{"id":6825,"date":"2023-03-16T11:11:00","date_gmt":"2023-03-16T18:11:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=6825"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"niveaux-dadhesion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/membership-levels\/","title":{"rendered":"Le guide complet pour nommer vos niveaux d'adh\u00e9sion"},"content":{"rendered":"Are you wondering about the best way to name your membership levels?\r\n\r\nIt can be tricky, right?\r\n\r\nDo you stick to the standard <strong>Bronze - Silver - Gold<\/strong> naming convention?\r\n\r\nOr do you get creative and name your membership levels something like, <strong>Padawan - Jedi Knight - Jedi Master<\/strong>?\r\n\r\nHere's the thing: what you choose to name your membership levels is incredibly important. The reason for this is because the names of your membership levels will be most carefully scrutinized while your prospective members are still in the buying process. They'll be paying the most attention to your membership level names during the time when they're actually deciding whether or not to join your membership.\r\n\r\nThat means your membership level names are more than just names. They are vital ingredients in the conversion process itself.\r\n\r\nAsk yourself:\r\n\r\nDo your membership level names stick in the minds of your prospects and reinforce the value of your membership?\r\n\r\nOr... are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube?\r\n\r\nIf you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you.\r\n\r\nIn it, you will discover:\r\n\r\n&#x1f4d7; A clear definition of membership levels\r\n\r\n&#x1f4d9; The seven main ways to name your membership levels\r\n\r\n&#x1f4d5; 15 real-life examples of expertly named membership levels\r\n\r\n&#x1f4d8; And more!\r\n\r\nAfter you read this article, you'll have the information <em>et<\/em> inspiration you need to confidently name your own membership levels.\r\n\r\nLet\u2019s dig in!\r\n<h2><strong>Quels sont les niveaux d'adh\u00e9sion ?<\/strong><\/h2>\r\nHave you ever stopped to ask yourself what the actual definition of a membership level is?\r\n\r\nIt\u2019s kind of weird to even think about, right?\r\n\r\nThese days it seems like just about everything \u2013 from entertainment, groceries, and yes\u2026 even alcohol \u2013 comes in the form of a <a href=\"https:\/\/membermouse.com\/fr\/ladhesion\/10-sites-dadhesion-de-niche-qui-vous-inspireront\/\" target=\"_blank\" rel=\"noopener noreferrer\">abonnement ou adh\u00e9sion<\/a>. Since we\u2019re so used to seeing and selecting membership and subscription levels, it\u2019s easy to rely on our intuitive understanding and overlook their definition.\r\n\r\nBefore we dive in and explore all the different ways you can name your membership levels, let\u2019s take a look a practical example that nearly everyone can relate to: the name of your cell phone plan. After all, your cell phone plan is just another subscription you pay on a monthly basis.\r\n\r\nAsk yourself:\r\n\r\nAre you on an <em>Illimit\u00e9<\/em> plan ? Ou un <em>Pr\u00e9pay\u00e9<\/em> plan?\r\n\r\nWe can even drill down further into one of those membership level names and see just how specific you can get when you\u2019re naming your own plans.\r\n\r\nFor instance, are you on an <em>D\u00e9marrage illimit\u00e9<\/em>, <em>Extra<\/em>ou <em>Elite<\/em> plan ?\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/aca82c76-att-membership-level-names.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion\" width=\"700\" height=\"162\" \/>\r\n<p style=\"text-align: center;\">(<em>Qui aurait cru que tant de choses pouvaient \u00eatre ajout\u00e9es \u00e0 un plan \"illimit\u00e9\" ?<\/em> \ud83d\ude09)<\/p>\r\nMaintenant que nous savons tous ce que sont les niveaux d'adh\u00e9sion et d'abonnement, examinons la d\u00e9finition que nous utiliserons tout au long de cet article :\r\n<p style=\"font-size: 23px;\"><strong>In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how &amp; when it will be delivered, and what type of payment is required.<\/strong><\/p>\r\nThat said, the function of a membership level extends far beyond that definition. The names you choose for your membership levels can help your members select the level that will best meet their current needs. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve.\r\n\r\nIf that sounds a little <em>*too*<\/em> conceptual, here\u2019s a practical example that\u2019ll help anchor this concept into reality:\r\n\r\nImagine that you run a membership site that teaches people how to run their first marathon. You know that people come to your membership with all different levels of running experience. And, they will have specific needs depending on where they are in their own journey. In this case, you could name your membership levels something like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/8984e15e-marathon-membership-level-names-examples.png\" alt=\"exemples de noms de niveaux d&#039;adh\u00e9sion pour un site en cours d&#039;exploitation\" width=\"700\" height=\"207\" \/>\r\n<h5 style=\"text-align: center;\"><strong>Joggeur - Coureur - Marathonien<\/strong><\/h5>\r\nEach one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs.\r\n\r\nBy naming your membership levels in this way, you speak directly to your ideal customer and let them know they're in the right place. Your membership level names also give you an opportunity to connect the value of your membership with the actual price. In fact, naming your membership level based upon the price itself can be a way for you to encourage signups at a specific level.\r\n\r\nWe'll cover all of this and look at real-life examples in this post. For now, the important thing to remember is that what you name your membership levels is vitally important. It\u2019s a strategic decision. You shouldn\u2019t just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). Instead, approach naming your membership levels as an opportunity to connect with your members.\r\n\r\nNow, let\u2019s take a look at the 7 primary types of membership level names we\u2019ve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions.\r\n\n<h2><strong>Les 7 fa\u00e7ons de nommer vos niveaux d'adh\u00e9sion<\/strong><\/h2>\r\n&nbsp;\r\n<h3><strong>1. Noms des niveaux d'adh\u00e9sion bas\u00e9s sur le prix :<\/strong><\/h3>\r\nWhen it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency.\r\n\r\nFor example, the popular alternative health &amp; healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/709de722-gaia-membership-level-names.png\" alt=\"exemple de noms de niveaux d&#039;adh\u00e9sion\" width=\"500\" height=\"497\" \/>\r\nComme vous pouvez le constater, les niveaux d'adh\u00e9sion sont les suivants <em><strong>Mensuel<\/strong><\/em> et <em><strong>Annuel<\/strong><\/em>. These names are simple, clear, and to-the-point.\r\n\r\nCould they be more creative? Certainly. Do they need to be? Probably not.\r\n\r\nFor someone who already knows they want to explore Gaia\u2019s library of 8,000+ unique movies, the annual plan makes a lot of sense. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.\r\n\r\nIf your membership site is like Gaia \u2013 with essentially only one access level \u2013 you might consider a price related name (like <em>Mensuel<\/em>, <em>Trimestrielle<\/em>ou <em>Annuel<\/em>) pour vos niveaux d'adh\u00e9sion.\r\n<h3><strong>2. Noms des niveaux d'adh\u00e9sion bas\u00e9s sur l'acc\u00e8s au contenu<\/strong><\/h3>\r\nLa d\u00e9nomination des niveaux d'adh\u00e9sion en fonction du type d'acc\u00e8s qu'ils offrent aux membres est l'une des fa\u00e7ons les plus courantes de nommer les niveaux d'adh\u00e9sion, en particulier dans le monde des sites d'adh\u00e9sion et d'abonnement en ligne. La structure de d\u00e9nomination bas\u00e9e sur le contenu suit g\u00e9n\u00e9ralement un sch\u00e9ma de base <strong>Bronze<\/strong> - <strong>Argent<\/strong> - <strong>L'or<\/strong> convention.\r\n\r\nA perfect example of this way to name your membership levels comes from one of our own customers \u2013 <a href=\"https:\/\/optionalpha.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Option Alpha<\/a>.\r\n\r\nTake a look:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/86e2d7bd-option-alpha-membership-level-names.png\" alt=\"trois noms diff\u00e9rents pour les niveaux d&#039;adh\u00e9sion\" width=\"500\" height=\"490\" \/>\r\nVous pouvez constater qu'il existe trois niveaux d'adh\u00e9sion sp\u00e9cifiques - <strong><em>Gratuit<\/em><\/strong>, <strong><em>Pro<\/em><\/strong>, &amp; <strong><em>Elite<\/em><\/strong>. Chacun de ces plans donne au membre un niveau d'acc\u00e8s diff\u00e9rent au contenu du site. Il s'agit l\u00e0 d'une mani\u00e8re tr\u00e8s intelligente de nommer vos niveaux d'adh\u00e9sion, car chaque niveau communique sa propre valeur sans nuire aux autres. Si un membre potentiel souhaite commencer \u00e0 utiliser vos ressources gratuites, il peut le faire. Et lorsqu'un <em>Pro<\/em> est pr\u00eat \u00e0 aller plus loin, il peut passer \u00e0 l'application <em>Elite<\/em> level.\r\n\r\nYou may have also noticed a subtle psychological characteristic of these membership level names. Not only do <em>Gratuit<\/em>, <em>Pro<\/em>, &amp; <em>Elite<\/em> describe the membership levels themselves, they also describe and \u201cname\u201d the person who joins at each level.\r\n\r\nThis a powerful way to allow your members to identify themselves within your naming structures. Are you a <em>Pro<\/em> commer\u00e7ant ? Ou un <em>Elite<\/em> commer\u00e7ant ? Les deux sont bons, mais le mot \u00e9lite a quelque chose de particulier. Et si vous \u00eates un <em>Pro<\/em>, there\u2019s always that next step to strive for.\r\n\r\nLater in this post we\u2019ll look at some real-life examples like this one that can give you some ideas for naming your own membership levels.\r\n<h3><strong>3. Nommer vos niveaux d'adh\u00e9sion en fonction de l'acc\u00e8s de l'utilisateur<\/strong><\/h3>\r\nLa distinction entre les noms des niveaux d'adh\u00e9sion bas\u00e9s sur l'acc\u00e8s des utilisateurs et ceux bas\u00e9s sur l'acc\u00e8s au contenu est suffisamment importante pour que nous la classions dans une cat\u00e9gorie \u00e0 part. Les noms des niveaux d'adh\u00e9sion bas\u00e9s sur l'acc\u00e8s des utilisateurs ont plus \u00e0 voir avec <strong>qui<\/strong> acc\u00e9der \u00e0 l'information, plut\u00f4t que de <strong>ce que<\/strong> they get access to.\r\n\r\nSpotify\u2019s subscription level names are an excellent example of what we mean here:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/3cf1588b-spotify-membership-level-names.jpg\" alt=\"noms des niveaux d&#039;adh\u00e9sion \u00e0 spotify\" width=\"702\" height=\"500\" \/>\r\n\r\nLa principale chose que les noms des abonnements communiquent est la personne qui y a acc\u00e8s. Vous vous abonnez \u00e0 Spotify uniquement pour vous ? Ou bien toute votre famille est-elle pr\u00eate \u00e0 \u00e9couter ses chansons pr\u00e9f\u00e9r\u00e9es sans entendre de publicit\u00e9 ? Si vous \u00eates \u00e9tudiant (<em>ou vous vous efforcez de retrouver l'adresse \u00e9lectronique de votre ancienne universit\u00e9.<\/em> \ud83d\ude09 ), vous remarquerez tout de suite la pr\u00e9sence de la <em>\u00c9tudiant<\/em> membership level and be glad to cash in on these exclusive savings.\r\n\r\nIf your membership is designed to be used by more than one person \u2013 <em>par une \u00e9quipe ou une organisation, par exemple<\/em> - vous pouvez envisager de nommer vos niveaux de cette mani\u00e8re.\r\n<h3><strong>4. Noms des niveaux d'adh\u00e9sion bas\u00e9s sur la fourniture de contenu<\/strong><\/h3>\r\nCan you think of an example of some membership level names that are based solely on how the content of that membership is delivered? Any guesses?\r\n\r\nHere\u2019s a hint: think about memberships or subscriptions that have both physical <em>et<\/em> digital products.\r\n\r\nIf you haven\u2019t already guessed, naming your membership levels based on content delivery is very popular with publications. Take the Wall Street Journal, for instance:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/c39e44f6-wsj-membership-level-names.png\" alt=\"exemples de noms de niveaux d&#039;adh\u00e9sion tir\u00e9s du wall street journal\" width=\"681\" height=\"500\" \/>\r\n\r\nVous pouvez voir ici qu'ils ont trois noms distincts pour les niveaux d'adh\u00e9sion : <em><strong>Impression classique<\/strong><\/em>, <em><strong>All Access Digital<\/strong><\/em>et <em><strong>Print &amp; Digital<\/strong><\/em>. The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.\r\n\r\nDo you only want the print newspaper? Or are you fine with reading it on your iPad? Or\u2026 for only $1 more than the <em>Impression classique<\/em> vous pouvez avoir les deux - <em>Print &amp; Digital<\/em>.\r\n\r\nWhile the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called <strong>l'ancrage des prix<\/strong>.\r\n\r\nThe subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if you\u2019d like to hear more about that). But, if you\u2019d like a crash course in price anchoring for membership sites, check out <a href=\"https:\/\/membermouse.com\/fr\/podcast\/lepuisement-de-labonnement\/\" target=\"_blank\" rel=\"noopener noreferrer\">cet \u00e9pisode du podcast<\/a> we recorded with Mike Morrison. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it.\r\n\r\nIf your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you.\r\n<h3><strong>5. Attribuer un nom \u00e0 vos niveaux d'adh\u00e9sion en fonction de vos soutiens<\/strong><\/h3>\r\nIs your online membership or subscription based on the \u201cpatronage\u201d model? Are people signing up because they love your content and want to support you in creating more of it? This is the online subscription model at the heart of sites like Patreon or Facebook Subscription Groups. Your supporters can choose to contribute to you and your efforts at different levels of financial support.\r\n\r\nThis model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. One of our favorite examples of this comes from the <em>Plus intelligent chaque jour<\/em> Compte Patreon :\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/6efb6370-patreon-membership-level-names.png\" alt=\"noms sympas pour les noms des niveaux d&#039;adh\u00e9sion de Patreon\" width=\"560\" height=\"600\" \/>\r\n\r\nCes six noms de niveaux d'adh\u00e9sion - <strong>Chat \u00e0 t\u00eate chercheuse<\/strong>, <strong>Penseur et acteur<\/strong>, <strong>Gentleman\/Lady \u00c9rudit<\/strong>, <strong>La goutte de Prince Rupert<\/strong>, <strong>Cycliste \u00e0 l'envers<\/strong>et <strong>Assistant chercheur<\/strong> - sont amusants, cr\u00e9atifs et tr\u00e8s pertinents pour ce public. Si ces noms vous laissent perplexe, <a href=\"https:\/\/www.youtube.com\/watch?v=RtWbpyjJqrU\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">regardez cette vid\u00e9o<\/a> where they explain the physics of how cats always land on their feet.\r\n\r\nIf your members really are your supporters or patrons, how could you name your membership levels in a way that was both fun and engaging for them?\r\n<h3><strong>6. Noms des niveaux d'adh\u00e9sion bas\u00e9s sur les int\u00e9r\u00eats<\/strong><\/h3>\r\nDoes your membership cover a lot of different topics and attract a wide audience? If this is the case for you, you might want to consider naming your membership levels based upon your members\u2019 interests.\r\n\r\nWhat do we mean by that?\r\n\r\nLet\u2019s take a look at a real-life example that illustrates this idea perfectly:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/8c578a8b-daily-burn-membership-level-names.png\" alt=\"id\u00e9es pour les noms des niveaux d&#039;adh\u00e9sion\" width=\"650\" height=\"124\" \/>\r\n\r\nAs you can see in this example from the online fitness platform Daily Burn, they have distinct membership levels designed to appeal to their members\u2019 specific interests. If you\u2019re a yoga enthusiast, chances are you\u2019ll gravitate towards the yoga membership. But, if you prefer running or high-intensity interval training, there\u2019s an option for you as well.\r\n\r\nThis naming strategy is perfect if you have specific segments in your membership. By naming your membership levels according to an interest, you can get very specific in your communication to each interest and avoid sounding bland or generic by \u201cspeaking to everyone and no one at all.\u201d\r\n\r\nWhen someone clicks on the <em>La course \u00e0 pied<\/em> Par exemple, le langage que vous pouvez utiliser pour communiquer les avantages de ce niveau peut \u00eatre sp\u00e9cifiquement adapt\u00e9 pour attirer les coureurs. Il en va de m\u00eame pour l'option <em>Yoga<\/em> et <em>HIIT<\/em> levels as well.\r\n\r\nThis naming strategy might be perfect for you if you\u2019ve never felt like you\u2019ve neatly fit into a hyper specific niche. Definitely consider it if you have a wide variety of content that attracts different people to your membership.\r\n<h3><strong>7. Noms des niveaux d'adh\u00e9sion bas\u00e9s sur le temps<\/strong><\/h3>\r\nWait\u2026 did we just say time? Yes, we sure did!\r\n\r\nThis way of naming your membership levels might not seem obvious at first, but it\u2019ll make perfect sense in just a second. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. So, it makes a lot of sense to actually name your membership levels based upon the amount of time that someone will have access. This is especially true if your members only have a need for your membership for a specific amount of time \u2013 like a dating site, for example.\r\n\r\nHere\u2019s an example of time-based membership level names that you\u2019re probably familiar with from Rosetta Stone:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/5a34b28d-rosetta-stone-membership-level-names.png\" alt=\"exemples de noms de niveaux d&#039;adh\u00e9sion de rosetta stone\" width=\"650\" height=\"281\" \/>\r\nVous pouvez voir ici qu'ils ont choisi de nommer leurs niveaux d'adh\u00e9sion en fonction de la dur\u00e9e d'acc\u00e8s d'un membre : <strong>3 mois, 12 mois, 24 mois,<\/strong> et m\u00eame <strong>Dur\u00e9e de vie<\/strong>.\r\n\r\nThis makes a lot of sense for a subscription business like Rosetta Stone. If you\u2019ve ever tried to learn a foreign language, you know that gaining any level of proficiency in the language takes more than 3 months. Sure, you may be able to learn some basic vocabulary and essential conversation lines\u2026 but anything more than that and you\u2019ll need at least 12 months. And when the cost of the 12-month plan is paired up against the <em>Dur\u00e9e de vie<\/em> plan, it seems like a steal to get forever access to unlimited languages for only $79.12 more than the year-long plan.\r\n\r\nYou might consider this naming strategy if you have a membership that is closely linked with the time it takes to learn the skill you\u2019re teaching. Plus, if you know the <a href=\"https:\/\/membermouse.com\/fr\/marketing\/membership-business-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valeur client \u00e0 vie de vos membres<\/a>Vous pouvez fixer le prix de votre plan \u00e0 vie au-dessus de ce chiffre afin de ne pas perdre d'argent sur les abonnements r\u00e9currents.\r\n<h2><strong>Exemples concrets de niveaux d'adh\u00e9sion bien nomm\u00e9s<\/strong><\/h2>\r\nMaintenant que nous avons abord\u00e9 les sept principaux types de noms de niveaux d'adh\u00e9sion, examinons quelques exemples suppl\u00e9mentaires. Certains de ces exemples vous seront familiers, d'autres seront nouveaux pour vous. En parcourant ces exemples, soyez attentif \u00e0 la fa\u00e7on dont les sept principales fa\u00e7ons de nommer vos niveaux d'adh\u00e9sion sont souvent m\u00e9lang\u00e9es.\r\n\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion en fonction du prix<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/da44aa64-workweeklunch-membership-level-names.png\" alt=\"la tarification bas\u00e9e sur les noms des niveaux d&#039;adh\u00e9sion\" width=\"334\" height=\"500\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>D\u00e9jeuner en semaine<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion bas\u00e9s sur l'acc\u00e8s au contenu<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/39665640-peloton-membership-level-names.jpg\" alt=\"noms des niveaux d&#039;adh\u00e9sion au peloton\" width=\"600\" height=\"352\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Peloton<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Membership Level Names Based On User Access &amp; Quality<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/e6e39b4d-netflix-membership-level-names.jpg\" alt=\"noms des niveaux d&#039;adh\u00e9sion \u00e0 netflix 2023\" width=\"600\" height=\"473\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Netflix<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion bas\u00e9s sur l'acc\u00e8s physique \u00e0 l'installation<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/526312be-idea-fab-labs-membership-level-names.png\" alt=\"trois noms sympas pour vos niveaux d&#039;adh\u00e9sion\" width=\"659\" height=\"600\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Idea Fab Labs<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion bas\u00e9s sur la fourniture de contenu ET le niveau de soutien<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/c8b070f7-digits-threads-membership-level-names.jpg\" alt=\"noms des niveaux d&#039;adh\u00e9sion au magazine en ligne digits and threads\" width=\"650\" height=\"495\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Digits &amp; Threads Magazine<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion bas\u00e9s sur les niveaux de soutien<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/6ba3a55e-divine-harmony-membership-level-names.png\" alt=\"noms sympas pour les niveaux de soutien sur un site d&#039;adh\u00e9sion\" width=\"650\" height=\"452\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Harmonie divine<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Noms des niveaux d'adh\u00e9sion en fonction de l'heure<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/a57fa591-coffee-contracts-membership-level-names.jpg\" alt=\"caf\u00e9 et contrats noms des niveaux d&#039;adh\u00e9sion\" width=\"650\" height=\"397\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Caf\u00e9 et contrats<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Membership Level Names Based On Interest &amp; Experience<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/e33b3f7d-igs-membership-level-names.jpg\" alt=\"noms des niveaux d&#039;adh\u00e9sion \u00e0 la soci\u00e9t\u00e9 internationale de gemmologie\" width=\"650\" height=\"474\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Soci\u00e9t\u00e9 internationale de gemmologie<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"noms des niveaux d&#039;adh\u00e9sion exemples diviseur\" \/>\r\n\n<h2><strong>Comment utiliser les noms des niveaux d'adh\u00e9sion sur votre site<\/strong><\/h2>\r\nIf you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site. We won\u2019t go too far into the weeds about this in this post, but here\u2019s a quick overview of how this could look for you.\r\n\r\nWhen you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. Let\u2019s go back to our example of a membership site that teaches people how to run their first marathon. Imagine that your three membership levels are named <strong>Jogger<\/strong>, <strong>Coureur<\/strong>et <strong>Marathonien<\/strong>.\r\n\r\nYou could use these membership level names to greet your members on pages or in email using our <a href=\"https:\/\/membermouse.com\/fr\/documents-3-2\/donnees-du-membre-smarttag-mm_member_data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caract\u00e9ristiques du SmartTag<\/a>. Voici ce que cela donnerait sur le tableau de bord de votre membre, par exemple :\r\n<p style=\"text-align: center;\"><code>Hey, ! Bienvenue dans votre espace membre.<\/code><\/p>\r\nEnsuite, en fonction du niveau d'adh\u00e9sion d'une personne donn\u00e9e, il affichera l'une des trois versions suivantes :\r\n<h5 style=\"text-align: center;\">H\u00e9, <strong>Jogger<\/strong>! Bienvenue dans votre espace membre.<\/h5>\r\n<h5 style=\"text-align: center;\">H\u00e9, <strong>Coureur<\/strong>! Bienvenue dans votre espace membre.<\/h5>\r\n<h5 style=\"text-align: center;\">H\u00e9, <strong>Marathonien<\/strong>! Bienvenue dans votre espace membre.<\/h5>\r\nLes possibilit\u00e9s de mise en \u0153uvre dans toutes les zones de votre site et dans les communications par courrier \u00e9lectronique sont pratiquement infinies. Nous esp\u00e9rons que cette br\u00e8ve incursion dans les d\u00e9tails vous aura \u00e9t\u00e9 utile.\r\n<h2><strong>Comment allez-vous nommer vos niveaux d'adh\u00e9sion ?<\/strong><\/h2>\r\nWhew! We sure covered a lot in this blog post. We hope you\u2019ve enjoyed learning all about how to name your membership levels and are now walking away with some ideas you can implement on your site.\r\n\r\nNow it\u2019s your turn!\r\n\r\nAs you go through the process of naming your own membership levels, keep in mind the seven main types of membership level names. Ask yourself what kind of membership or subscription you are and name your levels accordingly.\r\n\r\nWhat did you think of this article. Are there any categories of membership level names that we\u2019ve forgotten? Do you have an awesome idea you\u2019d like to share with us? Leave us a comment below and join our discussion. We\u2019d love to hear from you!","protected":false},"excerpt":{"rendered":"<p>Vous vous demandez quelle est la meilleure fa\u00e7on de nommer vos niveaux d'adh\u00e9sion ? Dans cet article d\u00e9taill\u00e9, vous d\u00e9couvrirez les sept principales fa\u00e7ons de nommer vos niveaux d'adh\u00e9sion <em>et<\/em> s'inspirer d'exemples concrets et impressionnants.<\/p>","protected":false},"author":20918,"featured_media":6826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"predecessor-version":[{"id":22137,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/6825\/revisions\/22137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}