{"id":14312,"date":"2022-11-17T10:56:19","date_gmt":"2022-11-17T18:56:19","guid":{"rendered":"https:\/\/membermouse.com\/?p=14312"},"modified":"2023-10-29T15:04:25","modified_gmt":"2023-10-29T19:04:25","slug":"design-do-site-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/membership\/membership-website-design\/","title":{"rendered":"Como Elena Mutonono projetou uma experi\u00eancia de associa\u00e7\u00e3o elegante que seus usu\u00e1rios adoram"},"content":{"rendered":"No in\u00edcio deste ano, convidamos uma empreendedora chamada Elena Mutonono para o nosso podcast para compartilhar a hist\u00f3ria de como ela criou um site de associa\u00e7\u00e3o bem-sucedido para professores de idiomas. Depois que gravamos o epis\u00f3dio dela (que voc\u00ea pode <a href=\"https:\/\/membermouse.com\/pt\/podcast\/elena-mutonono\/\" target=\"_blank\" rel=\"noopener noreferrer\">confira aqui<\/a>), Elena was kind enough to give us a quick tour of her member's area.\n\nWe were really impressed with the site she created. This led to a much longer conversation about learning design, content management, and membership experiences. The more Elena shared, the more we realized that we had to come up with a way to showcase her site to you.\n\nThis is why we're so excited to share this video training with you today.\n\nIn it, you'll get to see a full tour of the elegant membership site that Elena \u2014 and her incredible web designer Jessica \u2014 have created. We start at the very beginning and look at the public facing side of Elena's website: from her home page, lead magnets, and membership sales page. Then, we walk through the exact process her members go through to to enroll in her membership: from the checkout process to the member dashboard and protected content pages.\n\nElena and Jessica then give you an in-depth tour of their private member's area, showing you how they structure their content and design their private pages. It is so fascinating to get a true behind-the-scenes look of a successful membership site. Plus, Elena generously reveals all the different tools and plugins she uses to power her site.\n\nThe process of building a membership site can often feel overwhelming. There are so many choices to make, pages to design, tools to integrate. And even though Elena's site uses a lot of different tools, she's found a way to keep things simple for both her team and her members. If you've ever felt overwhelmed by the process of designing your own membership site, we have a feeling you'll love this video. What Elena has created is both powerful and simple. And it's a great example of what's possible when you're intentional about the experience you want to create for your members.\n\nReady to dive in? Click play on the video below.\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/wgj18ibo41.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_wgj18ibo41 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/wgj18ibo41\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"user user-feature\">\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/02\/dc3be7ba-elena-mutonono.png\" alt=\"Elena Mutonono\" \/><\/div>\n<h2 class=\"user-title no-margin\">Elena Mutonono<\/h2>\n<h6 class=\"color-green margin-b-10\">Fundador da Biblioteca do Professor Inteligente<\/h6>\n<p class=\"margin-b-10\"><a href=\"https:\/\/www.elenamutonono.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Biblioteca do professor inteligente<\/a><\/p>\n\n<\/div>\n<div class=\"quote\">\n<blockquote><em>\"The thing about our membership area is that it's a library \u2014 not an online course. You're not required to go from A to Z. You don't go to the library to read all the books. But it's there when you need something. And that's the whole point of our community.\"<\/em><\/blockquote>\n<label>- Elena Mutonono<\/label>\n\n<\/div>\n<div id=\"section-highlights\" class=\"section-content-area\">\n<h3 class=\"title-budicon\"><i class=\"budicon-task-love color-blue\"><\/i> O que voc\u00ea descobrir\u00e1 neste v\u00eddeo<\/h3>\n<table class=\"table table-detail\">\n<tbody>\n<tr>\n<th class=\"column-timestamp color-dark\">0:00<\/th>\n<td>Introdu\u00e7\u00e3o \u00e0 Biblioteca do Professor Inteligente<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">3:21<\/th>\n<td>A pilha de tecnologia exata que alimenta o site de Elena<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">7:29<\/th>\n<td>A tour of the Smart Teacher's Library \"front end\" user experience<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">10:12<\/th>\n<td>Uma r\u00e1pida olhada na p\u00e1gina de vendas da associa\u00e7\u00e3o de Elena<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">12:33<\/th>\n<td>Como funciona a experi\u00eancia de checkout para membros<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">13:49<\/th>\n<td>Uma vis\u00e3o dos bastidores da experi\u00eancia do membro da Biblioteca do Smart Teacher<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">24:42<\/th>\n<td>A p\u00e1gina Minha conta<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">26:34<\/th>\n<td>Elena &amp; Jessica's membership UX and content design philosophy<\/td>\n<\/tr>\n<tr>\n<th class=\"column-timestamp color-dark\">32:53<\/th>\n<td>Concluindo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3 class=\"title-budicon\"><i class=\"budicon-star color-blue\"><\/i> <strong>As principais p\u00e1ginas da experi\u00eancia de associa\u00e7\u00e3o<\/strong><\/h3>\nIn this behind the scenes video, you'll see how Elena and her designer Jessica designed the Smart Teacher's Library. Plus, they share their excellent ideas about learning design, user experience, and membership content management.\n\nHere's a sneak peek at some of the pages we cover in the video:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/11\/517fa5dd-membership-website-design-homepage.jpg\" alt=\"design do site de associa\u00e7\u00e3o homepage\" width=\"600\" height=\"448\" \/>\n<p style=\"text-align: center;\"><em>P\u00e1gina inicial da biblioteca do professor inteligente<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/11\/cf74d5ca-membership-website-design-sales-page.jpg\" alt=\"design do site de associa\u00e7\u00e3o p\u00e1gina de vendas\" width=\"600\" height=\"455\" \/>\n<p style=\"text-align: center;\"><em>P\u00e1gina de vendas da biblioteca do professor inteligente<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/11\/5c5cb88e-membership-website-design-dashboard.jpg\" alt=\"painel de design do site de associa\u00e7\u00e3o\" width=\"600\" height=\"451\" \/>\n<p style=\"text-align: center;\"><em>O painel de controle do membro<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/11\/213a90c7-membership-website-design-content-page.jpg\" alt=\"design do site de associa\u00e7\u00e3o p\u00e1gina de conte\u00fado\" width=\"600\" height=\"511\" \/>\n<p style=\"text-align: center;\"><em>Uma p\u00e1gina de entrega de conte\u00fado protegido<\/em><\/p>\n\n<h3 class=\"title-budicon\"><i class=\"budicon-internet-network color-blue\"><\/i><strong> A pilha de tecnologia da biblioteca do professor inteligente<\/strong><\/h3>\nWe love hearing about all the different tools, plugins, and resources our customers use in their businesses. Between 3:21 \u2013\u00a07:29 in the video, Elena &amp; Jessica reveal the full tech stack they use to run the Smart Teacher's Library.\n\nWhat's amazing is that they've designed an elegant system that connects all these tools, so that it doesn't feel overwhelming for them or their customers. Take a peek and see if you can get some inspiration from their setup.\n<ul>\n \t<li><strong>Sistema de gerenciamento de conte\u00fado <\/strong>- <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WordPress<\/a><\/li>\n \t<li><strong>Hospedagem gerenciada do WordPress <\/strong>- <a href=\"https:\/\/getflywheel.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">FlyWheel<\/a><\/li>\n \t<li><strong>Tema <\/strong>- <a href=\"https:\/\/membermouse.com\/pt\/divi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Divi<\/a> &amp; the <a href=\"https:\/\/membermouse.com\/pt\/integracao\/pacote-de-layout-divi-membermouse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pacote de layout Divi para MemberMouse<\/a><\/li>\n \t<li><strong>Plug-in de associa\u00e7\u00e3o do WordPress <\/strong>- <a href=\"https:\/\/membermouse.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">MembroMouse<\/a><\/li>\n \t<li><strong>Rastreador de progresso do quadro associativo<\/strong> - <a href=\"https:\/\/wpcomplete.co\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WP Completo<\/a><\/li>\n \t<li><strong>Plataforma da comunidade de membros<\/strong> - <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Slack<\/a><\/li>\n \t<li><strong>Provedor de servi\u00e7os de e-mail<\/strong> - <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">MailChimp<\/a><\/li>\n \t<li><strong>Hospedagem de cursos on-line<\/strong> - <a href=\"https:\/\/www.podia.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Podia<\/a><\/li>\n \t<li><strong>Host de v\u00eddeo<\/strong> - <a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Vimeo<\/a><\/li>\n \t<li><strong>Ferramenta de agendamento de calend\u00e1rio<\/strong> - <a href=\"https:\/\/www.acuityscheduling.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Acuidade<\/a><\/li>\n \t<li><strong>Meetings, Events &amp; Webinars<\/strong> - <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Zoom<\/a><\/li>\n \t<li><strong>Forms &amp; Surveys<\/strong> - <a href=\"https:\/\/www.jotform.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">JotForm<\/a><\/li>\n \t<li><strong>Hospedagem de arquivos<\/strong> - <a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Google Drive<\/a><\/li>\n<\/ul>\n<div id=\"section-resources\" class=\"section-content-area\">\n<h3 class=\"title-budicon\"><i class=\"budicon-book color-blue\"><\/i> Recursos adicionais<\/h3>\n<ul>\n \t<li><a href=\"https:\/\/jessgardnercoaching.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Site da Jessica<\/a><\/li>\n \t<li><a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/configuracao-do-mailchimp\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to connect MemberMouse &amp; MailChimp<\/a><\/li>\n<\/ul>\n<\/div>\n<h3 class=\"title-budicon\"><i class=\"budicon-headline color-blue\"><\/i> Transcri\u00e7\u00e3o completa<\/h3>\n<a class=\"btn btn-default btn-sm\" href=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2022\/11\/e5411c42-membership-website-design-transcript.pdf\" target=\"_blank\" rel=\"noopener\"><i class=\"fa fa-download icon-left\"><\/i> Download da transcri\u00e7\u00e3o<\/a>\n<div class=\"podcast-transcript\">\n\n<strong>Matt:<\/strong> Ol\u00e1, Elena. Ol\u00e1, Jessica. Muito obrigado por ter vindo hoje e estou muito empolgado para come\u00e7ar a mostrar seu site e falar sobre todas as coisas incr\u00edveis que voc\u00ea fez. E como voc\u00ea construiu seu site, como ele foi projetado, olhando para a \u00e1rea do painel de controle de membros e realmente mostrando \u00e0s pessoas o que \u00e9 poss\u00edvel para criar seu pr\u00f3prio site de associa\u00e7\u00e3o de uma forma simples e fact\u00edvel, mas ainda assim muito bonita e totalmente funcional. Ent\u00e3o, mais uma vez, muito obrigado por ter vindo. E Elena, Jessica, se voc\u00ea quiser dar um breve hist\u00f3rico de sua empresa. N\u00f3s gravamos um epis\u00f3dio completo de podcast com voc\u00ea, Elena, portanto, se as pessoas estiverem interessadas em saber mais sobre como voc\u00ea construiu seu neg\u00f3cio, a jornada completa em que voc\u00ea esteve, podem ouvir esse epis\u00f3dio, mas acho que um pouco de contexto seria \u00fatil para come\u00e7ar.\n\n<strong>Elena:<\/strong> Portanto, obrigado por nos receber e ficaremos felizes em compartilhar e mostrar como \u00e9 a nossa \u00e1rea de membros. Basicamente, temos uma comunidade paga para professores de idiomas on-line que desejam se afastar das grandes plataformas e iniciar seu pr\u00f3prio neg\u00f3cio. E, como todos sabemos, quando eles fazem isso, \u00e9 preciso aprender muito. Em nossa comunidade, oferecemos um sistema de suporte por meio de treinamento em grupo, pequenos materiais e tutoriais que lan\u00e7amos ou atualizamos todos os meses. Temos um f\u00f3rum onde as pessoas podem fazer perguntas e tamb\u00e9m temos a oportunidade de aprofundar assuntos espec\u00edficos por meio dos cursos e livros que criei para elas. Essa \u00e9 uma pequena vis\u00e3o geral e a Jessica \u00e9, na verdade, um dos membros da comunidade e agora tamb\u00e9m est\u00e1 ajudando na parte do design. Portanto, Jessica pode falar um pouco sobre sua experi\u00eancia como usu\u00e1ria e agora como designer, pois ela tamb\u00e9m falar\u00e1 como designer hoje.\n\n<strong>Jessica:<\/strong> Como Elena disse, fa\u00e7o parte da comunidade dela h\u00e1 cerca de tr\u00eas anos, acho, e realmente gostei de todo o conte\u00fado e da comunidade que ela criou. E eu mesma passei por uma pequena transi\u00e7\u00e3o, estou mais focada em ajudar os designers a contar suas hist\u00f3rias. Muitos deles t\u00eam forma\u00e7\u00e3o em ingl\u00eas como segunda l\u00edngua, portanto, ainda h\u00e1 um foco no idioma, mas estou ajudando mais as pessoas a contar hist\u00f3rias e esse tipo de coisa. Recentemente, Elena decidiu que precisava de algu\u00e9m para ajud\u00e1-la com seu site e isso \u00e9 algo que realmente gosto de fazer, e como tenho experi\u00eancia em design, foi uma combina\u00e7\u00e3o perfeita.\n\n<strong>Matt:<\/strong> Incr\u00edvel.\n\n<strong>Elena:<\/strong> Obrigado.\n\n<strong>Matt:<\/strong> Isso \u00e9 \u00f3timo e estou muito animado para come\u00e7ar. Hoje, vamos analisar a experi\u00eancia completa de associa\u00e7\u00e3o desde o front-end do site, desde a p\u00e1gina inicial at\u00e9 a visualiza\u00e7\u00e3o da Biblioteca do Professor Inteligente, da comunidade, da p\u00e1gina de vendas, do processo de pagamento, do painel de controle dos membros e, na verdade, vamos analisar a experi\u00eancia pela qual algu\u00e9m como voc\u00ea, que est\u00e1 se tornando um cliente, passa para se inscrever na associa\u00e7\u00e3o. Mas antes de entrarmos nesse assunto, achei que seria \u00fatil dar uma vis\u00e3o geral da pilha de tecnologia que voc\u00ea est\u00e1 usando, porque sei que isso \u00e9 algo em que nossos clientes e as pessoas do nosso p\u00fablico e da nossa comunidade est\u00e3o sempre muito interessados: ouvir sobre as diferentes ferramentas que as pessoas usam. Ent\u00e3o, sei que voc\u00ea est\u00e1 usando o WordPress e acho que est\u00e1 usando o FlyWheel para hospedagem, certo?\n\n<strong>Elena:<\/strong> Sim, e provavelmente pedirei \u00e0 Jessica que fale mais sobre as ferramentas, agora que ela j\u00e1 est\u00e1 um pouco familiarizada com elas. Mas sim, estamos fazendo o FlyWheel para hospedagem sim.\n\n<strong>Matt:<\/strong> E uso o tema Divi, e voc\u00ea tem o pacote de layout do MemberMouse para estilizar as p\u00e1ginas principais e tudo o mais. Quais s\u00e3o alguns dos outros plug-ins que voc\u00ea usa em seu site?\n\n<strong>Jessica:<\/strong> Bem, estamos usando o WordPress Complete e esse \u00e9 um recurso muito bom porque permite que os membros marquem as coisas que fizeram. Portanto, como Elena est\u00e1 sempre adicionando novos conte\u00fados, isso realmente ajuda voc\u00ea a se manter organizado e a acompanhar as coisas que j\u00e1 fez e o seu progresso. Estou tentando pensar em outras coisas.\n\n<strong>Elena:<\/strong> Tamb\u00e9m estamos usando o Vimeo para v\u00eddeos. Portanto, alguns tutoriais, n\u00e3o todos, mas alguns de nossos tutoriais s\u00e3o baseados em v\u00eddeo e os hospedamos no Vimeo. Em outros, tenho feito o upload em \u00e1udio, pois esse parece ser o formato que as pessoas mais gostam atualmente. Portanto, o conte\u00fado mais recente que estamos postando s\u00e3o as pastas de trabalho ou um script e, em seguida, o \u00e1udio propriamente dito, que geralmente n\u00e3o tem mais de sete minutos. Assim, as pessoas podem baix\u00e1-los, e eles est\u00e3o hospedados em meu Google Drive com o G Suite que temos para minha empresa. Ent\u00e3o, acho que \u00e9 isso. Essas s\u00e3o as principais coisas que estamos usando.\n\n<strong>Jessica:<\/strong> E, \u00e9 claro, o MemberMouse.\n\n<strong>Elena:<\/strong> Sim.\n\n<strong>Matt:<\/strong> Sim, claro, o MemberMouse para o processo de checkout e prote\u00e7\u00e3o de conte\u00fado. E acho que voc\u00ea tamb\u00e9m tem isso integrado ao MailChimp, certo?\n\n<strong>Elena:<\/strong> Right, we have MailChimp. That helps us keep everybody on the same list to send out because every month we send out updates for new materials. We also use Acuity Scheduling for our meetings and Zoom. So, Acuity Scheduling just helps our members to sign up for group coaching sessions whenever we have ones, and then they get notifications with the Zoom link. We also use Jotform if people need to just fill out the form or fill out feedback form. We use that not as often, but that's something that we've tried and we enjoyed using that. And there's also Podia a website that we're using for in depth courses. So, our content is twofold. We have monthly content that we put out that is themed, for example, email marketing or social media marketing.\n\nAnd we have a tiny little training that is hosted on my website and within MemberMouse. But then I also have longer and in-depth courses on very specific subjects that people really need like for example, how to create a product or how to build a system around your business. Those are more in depth and I found that it would be easier to host them elsewhere so we're using Podia for that. But all the links to all those materials are inside our dashboard within MemberMouse on my website. So, if people forget where they need to go, what's next, they can always click the links inside the dashboard.\n\n<strong>Matt:<\/strong> E voc\u00ea tem alguma ferramenta comunit\u00e1ria que tamb\u00e9m usa?\n\n<strong>Elena:<\/strong> Sim, estamos usando o Slack para comunica\u00e7\u00e3o. Estamos usando-o h\u00e1 cinco anos, quero dizer, desde que temos essa comunidade, e ele tem sido realmente \u00fatil. \u00c9 muito f\u00e1cil de usar, direto. Acho que tentamos outra coisa com outra pessoa quando tivemos um evento, mas voltamos a usar o Slack porque era muito f\u00e1cil.\n\n<strong>Matt:<\/strong> \u00c9 bom. Para quem est\u00e1 assistindo ou ouvindo, isso pode parecer um monte de ferramentas diferentes para montar, e acho que quando as pessoas come\u00e7am seus sites de associa\u00e7\u00e3o ou seus neg\u00f3cios on-line, muitas vezes n\u00e3o percebem quantos componentes e ferramentas diferentes s\u00e3o necess\u00e1rios. Mas algo que eu realmente gosto e admiro na maneira como voc\u00ea fez as coisas \u00e9 que, quando vemos a experi\u00eancia, tudo \u00e9 muito simples, muito otimizado e acess\u00edvel. E, para o usu\u00e1rio, n\u00e3o parece ser algo esmagador, e acho que isso cria uma experi\u00eancia muito boa para os membros quando eles realmente fazem login, veem o painel e examinam o conte\u00fado, e tudo est\u00e1 super organizado. E imagino que isso tamb\u00e9m simplifique o gerenciamento das coisas para voc\u00ea. Portanto, acho que, sem mais delongas, dever\u00edamos dar uma olhada no site e mostrar \u00e0s pessoas como \u00e9 o processo para algu\u00e9m acessar o seu site, entrar no funil, ir para a p\u00e1gina de vendas, fazer o check-out, ver a experi\u00eancia de front-end e, em seguida, veremos como \u00e9 a experi\u00eancia do usu\u00e1rio na \u00e1rea de membros privados pagos.\n\n<strong>Elena:<\/strong> And also, just to reiterate what you were saying about the number of software that we're using, I mean, it seems like it's overwhelming when we're just listing them off, but really we just added what we needed as we needed stuff. So, in the very beginning it was like, okay, we need a place, we need to host materials somewhere and we need a forum somewhere. So, that's what it was like in the very beginning. We added group coaching sessions a couple of years into it because that was something that I felt like people really needed, and so we had to resolve that problem by adding another additional piece of software.\n\nSo, it's not like you start something and you're like, okay, now I need a list of 20 things. So, in the beginning it was just two things and it was added over time so I just wanted to give people that idea. So, when they look at it and they think, oh wow, they put it all together. I mean, we've been doing this, we've been running this community for five years and there's been multiple changes over almost every year we've upgraded, updated, changed plugins, added plugins to make the user experience the way it is right now.\n\n<strong>Matt:<\/strong> E eu sei que isso \u00e9 algo sobre o qual voc\u00ea e o Eric conversaram no podcast, que foi o fato de que o neg\u00f3cio o avisar\u00e1 quando for a hora de crescer, quando voc\u00ea precisar de novos sistemas, de novas ferramentas. Portanto, se voc\u00ea est\u00e1 apenas come\u00e7ando e est\u00e1 assistindo a esse v\u00eddeo, n\u00e3o sinta que precisa imitar esse modelo ou usar todas essas ferramentas. O importante \u00e9 encontrar o que funciona para voc\u00ea agora e, depois, adaptar-se e, como voc\u00ea disse, atualizar-se com o tempo, conforme necess\u00e1rio. Ent\u00e3o, sim, este \u00e9 o site.\n\n<strong>Elena:<\/strong> Sim.\n\n<strong>Matt:<\/strong> Mais uma vez, adoro o visual. Adoro a forma como voc\u00ea o projetou com o Divi. A maioria das pessoas fica sabendo do seu site por meio de m\u00eddia social e e-mail, correto?\n\n<strong>Elena:<\/strong> Yes, mainly it's social media. I'm on Instagram and I also have a podcast and so people will find me that way. And then I have a blog, and because I've had this website for six years it usually ranks high in Google searches, specifically the ones pertaining to online language teaching. So, because I have lots of blog posts, whenever people are searching for something very specific they will find my blog post and then they get on my mailing list. The same way is through the podcast. And then there are two ways to get on the mailing list, whether they're on the blog post then we have a little form that they can fill out and sign up for the newsletter. Or if they just get on the website, then they go here to my Smart Teacher's Kit, which is the lead magnet, the so-called lead magnet.\n\nPeople sign up, they receive the Smart Teacher's Kit that helps online language teachers learn how to teach languages without one-to-one classes, like to give them a variety of ideas. So, that's the page, and they sign up here and it hooks up to MailChimp and in MailChimp then they receive this Smart Teacher's Kit. It talks about what I do and also talks about how I help teachers. And it comes with a series of lessons that actually are based on the Smart Teacher's Kit. So, the Smart Teacher's Kit talks about different ways to teach languages online, and then the following sequence repeats this thing with more maybe detail and stuff. And there's always a little note that people can respond to me, and of course I talk about the Smart Teacher's library because this is a part of my work is the community.\n\nAnd we launch the community twice a year in February and in September, and so usually people know about that when they sign up. And when they learn about the community and they go on the sales page and it's not launch time, there's a form where they can get on the waiting list and learn more about it. Then they will actually get more information about library and they can take a look at some of the materials and so forth, but that's what it looks like. This is the Smart Teacher's Kit, and then here's Smart Teacher's library and I think the community, the actual community page. And that's what it looks like when it's launch time.\n\n<strong>Matt:<\/strong> Voc\u00eas mudaram recentemente para um modelo aberto para fechar, em vez de sempre aberto para inscri\u00e7\u00e3o?\n\n<strong>Elena:<\/strong> Sim, no in\u00edcio era sempre aberta porque eu n\u00e3o sabia o que era melhor. Com o tempo, percebi que \u00e9 melhor ter uma inscri\u00e7\u00e3o aberta e fechada. No in\u00edcio, eu fazia isso a cada dois meses, mas depois cheguei a um ponto em que vou fazer isso duas vezes por ano, o que me permitir\u00e1 preparar meu p\u00fablico e tamb\u00e9m dar \u00e0s pessoas tempo para saber mais sobre a comunidade e assumir um compromisso. Tamb\u00e9m mudamos de pagamentos recorrentes para pagamentos vital\u00edcios, que \u00e9 algo sobre o qual podemos falar em outra ocasi\u00e3o, mas essencialmente...\n\n<strong>Matt:<\/strong> Isso poderia ser um epis\u00f3dio \u00e0 parte.\n\n<strong>Elena:<\/strong> Yeah, but the idea is it's a bigger investment this time so people need time to think. So, bringing everybody in around the same time helps us, my team, to update all the records, to welcome people, to bring everybody together and have give the best user experience that we can as opposed to if people were just signing up on their own. So, bringing them at the same time we have a little party after enrollment closes and the members, current members can meet the new members and they can chat. And we have a little, the same, maybe very similar to what we're having introduction where I take people inside and I show to them how the dashboard works and what they can do with the materials and so forth. But that's the sales page and it's taken me several years to get to a point where the sales page works. Initially I just wrote what I thought had to be on the sales page.\n\nAfter a couple of years, I hired someone and this person rewrote the sales page. And then a year later I hired yet somebody else because the sales page was not performing and the person that I hired, she was able to not only rewrite the sales page, but restructure it in a way that helped people understand what the community is about. And that's what we have right now. So, we have the training, the challenge every month, which is really our, we call it a challenge, but it's a theme. And we have personal feedback that comes from the forum, and we have these materials digital, the newsletter that comes out every month with my reports. And then we have coaching sessions every month and prerecorded Q&amp;A. So, quarterly teachers can send me their questions using Jotform like we talked about and that's another way for us to use it and then I record a video and I share it on the inside. And then of course we have the courses. And so it's all listed here and then there are payment options.\n\n<strong>Matt:<\/strong> Isso \u00e9 \u00f3timo. Sim, poder\u00edamos fazer outro v\u00eddeo sobre a cria\u00e7\u00e3o de uma p\u00e1gina de vendas e tudo o que \u00e9 necess\u00e1rio para isso. Mas, para este treinamento, acho que devemos ver como \u00e9 o processo de checkout e, em seguida, mostrar como \u00e9 a experi\u00eancia de algu\u00e9m que passa de lead a cliente e obt\u00e9m acesso imediato ao painel. Voc\u00ea est\u00e1 usando o MemberMouse para as p\u00e1ginas de checkout, correto?\n\n<strong>Elena:<\/strong> Sim. Ent\u00e3o, esta \u00e9 a apar\u00eancia da p\u00e1gina de checkout.\n\n<strong>Matt:<\/strong> Voc\u00ea tem um servi\u00e7o de teste ativado.\n\n<strong>Elena:<\/strong> Estamos usando um servi\u00e7o de teste, mas ele \u00e9 semelhante. E assim, podemos...\n\n<strong>Matt:<\/strong> Antes de enviar o pedido, gostaria de salientar uma pergunta que recebemos com frequ\u00eancia: como posso estilizar minha p\u00e1gina de checkout? Porque quando voc\u00ea tem a p\u00e1gina de checkout padr\u00e3o do MemberMouse, ela est\u00e1 em conformidade com o estilo do seu tema, mas aqui voc\u00ea est\u00e1 usando o pacote de layout Divi, o pacote de layout Divi gratuito que temos para o MemberMouse, que aplica esse estilo mais moderno a essa p\u00e1gina. Portanto, se algu\u00e9m estiver observando se voc\u00ea tamb\u00e9m usa Divi ou est\u00e1 pensando nisso, pode obter o pacote de layout Divi, que lhe dar\u00e1 uma p\u00e1gina de checkout muito semelhante a esta. E isso lhe d\u00e1 mais controle sobre a apar\u00eancia da p\u00e1gina sem ter que projet\u00e1-la voc\u00ea mesmo com um construtor de p\u00e1ginas ou um c\u00f3digo personalizado. Portanto, essa \u00e9 uma maneira muito f\u00e1cil de obter uma p\u00e1gina de \u00f3tima apar\u00eancia como essa. Portanto, \u00e9 legal ver isso na pr\u00e1tica.\n\n<strong>Elena:<\/strong> E, na verdade, foi a Jessica quem configurou o site para ter essa apar\u00eancia e adicionar esses tr\u00eas bot\u00f5es de pagamento que temos e que levam a diferentes op\u00e7\u00f5es de checkout, eu acho. Ent\u00e3o, Jessica, se voc\u00ea tiver algo a acrescentar, mas isso \u00e9 bem simples, caso contr\u00e1rio, posso passar pelo checkout.\n\n<strong>Jessica:<\/strong> Se voc\u00ea estiver usando o Divi, como Matt estava dizendo, ele oferece muito controle sobre a apar\u00eancia desejada. Portanto, ter essa op\u00e7\u00e3o de estilizar as coisas da maneira que voc\u00ea quiser \u00e9 muito bom se voc\u00ea estiver disposto a dedicar tempo para aprender o sistema.\n\n<strong>Elena:<\/strong> Okay. So, we're going submit order and... Okay. So, after it checks and you get the checkout, then this is the page, the thank you page.\n\n<strong>Matt:<\/strong> P\u00e1gina de confirma\u00e7\u00e3o.\n\n<strong>Elena:<\/strong> Sim. E, quando estiver na p\u00e1gina, voc\u00ea poder\u00e1 fazer login aqui usando seu...\n\n<strong>Matt:<\/strong> Sei que Jessica j\u00e1 fez uma pergunta sobre isso antes, mas essa \u00e9 uma barra de ol\u00e1 na parte superior ou \u00e9 algo que voc\u00ea tem acima do cabe\u00e7alho, o bot\u00e3o de login?\n\n<strong>Jessica:<\/strong> Sim, esse \u00e9 um c\u00f3digo personalizado. E estou no processo de descobrir como mudar isso porque \u00e9 um site complexo e s\u00f3 estou trabalhando com a Elena h\u00e1 um ou dois meses. \u00c0s vezes, preciso pesquisar um pouco para descobrir como as coisas foram criadas, mas o bom do Divi \u00e9 que, depois de descobrir como deve ser, \u00e9 muito f\u00e1cil fazer as altera\u00e7\u00f5es. \u00c0s vezes, \u00e9 s\u00f3 descobrir como ele foi projetado por quem veio antes.\n\n<strong>Matt:<\/strong> Muito bom. Agora podemos mostrar o processo de login.\n\n<strong>Elena:<\/strong> Ok, continue. Ah, j\u00e1 estou conectado.\n\n<strong>Matt:<\/strong> Ent\u00e3o, est\u00e1 tudo bem. Sim.\n\n<strong>Elena:<\/strong> E podemos ir e dar uma olhada no painel. E estamos aqui.\n\n<strong>Matt:<\/strong> Muito bom. E sim, \u00e9 isso que eu estava realmente animado para mostrar a todos, porque a primeira vez que voc\u00ea me mostrou isso e falou sobre seu pensamento e suas estrat\u00e9gias por tr\u00e1s do design e do design de aprendizagem, achei que era t\u00e3o limpo e t\u00e3o elegante e, ao mesmo tempo, simples e acess\u00edvel. Acho que isso \u00e9 algo que muitas pessoas que usam o MemberMouse e que est\u00e3o criando sites de associa\u00e7\u00e3o podem imitar, porque pode ser complicado descobrir exatamente como projetar seu painel, mas isso deixa as coisas muito claras para as pessoas. Portanto, se voc\u00ea quiser falar um pouco sobre como chegou a esse design e como tudo est\u00e1 configurado, seria \u00f3timo.\n\n<strong>Elena:<\/strong> At first, I am just going to talk about the philosophy behind the design, and then of course Jessica will talk about the details. But one of the things I think we're good at as teachers is they call this learning design, just trying to figure out the best way to create content and deliver content such a way that your client isn't overwhelmed. Now it does not come immediately, it comes with the years of practice. And so my idea was for creating this dashboard and giving it this clean look was exactly based on this philosophy that I need to give people just enough materials so that they're not overwhelmed, they feel that this is doable and they are excited about engaging with the material and actually implementing it. So, therefore, we try not to add materials indiscriminately. So, we just are very specific, we have about 10 categories here. And so, we think it through like what is very important right now? And then we also go back and update the materials from previous years so that way the structure remains.\n\nSo, it doesn't look like, oh, now I have all these new things. It's pretty much similar. We add certain things, we let people know that something has been updated, but the look still remains the same so that a person is not overwhelmed. It's very easy when you have websites where you share materials to just give people a lot, and that's where I guess our teacher's wisdom comes in and experience that giving people a lot doesn't always mean that it's going to help them. It actually might have the adverse effect. But here in the beginning we have the start here button and we just have a little video with introducing people to the membership area pretty much. And I encourage people to download the tracker, which is really a simple sheet of paper that I created for people to stay on top of how much time they're putting into the community. There's no requirement. We encourage people to just check in once or twice a week to see what's new and connect with their peers. And then once you're done, then you click mark complete and it's cool because then at the bottom\u2026\n\n<strong>Matt:<\/strong> Oh, isso \u00e9 muito legal. \u00c9 mesmo.\n\n<strong>Elena:<\/strong> Sim. E a dopamina disso faz com que voc\u00ea fique animado. A mesma coisa, n\u00f3s temos a comunidade.\n\n<strong>Matt:<\/strong> Ent\u00e3o, \u00e9 a\u00ed que as pessoas recebem o link para entrar em seu grupo privado do Slack?\n\n<strong>Elena:<\/strong> To join, yes. So, that's what it looks like. And then you can mark as complete and then it goes back. Then we have quarterly Q&amp;As, and that's where you can go and it takes you to a Jotform and people can submit that and then you add your question and then you can go back to the dashboard. There's several things like I said, that's what is a part of it. Then you can go and enroll in the courses so there's the courses where\u2026\n\n<strong>Matt:<\/strong> Agora, para as pessoas que se juntam \u00e0 comunidade, elas recebem todos os seus cursos gratuitamente ou apenas um?\n\n<strong>Elena:<\/strong> Sim, todos os cursos e livros s\u00e3o gratuitos. Ent\u00e3o, eles clicam para obt\u00ea-los e entram no site do Podia e podem fazer isso. Voc\u00ea provavelmente pode desfocar isso.\n\n<strong>Matt:<\/strong> Sim, vou apagar isso tamb\u00e9m.\n\n<strong>Elena:<\/strong> Yeah blur my address and my credit card address anyway.\n\nYes. But here's what it looks like the actual Podia page, which is really nice because Podia allows you to make it look like it's a part of your website, which is...\n\n<strong>Matt:<\/strong> Sem d\u00favida. Portanto, essa \u00e9 uma alternativa ao uso de uma ferramenta como o LearnDash, que seria uma ferramenta de curso baseada no WordPress em que voc\u00ea tem o progresso, os m\u00f3dulos, as li\u00e7\u00f5es, os testes e tudo mais. \u00c9 bom porque voc\u00ea pode colocar uma coisa mais complexa em outro site e n\u00e3o deixar sua hospedagem lenta ou complicada demais, nada disso.\n\n<strong>Elena:<\/strong> Certo. Mas, para n\u00f3s, essas s\u00e3o coisas diferentes e eu quis mant\u00ea-las separadas para que as pessoas saibam, ok, aqui est\u00e1 o que estamos fazendo mensalmente, e isso \u00e9 algo que elas podem optar por fazer mais tarde ou quando quiserem. Depois, elas podem participar de nossa pr\u00f3xima sess\u00e3o de treinamento em grupo. Portanto, \u00e9 muito f\u00e1cil, basta clicar aqui e se inscrever.\n\n<strong>Matt:<\/strong> Que legal. E esta \u00e9 a Acuity?\n\n<strong>Elena:<\/strong> Sim, isso \u00e9 no Acuity e eles se inscrevem em uma sess\u00e3o de treinamento em grupo. Eles recebem lembretes um dia antes e talvez uma hora antes, mas isso muda todo m\u00eas, dependendo do nosso t\u00f3pico. Mas \u00e9 o mesmo t\u00f3pico para o tema mensal e, obviamente, a sess\u00e3o mensal de treinamento em grupo \u00e9 a mesma. Ent\u00e3o, voltemos ao painel de controle. Ent\u00e3o, temos todas essas categorias e talvez a Jessica possa falar sobre a estrutura real e como a montamos para ter essa apar\u00eancia.\n\n<strong>Jessica:<\/strong> Sure. So, one of the cool things about the way this is organized I feel as a member is that there's two different ways to look at the dashboard. So, this is the way I usually look at it by categories. So, you can see she's got the start here, stuff up in the welcome, and then each category is like a theme. So, when I'm updating this anytime there's new content or every once in a while, if we reorganize a little bit basically each of the bullet points there is a new page that I create in WordPress using Divi. And there's a place where you can just at the bottom choose what category it belongs to, and then it automatically puts it where it belongs and you can set it to be an alphabetical order and that's how we have it right now. So, it does all that for you and keeps it nice and tidy and manageable so that the audience doesn't get overwhelmed like we were saying.\n\nBut then the other part of it is that you can also view the dashboard by the month because Elena as she said, has these monthly challenges that we do. And so, it helps you to focus each month if you want to work on the same thing as everybody else in the group, you can look at the challenges by month. And so, it's all the same stuff, it's just that each month there's one thing that we're highlighting and so we do that with a tag. So, each of those pages that I create has both a category and a tag with the month. So, it's very easy so then each month I just update this, I add a new row, I just change a little piece of code that tells what the new tag should be so November, 2022 and it just appears on its own. So, it's a great system if you like having these two different options.\n\n<strong>Matt:<\/strong> Sim, isso \u00e9 incr\u00edvel. Eu adoro isso porque, como voc\u00ea disse, d\u00e1 \u00e0s pessoas duas maneiras de participar e talvez elas fa\u00e7am as duas coisas, n\u00e3o necessariamente uma ou outra. E parece que \u00e9 realmente muito simples para voc\u00ea gerenciar no back-end com o WordPress. Tamb\u00e9m gostaria de observar, para as pessoas que possam estar se perguntando como todo esse conte\u00fado \u00e9 protegido, que voc\u00ea est\u00e1 usando o MemberMouse para proteger essa categoria de p\u00e1ginas, as p\u00e1ginas da biblioteca inteligente, e associ\u00e1-la ao n\u00edvel ou pacote de associa\u00e7\u00e3o paga ou o que quer que esteja usando para proteger o conte\u00fado, certo?\n\n<strong>Jessica:<\/strong> Exatamente, sim. Assim, cada vez que adiciono uma dessas novas p\u00e1ginas de conte\u00fado, h\u00e1 uma pequena se\u00e7\u00e3o integrada ao MemberMouse onde posso entrar e dar acesso \u00e0s pessoas que fazem parte da comunidade. Portanto, diferentes n\u00edveis de associa\u00e7\u00e3o ou, se voc\u00ea tiver algum material gratuito, poder\u00e1 escolher se essas pessoas poder\u00e3o ou n\u00e3o ver esse conte\u00fado. Como agora temos uma associa\u00e7\u00e3o vital\u00edcia, isso \u00e9 mais simplificado, mas o MemberMouse oferece essa flexibilidade.\n\n<strong>Matt:<\/strong> \u00c9 bom. E acho que, na parte inferior, voc\u00ea ainda tem a barra de conclus\u00e3o que mostra seu progresso durante todo o curso.\n\n<strong>Jessica:<\/strong> Exatamente.\n\n<strong>Matt:<\/strong> Muito bom. Isso \u00e9 \u00f3timo. Anteriormente, vimos que voc\u00ea tinha certos m\u00f3dulos aqui, certas se\u00e7\u00f5es que tinham v\u00eddeos. \u00c9 a\u00ed que entra a hospedagem do Vimeo, que protege esses v\u00eddeos nessas p\u00e1ginas e, com o Vimeo, voc\u00ea faz o upload deles e os incorpora diretamente nessas p\u00e1ginas, certo?\n\n<strong>Elena:<\/strong> Sim.\n\n<strong>Jessica:<\/strong> Exactly. There's just a little piece of code that I can put into the... There's a code module in Divi, so I just stick that Vimeo code in and it's very easy.\n\n<strong>Elena:<\/strong> I like these, these are our reflection journals. That's another thing that we want to encourage people. For example, they can spend some time in front of the computer working on some of these challenges. Although a lot of stuff that we offer is printable, we also have reflection journals and those are people can just open this, they can download the journal. That's what it looks like. It's from Google Drive for example, in creativity. It's very simple and we encourage people to do that for a weekend for example, that digital detox. So, that is a cool thing and that's one of the things that we also want teachers to learn that you can learn sitting in front of the computer. You can also learn by downloading, printing out and going and sitting somewhere in your cozy spot in the house to take a break. So, that's the philosophy behind it, trying to make a whole variety of materials, not just one specific way.\n\nAnd of course, MemberMouse allows us to do all this and for it to look pretty and look like something is doable like that. That is the whole point, I wanted for people to join and not feel like, oh, now I have to do all this. And that's also a part of our marketing and my marketing and also educating my audience about our membership area is that it's a library. It's not an online course, you are not required to go from A to Z. And I always tell people when you have a library in your neighborhood, you never tell yourself, oh, I need to go and read all the books in the library. That's nonsense. You don't go to the library to read all the books, but you need the library there so that when you need something it's there. And that's the whole point of our community and hence it's called the library.\n\n<strong>Matt:<\/strong> E voc\u00ea tamb\u00e9m mencionou anteriormente que n\u00e3o tem apenas conte\u00fado de v\u00eddeo e downloads, mas que estava fazendo mais alguns programas de \u00e1udio. Podemos ver um exemplo de como o \u00e1udio pode se parecer aqui?\n\n<strong>Elena:<\/strong> Ok. Estou tentando me lembrar de qual deles tivemos recentemente.\n\n<strong>Matt:<\/strong> Estou colocando voc\u00ea no lugar.\n\n<strong>Elena:<\/strong> Sim.\n\n<strong>Matt:<\/strong> Porque h\u00e1 muita coisa aqui, mas apenas do ponto de vista visual e da experi\u00eancia, n\u00e3o parece esmagador. Parece muito organizado, muito ordenado e muito fact\u00edvel, onde, como voc\u00ea disse, voc\u00ea n\u00e3o est\u00e1 fazendo login e fazendo com que as pessoas sintam que \u00e9 um segundo trabalho passar por tudo isso. \u00c9 como voc\u00ea disse, uma biblioteca. Ok, preciso trabalhar em meu website, ou preciso melhorar um pouco mais no marketing por e-mail, ou estou curioso sobre diferentes m\u00e9todos de atra\u00e7\u00e3o de clientes, obtendo o que eles precisam quando precisam. Mas est\u00e1 tudo aqui.\n\n<strong>Elena:<\/strong> Sim.\n\n<strong>Jessica:<\/strong> Elena, acho que as vendas de fim de ano que acabamos de adicionar em novembro t\u00eam um componente de \u00e1udio.\n\n<strong>Elena:<\/strong> Sim. Eu s\u00f3 estava olhando, estou tentando editar, est\u00e1 demorando um pouco. Mas com certeza chegaremos l\u00e1 em algum momento. Certo. Sim, a\u00ed est\u00e1. Ent\u00e3o, \u00e9 assim que parece. Temos uma planilha e, antes de mais nada, temos o script. H\u00e1 uma op\u00e7\u00e3o, as pessoas podem ouvir o \u00e1udio e o \u00e1udio \u00e9 apenas um simples Google Drive. As pessoas podem baix\u00e1-lo facilmente. Se n\u00e3o quiserem ouvir o \u00e1udio, h\u00e1 um roteiro. Elas podem ir e ler o roteiro, e o roteiro \u00e9 muito r\u00e1pido.\n\n<strong>Matt:<\/strong> Legal.\n\n<strong>Elena:<\/strong> Por isso, eu os tra\u00e7o para que sejam bem curtos. Portanto, o roteiro nunca tem mais de duas p\u00e1ginas. E, depois de lerem o roteiro, h\u00e1 uma planilha que eles podem consultar e trabalhar.\n\n<strong>Matt:<\/strong> Legal. Mais alguma coisa?\n\n<strong>Elena:<\/strong> Quando terminar, voc\u00ea marcar\u00e1 a conclus\u00e3o.\n\n<strong>Matt:<\/strong> Sim. E a barra na parte inferior \u00e9 atualizada, o que \u00e9 algo muito satisfat\u00f3rio.\n\n<strong>Elena:<\/strong> Eu sei. \u00c9 muito bom. Sim.\n\n<strong>Matt:<\/strong> Que feedback voc\u00ea recebeu de seus membros sobre a experi\u00eancia deles na comunidade?\n\n<strong>Elena:<\/strong> Quero dizer, tudo o que implementamos, todas as mudan\u00e7as, porque a apar\u00eancia agora, comparada com a do in\u00edcio, \u00e9 definitivamente diferente. Mas todas as altera\u00e7\u00f5es que implementamos foram baseadas no feedback. Assim, inicialmente, as pessoas reclamavam conosco, logo no in\u00edcio, quando n\u00e3o us\u00e1vamos o MemberMouse, que era muito dif\u00edcil para elas, pois a experi\u00eancia do usu\u00e1rio ao fazer login era muito dif\u00edcil. Por exemplo, tentar obter a senha, esquecer a senha e n\u00e3o conseguir receber o e-mail com as notifica\u00e7\u00f5es. Ent\u00e3o, isso nos levou a seguir o caminho do MemberMouse, e eu realmente fiquei muito animado e grato por esse software, porque ningu\u00e9m nunca me perguntou como eu fa\u00e7o? E se as pessoas me pedirem a senha ou precisarem alterar a senha e isso n\u00e3o acontecer, posso fazer isso do meu lado. E sempre funciona. Portanto, saber que isso \u00e9 poss\u00edvel e saber tamb\u00e9m que voc\u00eas t\u00eam um suporte muito \u00e1gil foi um divisor de \u00e1guas.\n\n<strong>Matt:<\/strong> Entendi. Isso \u00e9 incr\u00edvel. \u00c9 muito bom ouvir isso. Acho que, al\u00e9m disso, talvez possamos dar uma olhada na sua p\u00e1gina My Account, caso algu\u00e9m queira atualizar o endere\u00e7o, a senha ou o cart\u00e3o de cr\u00e9dito aqui. Isso parece \u00f3timo.\n\n<strong>Elena:<\/strong> That's what it looks like. And then people can change and take a look and then go back to dashboard and all. I always listen in on what people are saying directly or indirectly, but I know that shorter content and bite size content is something that people really appreciate. That was one of the things that really compelled me to switch from even videos. Even though videos were shorter not everybody had an opportunity to watch a video, but now that I have a script and an audio people have a choice they can read and it takes them very... I mean, it's very fast, or they can listen to the audio and that is another option. I don't know, Jessica, now you're going to put your other hat as a member and tell me what your user experience has been.\n\n<strong>Jessica:<\/strong> Sim, \u00e9 legal. Quero dizer, acho que, especialmente desde que Elena lan\u00e7ou seu podcast, notei que houve uma mudan\u00e7a maior para incluir mais material de \u00e1udio e \u00e9 bom que isso atenda \u00e0s necessidades de diferentes pessoas. Algumas pessoas gostam muito de v\u00eddeo, mas outras querem poder ouvir enquanto fazem outras coisas ou n\u00e3o precisam assistir e, certamente, t\u00eam a op\u00e7\u00e3o de ler. Sei que, para mim, quando estou fazendo algo, \u00e0s vezes n\u00e3o tenho vontade de ouvir ou n\u00e3o estou em uma situa\u00e7\u00e3o em que possa ouvir. Sempre que tenho a oportunidade de ler algo, isso garante que o farei naquele momento e n\u00e3o ficarei pensando: \"Ah, preciso fazer isso mais tarde, quando puder ouvir ou assistir\", e ent\u00e3o me esque\u00e7o. Portanto, o fato de ter essa flexibilidade aumenta a probabilidade de que eu fa\u00e7a qualquer tarefa que tenha ido fazer e n\u00e3o tenha motivos para adi\u00e1-la. Ent\u00e3o, isso \u00e9 bom.\n\n<strong>Matt:<\/strong> Isso \u00e9 incr\u00edvel. Ent\u00e3o, para qualquer pessoa que esteja assistindo a este v\u00eddeo e que esteja no processo ou queira criar um tipo semelhante de experi\u00eancia ou site, eu ficaria muito curioso em saber que conselho voc\u00eas t\u00eam para eles sobre como projetar a experi\u00eancia do usu\u00e1rio, projetar a experi\u00eancia de aprendizagem do ponto de vista de voc\u00eas como propriet\u00e1rios de empresas, mas tamb\u00e9m como professores? Porque acho que voc\u00eas criaram algo muito bom aqui e t\u00eam muita sabedoria para compartilhar.\n\n<strong>Elena:<\/strong> Jessica, se voc\u00ea puder ir em frente.\n\n<strong>Jessica:<\/strong> Sure. Well, I would say maybe two things. From the content side what Elena was saying, I think it's really easy as teachers to just be like, \"Here's everything I know and just hit your audience with so much.\" I know I'm guilty of that and I think all of us start that way. And Elena's extremely prolific, so I'm sure it's hard for her too, but because it's so well organized and bite sized it feels manageable. And so having this kind of a structure and having the option for the little checks and knowing what you've completed really helps. And so I think thinking through that how to manage your content and make it easy for your audience and getting feedback from your audience is a great way to start.\n\nAnd then from the design, side some folks are intimidated by using WordPress and Divi just because there's so much you can do. I enjoy that kind of stuff, and so for me it's a fun challenge to figure out the better ways of doing things. And they both have great support, so I feel like I can always figure out a way to do what it is that I want to do or what Elena wants to do. So, to me it's worth investing in that to make sure you get the best experience for your audience that you can.\n\n<strong>Matt:<\/strong> Sim, acho que isso \u00e9 algo ao mesmo tempo atraente e intimidador no uso do WordPress para criar seu site, seu site de associa\u00e7\u00e3o e seu neg\u00f3cio on-line. H\u00e1 muitas outras plataformas por a\u00ed que s\u00e3o mais modeladas e talvez mais r\u00e1pidas de implementar logo de cara, mas que, no final das contas, podem se tornar muito limitantes porque voc\u00ea n\u00e3o consegue criar sua vis\u00e3o e projetar o tipo de experi\u00eancia que deseja. O outro lado \u00e9 que, com o WordPress, voc\u00ea tem controle total e, basicamente, tudo depende de voc\u00ea. Portanto, acho que saber que tipo de personalidade voc\u00ea tem ou apenas saber no que est\u00e1 se metendo antes de come\u00e7ar \u00e9 muito \u00fatil. Mas \u00e9 legal saber que voc\u00ea se sente atra\u00eddo por esse desafio e que gosta do processo de dar vida \u00e0 sua vis\u00e3o em vez de apenas colocar algo no ar.\n\n<strong>Elena:<\/strong> I would probably also add from the standpoint of learning design is less is more, and in the beginning I was trying to do too many things and offer too many differently themed content. So, some of it was just on language learning or teaching rather, and the methods part of the teaching like how do you teach this part of language and so forth. But over time I realized what is really important for me these are language teachers, they know how to teach languages, I need to pull all the content that has to do with that and focus on the business side because that was what was important. And even though I did have some teachers that were like, \"Well, can you teach us this or that?\" I just told them that we are only focusing on the business side of running online teaching business.\n\nAnd so, that helped me pull out all those materials and go through and sift through the materials that did not work with my vision anymore. So, that's probably important. And then again, less is more not to be afraid to offer less. And for me personally, because when I started a membership site I knew I needed to have help and so it's okay. So, I had the idea that I will be able to bring people into the community and make it sustainable so I can afford to have someone come in and help me with the design side of it. Something that is probably not my strong suit, and it's something that I really don't want to think much about, I would rather focus on marketing and bringing people in. So, also realizing, recognizing your strengths and if this is the route that you want to go. You can find help and you can start small and hiring someone to help you get started and walk you through it is possible. And if you have a good enough audience or you have built a good enough audience you can do it. So, just not being afraid to ask for help because then it creates this I now work as a team.\n\nSo, if something doesn't work quite right, I don't feel overwhelmed that now I need to strop and drop everything and try to solve it. I can go to Jessica and say, \"I don't know why this thing isn't working. Can you check?\" And then she goes and checks it and so that really works well. We also have a web developer who just makes sure that all the plugins are friendly to each other so that's another side of it, but he comes in and he checks things once a week. It seems overwhelming, but in the end if everybody focuses on the task that they're best gifted at the result is your community is growing, you have new people, you have money coming in, and you're able to then reinvest and improve and people are able to bring their friends and it doesn't look ugly. It's just all those good things.\n\n<strong>Matt:<\/strong> \u00c9 incr\u00edvel. Muito obrigado por compartilhar isso. Acho que h\u00e1 muita coisa aqui com a qual as pessoas podem aprender, e agrade\u00e7o a voc\u00eas dois por terem vindo hoje e nos dar um tour pelo seu site. H\u00e1 alguma coisa final que queiram mostrar antes de encerrarmos?\n\n<strong>Elena:<\/strong> Acho que nos sa\u00edmos muito bem hoje.\n\n<strong>Matt:<\/strong> Sim, acho que sim. Acertamos em todos os pontos do esbo\u00e7o.\n\n<strong>Elena:<\/strong> Obrigado por criar esse esbo\u00e7o, ele foi \u00fatil, e eu esperava que ele se tornasse um bom v\u00eddeo ou uma postagem de blog ou ambos. Isso seria \u00f3timo.\n\n<strong>Matt:<\/strong> Com certeza. Bem, Elena, Jessica, muito obrigado por virem aqui hoje.\n\n<strong>Elena:<\/strong> Obrigado por nos convidar.\n\n<strong>Matt:<\/strong> \u00c9 claro. Qualquer recurso que queira compartilhar ou podemos colocar links na postagem do blog.\n\n<strong>Elena:<\/strong> Sim, obviamente haver\u00e1 meu site elenamutonono.com. Voc\u00ea pode navegar pelo site e conferir nossa p\u00e1gina, o podcast e outras coisas. E Jessica tem seu pr\u00f3prio site.\n\n<strong>Jessica:<\/strong> Meu nome \u00e9 jessgaednercoaching.com. Meu nome \u00e9 Jess Gardner. E se voc\u00ea tiver alguma d\u00favida sobre o Divi ou sobre a parte de design, fique \u00e0 vontade para me enviar um e-mail.\n\n<strong>Matt:<\/strong> E voc\u00ea ainda precisa fazer aquele curso sobre como criar seu pr\u00f3prio plano de fundo incr\u00edvel e colorido, porque estou dizendo que n\u00e3o \u00e9 t\u00e3o simples quanto voc\u00ea fez parecer.\n\n<strong>Jessica:<\/strong> Ok, vou fazer isso.\n\n<strong>Elena:<\/strong> Definitivamente, precisamos nos reunir e conversar sobre o lado da associa\u00e7\u00e3o, a associa\u00e7\u00e3o recorrente versus a vital\u00edcia. Ent\u00e3o, isso ser\u00e1...\n\n<strong>Matt:<\/strong> Acho que provavelmente seria um bom segundo epis\u00f3dio de podcast. E talvez no ano que vem voc\u00ea volte ao podcast para falar sobre essa transi\u00e7\u00e3o, porque, novamente, outra coisa que as pessoas em nosso mundo t\u00eam muita curiosidade \u00e9 saber o que \u00e9 melhor abrir continuamente, modelos perenes ou lan\u00e7amentos duas vezes por ano. E essas pessoas est\u00e3o em ambos os lados e eu acho que, dependendo do seu neg\u00f3cio, ambos podem funcionar, embora um possa ser melhor para sua sanidade ou para sua receita. Portanto, sim, \u00e9 um grande t\u00f3pico que podemos explorar no futuro.\n\n<strong>Elena:<\/strong> Sim. Muito obrigado. Muito obrigado.\n\n<strong>Jessica:<\/strong> Incr\u00edvel.\n\n<strong>Elena:<\/strong> Isso vai acontecer e estou ansioso por isso.\n\n<strong>Matt:<\/strong> Claro que sim. Obrigado.\n\n<\/div>\n<h3 class=\"title-budicon\"><i class=\"budicon-notes-tick color-blue\"><\/i><strong> Concluindo<\/strong><\/h3>\nThank you so much for watching this training with Elena &amp; Jessica from the Smart Teacher's Library. We hope it's been helpful, informative, and inspirational to you. It's our mission here at MemberMouse to help you build a powerful and profitable membership site \u2013\u00a0just like Elena.\n\nAs you watched this training, did any questions come up for you? Anything you'd like more information about? Join our discussion and let us know in the comments below. We'd love to hear from you.","protected":false},"excerpt":{"rendered":"<p>Neste v\u00eddeo dos bastidores, voc\u00ea ver\u00e1 exatamente como Elena Mutonono criou uma experi\u00eancia de associa\u00e7\u00e3o que seus usu\u00e1rios adoram. Al\u00e9m disso, ela compartilha todas as ferramentas que usa para potencializar seu site!<\/p>","protected":false},"author":20918,"featured_media":14348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,81,117,116,64,73],"tags":[],"class_list":["post-14312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-marketing","category-mm-dash","category-mm-features","category-membership","category-wordpressux"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/14312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=14312"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/14312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/14348"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=14312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=14312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=14312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}