{"id":12206,"date":"2022-02-03T14:42:58","date_gmt":"2022-02-03T22:42:58","guid":{"rendered":"https:\/\/membermouse.com\/?p=12206"},"modified":"2024-04-18T12:44:18","modified_gmt":"2024-04-18T16:44:18","slug":"jornada-empresarial","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/membership\/entrepreneurial-journey\/","title":{"rendered":"Em uma conversa: A vulnerabilidade no centro do sucesso"},"content":{"rendered":"Nosso Hor\u00e1rio comercial<\/a> sessions are a terrific opportunity for us to have one-on-one conversations with entrepreneurs at every stage of their business. Questions range from the specific and technical to the broad and big picture. The number of attendees varies so that sometimes Eric Turnnessen, our Founder and CEO who runs the sessions, finds himself going down a queue of submissions, trying to give the most thorough answer within the time provided, and then other times there are one or two people, and a more free-flowing conversation can occur. That was the case in a recent Office Hours.\n\nCarl, a new MemberMouse customer building a site for expats in Portugal, joined the call. He expected to be a fly on the wall and listen to what others were asking while also watching his daughter at home and getting a bit of work done. However, upon finding himself with the opportunity to speak directly about his experience of starting a membership site, he found a quiet spot and unmuted his mic. The conversation that followed is one that is applicable to many in the getting started phase, which is why we wanted to share it directly with you.\n\nEric and Carl talk about the initial blockers that can get in the way when trying to put a site together. This is not limited to technical hurdles but also the mental and psychological questions that come up for anyone while packaging their offer and sharing it with others. This can be a very vulnerable time for an entrepreneur, complete with self-doubt and uncertainty about being good enough, combined with being overwhelmed by an ever growing list of things to do. In this conversation, Eric and Carl reframe this initial phase as an iterative process that is ongoing as opposed to an ultimate perfect presentation that is set forth into the world. We invite you to follow along with them in this exploration and hope it will shed some light on questions you've been wrestling with as well.\n\nCarl:<\/strong> I really appreciate the opportunity to speak with you. Your company comes across really well...I'm into a steep learning curve, as I'm not a very technical person, but I'm loving what I find. And your help desk was very responsive yesterday. Really, really good. I think the emphasis is on me really to apply myself and get some way through it, but I'm really happy with the product and how it comes across and looking forward to learning more.\n\nEric: <\/strong>Sem d\u00favida, eu o parabenizo por estar na posi\u00e7\u00e3o em que se encontra. Ao iniciar uma jornada como essa, sempre haver\u00e1 obst\u00e1culos a serem superados. E, neste caso, certamente h\u00e1 muitas coisas que se manifestam como obst\u00e1culos t\u00e9cnicos, mas nossa equipe est\u00e1 aqui para garantir que eles n\u00e3o se tornem barreiras para voc\u00ea. Portanto, cabe a voc\u00ea, quando encontrar algo e tiver uma d\u00favida, fazer a pergunta. Mas faremos o poss\u00edvel para apoi\u00e1-lo. Ent\u00e3o, com isso em mente, em que ponto da sua jornada voc\u00ea est\u00e1 agora, configurando o MemberMouse para a sua empresa?\n\nCarl: <\/strong>Estou no in\u00edcio do trabalho em minha p\u00e1gina de ofertas e, em seguida, fazendo com que tudo isso funcione em conjunto. Na verdade, sou um verdadeiro novato no WordPress. Acho que j\u00e1 tinha um site WordPress h\u00e1 uma d\u00e9cada, mas nunca o utilizei de fato. Fiz uma imers\u00e3o muito r\u00e1pida com a combina\u00e7\u00e3o do MemberMouse, WordPress.com para hospedagem e Divi<\/a> para fazer o tema que voc\u00ea oferece<\/a>, and took advantage of their latest offer as well. So all... I mean really at the start of it, and feeling that incredible journey of being over massively overwhelmed and then having a little breakthrough and thinking, yeah! I'm a developer and feeling really pleased with myself for the simplest things.\n

Siga o caminho mais curto para aumentar sua oferta<\/strong><\/h2>\nEric: <\/strong>Right. Well, my advice at this time is to have a small number of things to accomplish. Because MemberMouse, Divi and other tools are designed to support businesses at any stage, there's certainly a huge chunk of things that you may feel like you have to get introduced to. But really at this stage, a success point would be for you to get an offer page up, using Divi to have the design, the look and feel that you want. And then you have a button on there where people can click to buy your product with a MemberMouse purchase link. And then MemberMouse at the checkout page. As you probably know at this point, we do have an integration with Divi so that we'll provide a style pack to help you get a head start, which will give you a look and feel for all of the MemberMouse core pages, including the checkout page, et cetera.\n\nSo they click the button to buy your offer. They go to the checkout page, they can sign up, you're connected to Stripe ou PayPal<\/a> or whatever you're using, and that's it. To me, that's the only thing that needs to be done in the beginning. Because at that point you can literally then start pushing traffic to that offer page. I think here's a mistake that a lot of new people make, oh, I need to do all of this stuff before I get my stuff out there. Which is a huge mistake because then it just becomes this internal self-propelled process. And to me, a lot of the enthusiasm that you can rely on for helping you get through any obstacles is getting feedback from your actual customers.\n\nSo get the offer page up as soon as it's in a place where people can buy it, even though you're going to have a lot of ways that it can be better. Start putting it out there. You can put it out to friends, family, whoever you want to first, but because the more that people are involved in your process, the more it's going to help you stay inspired. And literally at that point it's done, it's functional. That's the whole point of MemberMouse, is that within a weekend, you can get that set up so that now you have a functioning business that can always improve over time.\n\nCarl: <\/strong> Sim, estou ouvindo. Estou ouvindo. E vejo isso ao ajudar outras pessoas a criar cursos. Quero dizer, \u00e9 uma li\u00e7\u00e3o de vida geral, n\u00e3o \u00e9? \u00c9 deixar que o excelente estrague o bom, basicamente, e nunca sair por a\u00ed. E perder a empolga\u00e7\u00e3o desse ciclo de feedback, porque nada anima mais as pessoas do que fazer uma venda e depois ter de entreg\u00e1-la. N\u00e3o \u00e9 mesmo?\n

O sucesso segue a conversa<\/strong><\/h2>\nEric: <\/strong> Right. It also opens the door to mystery because when you put something out there, you are, in a sense, opening up to the universe to say, \"Hey, I'm putting this out there. Tell me where it goes from here.\" I provide this advice from the experience of doing the opposite when I first started MemberMouse. I didn't release a product for one or two years because I was trying to fine tune it, fine tune it, in a vacuum. But the thing is, in retrospect, a lot of the milestones that have propelled MemberMouse forward in success have been these kind of synchronistic things where I didn't have control over it.\n\nBut what I did have control over was the fact that I actually took the risk of putting it out somewhere, which meant that somebody could see it, who could lead me to something else. You're kind of being vulnerable and saying to the overall community, this is what I have to offer, help me understand how I can be more of service. And if you respond to what they're saying, you've entered into a dialogue and success is a natural outcome of that process. I think a lot of people get it wrong, and they think, \"If I get it perfect, successful will follow. But success really follows the conversation.\"\n\nCarl: <\/strong> Yes. I was prototyping a course called \"Get Your Online Course Online in Seven Days,\" which is exactly that. To go from Sunday to Sunday and have people not stop for want of perfection. I think anyone can get a course online in seven days if they go with what they've got. And as you say, even if that's for friends and family who buy on the seventh day. And how I market that, and I really appreciate what seems to be your position on this, is it's all an exercise in personal growth, isn't it?\n\nEric: <\/strong> E \u00e9.\n\nCarl: <\/strong> Sacrificar seu senso de perfei\u00e7\u00e3o e vergonha e todas essas coisas que nos governam e nos impulsionam. Essas s\u00e3o as coisas que eu acho que impedem as pessoas de se expressarem como professores e compartilhadores de informa\u00e7\u00f5es.\n\nEric:<\/strong> Yep. In this digital age, it's still about that, the thing that's always been a human quality, which is a community. And even though it's not in the physical sense where there's just one small village and you're the bread maker and you rely on the guy who can mend the shoes and et cetera, it's still the same function. We all have our storefronts and we say, \"Hey, I'm here to provide this and this is what I can offer based on my life experience.\" And there's an exchange. Because I think if we all just stay in our houses, metaphorically, and don't have the courage to say, \"this is what I can provide\", then we're missing a critical aspect of what it is to become an elder in a culture. You start to teach.\n\nCarl: <\/strong> Estou realmente impressionado com sua posi\u00e7\u00e3o ou sua \u00e9tica sobre como voc\u00ea aborda isso. Muitas coisas se tornam muito racionais, n\u00e3o \u00e9? E bidimensional. E notei que, pela maneira como voc\u00ea fala e compartilha sobre isso, voc\u00ea claramente tem uma compreens\u00e3o metaf\u00edsica de onde tudo isso vem e os benef\u00edcios de manter essa posi\u00e7\u00e3o tamb\u00e9m. O Zen da cria\u00e7\u00e3o de cursos on-line, certo?\n

Zen e a arte da cria\u00e7\u00e3o de cursos<\/strong><\/h2>\nEric: <\/strong> Yeah. But here's the trick. I think you have to be courageous enough to go out there and to quote unquote, \"fail\" at it. Because in terms of learning to be of service as a teacher... in reality anybody doing a course that's what they're doing... Everybody faces that when they're starting, that position of discomfort. Do I really have something to share? And the answer is always \"yes\" and \"no\". The \"yes\" is the part where you've actually accomplished something. And you have the kind of fundamental toolkit of getting from point a to point b in a sense. The other part, the \"no\", is that you're not granted a diploma or the title of being a teacher, unless somebody actually learns. You become a teacher if somebody is a student and the only way somebody can become a student is if you position yourself, you take the risk of being a teacher.\n\nAnd I think what we learn when we go through that process is that being a teacher is a lot more about listening than about standing on a podium. Ultimately what I've learned is that anything that I end up saying in any situation that might be meaningful is a hundred percent driven by whoever's asking the question. So ultimately it's not that it was about any sort of preparation on my part, right? And that's why I learned that opening yourself up to the interaction as soon as possible with the people who can be a part of your community is the best thing. Because ultimately they're the ones who are going to be providing you with the thing that's going to attract more people. And then of course you can run into another dangerous aspect of human nature, which is egoism, where you forget the fact that these people are the ones holding you up and it's not the other way around.\n\nBecause at that point in the journey, you can take one road or the other, you think this is all about me, that takes you in one direction, or this is me just being of service to these people. And that'll take another direction. Both can lead to apparent physical success. But they feel totally different and they look totally different.\n\nCarl: <\/strong> Sim, com certeza. E a palavra que me vem \u00e0 mente \u00e9 ser ordenado, porque h\u00e1 muitos gurus e l\u00edderes que se autoproclamam, mas \u00e9 a ordena\u00e7\u00e3o por outros, n\u00e3o \u00e9? Isso realmente d\u00e1 o verdadeiro valor a qualquer r\u00f3tulo de professor ou guru.\n\nEric: <\/strong> E \u00e9. E o ideal \u00e9 que seja assim. Certo?\n\nCarl: <\/strong> Sim.\n\nEric: <\/strong> But the thing is that because of our generation... I think the younger generations have caught wise to this, but our generation and previous to our generation were definitely spoonfed the idea that if somebody positions themselves in a good sense, in a marketing sense, that they're the right thing, then you just believe it. And so people become very good at presenting themselves as something and can mislead people into thinking they're something that they're not. Yeah. It's a very interesting game.\n\nCarl:<\/strong> Yes, indeed. Well, I won't take any more of your time. I'm really pleased to have met you and if you need any help this side of the water. If there's anything I can do... I'm from the UK originally, but I live in Portugal now. If there's anything that occurs to you that I can help you with from that geographical position, I'd be delighted to help.\n\nEric: <\/strong> Obrigado, Carl.\n\nCarl: <\/strong> Agrade\u00e7o por seus conselhos de hoje.\n\n
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<\/i> Se quiser ouvir mais conversas como esta, confira nossa biblioteca de Repeti\u00e7\u00e3o do Office Hours aqui<\/a>.<\/h5>","protected":false},"excerpt":{"rendered":"

Nossas sess\u00f5es semanais do Office Hours s\u00e3o uma excelente oportunidade para conversarmos individualmente com empreendedores em todos os est\u00e1gios de seus neg\u00f3cios. Nessa conversa, um novo cliente do MemberMouse que est\u00e1 criando um site para expatriados em Portugal participou da chamada.<\/p>","protected":false},"author":20918,"featured_media":12600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[117,64],"tags":[],"class_list":["post-12206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mm-dash","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/12206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=12206"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/12206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/12600"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=12206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=12206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=12206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}