The Behind the Scenes Story of ATOMICON
March 18, 2019
And Now for Something Completely Different
We’re going to do something a bit different in this post.
It’s a departure from what we typically publish here on the MemberMouse Blog.
But hey… here’s to mixing things up a bit!
As a team, we were recently able to participate in something special. We want to take you behind the scenes and tell you all about it.
It All Started With A Tweet
Last summer, we connected with two of our long-term customers – Andrew and Pete – after hearing them talk about content marketing and memberships on a podcast.
If you’re not familiar with Andrew and Pete, they’re content marketing experts, teachers, and international keynote speakers. They run the UK’s leading content marketing membership community called ATOMIC. They teach entrepreneurs, marketers, and business owners how to get results and succeed with content, email, and social media marketing.
After connecting on Twitter, we hopped on a call and learned more about them and their business. After talking with them, we thought they would make great guests for our podcast. And sure enough, they did! You can check out the episode we recorded with them here.
Little did we know that this informal chat would lead to some pretty amazing things down the road.
You see, after we got to know each other, Andrew and Pete told us about a secret project they were working on at the time called ATOMICON. They had been successfully running their membership site for years and had spoken on some of the biggest stages of the digital marketing space, like the Social Media Marketing World, CMA Live, and Content Marketing World conferences. Then last year they decided to try their hand at hosting their very own marketing and business growth conference. Thus, ATOMICON was born.
The opportunity that came about from all this was that Andrew and Pete asked us if we’d be interested in participating as sponsors of the event. Right away we knew we wanted to be involved on some level with their conference. I mean, how cool is it that we had the opportunity to support two members of our community with their, biggest, boldest, and bravest venture yet?
They Want Us to Make a Video?
But there was a catch… well, sort of.
One of the opportunities that came along with being a sponsor of the event was that we could create and show an “ad break” video to all of the attendees at conference. Gulp…!
While we’ve certainly made a lot of videos detailing all of the different features and functionality of our platform, we’ve never really made a “traditional” advertising video for MemberMouse. Fortunately, Andrew and Pete were there to guide us and help us create something memorable.
Now, the thing you need to know about Andrew and Pete is that they are a fun, goofy, and highly entertaining duo. They really know how to create memorable content and stand out amongst all of the noise and chaos on the internet. So, going into this we knew we had to up our game and create something unforgettable.
After a few brainstorming sessions, we thought it would be fun to tell a fictionalized version of how Andrew and Pete joined MemberMouse (you’ll get what we mean by fictionalized a bit later in the post).
So, we created an outline and thought of ways to make the video funny, memorable, and entertaining for the ATOMICON conference attendees. We wrote up a script and then decided to record a mockup video. For logistical reasons, it was a lot easier for Eric (our Founder & CEO) to record all of the different parts of the mockup video himself. We wanted to see how the dialogue would flow, if the narrative would make sense, and most of all… if our idea was too “out there.”
After Eric recorded and edited the mockup video, he sent it over to Andrew and Pete to review. They hopped on a call and watched the video. This was a little nerve-racking for us… We had put a good amount of time and effort into this. Andrew and Pete are the content marketing experts and this is their conference, after all. We wanted them to like the video and give us the assurance that the conference attendees would enjoy it as well.
And how did they react? Why don’t you see for yourself:
Behind the Scenes: The Making of the Ad Break Video
As you saw in the video, Andrew and Pete ultimately thought it would be funnier if Eric actually acted out all of the different parts himself in the final video. As absurd of an idea as it seemed initially… we all agreed that it would be funny, memorable, and immensely entertaining.
So, Eric tasked himself with creating the final ad break video. In the end, he ended up playing 6 different roles, filming and editing the video entirely his own. And how did the video turn out? We won’t keep you in suspense any longer.
Here it is:
The Final MemberMouse Ad Break Video for ATOMICON
Now that the video was done, Eric was ready to pack his bags and hop across the pond for ATOMICON. He flew into Newcastle Upon Tyne last week, ready to attend ATOMICON and share the video with all the attendees.
The conference was an amazing success and the video we created was well received by the audience. We’re so proud of Andrew and Pete for successfully pulling off their very first conference and we’re grateful for the opportunity to support them in this endeavor.
Eric’s Thoughts & Reflections After ATOMICON
Here are some thoughts, insights, and reflections that Eric recorded immediately after the event:
So, we want to congratulate Andrew and Pete on a successful launch of their first conference ATOMICON. We can’t wait to see what you two do next year.
We hope you enjoyed this post and video which is a little out of the ordinary for us. Our blog posts normally focus on helping you build successful businesses with MemberMouse. So, it was fun for us to pull the curtain back a bit and show you a little bit of what went on behind the scenes for this event.
We’d love to hear any feedback you have on the video! Let us know what you think in the comments below.