{"id":14691,"date":"2023-02-03T11:26:18","date_gmt":"2023-02-03T19:26:18","guid":{"rendered":"https:\/\/membermouse.com\/?p=14691"},"modified":"2023-02-03T11:26:18","modified_gmt":"2023-02-03T19:26:18","slug":"iniciar-uma-escola-de-negociacao-de-acoes","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/membership\/start-a-stock-trading-school\/","title":{"rendered":"Como iniciar uma escola de negocia\u00e7\u00e3o de a\u00e7\u00f5es bem-sucedida em 2023"},"content":{"rendered":"Are you a finance expert? Do you have years of experience trading stocks or options? Have you ever thought about sharing your knowledge and expertise with a larger audience?\r\n\r\nIf so, you might be the perfect person to start a financial education business \u2013 like a stock trading school or portfolio management membership.\r\n\r\nI've personally worked with dozens of online entrepreneurs who've built financial education platforms. And in this article, I'll share what I know about building these kinds of online businesses with you.\r\n\r\nWith the information you'll learn here, you'll be ready to hit the ground running when you start building your own financial education business.\r\n\r\nLet's dive in.\r\n\r\n<img class=\"alignnone size-full wp-image-14697\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/eb4b0d86-membership-portal-wordpress.png\" alt=\"portal de associa\u00e7\u00e3o wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>A quem voc\u00ea deseja servir?<\/strong><\/h2>\r\nThe first thing you'll want to nail down when planning your financial education site is who you plan to serve. Who is your audience? Who do you want to work with?\r\n\r\nDo you want to work with people who've never bought a single stock before? Or do you want to work with investors who are ready to debate the finer points of Fibonacci retracements?\r\n\r\nWhen you know precisely who you want to work with, you'll get a lot of clarity around things like what your offer will be, your pricing model, and how much you can charge.\r\n\r\nFor example, a brand-new investor who doesn't have an E*TRADE account needs a lot more support and education than the guy with four monitors and an annual subscription to the Motley Fool.\r\n\r\nI encourage you to spend as much time as necessary identifying your audience. Don't skip this phase. I promise it will make all your downstream decisions much easier. If you need a starting point, consider going through a customer avatar creation process like <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">este<\/a> from Digital Marketer.\r\n\r\nOnce you know your target audience, it's time to move to the next step and solidify your offer.\r\n\r\n<img class=\"alignnone size-full wp-image-14695\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/cabab030-create-membership-site-wordpress.png\" alt=\"criar site de associa\u00e7\u00e3o wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>O que voc\u00ea planeja oferecer?<\/strong><\/h2>\r\nNow that you know who you want to serve inside your financial education site, it's time to think strategically about your offer.\r\n\r\nLet's imagine that you plan on serving brand-new investors. Here's a basic blueprint of a product you could create for them:\r\n<ul>\r\n \t<li>Um curso de 30 dias que ajuda um novo investidor a melhorar sua mentalidade em rela\u00e7\u00e3o ao dinheiro<\/li>\r\n \t<li>Uma biblioteca de v\u00eddeos que mostra a um novo investidor como abrir todas as principais contas de que ele precisar\u00e1<\/li>\r\n \t<li>Um calend\u00e1rio de eventos em que seus alunos podem confirmar a presen\u00e7a em suas chamadas semanais de coaching em grupo<\/li>\r\n \t<li>Acesso a uma \u00e1rea comunit\u00e1ria compartilhada, onde os alunos podem compartilhar suas vit\u00f3rias e obter ajuda para suas dificuldades<\/li>\r\n<\/ul>\r\nUma oferta como essa pode ser elaborada para ajudar seus alunos a superar os maiores desafios que voc\u00ea sabe que eles enfrentar\u00e3o em suas jornadas para se tornarem investidores lucrativos. Falaremos mais sobre pre\u00e7os e modelos de pagamento na pr\u00f3xima se\u00e7\u00e3o. Mas, por enquanto, eu gostaria que voc\u00ea pensasse se essa oferta funcionaria melhor como um pagamento \u00fanico ou como uma assinatura recorrente.\r\n<div class=\"quote\">\r\n<blockquote><em>\"Quanto mais pr\u00f3ximo voc\u00ea puder alinhar a maneira como voc\u00ea empacota seu valor com a meta que seu cliente tem, maior ser\u00e1 a probabilidade de seu cliente confiar em voc\u00ea a longo prazo.\"<\/em><\/blockquote>\r\n<label>- Robbie Kellman Baxter<\/label>\r\n\r\n<\/div>\r\nAgora, vamos comparar a oferta anterior para iniciantes com uma que foi projetada para o trader avan\u00e7ado. Aqui est\u00e1 uma oferta que poderia funcionar bem para esses alunos:\r\n<ul>\r\n \t<li>Acesso privado a um canal do Slack onde voc\u00ea e sua equipe est\u00e3o sempre dispon\u00edveis quando os mercados est\u00e3o abertos para criar estrat\u00e9gias para as negocia\u00e7\u00f5es di\u00e1rias<\/li>\r\n \t<li>Um v\u00eddeo de atualiza\u00e7\u00e3o de mercado de 10 minutos que \u00e9 enviado a todos os alunos todos os dias \u00e0s 9:00 am EST<\/li>\r\n \t<li>Uma biblioteca de cursos de 7 m\u00f3dulos com treinamentos avan\u00e7ados, como usar o Sierra Chart para planejar uma posi\u00e7\u00e3o de futuros de petr\u00f3leo bruto<\/li>\r\n \t<li>1 chamada mensal de coaching 1:1 com voc\u00ea para analisar o portf\u00f3lio do seu aluno<\/li>\r\n<\/ul>\r\nAs I'm sure you can see, this type of offer is much better suited for advanced students.\r\n\r\nNow, let's revisit the question I posed to you above. Do you think this offer for more experienced traders would work best as a one-time payment or a recurring subscription?\r\n\r\nI promise I won't keep you in suspense any longer. In this next section, we'll discuss the best way to think about pricing for your financial education platform.\r\n\r\n<img class=\"alignnone size-full wp-image-14700\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6457909f-wp-subscription-plugin.png\" alt=\"plugin de assinatura wp\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Let\u2019s Figure Out Your Pricing &amp; Payment Model<\/strong><\/h2>\r\nWhen it comes to solidifying the pricing and payment model for your financial education business, you essentially have two options: one-time purchases or recurring payments.\r\n\r\nOne-time purchases are perfect for courses. Once your student buys your program, they\u2019ll typically retain access to it for life.\r\n\r\nA recurring purchase is best for a membership or subscription. Your students pay a fee each month for access to your products and services.\r\n\r\nSo which model should you choose for your business?\r\n\r\nHere's how I recommend you think about it:\r\n\r\nA one-time purchase offer is ideal for helping someone learn a new skill set, achieve an initial transformation, or give them limited training and education.\r\n\r\nRemember our example offer for beginners investors above? I would argue that this product is best offered as a one-time purchase product. Here's why:\r\n<h3><strong>Compras \u00fanicas para cursos de educa\u00e7\u00e3o financeira:<\/strong><\/h3>\r\nSomeone who is brand-new to investing needs a lot of training and education. They are going to have a ton of questions, and likely experience a lot of friction in their journey. It takes sustained time, attention, and energy to consume all of the content they'll need to get to the point where they're ready to start investing.\r\n\r\nBecause of this, it makes sense to require a larger up-front investment on their part. An investment of say $997 requires a certain level of commitment to personal growth. And when someone makes that investment, they are far more likely to value the course they've bought and follow through with your program.\r\n\r\nIf you were to package this offer as a subscription instead \u2013 let's say at $97 per month \u2013 when life gets hard and your student experiences friction and resistance, they might be tempted to cancel after 1, 2, or 3 months. Not only does this hurt your business, it actually hurts the progress of your students as well.\r\n\r\nWhen you offer a product like this as a one-time purchase instead of a subscription, you ensure that your students keep access to the content they've paid for even when they may not feel like going through it. Then, even after moments of frustration and resistance, they'll be able to return to your course and continue their journey.\r\n<h3><strong>O modelo de assinatura para sites de educa\u00e7\u00e3o financeira:<\/strong><\/h3>\r\nNow let's look at the sort of offers that are best for recurring pricing models like a subscription.\r\n\r\nA recurring payment model is best for when your customers have a \"forever problem\" and you can provide a \"forever solution.\" This idea comes from membership and subscription expert Robbie Kellman Baxter. If you'd like to listen to a deep dive on this topic, I highly recommend you check out <a href=\"https:\/\/membermouse.com\/pt\/podcast\/robbie-baxter-a-transacao-eterna\/\" target=\"_blank\" rel=\"noopener noreferrer\">este epis\u00f3dio do podcast com ela<\/a>.\r\n\r\nIn the case of our advanced traders, they have a forever problem: the need for daily advice, guidance, and strategy about the chaotic movements of the stock market. Even the most advanced and experienced traders I've worked with continue to be in \"pits\" with other pros. It seems that isolation is a dangerous thing for traders, because of the volatile nature of the market.\r\n\r\nAs a financial expert yourself, you can offer your customers a forever solution to their problem: daily advice, guidance, and strategy about investing. This is an answer to a problem that won't go away for as long as they are actively trading.\r\n\r\nThe reason this offer is perfectly suited for a recurring revenue pricing model is that the \"product\" you're delivering to them is alive, dynamic, and unlimited. Look back on the offer for advanced traders, you're giving them daily market update videos, access to a private Slack channel, and monthly individual coaching. These things trend towards services, while the course for beginners trends towards a pure product. As long as you are providing these services to your students, they should be paying for them.\r\n\r\nBecause this offer for advanced traders is designed to help your students earn more money trading, you could even price this product based on the ROI you honestly think you can help them achieve. If someone signs up for this membership, are you confident you could help them earn at least $3,000 per month trading? If so, you could charge $300 per month so that you can help them 10x their investment.\r\n<h3><strong>Como pensar estrategicamente sobre seus pre\u00e7os:<\/strong><\/h3>\r\nThe reason you might not want to offer this product as a one-time purchase, is that you could easily be underpaid for what you deliver to your students.\r\n\r\nLet's say that you decide to forgo the subscription model for this product and charge a one-time, $3,000 fee. If someone sticks around in your membership for 3 years, each video you send them, and each coaching session they have essentially gets cheaper and cheaper.\r\n\r\nIf you deliver 3 years worth of videos and coaching to a student, they've only ended up paying ~$1,000 per year for your services. On the flip side, if you had adopted the $300 per month subscription, this same student would have paid you $10,800 for those same three years. I know which path I'd prefer.\r\n\r\n<img class=\"alignnone size-full wp-image-14699\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/aef02fd0-wordpress-membership-management.png\" alt=\"gerenciamento de associa\u00e7\u00e3o do wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Quais s\u00e3o os ativos que voc\u00ea j\u00e1 possui?<\/strong><\/h2>\r\nBefore we actually get to the building stage of you financial education platform, let's consider something. What are your existing assets?\r\n\r\nAre you truly starting from scratch, with no content, no website, no audience? Or, do you already have a website, or a podcast, or a YouTube channel, or a small-but-mighty following on social media? The assets you've already created can have a big impact on your next steps.\r\n\r\nFor example, let's say that you already have a WordPress blog where you've been sharing your ideas about investing for a few years. If this is the case, it might make the most sense for you to add a private content area to your existing website. There are a number of ways to do this, but the most popular was is to use a <a href=\"https:\/\/membermouse.com\/pt\/site-educacional-de-comercio-financeiro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin de associa\u00e7\u00e3o do WordPress<\/a> or learning management system to protect your private content and collect payments from your customers.\r\n\r\nOn the other hand, if all you have is a YouTube channel, it might not make sense for you to build a WordPress site from scratch just to host your courses or community. In this instance, it might be better for you to test your idea with a hosted learning management or community tool like Teachable or Circle.\r\n\r\nThe important thing for you to do is take stock of your existing assets and think about how you can build on what you've already done.\r\n\r\nOnce you've done that, it's time to plan out how you'll bring your big idea to life.\r\n\r\n<img class=\"alignnone size-full wp-image-14698\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6df3aca5-simple-membership-plugin-wordpress.png\" alt=\"plugin de associa\u00e7\u00e3o simples para wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>\u00c9 hora de escolher sua plataforma<\/strong><\/h2>\r\nQuando se trata de criar um site de associa\u00e7\u00e3o, curso on-line ou programa de grupo, voc\u00ea tem basicamente duas op\u00e7\u00f5es para decidir onde construir\u00e1 sua plataforma: WordPress ou uma solu\u00e7\u00e3o hospedada.\r\n<h3><strong>Criando com o WordPress<\/strong><\/h3>\r\nIf you decide to go the WordPress route, this will involve buying a domain name, getting a host, choosing a theme, and stocking up on plugins that will support your business.\r\n\r\nAn example plugin stack for a financial education membership site or online course could look like this:\r\n<ul>\r\n \t<li><a href=\"https:\/\/membermouse.com\/pt\/elementor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Elementor<\/a> para seu tema e construtor de p\u00e1ginas<\/li>\r\n \t<li><a href=\"https:\/\/membermouse.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">MembroMouse<\/a> para sua prote\u00e7\u00e3o de conte\u00fado e cobran\u00e7a de pagamentos<\/li>\r\n \t<li><a href=\"https:\/\/www.learndash.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LearnDash<\/a> para os m\u00f3dulos de seu curso e testes de progresso<\/li>\r\n \t<li><a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">bbPress<\/a> para a \u00e1rea de sua comunidade<\/li>\r\n<\/ul>\r\nThe great thing about going the WordPress route is that you have full control over the tools you use and unlimited flexibility to create your vision. Basically, the WordPress ethos supports this idea: \"If you can dream it, you can do it.\" While WordPress itself is technically free, you will pay fees for hosting, themes, plugins, and more.\r\n\r\nThat said, the greatest strength of WordPress is also sort of its weakness. Because it is so flexible and customizable, it's up to you to plan, design, and assemble your vision. This isn't a \"plug and play\" approach that you can get up and running in an hour. Plus, the more tools you use for your online business, the more you'll need to keep track of.\r\n<h3><strong>Escolha de uma ferramenta hospedada<\/strong><\/h3>\r\nSe voc\u00ea optar por n\u00e3o seguir o caminho do WordPress, ter\u00e1 que encontrar a ferramenta hospedada certa para o trabalho. Existem dezenas dessas ferramentas no mercado. E todas elas s\u00e3o projetadas para dar suporte a diferentes modelos de neg\u00f3cios. Voc\u00ea precisar\u00e1 fazer sua pr\u00f3pria pesquisa para encontrar a ferramenta certa para sua empresa. Mas, aqui est\u00e1 uma lista das ferramentas mais comumente usadas e seus casos de uso:\r\n<ul>\r\n \t<li><a href=\"https:\/\/teachable.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ensin\u00e1vel<\/a> para cursos on-line<\/li>\r\n \t<li><a href=\"https:\/\/kajabi.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kajabi<\/a> for an \"all in one\" website, email, and online course tool<\/li>\r\n \t<li><a href=\"https:\/\/www.mightynetworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Redes Mighty<\/a> para comunidade e eventos<\/li>\r\n<\/ul>\r\nWhile these tools are very powerful and practical, they do come with their own limitations. What I've seen happen time and time again is that entrepreneurs start their businesses with one of these hosted tools, and use it until they hit an insurmountable limitation. Because these tools are hosted, managed, and developed by big companies, they can't be customized to fit the needs of your specific business.\r\n\r\nJust like with WordPress, the strength of these tools is also their weakness. While a hosted tool may be more convenient at first, it could end up limiting the long-term evolution of your business. If and when this happens, you'll need to look at migrating your business to another solution. This can be an intense process that requires a lot of time and money to complete.\r\n<h3><strong>Como voc\u00ea decide?<\/strong><\/h3>\r\nI know this is a lot of information to process, so here's an easy exercise that'll help you determine which approach is best for you:\r\n\r\nImagine that your financial education site is up and running. Over the weekend, you get a flash of inspiration for a new idea for your business. On Monday morning, you sit down at your computer and start building it. But when you try and build your idea, you realize that your membership or online course tool won't let you do it. You'll either have to adjust your idea to fit within the limitations of your tech stack, or abandon it.\r\n\r\nThink about this scenario for a second. Would this situation frustrate you? Would it totally kill your motivation if you weren't able to execute your new ideas as they came up? Or, would you feel fine letting go of this idea because you know the ease and convenience your tech stack provides you is worth sacrificing a bit on your ideas.\r\n\r\nIf this scenario would drive you nuts, I'd recommend going the WordPress route. With WordPress, even though things might seem a bit manual, there is always a way to create your ideas. You're much more in control of your tech environment than with a host tool.\r\n\r\nBut if this scenario doesn't bother you \u2014 if in fact you want to spend as little time as possible thinking about technology \u2014 I'd recommend going the hosted route and choosing a tool like Teachable or Mighty Networks.\r\n\r\nAt the end of the day, you will need to research which option will be best for your financial education site. But I hope this section has been helpful in clarifying your thinking around the topic.\r\n\r\n<img class=\"alignnone size-full wp-image-14694\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/c2271a05-best-wordpress-membership-plugin.png\" alt=\"melhor plugin de associa\u00e7\u00e3o do wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Considera\u00e7\u00f5es finais sobre sites de educa\u00e7\u00e3o financeira<\/strong><\/h2>\r\nWe hope this article on how to build a financial education business, like a stock trading school, has been helpful for you.\r\n\r\nIf you\u2019d like to learn more about how you can build a financial education platform you can be proud of, you can <a href=\"https:\/\/membermouse.com\/pt\/site-educacional-de-comercio-financeiro\/\" target=\"_blank\" rel=\"noopener noreferrer\">confira este recurso \u00fatil<\/a>.\r\n\r\nAnd if you'd like to hear a conversation with an entrepreneur who's built a very successful financial education course and membership site, you should definitely give <a href=\"https:\/\/membermouse.com\/pt\/podcast\/academia-tradepro\/\" target=\"_blank\" rel=\"noopener noreferrer\">esta conversa<\/a> com a participa\u00e7\u00e3o de George Papazov da TRADEPRO Academy.","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea \u00e9 um especialista em finan\u00e7as? Tem anos de experi\u00eancia em negocia\u00e7\u00e3o de a\u00e7\u00f5es ou op\u00e7\u00f5es? Se sim, este artigo \u00fatil \u00e9 para voc\u00ea! Nele, voc\u00ea descobrir\u00e1 como iniciar sua pr\u00f3pria escola de negocia\u00e7\u00e3o de a\u00e7\u00f5es com o WordPress.<\/p>","protected":false},"author":20918,"featured_media":14696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-14691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/14691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=14691"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/14691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/14696"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=14691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=14691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=14691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}