{"id":15001,"date":"2023-04-13T04:30:00","date_gmt":"2023-04-13T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15001"},"modified":"2024-05-09T16:02:17","modified_gmt":"2024-05-09T20:02:17","slug":"associacao-experimental","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/trial-membership\/","title":{"rendered":"Associa\u00e7\u00f5es de avalia\u00e7\u00e3o: Elas valem a pena? Pr\u00f3s e contras a considerar"},"content":{"rendered":"In 2023, memberships are practically universal.\n\nGone are the days when they applied only to gyms, Netflix, and AAA.\n\nNow, you can become a member of almost anything, from a Sichuan chili oil company to focus enhancing \u201cbrain music\u201d (you\u2019ll see those examples \u2013 <em>e mais<\/em> \u2013 later in this article).\n\nYet, one thing remains constant as memberships emerge and evolve: <strong>o per\u00edodo de teste<\/strong>.\n\nOffers for free and paid membership trials hit us from all directions. You'll see them on Facebook and Instagram, in your email inbox, and even sprinkled throughout your Amazon Prime member's area.\n\nBecause of their popularity, it's easy to forget what a trial membership is at its core: <strong>uma estrat\u00e9gia de marketing projetada para atra\u00ed-lo e convert\u00ea-lo em um membro de longo prazo.<\/strong>\n\nThere\u2019s a reason why free and paid trials remain so popular \u2013 they still work incredibly well!\n\nOffering a free or paid trial for your membership can be a great way to encourage signups and boost conversions. But it's not quite as simple as slapping a <em>Ganhe uma semana gr\u00e1tis!<\/em> banner across your site. There are many things to consider before you create a trial membership.\n\nThat's why in this article, we'll discuss:\n<ul>\n \t<li>O que \u00e9 uma associa\u00e7\u00e3o de teste<\/li>\n \t<li>Os pr\u00f3s e os contras de oferecer testes<\/li>\n \t<li>Avalia\u00e7\u00f5es gratuitas vs. avalia\u00e7\u00f5es pagas<\/li>\n \t<li>7 fatores a serem considerados antes de oferecer um teste<\/li>\n \t<li>4 alternativas aos testes de associa\u00e7\u00e3o<\/li>\n \t<li>Exemplos inspiradores de avalia\u00e7\u00f5es gratuitas e pagas<\/li>\n \t<li>Al\u00e9m disso, como voc\u00ea pode configurar isso para sua empresa<\/li>\n<\/ul>\nVamos mergulhar de cabe\u00e7a!\n\n<img class=\"alignnone size-full wp-image-15008\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/ac311898-trial-membership.jpg\" alt=\"associa\u00e7\u00e3o experimental\" width=\"1000\" height=\"560\" \/>\n<h2><strong>O que \u00e9 uma associa\u00e7\u00e3o de teste?<\/strong><\/h2>\nA trial membership is a marketing strategy that lets your potential customers test your product, content, or community before making a long-term commitment. Membership trials can be free or paid. They're so effective because they give people an easy way to explore the benefits of your membership without making a big upfront investment.\n\nTrial memberships typically last for a set period of time \u2014 from as little as 3 days all the way up to a month. For example, Brain.fm gives people 3 days of unrestricted access to their focus enhancing music in their free trial. Whereas, you can grab a 30-day trial on Hulu so you can catch up on <em>A maldi\u00e7\u00e3o de Oak Island<\/em> before the next season starts.\n\nWhile there are shorter and longer trials like these out there, it's most common to see 7 and 14-day trials. This gives your potential members enough time to explore your offerings and ensure they're a good fit.\n\n<img class=\"alignnone size-full wp-image-15010\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0f066369-trial-membership-pros.jpg\" alt=\"os pr\u00f3s das associa\u00e7\u00f5es de teste\" width=\"1000\" height=\"479\" \/>\n<h2><strong>Os pr\u00f3s de oferecer uma avalia\u00e7\u00e3o de associa\u00e7\u00e3o<\/strong><\/h2>\nVamos dar uma olhada nas vantagens de oferecer um teste gratuito ou pago para sua associa\u00e7\u00e3o.\n<h3><strong>1. Helps Encourage Sign Ups &amp; Increase Conversion Rates<\/strong><\/h3>\nOne of the main benefits of offering a trial membership is that it can boost the number of people who sign up. From there, it can give people the confidence to stick with your membership beyond the trial.\n\nThe reason trials are so effective at encouraging sign ups and boosting conversions has to do with consumer psychology. Before someone makes a long-term commitment to your membership, they need to know a few things:\n\nCan they trust you? Will your product work for them? Will they enjoy the experience inside your membership?\n\nThese are all big questions that can be tricky to answer through marketing communication alone. The best way to ease the doubts of your prospective customers is to let them jump inside your membership and discover for themselves. A trial is perfect for this because it's a low-cost and low-commitment way for them to get the answers they need.\n<h3><strong>2. Permite que os clientes em potencial testem sua associa\u00e7\u00e3o<\/strong><\/h3>\nComo propriet\u00e1rio de uma empresa de associa\u00e7\u00e3o ou assinatura, temos certeza de que voc\u00ea sabe como s\u00e3o dolorosas as solicita\u00e7\u00f5es de reembolso. Depois que uma pessoa est\u00e1 inscrita em sua associa\u00e7\u00e3o por uma semana, um m\u00eas ou at\u00e9 um ano, voc\u00ea recebe um e-mail dela dizendo:\n\n<em>\"Hey! I didn't realize I was still a member. I haven't used your product in over 3 months. Can you cancel my account and send me a refund?\"<\/em>\n\nUgh. No thank you.\n\nThis is why offering a free or paid trial is so important. You give your prospective members a way to determine your membership is right for them before they make a full purchase. This way, the people who do continue in your membership already know they are a good fit. And those who aren't, can exit without messing up your revenue forecasting.\n<h3><strong>3. Fornece a voc\u00ea um feedback valioso<\/strong><\/h3>\nWhat's great about a trial period is that there is a clear beginning, middle, and end. Many customers are often most active during their trial as well, so they can determine if they want to continue with you or not. This gives you the perfect reason to check in with your trial members at key points.\n\nFor starters, you can monitor and measure how your trial members are engaging with your membership. In the emails you send out during your trial period, you can ask your trial members for any feedback \u2013 positive or negative \u2013 about their experience.\n\nThis feedback can help you improve your membership for your existing members. It can also help you improve your membership in ways that will help convert more trial members in the future.\n<h3><strong>4. Cria o potencial de aumento de receita<\/strong><\/h3>\nLast, but certainly not least, another benefit of offering a membership trial is the potential to increase revenue. If you offer a free trial, even if someone doesn't continue with your membership, you could create a downsell path for a different product that better meets their needs. Or, if you offer a paid trial, you could increase your revenue simply by getting more people into the trial.\n\nFor example, let's say that 100 people join your membership each month at $100 each. This creates $10,000 in new monthly recurring revenue for your business. Now, let's imagine that you offer a 7 day $7 paid trial. Now, 200 people sign up for your membership each month. Even if only 100 people continue on with your membership, you're still adding an extra $1,400 per month to your bottom line. We think that's worth testing!\n\nAnother benefit of the trial is that it allows you to add people to your email marketing list. So if they don't convert directly after the trial, you can continue the conversation through your email list and potentially count them as a new member in the future.\n\nBy now, it should be clear that there are many benefits to offering a free or paid trial for your membership.\n\n<img class=\"alignnone size-full wp-image-15011\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/35accd9d-trial-membership-cons.jpg\" alt=\"os contras das associa\u00e7\u00f5es de teste\" width=\"1000\" height=\"462\" \/>\n<h2><strong>Os contras de oferecer uma avalia\u00e7\u00e3o da associa\u00e7\u00e3o<\/strong><\/h2>\nDito isso, ainda h\u00e1 algumas desvantagens que voc\u00ea deve considerar antes de implementar essa estrat\u00e9gia de marketing. Vamos dar uma olhada nelas agora.\n<h3><strong>1. Increased Costs &amp; Workload<\/strong><\/h3>\nUm dos contras de oferecer um teste de associa\u00e7\u00e3o \u00e9 que, quanto mais pessoas entram em sua associa\u00e7\u00e3o, mais trabalho voc\u00ea cria para si mesmo e para sua equipe. Embora seja verdade que uma ferramenta como a <a href=\"https:\/\/membermouse.com\/pt\/\" target=\"_blank\" rel=\"nofollow noopener\">MembroMouse<\/a> can help you automate many aspects of offering a trial, there will still be some work that'll have to be done manually.\n\nFor example, as more people try your membership, you'll likely see a rise in support tickets or questions in your email inbox. Maybe people will have trouble logging in, or wonder how to use a certain feature of your product, or want to know where they can find a certain resource. Having a system in place to address these sorts of questions is essential to ensuring your trial runs smoothly.\n\nAdditionally, you may see a rise in costs from tools like your email service provider, Zapier, or video hosting platform as more and more people come into your world. Before you offer a membership trial, we recommend you run the numbers and make sure it'll be a profitable strategy for your business.\n<h3><strong>2. The Risk of Abuse &amp; Misuse<\/strong><\/h3>\nHere's the ugly truth about offering a free or paid trial: you'll likely attract a few \"rotten apples\" who will try and take advantage of your generous offer.\n\nOn the softer end of the spectrum, you might have people who sign up multiple times for a trial with different email addresses so they can consume as much of your content as possible.\n\nOn the extreme end, you might get some \"smash and grab\" members who actually try and steal your content. This is why it is so important to ensure your content is protected as much as possible.\n\n<strong>Dica profissional:<\/strong> n\u00e3o permita que seus membros baixem seu conte\u00fado diretamente de seu site <a href=\"https:\/\/membermouse.com\/pt\/filiacao\/10-sites-de-filiacao-de-nicho-que-vao-inspirar-voce\/\" target=\"_blank\" rel=\"noopener\">site de associa\u00e7\u00e3o<\/a>. Use a tool like Vimeo or Wistia to protect your videos and set the maximum protection permissions.\n\nFinally, you should have a plan in place for how to address thieves and pirates if they do steal your content. We recommend a service called <a href=\"https:\/\/www.dmcatakedownczar.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Czar do DMCA Takedown<\/a> caso voc\u00ea veja vers\u00f5es piratas de seu conte\u00fado circulando pela Internet.\n<h3><strong>3. Potencial de redu\u00e7\u00e3o de receita<\/strong><\/h3>\nA membership trial period is a double edged sword. Just like it can lead to an increase in revenue, it can lead to a decrease as well. This is especially true if you offer a free trial. Many times, curious customers will sign up and pay for a month to \"test the waters\" of your membership. This is sort of like an unofficial paid trial. If you suddenly begin offering a free trial, many of the people who may have previously paid for a \"trial month\" will get inside your doors for free.\n\nBefore you implement this strategy, take a close look at your membership metrics and see what your 1-month <a href=\"https:\/\/membermouse.com\/pt\/filiacao\/retencao-de-membros\/\" target=\"_blank\" rel=\"noopener\">taxas de reten\u00e7\u00e3o<\/a> s\u00e3o como. Se voc\u00ea observar um n\u00famero significativo de pessoas cancelando seus testes ap\u00f3s um \u00fanico m\u00eas, fa\u00e7a os c\u00e1lculos para saber o valor da receita que poder\u00e1 perder. Dessa forma, voc\u00ea n\u00e3o se surpreender\u00e1 se uma grande parte da receita mensal desaparecer repentinamente ap\u00f3s a cria\u00e7\u00e3o de uma avalia\u00e7\u00e3o gratuita.\n<h3><strong>4. Potencial para uma experi\u00eancia negativa do cliente<\/strong><\/h3>\nWe all know how important first impressions are. This is doubly true when it comes to offering a free or paid membership trial. The trial period is your chance to make or break a customer's opinion of you. Executed correctly, and you could win a customer for life. But if you have a sloppy onboarding experience, you could lose the trust of someone who was ready to become your customer.\n\nThis is why it's so important to carefully plan the experience you want your members to have during their trial period. Consider these questions as you strategize your trial so that you can create the best possible experience for your members:\n<ul>\n \t<li>O que a sequ\u00eancia de e-mails de avalia\u00e7\u00e3o incluir\u00e1?<\/li>\n \t<li>Voc\u00ea tem um v\u00eddeo de boas-vindas ou um treinamento de orienta\u00e7\u00e3o para as pessoas?<\/li>\n \t<li>Como os membros podem entrar em contato com voc\u00ea ou sua equipe se tiverem problemas ou d\u00favidas?<\/li>\n \t<li>O que acontece ap\u00f3s o t\u00e9rmino do per\u00edodo de avalia\u00e7\u00e3o?<\/li>\n<\/ul>\nResponder cuidadosamente a essas perguntas e implementar sistemas em torno delas pode ajud\u00e1-lo a garantir que seus membros tenham uma experi\u00eancia fant\u00e1stica e permane\u00e7am por muito tempo. Se voc\u00ea as ignorar, correr\u00e1 o risco de criar <em>super odiadores<\/em> em vez de <em>superf\u00e3s<\/em>.\n\n<img class=\"alignnone size-full wp-image-15012\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/616ada61-membership-trial.jpg\" alt=\"coisas a considerar antes de oferecer uma avalia\u00e7\u00e3o da associa\u00e7\u00e3o\" width=\"1000\" height=\"578\" \/>\n<h2><strong>7 fatores a serem considerados antes de criar uma associa\u00e7\u00e3o de teste<\/strong><\/h2>\nRecomendamos que voc\u00ea considere sete aspectos antes de decidir se deve ou n\u00e3o criar uma avalia\u00e7\u00e3o gratuita ou paga da associa\u00e7\u00e3o.\n<h3><strong>1. A avalia\u00e7\u00e3o de associa\u00e7\u00e3o \u00e9 adequada para sua empresa?<\/strong><\/h3>\nFirst things first: is a trial even a good fit for your membership?\n\nEven though there are a ton of benefits to offering a trial, they aren't a good fit for every business. For example, if you include a lot of personal support and coaching to your members, a huge influx of trial members could exhaust your bandwidth and eat up time you should be spending with your existing members.\n\nOn the other hand, if your membership includes evergreen content and an engaged community, a trial could be the perfect way to showcase the best of what you have to offer.\n<h3><strong>2. O que voc\u00ea deve incluir e excluir de seu julgamento?<\/strong><\/h3>\nShould you include access to everything inside your membership during the trial? Or should you limit what people can see before they become paying members?\n\nAgain, this comes back to the specifics of your membership. If someone could easily breeze through all 10 modules of your core training within their trial period, it might be wise to limit access to only the first module of your course.\n\nMaybe you have a thriving community you don't want to get bogged down with uncommitted, free trial members. In this instance, you could restrict access to your community during the trial and only open the doors when someone becomes a full-fledged member.\n<h3><strong>3. Qual deve ser a dura\u00e7\u00e3o de seu julgamento?<\/strong><\/h3>\nWhen it comes to membership trials, this is probably the question we hear the most! How much time is enough? And how much is not enough?\n\nA metric to consider when determining the length of your trial is what we like to call \"time to value.\" Meaning, how long does it normally take for someone to experience the benefits of your membership.\n\nCould someone have a breakthrough after just 3 days inside your membership? Maybe that's the perfect time for you. Or maybe you have a more complex offer with lots to explore. In that case, you might want to experiment with lengthening your trial. You could start with 7 days and poll your members afterwards to see if that was too much time or just enough.\n<h3><strong>4. Seus concorrentes oferecem um teste?<\/strong><\/h3>\nWhat about your competition? Do they offer a trial?\n\nIf so, you'll want to figure out a way to make your trial more enticing, more valuable, and more rewarding. If your competitors don't offer a trial, creating one could be a great way to set your business apart.\n\nThe key here is to come up with a unique offer that positions your membership in a positive light. You're willing to take on all the risk, let people in for free, and help them decide if your membership is right for them. Can your competitors say the same? When you come up with a no-brainer trial offer, you can feature it prominently as a unique differentiator in your marketing.\n<h3><strong>5. Como voc\u00ea medir\u00e1 o sucesso do seu teste?<\/strong><\/h3>\nSo, you've decided a trial is right for your business. You've devised a great offer that someone would have to be silly to say no to. And you're ready to launch it to the world. Not so fast... Before you launch your membership trial, you'll want to ensure you have a way to measure whether or not it's a success.\n\nSure, more signups are great. But how does that impact the long-term profitability of your business? Do trial members stick around for more or less time than those who purchase straightaway? Do they refer more people to your business?\n\nMake sure you have a way to track critical metrics like engagement, retention, and churn rates of trial members vs. non-trial members. Another great metric to keep an eye on is your Lifetime Customer Value. You can get all of these metrics \u2013 and many more \u2013 from the MemberMouse advanced reporting suite. With these numbers in hand, you'll know beyond a shadow of a doubt whether your trial is helping or hurting your membership business.\n<h3><strong>6. O que acontece ap\u00f3s o t\u00e9rmino do julgamento?<\/strong><\/h3>\nOnce someone hits the end of your membership trial period, what happens? How will you encourage them to convert into a full-fledged member?\n\nIf you restrict access to your content or community as part of the trial, you can ask people to upgrade so that they'll unlock everything included in your membership.\n\nWhat's great about this strategy is that you don't even have to wait until the trial period is over! You can use MemberMouse SmartTags\u2122 to dynamically display upgrade offers throughout your private member's area. That way if someone decides your membership is right for them on the second day of their trial, they can upgrade right away and unlock full access.\n\nOn the flip side, what will happen for people who don't convert into paying members? Maybe they liked your membership, but now isn't the right time for them to fully commit. We recommend tagging these people in your email service provider \u2014 like ActiveCampaign, Drip, or ConvertKit \u2013 so that you can follow up with them at a later date. That way you can send them promotional emails about your membership in the future.\n\n<strong>Dica profissional:<\/strong> Para obter pontos de b\u00f4nus, voc\u00ea pode perguntar aos membros em sua pesquisa de cancelamento ou de feedback quando seria um bom momento para entrar em contato com eles. Em seguida, voc\u00ea pode enviar esses dados ao seu provedor de servi\u00e7os de e-mail e silenciar todos os e-mails promocionais enviados a eles at\u00e9 essa data. Muito sofisticado, n\u00e3o \u00e9?\n<h3><strong>7. Como voc\u00ea lidar\u00e1 com o suporte durante o julgamento?<\/strong><\/h3>\nAs we mentioned above, offering a free or paid trial can lead to increased support requests. Before you share your trial with the world, make sure you and your team have the ability to respond to any messages that come in from trial members. A friendly, helpful, and timely response from your or your team could be the reason someone sticks with or abandons your membership.\n\nRemember, this is your chance to make an amazing first impression!\n\n<img class=\"alignnone size-full wp-image-15013\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/9ee838ae-free-trial-memberships.jpg\" alt=\"alternativas \u00e0s associa\u00e7\u00f5es de avalia\u00e7\u00e3o gratuita\" width=\"1000\" height=\"413\" \/>\n<h2><strong>4 alternativas simples para uma avalia\u00e7\u00e3o de associa\u00e7\u00e3o<\/strong><\/h2>\nWhat if you've decided a free or paid membership trial isn't right for your business?\n\nWhat other options do you have?\n\nHere's a quick list of things you could do instead of offering a trial:\n\n1. Create a free membership walkthrough \/ \"behind the scenes\" video that gives people a sneak peek of what they get when they sign up.\n\n2. <a href=\"https:\/\/membermouse.com\/pt\/recursos-de-mm\/conteudo-fechado-wordpress\/\" target=\"_blank\" rel=\"nofollow noopener\">Conte\u00fado gratuito semelhante ao que voc\u00ea oferece em sua associa\u00e7\u00e3o<\/a> so that people get a taste of your teaching style.\n\n3. If you have the bandwidth, enrollment discovery calls are a great way to help people decide whether your membership is right for them.\n\n4. A time-sensitive \"guest pass\" that gives someone access to a workshop recording or webinar replay until a certain date.\n<h2><strong>Exemplos reais de associa\u00e7\u00f5es de teste<\/strong><\/h2>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/777cbbc3-youtube-premium-trial-membership.png\" alt=\"Assinatura de avalia\u00e7\u00e3o premium do YouTube\" width=\"600\" height=\"535\" \/>\n<p style=\"text-align: center;\"><em>O YouTube Premium oferece uma assinatura de avalia\u00e7\u00e3o de 1 m\u00eas<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4f8603a4-fly-by-jing-trial-membership.png\" alt=\"associa\u00e7\u00e3o de teste fly by jing\" width=\"600\" height=\"458\" \/>\n<p style=\"text-align: center;\"><em><strong>Observa\u00e7\u00e3o:<\/strong> O Fly By Jing n\u00e3o oferece um teste gratuito, mas os membros ganham economias instant\u00e2neas!<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/db1505ca-brain-fm-trial-membership.png\" alt=\"Assinatura de teste da brain.fm\" width=\"600\" height=\"430\" \/>\n<p style=\"text-align: center;\"><em>Aqui est\u00e1 o teste gratuito de 3 dias do Brain.fm. Pronto para melhorar seu foco?<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/cc3e919a-audible-trial-membership.png\" alt=\"assinatura de teste do audible\" width=\"600\" height=\"419\" \/>\n<p style=\"text-align: center;\"><em>N\u00e3o importa quantas vezes recebamos um e-mail de avalia\u00e7\u00e3o gratuita da Audible, sempre acabamos nos inscrevendo novamente<\/em><\/p>\n<p style=\"text-align: center;\"><img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/e290a690-onnit-trial-membership.png\" alt=\"associa\u00e7\u00e3o de teste da onnit\" width=\"600\" height=\"384\" \/>\n<em>A Onnit \u00e9 uma empresa de suplementos que oferece uma avalia\u00e7\u00e3o gratuita de 15 dias de seus produtos - basta pagar pelo frete<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/31f0af6d-apple-tv-trial-membership.png\" alt=\"assinatura de teste da apple tv\" width=\"600\" height=\"521\" \/>\n<p style=\"text-align: center;\"><em>Quantas pessoas j\u00e1 lhe disseram: \"<strong>Voc\u00ea precisa assistir ao Ted Lasso!<\/strong>\" A AppleTV facilita as coisas com sua assinatura de avalia\u00e7\u00e3o gratuita de 7 dias<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/fd99e576-ancestry-trial-membership.png\" alt=\"assinatura de teste do ancestry\" width=\"600\" height=\"397\" \/>\n<p style=\"text-align: center;\"><em>O Ancestry oferece uma avalia\u00e7\u00e3o gratuita de 14 dias para voc\u00ea descobrir suas ra\u00edzes<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/97e31eb0-corepower-yoga-trial-membership.png\" alt=\"assinatura de teste do corepower yoga\" width=\"600\" height=\"404\" \/>\n<p style=\"text-align: center;\"><em>Pronto para se livrar das teias de aranha do inverno? O CorePower Yoga oferece uma semana gr\u00e1tis para que voc\u00ea possa come\u00e7ar a praticar a prancha lateral<\/em><\/p>\n<img class=\"alignnone size-full wp-image-15014\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0bb3f306-trial-membership-examples.jpg\" alt=\"como criar uma associa\u00e7\u00e3o de avalia\u00e7\u00e3o gratuita\" width=\"1000\" height=\"493\" \/>\n<h2><strong>Como configurar uma avalia\u00e7\u00e3o gratuita ou paga da associa\u00e7\u00e3o<\/strong><\/h2>\nCreating a free or paid membership trial with MemberMouse is a breeze!\n\n1. In your MemberMouse Dashboard, go to your <strong>Configura\u00e7\u00f5es do produto<\/strong> and hit the green \"create a product\" button.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/80a3158d-how-to-create-a-trial-membership.jpg\" alt=\"como criar uma associa\u00e7\u00e3o de teste\" width=\"600\" height=\"431\" \/>\n\n2. Name your product, associate it with a membership level or bundle, and set the price\n\n4. Click the Trial toggle button and choose the trial price (leave as $0.00 for a free trial)\n\n5. Determine the length of the trial and if you want to only allow one trial per member\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4a0a41d0-how-to-create-a-membership-trial.jpg\" alt=\"como criar uma avalia\u00e7\u00e3o de associa\u00e7\u00e3o\" width=\"600\" height=\"285\" \/>\n\n6. Finalize your product settings\n\nAnd you're done!\n\nIf you do want to limit access to certain content or areas of your membership during a trial, you'll simply need to create a new membership level or bundle with the correct access. Then when the trial period ends, if someone upgrades their membership, you can simply switch them over to the membership level or bundle with total access.\n\n<img class=\"alignnone size-full wp-image-15015\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/d458c688-trial-membership-inspiration.jpg\" alt=\"considera\u00e7\u00f5es finais sobre associa\u00e7\u00f5es de teste\" width=\"1000\" height=\"404\" \/>\n<h2><strong>Considera\u00e7\u00f5es finais sobre as associa\u00e7\u00f5es de teste<\/strong><\/h2>\nThere you have it!\n\nAt this point, you should know whether or not offering a trial membership is right for your business.\n\nTrials are a powerful marketing strategy. When used correctly, they can dramatically boost the number of people who sign up for your membership.\n\nAll that's left for you to do is determine how long your trial membership will be, whether it'll be free or paid, and what you want to include in the trial period.\n\nIf you have any questions at all about trial memberships, please leave us a comment below!\n\nWe'll be happy to answer them for you and point your towards any additional resources that'll get you on your way.","protected":false},"excerpt":{"rendered":"<p>Neste guia \u00fatil, voc\u00ea descobrir\u00e1 tudo o que precisa saber sobre associa\u00e7\u00f5es de avalia\u00e7\u00e3o. Isso inclui os pr\u00f3s, os contras, as alternativas, os exemplos e os tutoriais!<\/p>","protected":false},"author":20918,"featured_media":15034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-15001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/15001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=15001"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/15001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/15034"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=15001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=15001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=15001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}