{"id":12100,"date":"2021-11-04T16:37:15","date_gmt":"2021-11-04T23:37:15","guid":{"rendered":"https:\/\/membermouse.com\/?p=12100"},"modified":"2022-01-05T16:00:20","modified_gmt":"2022-01-06T00:00:20","slug":"modelo-de-e-mail-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/modelo-de-e-mail-de-associacao\/","title":{"rendered":"8 Email Templates You Can Use to Welcome New Members"},"content":{"rendered":"First impressions count. When someone signs up for your online course or membership program, you need to make them feel welcome. One of the ways to achieve this is through your email welcome sequence.\r\n\r\nThis guide will walk you through everything you should know when setting up a welcome email sequence for new members. You\u2019ll also gain insights from successful campaigns implemented by other companies you can learn from.\r\n\r\nLet\u2019s quickly cover the basics before we get too far into this guide on welcome email templates.\r\n

What is a welcome email, and why do you need one?<\/strong><\/h2>\r\nA welcome email follows up on a previous engagement when a customer made contact with your company. A welcome email essentially thanks your new member for choosing your business. It is also a way of developing your relationship with the new member by setting expectations or requesting people to undertake certain tasks - for example, following you on social media.\r\n\r\nWelcome emails have high open rates. According to 9clouds<\/a>, the email open rate for a welcome email is 86% higher than the open rates of other marketing emails. That means most people are going to open your email. It\u2019s important, therefore, to make those emails engaging.\r\n\r\nAlthough there\u2019s no hard and fast rule for this, the key is always to offer new members something of value<\/a>. There are many ways to offer value, as we will see in the next section.\r\n\r\nJust put your best foot forward. Make your new member feel at home with you. If you manage to show them signing up was one of the best decisions they ever made, you\u2019ll be fine.\r\n

8 welcome email templates that you can learn from<\/strong><\/h2>\r\nWhat do industry giants Headspace, Starbucks, and Medium have in common? These are the companies that have all got their welcome new members\u2019 emails spot-on!\r\n\r\nThis section will look at eight of the best email templates you can use when welcoming new members. These are some of the clearest and informative email templates that catch customers' attention right at the very beginning.\r\n

1. Introduce the brand<\/h3>\r\nEvery successful relationship begins with a good introduction. So, this email template is your company's self-introduction, so to speak.\r\n\r\nThe best welcome new members email does not assume your customer's level of knowledge. Rather, it works on reinforcing your unique selling points but not in an aggressive way.\r\n\r\nThe trick here is not to make this email all about you! It will set the tone for the overall brand experience<\/a> and should focus on how you can help address the customer\u2019s needs.\r\n\r\nIntroduce yourself but highlight what this relationship means for your customer. Signing up, how will they benefit from this partnership?\r\n\r\n\"brand\r\n\r\nHeadspace has created the perfect welcome to the brand email. Sent straight after sign-up, it is clear and unfussy - much like the app and the overall theme of Headspace itself!\r\n\r\nHeadspace thanks the customer for signing up. They then state their intentions and allow you to get straight into \u201cmeditation\u201d.\r\n\r\nYou\u2019re setting the stage for future conversations so keep things nice and simple. Try not to bombard new customers with a succession of calls to action. Avoid trying to sell anything to your subscribers as you develop your relationship.\r\n\r\nConcentrate on thanking the customer for taking that next step.\r\n

2. Special offers and discounts<\/h3>\r\nEveryone loves discounts or the promise of a special offer. So, what better way to reward your new members than to give something back to them?\r\nSpecial offers and discounts can take many shapes and forms. Highlight these in the subject line of your email. That way, you encourage customers to open the email.\r\n\r\nAnother tactic here is to make such discounts and special offers timely when you welcome new members. Mention they only have a few days or weeks to access the offer. This will make them more likely to act quickly to get that. Then you can capitalize on their interest.\r\n\r\n\"discount\r\n\r\nPostmates delivered a hugely successful special offer welcome email with their level-up code. With attention-grabbing graphics and headlines, they offered a huge reward. But that wasn\u2019t all. They also used the opportunity to get more leads.\r\n\r\nWelcoming new members with codes for your online store encourages ecommerce. But you can also offer codes here to use in-store. This will get people into your premises as well.\r\n\r\nAlongside such online codes, you can always offer further details about your brand. That can be basic information or even your store's physical locations. Make it easy for new subscribers to take your desired action.\r\n

3. Free trial welcome email<\/h3>\r\nNot many people would turn down a freebie, which includes a free trial! Adding the word free in your email, you instantly get attention!\r\n\r\nFree trial emails make customers feel they are getting something for nothing. But, this only works if you approach it correctly. So make the terms clear, and be honest with your free offering.\r\n\r\nIn a way, these emails and free membership<\/a> emails have an added agenda.\r\nThey do welcome new members and encourage a customer to sign up for a free trial. But brands know the likelihood is subscribers will continue after that trial has ended.\r\n\r\nThus, free trials are ultimately likely to translate to further sales.\r\n\r\n\"free\r\n\r\nShopify\u2019s free trial welcome email works at keeping it simple but engaging. Users do not feel overwhelmed by the information they get in this trial email. Also, it offers a clear and easy sign-up process to get started with their free trial.\r\n\r\nA free trial offers immediate value. It suggests a gift to welcome new members. This is a great way to grab your customer's loyalty from early on.\r\n

4. Product showcase<\/h3>\r\nIf you want to get your products noticed from the start, a product showcase email will work. Unlike the discount email, this one just relies on the quality of the product to get new subscribers to convert. This email can help you to successfully market your membership<\/a> in your community as well.\r\n\r\nThis type of welcoming email works on supporting further browsing. The customer will see the promoted products in their welcome email. Then they will feel encouraged to click through to find out more.\r\n\r\n\"product\r\n\r\nHavenly\u2019s product showcase welcome email worked as a gentle introduction for those wanting to find out more about the brand. Using soft colors and gentle graphics highlighted how excited the brand was to welcome its customers.\r\n\r\nHavenly allowed the customer to move at their own pace by adding the call to action to book a designer. A successful product showcase takes items you want to highlight or promote and shows them off to their best effect.\r\n

5. Get Started Email<\/h3>\r\nA get started email will welcome new members with an introduction and help your products and services. The idea is to help the new member use your product. So, you can offer tutorials and tips. Or just give simple motivation.\r\n\r\n\"get\r\n\r\nMarvel has mastered the getting saturated welcome email. Their instructions are self-explanatory. But, most importantly, they walk new customers through every process required.\r\n\r\nThe Marvel email is divided into clear and manageable sections. The nice design is combined with a helpful onboarding sequence. A nice strategy, especially for a membership site, is to provide valuable training resources over 30 days. You can set this up as a learning challenge, for example.\r\n

6. Video welcome email<\/h3>\r\nA video email is hugely entertaining. As a welcome email, it does stand out from the competition and helps you make a strong first impression.\r\n\r\nBy using a video email, a company can show rather than tell. This means a higher engagement rate. It also brings your products, services, and brand to life. That is more so than you could ever do with plain text!\r\n\r\nUse a video to present a lot of information about your business in a short time frame. It is more engaging than using a wall of text in your first email.\r\nA video is also a creative license for a business. This is because it can play up to its identity. That means you can put your company across how you like it.\r\nMost importantly, a video leaves a lasting impression on the viewer.\r\n\r\n\"video\r\n\r\nUgmonk hit the jackpot with their video welcome email. You do believe the CEO of this company is talking to you in this video!\r\n\r\nThere are many things you can include in your video. You can do what Ugmonk did and give your new members a business backstory. You can even showcase your products and services when you welcome new members.\r\nThis type of welcome email is most attractive. Video brings your company alive to the person watching it. Because of this, you can win and retain more members<\/a>.\r\n

7. Personalized welcome email<\/h3>\r\nIn this fast-paced world, some businesses can seem daunting and unfriendly. So, a personalized welcome email makes such a difference.\r\nA personalized email says you have made an effort with your customer. It shows that you care about them and see them as people \u2013 not profit.\r\n\r\nPersonalized welcome emails are also valuable in gaining customer trust. That is because you are talking directly to new members.\r\n\r\nStarbucks has perfected the perfect welcome new members email. With simple text and graphics, it immediately introduces itself with first-name terms. This is similar to a customer ordering a coffee in-store and having their name written on the cup. It\u2019s consistent with Starbucks\u2019 brand identity!\r\n\r\n\"personalized\r\n\r\nStarbucks also cut to the chase in their introduction email. They know what their customers want---coffee. So, their welcome email tells the customer this is what they will be getting from their future emails.\r\n\r\nYou can add the customer\u2019s name to the body of the email. Or, you can place their name in the subject line to further draw their attention. Or do both. Don\u2019t worry. You don\u2019t need to write each email for each new member manually. You can create a template, then let your email marketing software do the rest.\r\n\r\nIn this email, you can also ask your customer to provide you with initial details of their preferences. That way, you can work on utilizing such criteria in their content.\r\n\r\nAdding a name to an email may seem such a trivial thing. But, this small act goes a long way in engaging and connecting with your customers. That shows a level of respect in your conversation.\r\n

8. Email that includes social proof<\/h3>\r\nWhy not welcome new members by introducing them to current members? This loyal customer base should blow your business trumpet for you!\r\nIntroducing new members to current members is a way of promoting customer approval of your brand.\r\n\r\nNew customers want to know that they have made the right decision. So, adding social proof to your welcome email can confirm their choices. It offers them the self-confidence of getting involved with your company.\r\nUsing social proof in a welcome email is a simple process. It can take the shape of displaying the community members you have. Or it can mean highlighting glowing five-star reviews. It can even be promoting various customer endorsements.\r\n\r\n\"social\r\n\r\nHuckberry\u2019s welcome email shows how simple it is to add in social proof. By highlighting some of their glowing feedback, they boost their claims of 5-star customer service.\r\n\r\nNew customers want to know that your brand will make them happy and who better to tell them than your existing customers? So, they will enjoy reading about customers just like them. This will make them more inclined to engage with you further.\r\n

Bottom Line<\/strong><\/h2>\r\nWelcome email templates are critical to your email marketing strategy. The welcome email is the first email you send to your new members. If you do it the wrong way, your new members might decide to cut ties with your brand then and there. If you do it the right way, you may well be on your way to building a long-lasting relationship with a customer. You might even turn them into your loyal customers or, better yet, brand ambassadors!\r\n\r\nThis article shared eight welcome email templates you can use. Be inspired by those to create your own.","protected":false},"excerpt":{"rendered":"

Voc\u00ea sempre fica preso na cria\u00e7\u00e3o de e-mails de boas-vindas para seus novos membros? Neste artigo \u00fatil, voc\u00ea descobrir\u00e1 8 tipos diferentes de e-mail que pode usar para dar as boas-vindas aos seus novos membros.<\/p>","protected":false},"author":21411,"featured_media":12120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-12100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/12100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/21411"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=12100"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/12100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/12120"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=12100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=12100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=12100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}