{"id":8091,"date":"2023-08-15T09:32:30","date_gmt":"2023-08-15T16:32:30","guid":{"rendered":"https:\/\/membermouse.com\/?post_type=ht_kb&#038;p=8091"},"modified":"2026-06-17T12:23:36","modified_gmt":"2026-06-17T16:23:36","slug":"configuracao-do-mailchimp","status":"publish","type":"ht_kb","link":"https:\/\/membermouse.com\/pt\/docs\/configuring-mailchimp\/","title":{"rendered":"Configura\u00e7\u00e3o do MailChimp"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o do MemberMouse com o MailChimp permitir\u00e1 que voc\u00ea atribua e mova facilmente seus clientes de e para as listas do MailChimp, que eles chamam de Audience (P\u00fablico). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A partir do MM 2.4.1+ <\/em>Suporte \u00e0s Tags do MailChimp dispon\u00edvel usando Bundles, bem como movendo membros entre Audiences.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Create-an-API-Key-in-MailChimp\" class=\"wp-block-heading\">Criar uma chave de API no MailChimp<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fa\u00e7a login em seu&nbsp;<a href=\"https:\/\/login.mailchimp.com\/\">MailChimp<\/a>&nbsp;conta.<br><br><\/li>\n\n\n\n<li>Click on your account avatar in the left-hand side navigation bar at the bottom left corner and then click the&nbsp;Account&nbsp;item. <br><br><img decoding=\"async\" class=\"wp-image-9756\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/a530818c-bwlsqbwlu-nxjaua_bww8fxtxl7sv7qs2a.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>In the&nbsp;Extras&nbsp;menu click on the&nbsp;API keys&nbsp;item. <br><br><img decoding=\"async\" class=\"wp-image-9755\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/898b93ae-pcaywtbkt3haj_wvafdaajgxvgzemdlpmq.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Depois de clicar no link API Keys &amp; Authorized Apps (Chaves de API e aplicativos autorizados), voc\u00ea ver\u00e1 todas as chaves atuais da sua conta, al\u00e9m da possibilidade de gerar novas chaves. <br><br><img decoding=\"async\" class=\"wp-image-9757\" style=\"width: 700px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/c25684f6-76vmifv1xnuf5-zqtkz_bdxdnehs9ag_iq.png\" alt=\"\"> &nbsp;<br><br><\/li>\n\n\n\n<li>O MemberMouse precisar\u00e1 de sua pr\u00f3pria chave de API para a integra\u00e7\u00e3o. Clique no bot\u00e3o&nbsp;<em>Criar uma chave<\/em>&nbsp;e siga as instru\u00e7\u00f5es para criar uma nova chave.<br><br><\/li>\n\n\n\n<li>After the key has been created, copy the key listed in the&nbsp;API Key column. You will paste this key into a field on your site in the next step.<br><\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Integrate-MailChimp-with-MemberMouse\" class=\"wp-block-heading\">Integrar o MailChimp com o MemberMouse<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>No menu MemberMouse, clique em <em>Configura\u00e7\u00f5es de e-mail<\/em> e, em seguida, clique no bot\u00e3o <em>Guia Integra\u00e7\u00f5es de e-mail<\/em>.<br><br><\/li>\n\n\n\n<li>Escolha \"MailChimp\" no menu suspenso Selecionar provedor. <br><br><img decoding=\"async\" class=\"wp-image-9758\" style=\"width: 200px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/5bec7267-j5axd68qol9kakkvpedzyci1hkgs1aecra.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Insira a API Key que foi recuperada do site do MailChimp. <br><br><img decoding=\"async\" class=\"wp-image-9759\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/4fd1ffc6-screen-shot-2023-09-13-at-3.10.12-pm.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Escolha as configura\u00e7\u00f5es de Confirmed Opt-In desejadas. <br><br><img decoding=\"async\" class=\"wp-image-9760\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/36058782-xbbpf_t40wbq_exb5nryzkiforngpucbuw.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Clique em&nbsp;<em>Configurar <\/em>para salvar suas configura\u00e7\u00f5es.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"More-about-Confirmed-Opt-In-Settings\" class=\"wp-block-heading\">Mais sobre as configura\u00e7\u00f5es de confirma\u00e7\u00e3o de aceita\u00e7\u00e3o<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">(<strong>Observa\u00e7\u00e3o:<\/strong>&nbsp;As configura\u00e7\u00f5es do MemberMouse para a configura\u00e7\u00e3o de opt-in substituir\u00e3o quaisquer configura\u00e7\u00f5es de opt-in definidas no MailChimp)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o com o MailChimp inclui tr\u00eas op\u00e7\u00f5es diferentes para suas configura\u00e7\u00f5es de opt-in do MailChimp.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Never&nbsp;&#8211; This option will not require your users to opt-in to lists.<br><\/li>\n\n\n\n<li>First List Only&nbsp;&#8211; This option will only require users to confirm the first time they are added to an Audience list.<br><\/li>\n\n\n\n<li>Before Every List Move (Antes de cada mudan\u00e7a de lista) - Essa op\u00e7\u00e3o exigir\u00e1 que os usu\u00e1rios optem por participar de cada lista do Audience para a qual o MemberMouse tentar fazer a transi\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberMouse utiliza a API do MailChimp para adicionar e mover automaticamente membros entre as listas do Audience com base em seus direitos de acesso. Voc\u00ea pode optar por ativar o recurso Confirmed Opt-in para suas listas usando as op\u00e7\u00f5es de integra\u00e7\u00e3o do MemberMouse mencionadas acima.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o recurso de opt-in estiver ativado para suas listas do MailChimp Audience (o MailChimp se refere a isso como Double Opt-in), dependendo das configura\u00e7\u00f5es escolhidas, o membro receber\u00e1 um e-mail do MailChimp quando for adicionado \u00e0 sua primeira lista do Audience ou, se configurado, a todas as listas do Audience, solicitando que ele clique em um link para confirmar que deseja ser adicionado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que, com as configura\u00e7\u00f5es de opt-in ativadas, isso pode criar uma situa\u00e7\u00e3o em que o MailChimp pode ficar fora de sincronia com o MemberMouse. Se o membro optar por simplesmente ignorar o e-mail de confirma\u00e7\u00e3o, ele n\u00e3o ser\u00e1 adicionado \u00e0 lista do Audience como voc\u00ea esperava. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre como o MailChimp lida com o Double Opt-in, voc\u00ea pode ler este artigo aqui:&nbsp;<a href=\"https:\/\/mailchimp.com\/help\/about-double-opt-in\/\">MailChimp Double Opt-in<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Map-Membership-Levels-and-Bundles-to-Mailing-Lists\" class=\"wp-block-heading\">Mapear n\u00edveis de associa\u00e7\u00e3o e pacotes para listas de p\u00fablico-alvo<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, voc\u00ea est\u00e1 pronto para passar para a pr\u00f3xima parte da integra\u00e7\u00e3o de e-mail, em que mapear\u00e1 os n\u00edveis de associa\u00e7\u00e3o e os pacotes para as listas do Audience.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leia este artigo para&nbsp;<a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/mapeamento-de-niveis-de-associacao-para-listas-de-mala-direta\/\">Saiba como mapear os n\u00edveis de associa\u00e7\u00e3o para as listas de p\u00fablico-alvo do MailChimp<\/a> &nbsp;<br><\/li>\n\n\n\n<li>Leia este artigo para&nbsp;<a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/mapeamento-de-pacotes-para-listas-de-discussao\/\">Saiba como mapear pacotes para as listas de p\u00fablico-alvo do MailChimp<\/a><br><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Tag-Members-In-Mailchimp-Audience-Lists-Using-Bundles\" class=\"wp-block-heading\">Marcar membros em listas de p\u00fablico-alvo do MailChimp usando pacotes<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dispon\u00edvel no MM 2.4.1+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de configurar a API para o MailChimp, haver\u00e1 uma op\u00e7\u00e3o para Ativar marca\u00e7\u00e3o, que precisa ser marcada para ativar esse recurso. Quando a marca\u00e7\u00e3o estiver ativada, as tags ser\u00e3o adicionadas e removidas de um assinante no MailChimp quando os pacotes forem adicionados e removidos de um membro no MemberMouse.<br><br><img decoding=\"async\" class=\"wp-image-9761\" style=\"width: 300px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/99429064-4mrsvzsxewvsktltthvh0gus9bfddzyqxa.png\" alt=\"\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a marca\u00e7\u00e3o estiver ativada, o nome curto do pacote ser\u00e1 marcado para seu assinante no MailChimp quando ele comprar um pacote gratuito ou pago.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o pacote expirar ou for cancelado, a tag ser\u00e1 removida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OBSERVA\u00c7\u00c3O: A marca\u00e7\u00e3o de pacote s\u00f3 funciona com a compra de um pacote pago ou com a adi\u00e7\u00e3o de um pacote gratuito. A marca\u00e7\u00e3o de pacote n\u00e3o funcionar\u00e1 com pacotes atribu\u00eddos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender a diferen\u00e7a entre pacotes atribu\u00eddos e comprados, consulte:&nbsp;<a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/pacotes-atribuidos-versus-pacotes-comprados\/\">Pacotes atribu\u00eddos versus comprados<\/a><\/p>\n\n\n\n<h5 id=\"Tag-Members-In-Mailchimp-Audience-Lists-Using-Bundles\" class=\"wp-block-heading\">Enable Merge Tag Sync <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Available in MM 3.0.3+<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"175\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image.png\" alt=\"\" class=\"wp-image-22160\" style=\"width:264px;height:auto\" srcset=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image.png 405w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-300x130.png 300w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-50x22.png 50w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-18x8.png 18w\" sizes=\"(max-width: 405px) 85vw, 405px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By default, MemberMouse creates Merge Tags in MailChimp to represent bundle status for every Contact. As this process requires a separate MailChimp API call for each tag, it can create performance problems for sites that have a large number of bundles. This option allows you to disable Merge Tag Sync and minimize performance issues when numerous bundles are used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Enable Merge Tag Sync&#8221; does two things each time a member is added or updated: it pushes the member's first and last name into Mailchimp's FNAME\/LNAME merge fields, and it maintains a TRUE\/FALSE merge field per membership bundle (creating those bundle fields on the audience if needed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So while it's switched off, the impact is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name personalization won't update from MemberMouse \u2014 for members added or whose name changes during this window, the FNAME\/LNAME fields in Mailchimp may be blank or out of date, so <em>|FNAME|<\/em>-style personalization wouldn't populate for them. Names already stored in Mailchimp stay as they are.<\/li>\n\n\n\n<li>The per-bundle merge fields won't be created\/updated \u2014 so any personalization or segments that rely on those bundle merge fields won't reflect current membership until it's re-enabled.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What's not affected while it's switched off: members still move between audiences correctly, email delivery is unaffected, and any merge data already in Mailchimp remains. If you use Mailchimp tags for segmentation, those are governed by a separate setting and will keep working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you enable this feature, syncing begins, or picks back up automatically on the next member updates.<\/p>","protected":false},"excerpt":{"rendered":"<p>A integra\u00e7\u00e3o do MemberMouse com o MailChimp permitir\u00e1 que voc\u00ea atribua e mova facilmente seus clientes de e para as listas do MailChimp, que eles chamam de Audience (p\u00fablico). A partir da vers\u00e3o MM 2.4.1+, as tags do MailChimp...<\/p>","protected":false},"author":21411,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[182],"ht-kb-tag":[],"class_list":["post-8091","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-integrations"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb\/8091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/21411"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=8091"}],"version-history":[{"count":3,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb\/8091\/revisions"}],"predecessor-version":[{"id":22165,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb\/8091\/revisions\/22165"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=8091"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=8091"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=8091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}