de-niche-qui-vous-inspireront","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/membership\/10-niche-membership-sites-that-will-inspire-you\/","title":{"rendered":"10 sites d'adh\u00e9sion de niche qui vous inspireront"},"content":{"rendered":"Have you ever heard someone say, \"the riches are in the niches?\"\n\nIt's a sort of online marketing catchphrase that you've probably seen plastered across blogs, YouTube videos, and social media accounts. In fact, this idea is so prevalent that it's easy for it to sound like white noise.\n\nBut here's the thing: there's truth in that expression. A lot of it.\n\nNowadays, we're seeing more and more that specialization leads to success. How else can you explain the rise of gluten-free bakeries, non-alcoholic craft beer, and power yoga studios?\n\nPlus, it seems like more and more \"general\" and \"we do everything\" businesses are struggling, pivoting, or closing their doors for good. Think about what happened to big companies like Sears, Borders, and Macys.\n\nHere's the takeaway:\n\nThe same marketing principles that impact these businesses apply to <a href=\"https:\/\/membermouse.com\/fr\/ladhesion\/vous-souhaitez-creer-une-entreprise-daffiliation\/\" target=\"_blank\" rel=\"noopener\">les entreprises en ligne telles que les sites d'adh\u00e9sion<\/a>, private communities, and online courses.\n\nThe riches really are in the niches.\n\nThat's why in this article, we'll look at 10 very successful membership sites in some very specific niches. As you'll discover, it's almost impossible to get too specific when it comes to carving out your own corner of the internet.\n\nBut first, let\u2019s start with the basics:\n<h2><strong>Qu'est-ce qu'un site d'adh\u00e9sion ?<\/strong><\/h2>\nWe live and breathe membership sites here at MemberMouse. We're not going to assume you're as obsessed with them as we are. That's why it'll be really helpful to take a second to review the basics and define the terms we're working with. If you're brand new to this of a membership site or just need a refresher, here's the definition of a membership site that we'll work with in this article:\n\nA membership site is simply a website where access to specific content is protected and placed behind a member login page. In order for people to view the content on these protected pages, they need to have an active member account on your site. If they do, they can login to the members\u2019 area on your site and view the content you\u2019ve placed behind the login page.\n\nNow, let's go one step deeper:\n\nA membership site can have both free and paid members. It can also have different levels of members, all with unique access rights assigned to their <a href=\"https:\/\/membermouse.com\/fr\/marketing\/niveaux-dadhesion\/\" target=\"_blank\" rel=\"noopener\">niveaux d'adh\u00e9sion<\/a>. The power of a membership site is that you can charge people on a recurring (monthly, semi-annual, yearly, etc.) basis for access to this protected content.\n\nSo, if you have a paid membership site, members will need to pay to keep their account active and thus access your protected content. Otherwise they lose access to any page that protected in a member\u2019s only area.\n<div class=\"quote\">\n<blockquote><em>\"Membership sites work best when someone has what I call a 'forever challenge.' Something that's going to go on for an extended period of time and where the business can provide a 'forever promise' to justify a long-term relationship.\"<\/em><\/blockquote>\n<label>- Robbie Kellman Baxter<\/label>\n\n<\/div>\n<h3><strong>La beaut\u00e9 du mod\u00e8le du site d'adh\u00e9sion<\/strong><\/h3>\nL'avantage d'un site d'adh\u00e9sion est qu'il vous permet de mettre en place des services d'information et de conseil. <em><strong>n'importe quoi<\/strong><\/em> behind a login page (or \"paywall\" as it's often called). Whatever can exist on a website on a website can be protected. That means your membership site can be made up of restricted pages with exclusive articles, members' only podcast interviews, online course videos, and even community forums.\n\nThe ways you can implement the membership site model are really unlimited. There are hundreds -- if not thousands -- of ways to build a membership site. But, in essence, it call comes down to this: the control of content access by you, the creator.\n\nIn this article, we'll now look at 10 unique and inspiring examples of membership sites. Each one of the sites we'll cover today is in a very well-defined niche market. Picking a niche is one of the most critical components of success for any online business. We've seen time and time again that the more specific and targeted you can be with the niche your businesses exists in, the more successful you can be.\n\nIn case you need a quick reminder, let\u2019s do a brief overview of niche markets.\n<h3><strong>Rappelez-moi : Qu'est-ce qu'une niche ?<\/strong><\/h3>\nOk, so what exactly is a niche?\n\nFor starters, when people say <em>niche<\/em> dans le contexte d'une entreprise en ligne, ils signifient g\u00e9n\u00e9ralement <strong>march\u00e9 de niche<\/strong>. De toute \u00e9vidence, un march\u00e9 est un secteur commercial sp\u00e9cifique, par exemple :\n<ul>\n \t<li>Health &amp; Fitness<\/li>\n \t<li>Business &amp; Investing<\/li>\n \t<li>or Arts &amp; Entertainment<\/li>\n<\/ul>\nThese are all huge markets with an abundance of segments and niches.\n\nSo, if these are markets, a <strong>march\u00e9 de niche<\/strong> is simply a subset of a broader market category.\n\nLet\u2019s take a market we\u2019re all familiar with and \u201cniche it down\u201d to the most granular level. This will help set the stage for our upcoming tour of niche membership sites.\n\nOk, so we\u2019ve all been to a grocery store, right? Grocery stores represent a broad market category. Here are some examples of niche grocery stores:\n<ul>\n \t<li>Costco - <em>A <strong>Commerce de gros<\/strong> \u00c9picerie<\/em><\/li>\n \t<li>Aldi -\u00a0<em>A\u00a0<strong>Budget<\/strong> \u00c9picerie<\/em><\/li>\n \t<li>Whole Foods -\u00a0<em>A\u00a0<strong>Conscience de la sant\u00e9<\/strong> \u00c9picerie\u00a0<\/em><\/li>\n \t<li>Food Fight -\u00a0<em>A\u00a0<strong>V\u00e9g\u00e9talien<\/strong> \u00c9picerie\u00a0<\/em><\/li>\n<\/ul>\nAs you can see, all of these grocery stores have uniquely positioned themselves in the marketplace by carving out a niche. Need a lot of groceries? Go to Costco. Are you vegan? Go to Food Fight.\n\nThe effect of targeting a specific niche is that you\u2019re able to attract people who share a set of values and concerns. This what makes niching down so effective. It\u2019s a way to stand out and earn the business of your ideal customers.\n\nIdentifying (or ideally, creating) your niche is vitally important when it comes to positioning your business. Doing so helps you stand out and earn the attention of your prospects in the increasingly noisy online world.\n\nNow that you know exactly what a membership site is and are 100% up to speed on niches, let\u2019s take a look at 10 incredible examples of membership sites who have successfully identified and carved out their own niches.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/69df1cf9-membership-sites.png\" alt=\"sites d&#039;adh\u00e9sion\" width=\"2400\" height=\"90\" \/>\n<h3><strong>10 exemples inspirants de sites d'adh\u00e9sion de niche<\/strong><\/h3>\n<h4><strong>1. <span style=\"color: #004396;\">Soci\u00e9t\u00e9 internationale de gemmologie<\/span> -\u00a0<\/strong><strong>Online Education &amp; Community for Gemstone Enthusiasts<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/e0053c8a-membership-site-example-igs-homepage.png\" alt=\"site d&#039;adh\u00e9sion wordpress sur l&#039;\u00e9ducation aux pierres pr\u00e9cieuses\" width=\"600\" height=\"519\" \/>\n\n\u00cates-vous <strong>attir\u00e9<\/strong> to agate?\n\nDo you <strong>se p\u00e2mer<\/strong> for sugilite?\n\nAre you <strong>obs\u00e9d\u00e9s<\/strong> with obsidian?\n\nIf you\u2019re not a gemstone enthusiast, we probably just lost you there.\n\nBut if you\u2019re a die-hard lover of precious stones, we\u2019re guessing we have your undivided attention.\n\n<a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener\">La Soci\u00e9t\u00e9 internationale des gemmes<\/a> is an online membership site that connects it\u2019s thriving community with world-class gemology education, pricing &amp; buying guides, and certification courses. They serve everyone from season gemstone professionals to the curious hobbyist and is a classic example of a membership site that serves a laser focused niche.\n\nThe IGS has successfully made gemstone education \u2013 something that in the past was expensive, difficult, and inconvenient \u2013 easy, accessible, and affordable to anyone. It\u2019s the ultimate online destination for people who are serious about gemstones.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/85eb353f-membership-levels-example-igs.png\" alt=\"les diff\u00e9rents niveaux d&#039;adh\u00e9sion \u00e0 ce site d&#039;affiliation\" width=\"600\" height=\"519\" \/>\nThe IGS is a robust and well-designed membership site. Members pay for access to thousands of articles, professional certification courses, and access to its community forum. Members also get unlimited access to their popular gem pricing and buying guides.\n\nWe even recorded <a href=\"https:\/\/membermouse.com\/fr\/podcast\/idees-daffaires-en-ligne\/\" target=\"_blank\" rel=\"nofollow noopener\">un \u00e9pisode de podcast avec Seth Rosen<\/a>le propri\u00e9taire et le cerveau d'IGS. Vous pouvez l'\u00e9couter d\u00e9crire le parcours qui l'a men\u00e9 d'un site web peu performant \u00e0 une entreprise florissante en cliquant sur le lien suivant <a href=\"https:\/\/membermouse.com\/fr\/podcast\/idees-daffaires-en-ligne\/\" target=\"_blank\" rel=\"nofollow noopener\">cette conversation engageante<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/b02b93a3-membership-site.png\" alt=\"site d&#039;adh\u00e9sion\" width=\"2400\" height=\"90\" \/>\n<h4><strong>2. <span style=\"color: #004396;\">Location d'une recrue<\/span> -\u00a0<\/strong><strong>Formation pour les nouveaux investisseurs en immobilier locatif<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/ae382231-wordpress-membership-site-homepage.png\" alt=\"un site d&#039;adh\u00e9sion construit sur wordpress qui aide les acheteurs de biens locatifs pour la premi\u00e8re fois\" width=\"600\" height=\"519\" \/>\n\n<em>\"Devrais-je acheter un duplex ou investir dans un fonds de placement immobilier ?<\/em>\n\n<em>\"Est-ce qu'une LDCVD ou un refinancement est la meilleure solution pour moi ?<\/em>\n\n<em>\"Un \u00e9change 1031 m'aidera-t-il \u00e0 r\u00e9duire mes imp\u00f4ts ?<\/em>\n\nDid all that sound like a bunch of mumbo-jumbo? Or are we speaking your language?\n\nIf you\u2019re keeping up, chances are you\u2019re similar to the ideal customer of our next membership site: <a href=\"http:\/\/rentalrookie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Location d'une recrue<\/a>.\n\nRental Rookie is the brainchild of Emily DuPlessis. She\u2019s a former English teacher turned real-estate investor who helps newer investors buy their first rental property. Members of Rental Rookie get access to training and educational courses with everything they need to know to buy rental properties and generate cash flow in their lives.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/edbbaf7a-online-courses-example.png\" alt=\"les cours en ligne h\u00e9berg\u00e9s sur un site d&#039;adh\u00e9sion\" width=\"600\" height=\"519\" \/>\n\nMembers also get access to a library of helpful and time-saving checklists, spreadsheets, and workbooks. The Rental Rookie team also conduct monthly life Q&amp;A calls, where their members can ask their most pressing questions, and publishes exclusive interviews with industry experts.\n\nYou\u2019ll notice that this membership site doesn\u2019t focus on being the \u201cdefinitive\u201d rental property resource for all levels of investors. Instead, they\u2019ve chosen to focus on the beginner. All of the copy on the website speaks to this person. It is so much more captivating for your website visitors when you\u2019re able to speak to them, in their language.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"site web des membres\" width=\"2400\" height=\"90\" \/>\n<h4><strong>3. <span style=\"color: #004396;\">FormationBeta<\/span> -\u00a0<\/strong><strong>Formation approfondie pour les grimpeurs<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/15c2d76a-rock-climbing-membership-site-homepage.png\" alt=\"un site d&#039;adh\u00e9sion consacr\u00e9 \u00e0 l&#039;escalade et \u00e0 l&#039;entra\u00eenement\" width=\"600\" height=\"519\" \/>\n\nBy now you\u2019re probably coming to understand the power and importance of picking a targeted enough niche for your membership site. When you do so, you\u2019re able to speak in the language of your customers, to help them feel understood and encourage them to engage with your content.\n\nJust take one look at the blog post titles for this membership site in a perfectly narrow niche:\n<ul>\n \t<li><strong>Comment je me suis entra\u00een\u00e9 pour Less Than Zero 5.14b<\/strong><\/li>\n \t<li><strong>Quantification de l'isom\u00e9trie Partie 2 : Auto-r\u00e9gulation du programme et ses implications sur l'entra\u00eenement des doigts<\/strong><\/li>\n \t<li><strong>Comment John Kettle est pass\u00e9 de V7 \u00e0 V11 et de 5.11d \u00e0 5.13b en 18 mois<\/strong><\/li>\n<\/ul>\n\u00c0 moins que vous ne soyez un adepte de l'escalade (ou que vous veniez de regarder un film sur l'escalade), vous ne pouvez pas vous en passer. <em>Solo libre<\/em> ou <em>Le mur de l'aube<\/em> on Netflix), chances are these titles make very little sense to you.\n\nBut if you are a climbing enthusiast, going from a \u2018V7 to V11\u2019 or \u20185.11d to 5.13b\u2019 in 18 months might be enough to make your jaw drop in disbelief.\n\nThese posts come from an amazing membership site called <a href=\"https:\/\/www.trainingbeta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FormationBeta<\/a>, le travail de l'entrepreneur <a href=\"https:\/\/membermouse.com\/fr\/podcast\/creer-une-communaute-de-membres-prospere\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely Quinn<\/a>. Ils sont 100% d\u00e9di\u00e9s \u00e0 fournir \u00e0 leurs membres la meilleure formation, information et \u00e9ducation en mati\u00e8re d'escalade par le biais de cours en ligne.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/68802e9b-rock-climbing-online-courses.png\" alt=\"cours en ligne vendus sur un site d&#039;adh\u00e9sion wordpress\" width=\"600\" height=\"519\" \/>\n\nLeur site d'adh\u00e9sion est unique parce que l'acc\u00e8s est divis\u00e9 par sujet : formation \u00e0 l'escalade de blocs, formation aux voies, formation aux doigts, r\u00e9\u00e9ducation des blessures, et plus encore. Les membres choisissent le cours qu'ils souhaitent et paient pour avoir acc\u00e8s \u00e0 ces informations. Ils peuvent payer par mois, par semestre ou par an. De plus, chaque cours est accompagn\u00e9 d'une formation gratuite de deux semaines. <a href=\"https:\/\/membermouse.com\/fr\/marketing\/adhesion-a-titre-experimental\/\" target=\"_blank\" rel=\"noopener\">Adh\u00e9sion \u00e0 titre exp\u00e9rimental<\/a>.\n\nTrainingBeta is a great example of a site that bundles up its courses into membership and subscription products.\n\nOne of our favorite things about TrainingBeta is something you wouldn\u2019t see on the surface. In fact, we learned about this when <a href=\"https:\/\/membermouse.com\/fr\/podcast\/creer-une-communaute-de-membres-prospere\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely a particip\u00e9 \u00e0 notre podcast<\/a> to talk about Training Beta. You see, Neely has a podcast that serves as one of her primary marketing channels for the site. She used to take sponsors for the podcast but stopped once she realized she could use that time slot to promote her own membership site instead. That\u2019s really smart if you ask us!\n\nWe love that Training Beta really sticks to the rock-climbing niche, resisting the temptation to branch out into connected worlds like general fitness or yoga. Nice work!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/79ae71f8-best-membership-sites.png\" alt=\"meilleurs sites d&#039;affiliation\" width=\"2400\" height=\"90\" \/>\n<h4><strong>4. <span style=\"color: #004396;\">Neiru<\/span> -\u00a0<\/strong><strong>A Japanese Nail Art School &amp; Community<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/aee9141d-neiru-membership-homepage.png\" alt=\"un site de niche pour les membres sur l&#039;art japonais des ongles\" width=\"600\" height=\"519\" \/>\n\nQue diriez-vous si quelqu'un vous proposait de cr\u00e9er cette entreprise ?\n\n<em>\"Il s'agit d'un site de formation en ligne qui aide les esth\u00e9ticiennes et les artistes de l'ongle \u00e0 apprendre les techniques de pointe de l'art de l'ongle au Japon...\"<\/em>\n\nOr, il s'av\u00e8re que cette id\u00e9e ultra-niche est une id\u00e9e fantastique pour une activit\u00e9 d'adh\u00e9sion, comme le montre ce site d'adh\u00e9sion inspirant : <a href=\"https:\/\/neiru.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neiru<\/a>.\n\nNeiru connects nail artists from around the world with best-in-class nail art education directly from Japan. Their students learn how to create stunning nail art pieces, like these:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/87c037a8-nail-art-examples.png\" alt=\"exemples de nail art japonais que les membres peuvent apprendre\" width=\"600\" height=\"544\" \/>\n\nLes membres ont acc\u00e8s \u00e0 de nouvelles le\u00e7ons chaque semaine, \u00e0 la biblioth\u00e8que compl\u00e8te des le\u00e7ons, \u00e0 des d\u00e9fis (avec des prix \u00e0 la cl\u00e9), \u00e0 une communaut\u00e9 priv\u00e9e et \u00e0 l'opportunit\u00e9 d'apprendre des pionniers de l'art de l'ongle au Japon. Les membres peuvent \u00e9galement obtenir un certificat d'art de l'ongle japonais.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/9d049a70-neiru-membership-checkout-page.png\" alt=\"la page de paiement d&#039;un site d&#039;adh\u00e9sion wordpress\" width=\"600\" height=\"519\" \/>\n\nThe success of Neiru is really evidence that the riches truly are in the niches. We\u2019re not sure it gets anymore niche than this (although I\u2019m sure we could come up with a few ideas\u2026). What\u2019s even more amazing is that they\u2019re able to connect so many people who all share this highly-specialized interest.\n\nIn the past, you may have only been one of a handful of people in your town, county, or state who even knew about this amazing Japanese nail art. Now, you can talk with your peers from around the world and share your knowledge and experience with each other.\n\nWe think that\u2019s pretty cool.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/aa41201d-membership-site-ideas.png\" alt=\"id\u00e9es de sites d&#039;adh\u00e9sion\" width=\"2400\" height=\"90\" \/>\n<h4><strong>5. <span style=\"color: #004396;\">Formation d'aviateur<\/span> -\u00a0<\/strong><b>Formation en ligne pour les pilotes priv\u00e9s<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4224d301-aviator-membership-site-homepage.png\" alt=\"un site d&#039;adh\u00e9sion consacr\u00e9 \u00e0 la formation des pilotes\" width=\"600\" height=\"519\" \/>\n\nVous r\u00eavez de voler ?\n\n<img class=\"embed-center\" src=\"https:\/\/media.giphy.com\/media\/P1PemPnyp4g1i\/giphy.gif\" \/>\n\nNon, pas comme \u00e7a. Dans un avion. Dans un <strong>votre propre avion<\/strong>, with you as the pilot!\n\nWe don\u2019t know about you, but this is something we\u2019d much rather leave to the professionals.\n\nBut, if piloting your own plane and exploring the open skies is something you\u2019ve dreamt about since you were a kid, this membership site would probably capture your attention in a heartbeat.\n\n<a href=\"https:\/\/www.aviatortraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formation des aviateurs<\/a> est une \u00e9cole de pilotage priv\u00e9 en ligne bas\u00e9e \u00e0 Homer, en Alaska. Son fondateur, Chris Palmer, aide les aspirants pilotes \u00e0 acqu\u00e9rir toutes les connaissances dont ils auront besoin pour passer l'examen \u00e9crit de la FAA et voler dans le monde r\u00e9el. AviatorTraining couvre tous les domaines, des commandes et syst\u00e8mes d'a\u00e9ronefs aux a\u00e9roports et \u00e0 la planification des vols. Chris donne des cours en direct \u00e0 ses \u00e9l\u00e8ves et permet \u00e0 ses membres d'acc\u00e9der \u00e0 une vaste biblioth\u00e8que de cours archiv\u00e9s.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/697da870-aviator-membership-levels.png\" alt=\"voir les diff\u00e9rents niveaux d&#039;adh\u00e9sion sur ce site wordpress\" width=\"600\" height=\"519\" \/>\nWhat\u2019s amazing about this membership site is that Chris actually delivers his content live to his members. Since aviation is such a complex and nuanced field of study, these live classes give members an opportunity to interact with their instructors and ask questions in real-time. It also helps instructors slow down when necessary and ensure the students are understanding and absorbing the material.\n\nChris is really an amazing entrepreneur and we were lucky to have him appear on our podcast. <a href=\"https:\/\/membermouse.com\/fr\/podcast\/pivot-de-lentreprise\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00c9couter cet \u00e9pisode<\/a> et vous pourrez entendre le processus qu'il a suivi pour cr\u00e9er le site d'adh\u00e9sion AviatorTraining. Si vous envisagez de proposer un contenu en direct \u00e0 vos membres, vous ne voudrez pas manquer cette occasion d'apprendre de Chris.\n<div class=\"info-callout blue\">\n<h5>Saviez-vous que certaines des entreprises les plus innovantes au monde, telles que Netflix, MasterClass et Peloton, utilisent le mod\u00e8le du site d'adh\u00e9sion ?<\/h5>\n<\/div>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/6e8bf100-what-is-a-membership-site.png\" alt=\"Qu&#039;est-ce qu&#039;un site d&#039;affiliation ?\" width=\"2400\" height=\"90\" \/>\n<h4><strong>6. <span style=\"color: #004396;\">KetoConnect<\/span> -\u00a0<\/strong><b>Un centre pour tout ce qui concerne le c\u00e9to<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/65f72405-keto-membership-site-homepage.png\" alt=\"un site d&#039;adh\u00e9sion d\u00e9di\u00e9 \u00e0 l&#039;\u00e9ducation c\u00e9to\" width=\"600\" height=\"519\" \/>\n\nOh\u2026 Keto.\n\nChances are you\u2019ve probably heard of this new diet \/ eating philosophy \/ lifestyle. And if anyone in your life has adopted this new way of eating, chances are you\u2019ve heard <strong>beaucoup<\/strong> about it. It\u2019s the perfect example of how a narrowly focused niche can awaken the passion, intensity, and fanaticism of its followers.\n\nThe ketogenic diet has exploded in popularity over the past few years. Just take a look at this graph from Google Trends (and notice the spike on January 1st\u2026).\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/417bca2b-keto-trend.png\" alt=\"Graphique des tendances de google sur le keto\" width=\"600\" height=\"277\" \/>\n\nEt c'est l\u00e0 qu'intervient notre prochain site d'adh\u00e9sion extraordinaire : <a href=\"http:\/\/ketoconnect.net\" target=\"_blank\" rel=\"noopener noreferrer\">KetoConnect<\/a>.\n\nKetoConnect has become a go-to resource for people who are looking to lose weight and get started with the keto lifestyle. Their site is a hub for all things keto: beginner\u2019s guides, shopping lists, macro calculators, meal prep resources, and tasty recipes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8c305789-keto-online-course.png\" alt=\"acheter des cours en ligne sur ce site d&#039;adh\u00e9sion sur le keto\" width=\"600\" height=\"519\" \/>\n\nNous aimons le site d'adh\u00e9sion de KetoConnect parce qu'il d\u00e9montre tout ce qui est possible avec ce mod\u00e8le. Il ne se contente pas de vendre des adh\u00e9sions et un acc\u00e8s au contenu de mani\u00e8re traditionnelle. KetoConnect est un v\u00e9ritable \u00e9picentre commercial qui vend :\n<ul>\n \t<li>Books &amp; eBooks<\/li>\n \t<li>Cours en ligne<\/li>\n \t<li>Produits physiques<\/li>\n \t<li>Et plus encore<\/li>\n<\/ul>\nComme pour la plupart des march\u00e9s de niche, et en particulier les niches de style de vie comme celle-ci, il existe de nombreuses possibilit\u00e9s de connecter vos membres et vos clients avec plus que du simple contenu. Lorsque vous vous lancez dans une activit\u00e9 comme le keto, vous pensez peut-\u00eatre que vous n'aurez besoin que d'un livre de recettes ou d'un cours de cuisine vid\u00e9o, mais tr\u00e8s vite, vous vous rendrez compte que vous avez besoin de nouveaux ustensiles de cuisine, d'ingr\u00e9dients sp\u00e9cialis\u00e9s, de compl\u00e9ments alimentaires, etc. Et lorsque vous aurez perdu vos kilos superflus, vous aurez probablement besoin d'une nouvelle garde-robe.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"site web des membres\" width=\"2400\" height=\"90\" \/>\n<h4><strong>7. <span style=\"color: #004396;\">Kyle Weiger<\/span> - Handstand Training\u00a0<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/2e2fd04e-handstand-membership-site-homepage.png\" alt=\"un cours en ligne de formation \u00e0 l&#039;\u00e9quilibre sur les mains et un site d&#039;adh\u00e9sion\" width=\"600\" height=\"519\" \/>\n\nSo... we have a confession to make. This membership site is one of our favorite examples of the power of a narrow niche. And, the entrepreneur behind this site is one of our favorite people. He\u2019s featured in one of <a href=\"https:\/\/membermouse.com\/fr\/temoignages-de-clients\/\" target=\"_blank\" rel=\"nofollow noopener\">Nos t\u00e9moignages de clients<\/a> et nous a m\u00eame rejoint sur notre podcast pour discuter de son approche de la cr\u00e9ation de sites de niche pour membres. <a href=\"https:\/\/membermouse.com\/fr\/podcast\/site-dadhesion-a-un-marche-de-niche\/\" target=\"_blank\" rel=\"nofollow noopener\">Vous pouvez \u00e9couter cet \u00e9pisode ici<\/a>.\n\nBefore we dive in, let\u2019s take a moment and zoom out a bit.\n\nA niche is a specialized section of a market, right?\n\nIn the case of Kyle\u2019s membership site, the market he falls into would be considered \u201cHealth &amp; Fitness\u201d.\u00a0That\u2019s a pretty broad market. So, what would a niche look like in that world? Well, let\u2019s take yoga as an example.\n\nBack in 2012, Kyle built a niche membership site within the yoga world: yoga for beginners.\n\nAfter he found success with that site, he took it one step further and niched down even more, creating the membership site we\u2019re talking about today.\n\nAnd what niche is that? Handstand training.\n\nYep, <a href=\"https:\/\/kyleweiger.com\" target=\"_blank\" rel=\"noopener noreferrer\">KyleWeiger.com<\/a> se consacre \u00e0 enseigner aux gens une chose et une seule : comment faire l'\u00e9quilibre sur les mains. Si vous n'\u00e9tiez pas encore convaincu de la puissance du choix d'une niche \u00e9troite, vous le serez d\u00e9sormais. Nous n'avons pas suivi les chiffres de Kyle, mais apr\u00e8s avoir lanc\u00e9 son site de formation \u00e0 l'\u00e9quilibre sur les mains, il a g\u00e9n\u00e9r\u00e9 plus de $200 000 de ventes en moins d'un an. Vous pouvez l'\u00e9couter raconter toute l'histoire <a href=\"https:\/\/membermouse.com\/fr\/podcast\/site-dadhesion-a-un-marche-de-niche\/\" target=\"_blank\" rel=\"nofollow noopener\">dans cet \u00e9pisode de notre podcast<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/1acb57f6-handstand-online-courses.png\" alt=\"une liste des cours en ligne vendus sur ce site d&#039;adh\u00e9sion\" width=\"600\" height=\"519\" \/>\n\nEt le meilleur ? Le site de Kyle a une configuration simple et directe avec seulement quelques pages :\n<ul>\n \t<li>Cours en ligne<\/li>\n \t<li>\u00c9v\u00e9nement en personne<\/li>\n \t<li>T\u00e9moignages<\/li>\n \t<li>Blog<\/li>\n<\/ul>\nLe site de Kyle est l'exemple parfait d'une \"niche dans une niche\" et son succ\u00e8s d\u00e9montre le pouvoir de la sp\u00e9cificit\u00e9 granulaire.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/8a94b4b1-examples-of-membership-sites.png\" alt=\"exemples de sites d&#039;adh\u00e9sion\" width=\"2400\" height=\"90\" \/>\n<h4><strong>8. <span style=\"color: #004396;\">Le magazine The Point<\/span> -\u00a0<\/strong><b>A Thoughtful Print &amp; Digital Literary Publication<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/b018b630-digital-magazine-subscription-site.png\" alt=\"un site d&#039;abonnement \u00e0 un magazine num\u00e9rique construit avec wordpress\" width=\"600\" height=\"519\" \/>\n\nIn our journey though the inspiring world of niche membership sites, we\u2019ve covered a lot of sites that provide their members with education and training.\n\nBut what about something different? What about a successful niche <a href=\"https:\/\/membermouse.com\/fr\/ladhesion\/adhesions-ou-abonnements\/\" target=\"_blank\" rel=\"noopener\">l'adh\u00e9sion ou la souscription<\/a> site that\u2019s taken a completely different approach than the sites we\u2019ve reviewed?\n\nFor this, we turn our attention to <a href=\"https:\/\/thepointmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le magazine The Point<\/a>.\n\nThe Point is a print and digital literary magazine that delivers thoughtful and philosophical essays on subjects such as literature, culture, politics, and the arts to its loyal subscriber base. They\u2019re committed to furthering deep and focused thought in the \u201cinternet age.\u201d\n\nIf you notice, The Point is a perfect example of a group that\u2019s adapted the traditional subscription model to the digital world. Newspapers and magazines have been sold by subscriptions for the better part of the 20th &amp; 21st centuries. Now, independent magazines like The Point have the ability to connect their readers to their content by their preferred channel of consumption: print or digital.\n\nThe Point gives its community of subscribers three different options for access to their content:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/714c6941-digital-magazine-membership-levels.png\" alt=\"les trois diff\u00e9rents niveaux d&#039;abonnement\" width=\"600\" height=\"519\" \/>\n\nLes abonn\u00e9s sont factur\u00e9s sur une base annuelle et ont acc\u00e8s \u00e0 trois nouveaux num\u00e9ros de The Point chaque ann\u00e9e ainsi qu'\u00e0 tous les articles ant\u00e9rieurs. Les deux premiers niveaux d'abonnement offrent \u00e9galement des avantages particuliers, comme l'acc\u00e8s gratuit aux soir\u00e9es et \u00e9v\u00e9nements organis\u00e9s par The Point. C'est un excellent moyen de rencontrer en personne les personnes qui soutiennent votre travail en ligne.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/c16a260c-membership-website-ideas.png\" alt=\"id\u00e9es de sites web pour les membres\" width=\"2400\" height=\"90\" \/>\n<h4><strong>9. <span style=\"color: #004396;\">Pianu<\/span> -\u00a0<\/strong><b>Enseignement du piano par navigateur et par le jeu<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8dbca4d9-learn-piano-membership-site.png\" alt=\"un site d&#039;adh\u00e9sion pour l&#039;enseignement du piano construit avec wordpress\" width=\"600\" height=\"519\" \/>\n\nNotre prochain site d'adh\u00e9sion de niche doit presque \u00eatre vu pour \u00eatre cru : <strong>l'enseignement du piano par navigateur et par le biais de jeux<\/strong>.\n\nYou heard us right.\n\nImagine being able to learn how to play the piano, and learn any song from <em>Ode \u00e0 la joie<\/em> \u00e0 <em>Laissez-vous faire<\/em>, in the same way you\u2019d play a video game like Guitar Hero.\n\nThat\u2019s the foundation of this fun and inspirational membership site: <a href=\"https:\/\/pianu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianu<\/a>.\n\nCreated by an entrepreneur named Matt Curney, Pianu\u2019s mission is to make learning how to play the piano fun, interactive, and accessible to anyone. Even if you don\u2019t have a MIDI keyboard, you can start tapping out Twinkle, Twinkle Little Star from the comfort of your home computer or laptop keyboard.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/080d9bdf-piano-membership-levels.png\" alt=\"les diff\u00e9rents niveaux d&#039;adh\u00e9sion \u00e0 ce site d&#039;adh\u00e9sion\" width=\"600\" height=\"519\" \/>\n\nPianu utilizes a brilliant \u201cfree-to-paid\u201d member acquisition strategy. Visitors can land on the homepage, sign up for a free membership level, and be playing their first song in a matter of seconds. They give their members free access to a certain level of training, rewarding the progress of their users with badges, achievements, and new songs. Once they\u2019ve mastered the basics, these newly minted piano enthusiasts are ready to sign up for a paid membership that unlocks the entire lesson library and hundreds of song tutorials.\n\nPianu is a huge hit. In its first year of operation, Matt Curney was able to take the site <a href=\"https:\/\/membermouse.com\/fr\/temoignages-de-clients\/de-zero-a-50-000-membres-en-un-an\/\" target=\"_blank\" rel=\"nofollow noopener\">de z\u00e9ro \u00e0 50 000 membres<\/a>!\n\nWe love this membership site because it essentially created it\u2019s own niche: browser based piano education. To the best of our knowledge (and Matt\u2019s), Pianu is the first site of it\u2019s kind. And when it comes to niches, being first in a category is the dream and aspiration of all marketers. We\u2019ll echo the wise words of Al Ries &amp; Jack Trout from their book, <a href=\"https:\/\/amzn.to\/2L0Deau\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Les 22 lois immuables du marketing<\/em><\/a>:\n\n<em>\"La question fondamentale du marketing est de cr\u00e9er une cat\u00e9gorie dans laquelle vous pouvez \u00eatre le premier. C'est la loi du leadership : Il est pr\u00e9f\u00e9rable d'\u00eatre le premier que d'\u00eatre meilleur. Il est beaucoup plus facile d'\u00eatre le premier dans l'esprit des gens que d'essayer de convaincre quelqu'un que vous avez un meilleur produit que celui qui est arriv\u00e9 le premier.<\/em>\n\nNous tirons notre chapeau \u00e0 Matt et \u00e0 son \u00e9quipe chez Pianu !\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/922ed050-membership-website-examples.png\" alt=\"exemples de sites web pour les membres\" width=\"2400\" height=\"90\" \/>\n<h4><strong>10. <span style=\"color: #004396;\">Tilly et les boutons<\/span> -\u00a0<\/strong><b>Ateliers de couture et ressources pour les couturi\u00e8res bricoleuses<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/75aaaa5d-sewing-membership-site.png\" alt=\"un exemple de site d&#039;adh\u00e9sion pour la couture\" width=\"600\" height=\"519\" \/>\n\nEnfin, nos amis d'outre-Atlantique sont les derniers, mais certainement pas les moindres, \u00e0 figurer dans notre tour d'horizon des 10 sites de niche \u00e0 adh\u00e9sion les plus inspirants : <a href=\"https:\/\/www.tillyandthebuttons.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilly et les boutons<\/a>.\n\nThis blog and membership site is the creation of Tilly Walnes. As you can see on their site, they provide gorgeous, easy-to-use sewing patterns, books, and online workshops for the new wave of DIY dressmakers.\n\nHow\u2019s that for a well-defined niche?\n\nImagine that you\u2019re not that into designing and creating your own clothes. If you stumbled upon Tilly\u2019s site, you might just gloss over it and move on.\n\nBut if DIY dressmaking is what gets you up in the morning and fuels your weekend projects, finding Tilly and the Buttons might feel like a godsend, like you\u2019ve finally found your people!\n\nIf you normally use terms and phrases like, \u201clengthening the bodice,\u201d \u201can overlocker that\u2019s easy to thread,\u201d or \u201chow to make your own bias binding,\u201d seeing them all over Tilly\u2019s website will feel amazing. It\u2019ll feel like your seen and that this person gets you.\n\nWe love that Tilly\u2019s website is so targeted for her audience. It\u2019s a mark of good marketing copy when you\u2019re not afraid to alienate everyone who\u2019s not your ideal customer. Once glance at Tilly\u2019s site will show you she knows exactly who she\u2019s talking to!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/03ddb090-sewing-online-workshop.png\" alt=\"ateliers en ligne h\u00e9berg\u00e9s sur un site d&#039;adh\u00e9sion wordpress\" width=\"600\" height=\"519\" \/>\n\nEn ce qui concerne la structure de son site d'adh\u00e9sion, il y a un peu de tout. Tilly et les boutons se vendent :\n<ul>\n \t<li>Acc\u00e8s aux ateliers en ligne<\/li>\n \t<li>Mod\u00e8les de couture<\/li>\n \t<li>Livres<\/li>\n \t<li>Fabric &amp; Kits<\/li>\n \t<li>Et plus encore<\/li>\n<\/ul>\nIl s'agit d'un site tr\u00e8s attrayant qui montre bien que l'on ne peut pas se tromper en se concentrant sur un cr\u00e9neau pr\u00e9cis.\n<div class=\"quote\">\n<blockquote><em>\"Le but de ma vie est de donner aux gens les ressources et les informations dont ils ont besoin pour vivre une vie meilleure. J'ai l'impression d'avoir trouv\u00e9 un d\u00e9bouch\u00e9 parfait pour cela avec mon site d'adh\u00e9sion\".<\/em><\/blockquote>\n<label>- Neely Quinn<\/label>\n\n<\/div>\n<h3><strong>Derni\u00e8res r\u00e9flexions sur les sites d'affiliation<\/strong><\/h3>\nSo there you have it! 10 inspiring examples of the best membership sites.\n\nWe hope you've found this post to be informative, inspiring, and even a bit fun!\n\nIf you couldn't tell from this post, we absolutely adore the membership site model. It's one of the most flexible, scalable, and engaging models you can use to build your online business. Plus, it's exploded in popularity over the past few years. There's a good reason so many companies are adding membership and subscription options to their businesses.\n\nWe know that building your own membership site can feel overwhelming at times. There's a lot to wrap your head around and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog, podcast, and support center.\n\nIf you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 \u00e0 quoi ressemble un site d'adh\u00e9sion \u00e0 succ\u00e8s ? Dans cet article, vous d\u00e9couvrirez 10 sites d'adh\u00e9sion \u00e9tonnants et inspirants qui ont r\u00e9ussi \u00e0 s'imposer dans des niches tr\u00e8s cibl\u00e9es.<\/p>","protected":false},"author":20918,"featured_media":5644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,64,35],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}