{"id":6079,"date":"2019-09-19T15:11:09","date_gmt":"2019-09-19T22:11:09","guid":{"rendered":"https:\/\/membermouse.com\/?p=6079"},"modified":"2021-05-05T12:13:43","modified_gmt":"2021-05-05T19:13:43","slug":"conception-dun-site-dadhesion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/developer-spotlight\/membership-site-design\/","title":{"rendered":"Comment concevoir un site d'adh\u00e9sion pour un succ\u00e8s \u00e0 long terme"},"content":{"rendered":"Dans cet article, vous ferez la connaissance d'un membre de la communaut\u00e9 MemberMouse qui est \u00e0 la fois un d\u00e9veloppeur web \u00e0 succ\u00e8s et<\/em> une entrepreneuse qui a cr\u00e9\u00e9 deux entreprises d'affiliation en ligne prosp\u00e8res. Ses sites d'adh\u00e9sion sont devenus des sources fiables de relativement<\/em> passive income that give her the freedom and flexibility to work where and when she pleases.\r\n\r\nThink of this post as a hybrid between one of our Pleins feux sur les d\u00e9veloppeurs<\/a> et un T\u00e9moignage client<\/a>.\r\n\r\nSo, if you've ever wondered what it takes to truly build a business that gives you the freedom and flexibility you've been looking for in your life, this post is for you!\r\n\r\nIn this post you will learn:\r\n\r\n💡 How Britt discovered her big idea for an online business\r\n\r\n🔧 Strategies to build a successful membership site\r\n\r\n🖍️ Practical membership site UX & design tips\r\n\r\n🔑 Specific MemberMouse tips & tricks\r\n\r\n💙 And much more\u2026\r\n \r\n

Rencontrez Brittany Menard<\/strong><\/h3>\r\n
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Brittany Menard<\/h2>\r\n

Le guide du courtier en billets<\/a> & Box Office Fox<\/a>.\r\n\r\nBoth sites help ticket brokers earn money by buying and selling sports, concert, and event tickets online. She set out on her own as an entrepreneur back in 2008 and has grown and evolved these businesses since then.\r\n\r\nWe sat down with Britt and had a fantastic conversation about entrepreneurship, running an online business, and the specifics of building and growing membership sites.\r\n \r\n

Un d\u00e9but de carri\u00e8re<\/strong><\/h3>\r\n
Comment avez-vous commenc\u00e9 \u00e0 travailler dans le domaine de la conception et du d\u00e9veloppement de sites web ?<\/strong><\/h5>\r\n\"Well, when I was growing up, my family had this Tandy computer with Microsoft Paint on it. That was my first experience with design. I would look at pictures and paint them on the screen with the mouse. I found that so fascinating.\r\n\r\nFrom there, we eventually got dial-up internet. It was really fun when I was allowed to go on the Internet for an hour at a time. That was a big deal. And so, I started creating little websites on the old drag and drop builders like Homestead, GeoCities, and AngelFire. Yeah... And I had to have a weather widget and a visitor counter. Of course! Those were essential.\"\r\n \r\n\"ordinateur\r\n\u201cWhen I was around 13 years old, I would look at domain names to buy and sell. I was really intrigued by that. I've always had a natural entrepreneurial spirit. I don't really fit into a box, per se. I always looked for business opportunities. So, I would create those websites and eventually transitioned into Microsoft Frontpage. I would design all the websites with the wysiwyg editor and then export it as a table-based website. That's definitely dating myself, haha!\r\n\r\nThat's how I got into all of this. I found it really fun to build these little websites. And then, I discovered WordPress in 2008. Once I found WordPress, I became fascinated by it. It was scalable and still not really that mainstream at the time. But, I saw the potential in it. Ever since then, I've built all of my websites on WordPress. I love the ability to add plugins and functionality to it and that it\u2019s open source with a community around it.\u201d\r\n
Quand avez-vous essay\u00e9 pour la premi\u00e8re fois de cr\u00e9er une entreprise en ligne ?<\/strong><\/h5>\r\n\"J'ai \u00e9crit Le guide du courtier en billets<\/em> when I was in university, back in 2008. At the time I had a college job. We worked in a clothing warehouse and we picked orders for the retail stores. It was actually a pretty fun little job.\r\n\r\nBut one day, six of us all got laid off. They laid us off and a good friend of mine and I said to ourselves, 'Wait a minute. We basically just got severance without pay. They can't do that to us. That's not right!' So, we went in there and said 'yeah, you can't do that. We'd like our severance pay.'\r\n\r\nFor me, that was a major realization. When you're working for somebody else, you don't have control of how much money you can make or the hours you work. You don't have that same freedom. I had that 'aha moment' at the time thinking, 'I don't want to work for somebody else. I want to do my own thing.'\r\n\r\nAt the time, I was still in university. I was taking business and computer courses. I remember sitting in an advertising class and I wasn't paying attention and I would just sit there and write what eventually became Le guide du courtier en billets<\/em>.\"\r\n \r\n\"guide\r\n\u201cI had become fascinated by that industry because at the time, the Vancouver Canucks NHL team was in the playoffs. I remember looking on eBay and seeing how much their playoff tickets were selling for. And I thought, 'Holy crap, that's pretty impressive! There's gotta be more to this story.'\r\n\r\nSo I started digging in and learning about ticket brokers and understanding the ticket industry. I signed up for a popular ticket broker message board at the time and couldn't get enough. I wanted to research all the inner workings of the business and really found it fascinating. I bought and resold tickets myself at that time to help put myself through university.\r\n\r\nFrom there, I realized that there wasn\u2019t a real resource available to teach other people how to do this. So, I ended up taking it on myself and writing Le guide du courtier en billets<\/em>.\"\r\n
Aviez-vous pr\u00e9vu d\u00e8s le d\u00e9part de cr\u00e9er une entreprise d'affiliation ?<\/strong><\/h5>\r\n\"C'est en 2010 que j'ai eu l'id\u00e9e de cr\u00e9er un site d'adh\u00e9sion. J'ai \u00e9crit Le guide du courtier en billets<\/em> eBook en 2008 et j'ai toujours voulu que ce soit plus qu'un livre. J'ai vu qu'il y avait une opportunit\u00e9 d'avoir un site d'adh\u00e9sion et d'aider les courtiers en billets \u00e0 pr\u00e9dire les \u00e9v\u00e9nements rentables et \u00e0 trouver les billets qui seront bient\u00f4t mis en vente. Je voulais cr\u00e9er une ressource pour les courtiers en billets de tous niveaux. En fait, il a fallu quelques ann\u00e9es pour mettre en place le site et le faire fonctionner. Ce n'\u00e9tait qu'une id\u00e9e pendant un petit moment\".\r\n \r\n\"exemple\r\n\u201cIn 2013 we started Box Office Fox, which is the membership site. We used MemberMouse to build this site and still use MemberMouse today on it. So yeah, that's been about six years and running. Box Office Fox is a little more advanced. It's a ticket-on-sale database.\"\r\n
Quelle est la principale diff\u00e9rence entre The Ticket Broker Guide et Box Office Fox ?<\/strong><\/h5>\r\n\"Le Ticket Broker Guide s'adresse aux personnes qui souhaitent apprendre \u00e0 devenir courtier en billets. Il s'adresse plut\u00f4t aux courtiers d\u00e9butants ou interm\u00e9diaires. Une fois que vous avez compris l'industrie du billet et comment acheter et vendre des billets en ligne, votre prochaine \u00e9tape est Box Office Fox o\u00f9 vous utilisez cet outil pour votre recherche quotidienne et pour trouver des billets rentables\".\r\n
Comment se passent les choses avec vos deux sites d'affiliation ?<\/strong><\/h5>\r\n\"Cela se passe tr\u00e8s bien. Nous avons beaucoup appris. Nous avons fini par utiliser MemberMouse d\u00e8s le d\u00e9but sur ce site et j'ai particip\u00e9 \u00e0 d'autres projets depuis lors qui ont \u00e9galement utilis\u00e9 MemberMouse. J'ai \u00e9galement travaill\u00e9 sur des projets qui utilisaient d'autres plugins d'adh\u00e9sion et je suis toujours revenu \u00e0 MemberMouse. C'est le plugin le plus complet et le plus riche en fonctionnalit\u00e9s qui existe, \u00e0 mon avis.\"\r\n
Pour vous, quel est le principal avantage de cr\u00e9er une entreprise en ligne prosp\u00e8re ?<\/strong><\/h5>\r\n\"Oh, certainement la libert\u00e9. Si je voulais partir en Tha\u00eflande ou en Europe de l'Est, je le pourrais. Si je veux travailler \u00e0 domicile, je le peux. Je peux travailler lorsque la cr\u00e9ativit\u00e9 est en \u00e9veil. Je ne suis pas oblig\u00e9 d'\u00eatre productif de neuf \u00e0 cinq, du lundi au vendredi, depuis mon bureau. Je peux travailler n'importe o\u00f9.\r\n \r\n\"\"\r\n\u201cThat's obviously what's so attractive about this kind of lifestyle, it's the freedom - financially and time-wise. That's what everybody's after. Having a skill set with website development and marketing and design can certainly offer that. I saw that from a relatively young age. I really believe in this.\r\n\r\nObviously, there are many jobs where you do have to be at a physical location to get the job done, I understand that. But as far as running a membership site or really doing anything with computers, you don't have to be stuck in that mindset that you need to be working from an office.\u201d\r\n
Qu'est-ce qui vous pla\u00eet dans le mod\u00e8le d'adh\u00e9sion et de revenus r\u00e9currents ?<\/strong><\/h5>\r\n\u201cWell, I think an \u2018autopilot income\u2019 is attractive to anybody, right? You know, that's the dream. To have your website working for you while you're on the beach in Hawaii. Obviously, that's very attractive.\r\n\r\nBut, that comes with challenges too. And being able to provide ongoing value is probably the biggest challenge. There are days when you're feeling creative and it's very easy to come up with new content. Then there are days where you're thinking, 'I don't feel like doing this. I don't want to have to create something new continually.'\"\r\n
Quels conseils donneriez-vous aux personnes qui souhaitent cr\u00e9er un site d'affiliation ?<\/strong><\/h5>\r\n\"Si vous avez l'id\u00e9e d'un site d'adh\u00e9sion, gardez cette question \u00e0 l'esprit : Comment allez-vous pouvoir offrir une valeur continue \u00e0 vos membres ? Il est tr\u00e8s important d'avoir un plan pour cela d\u00e8s le d\u00e9but. C'est l\u00e0 que la mise en place de fonctions dynamiques sur votre site web vous aidera \u00e0 y parvenir\".\r\n
Qu'entendez-vous par \"caract\u00e9ristiques dynamiques\" ?<\/strong><\/h5>\r\n\u201cFor example, with Box Office Fox we programmed a database to aggregate information for our members. So, we're not having to constantly write new content for that specific site. We aggregate all of the tickets going on sale soon across North America and we put them all in a database with on sale dates, pre-sale passwords to get early access to tickets, face value ticket prices, venue capacities, etc.\r\n\r\nWe put all of that information in one place and it's searchable. So, brokers use that on a daily basis as part of their daily research. It kind of does run itself, which is great. And obviously we had this in mind from the start. Remember, your website should be able to work for you.\u201d\r\n \r\n

Comment concevoir un site d'adh\u00e9sion r\u00e9ussi<\/strong><\/h3>\r\n
Quelle est la chose la plus importante \u00e0 prendre en compte lors de la cr\u00e9ation d'un site web ?\u00a0<\/strong>Vous concentrez-vous sur l'aspect et la convivialit\u00e9 du site web ? Ou bien est-ce une question de rapidit\u00e9 ? Quelles sont les cases \u00e0 cocher dans votre t\u00eate que vous devez absolument avoir ?<\/strong><\/h5>\r\n

<\/i> Exp\u00e9rience utilisateur (UX)<\/strong><\/h4>\r\n\u201cI think all those things are important when you're building a website. But for me, it's user experience. How does the user feel when they're on the site? That includes everything from what graphics you're using, the photos to your sales copy, and your call-to-actions. It should be very clear what the user is supposed to do. They shouldn't have to think and fumble around with your website. It should be intuitive.\r\n\r\nThere are a lot of moving parts to a website that you need in order to create a good user experience. I like to use lots of custom graphics and write some compelling sales copy. My goal is always to have it work really well for the user and make it very clear what they need to do.\u201d\r\n

<\/i> Data & Analytics<\/strong><\/h4>\r\n\u201cThere are times when you'll live in Google Analytics and see how people are interacting with your pages. Then, you can make tweaks based on that. It's important to always revisit your work and improve it based on how users are interacting with your website.\u201d\r\n\r\nAnd there is also the Journal d'activit\u00e9 des membres<\/a>:\r\n\r\n\u201cDefinitely, with the information available from the activity log, you can pick a direction a lot easier and see what's working and what's not. Obviously, if a few users are highly engaged with a page, that's great. And if you did launch a feature of the site and then nobody's really using it or they're bouncing, you know that needs your attention.\u201d\r\n \r\n\"journal\r\n\u201cThe Member Activity Log is also very useful for seeing if a user is really engaged. That's a good opportunity to reach out to them and just say, 'Hey, thank you so much for using our service. If you have any feedback, please let us know about what you love, what you don't love, etc.' There are some talking points there.\r\n\r\nAgain, with users who may have signed up for your service and aren't engaged, well that's also an opportunity. You can reach out to them and just, and not be creepy about it, and say, 'Hey, is there anything I can help you with?' That provides some great talking points. And this is information that MemberMouse provides, that you can't always get from Google Analytics. That's definitely very valuable.\u201d\r\n

<\/i> Optimisation des moteurs de recherche (SEO)<\/strong><\/h4>\r\n\u201cI feel very strongly about search engine optimization. That's my background in writing good copy. I want users to land on my site organically. Because that's a qualified lead. They're searching for a solution to their problem and if they land on your site, you can provide that solution for them. With SEO, a visitor is already engaged with you as opposed to paid ads.\r\n\r\nContent is the biggest thing that Google is looking for when it comes to SEO. You have to have good content. That's going to allow Google to search your site and pick up what you're talking about. You're basically just giving Google hints for what your site is about. Then it can rank you appropriately in the search results.\r\n\r\nObviously, there's more to it than just writing good content. Having unique images or graphics on your site as well as also important. Google doesn't want to see the same recycled stock images. I recommend taking a stock image and Photoshop it and add some value to that image. Also, make sure your website loads responsively on all devices. Google is looking at that.\r\n\r\nSomething else to consider is your page load speed. And yes, Google is looking at whether people are bouncing from your website. So, having some elements on the page as well to get your visitors engaged with your page, whether that's embedding a YouTube video, or having some call to action buttons, or filling out a form. There are so many different things you can do to enhance the page.\r\n\r\nSEO does take a lot more time than the paid ads route. But I just strongly believe that SEO is the way to go. If you have a solid product and you write compelling copy, people will find you. And, Google will love you! Google loves unique content. Create a site that Google loves and your users love.\r\n\r\nWith SEO, if you're okay with playing the long game, you can write some really compelling content that can work for you for years to come.\u201d\r\n

<\/i> Marketing d'affiliation<\/strong><\/h4>\r\n\u201cAffiliate marketing as well is really valuable. If you have an army of affiliates promoting your product, you're only paying them if they make a sale. In my opinion, that's a much better approach than dumping a bunch of money into paid ads. I've done both. I've worked on projects where we have had a sizable ad budget and it's just not for me.\r\n\r\nWhen we first started The Ticket Broker Guide, we got involved with ClickBank. We would split the commission with our affiliates 50\/50. We did use ClickBank for a long time because they handle all of the payment processing for affiliates. This is very useful. We don't have to touch the money or anything and split it up manually. ClickBank just does that for us.\r\n\r\nThe one thing I would suggest to anyone who is considering using Affiliate Marketing to grow their online business is to maintain some control over your affiliates and provide them with tools and resources to promote your products.\r\n\r\nOtherwise, you're going to have a bunch of hooligans putting out a bunch of your regurgitated information that's not helpful. It ends up looking very cookie cutter. It's not professional. So, you want to provide your affiliates with some valuable resources like sales copy and graphics or whatever you can, so they can promote your product properly.\u201d\r\n

<\/i> Plugin d'adh\u00e9sion WordPress<\/strong><\/h4>\r\n\u201cWhen picking a membership plugin, you've got to have your login page functionality. You also need to have a page where members can go in and edit their own accounts. For example, members need to be able to cancel their accounts on their own if they want to. \r\n\r\nYour members also need to be able to update their billing information. All of these things are very important. I found that a lot of the other plugins, with even offering something simple like coupon codes, not every membership plugin offers that. There's just a lot of things that I find with other plugins that you end up just piecing things together. MemberMouse has those features already in place and they just work.\u201d\r\n

<\/i> Autres outils techniques recommand\u00e9s<\/strong><\/h4>\r\n