{"id":15067,"date":"2023-05-18T04:30:00","date_gmt":"2023-05-18T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15067"},"modified":"2024-07-03T05:37:25","modified_gmt":"2024-07-03T09:37:25","slug":"associacoes-versus-assinaturas","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/membership\/memberships-vs-subscriptions\/","title":{"rendered":"Associa\u00e7\u00f5es vs. Assinaturas: Como escolher o melhor modelo para sua empresa"},"content":{"rendered":"Are you struggling to choose between a membership and subscription model for your business?\n\nWith the meteoric rise of these dois modelos de neg\u00f3cios<\/a> over the last decade, it's crucial to understand the nuances of each. That way you can make an informed decision between these two models. This is so important because the model you choose will have a major impact on the long-term success of your business.\n\nIf you're a little confused about the differences between memberships vs. subscriptions, know that you're not alone.\n\nIn 2023, the terms \"membership\" and \"subscription\" are often used interchangeably. This makes it challenging to distinguish their key differences. However, the choice between these models is crucially important, as it directly affects the value proposition for your customers and the relationships you'll build with them.\n\nIn this comprehensive guide, we'll explore the essential distinctions between memberships and subscriptions, showcasing real-life examples to bring clarity to these unique business models. After you read this article, you'll be equipped with the knowledge to confidently choose the ideal model for your business, setting you on the path to long-term success.\n\nReady to unlock the secrets of memberships and subscriptions? Let's get started.\n\n\"associa\u00e7\u00f5es\n

Para que servem as associa\u00e7\u00f5es? (Mais 3 exemplos da vida real)<\/strong><\/h2>\nPara come\u00e7ar, vamos criar uma defini\u00e7\u00e3o de trabalho para o primeiro termo com o qual estamos trabalhando: filia\u00e7\u00e3o<\/strong>.\n\nThe word membership brings up ideas of belonging, community, and relationship. On top of that, memberships often provide people with a new level of status or exclusivity.\n\nTherefore, a membership is a business or organization that actively involves and includes its members. It also gives its members access to products, perks, or benefits that non-members don\u2019t get.\n\nHere are three real-life examples that perfectly demonstrate this definition:\n\n
\n\n\"associa\u00e7\u00e3o\n

Costco<\/strong><\/h4>\nA Costco \u00e9 uma mercearia somente para membros. Isso significa que, para fazer compras l\u00e1, voc\u00ea deve ser um membro ativo. Quando voc\u00ea \u00e9 um membro da Costco, voc\u00ea tem acesso a muitos benef\u00edcios exclusivos que as pessoas comuns da rua simplesmente n\u00e3o t\u00eam. Onde mais voc\u00ea pode obter um litro de xarope de bordo puro por menos de $15?\n\n
\n\n\"associa\u00e7\u00e3o\n

AAA<\/strong><\/h4>\nVoc\u00ea j\u00e1 entrou no carro depois de uma caminhada \u00e9pica de 24 quil\u00f4metros e descobriu que a bateria acabou enquanto admirava a vista da montanha? Nesse caso, \u00e9 melhor esperar que sua associa\u00e7\u00e3o \u00e0 AAA ainda esteja ativa! Como membro da AAA, voc\u00ea obt\u00e9m alguns benef\u00edcios incr\u00edveis, como assist\u00eancia nas estradas, descontos exclusivos e muito mais.\n\n
\n\n\"Associa\u00e7\u00e3o\n

Fitness 24 horas<\/h4>\nAs academias s\u00e3o empresas cl\u00e1ssicas de associa\u00e7\u00e3o. Voc\u00ea paga uma taxa mensal ou anual para ter acesso a instala\u00e7\u00f5es e servi\u00e7os que n\u00e3o s\u00e3o abertos a n\u00e3o associados. A maioria das academias n\u00e3o permite nem que voc\u00ea passe pela recep\u00e7\u00e3o sem uma associa\u00e7\u00e3o ativa. Al\u00e9m disso, como associado, voc\u00ea pode receber treinamento pessoal e participar de eventos em grupo.\n\n
\n\nIf you're unclear about whether or not something is a membership or a subscription, try filling in this statement:\n\n\"I'm a __________ member.\"\n\nWith our three examples above, it sounds perfectly natural to say, \"I'm a Costco, AAA, or 24 Hour Fitness member.\n\nOn the other hand, it would sound strange to say, \"I'm a Time Magazine member.\"\n\nTime Magazine is a subscription, not a membership.\n\nYou don't belong to Time. You subscribe to their magazine.\n\n\"assinaturas\n

Tudo sobre assinaturas (com 3 exemplos \u00fateis)<\/strong><\/h2>\nAgora vamos dar uma olhada no significado do nosso pr\u00f3ximo termo: assinatura<\/strong>.\n\nThe word subscription is primarily connected to ideas of billing, payment, and access. Subscriptions have less to do with relationships and exclusivity, and more to do with terms and intervals of payment and access.\n\nTo put it plainly, a subscription is a billing and delivery model for businesses and organizations.\n\nHere are three examples of subscriptions that'll help ground our definition in reality:\n\n
\n\n\"assinatura\n

The Wall Street Journal<\/strong><\/h4>\nOs jornais talvez sejam alguns dos nossos melhores e mais antigos exemplos de assinaturas. A cada m\u00eas que voc\u00ea paga sua assinatura, voc\u00ea recebe novas edi\u00e7\u00f5es do jornal diretamente na sua porta. Trata-se apenas de uma transa\u00e7\u00e3o. N\u00e3o h\u00e1 nenhum benef\u00edcio exclusivo ou senso de pertencimento que venha com a assinatura (exceto que seus vizinhos podem achar que voc\u00ea \u00e9 inteligente \ud83d\ude09).\n\n
\n\n\"assinatura\n

Disney+<\/strong><\/h4>\nA mais recente evolu\u00e7\u00e3o do modelo de neg\u00f3cios de assinatura vem na forma de todos os servi\u00e7os de streaming emergentes. Se voc\u00ea quiser assistir novamente a todos os filmes da MCU antes de comprar seus ingressos para o \u00faltimo filme dos Guardi\u00f5es da Gal\u00e1xia, precisar\u00e1 assinar o Disney+.\n\n
\n\n\"assinatura\n

Queimadura di\u00e1ria<\/strong><\/h4>\nO Daily Burn \u00e9 uma assinatura de fitness projetada para ser feita em casa. Por cerca de $20 por m\u00eas, voc\u00ea pode assistir a uma variedade de aulas de gin\u00e1stica pr\u00e9-gravadas. Embora voc\u00ea obtenha acesso exclusivo ao conte\u00fado do Daily Burn, isso \u00e9 tudo. Voc\u00ea simplesmente recebe o que pagou, em vez dos benef\u00edcios extras que podem vir com uma assinatura de academia.\n\n
\n\nNow let's create the reverse statement from above and try it out for subscriptions:\n\n\"I subscribe to __________.\"\n\nYou could easily say, \"I subscribe to The Wall Street Journal, Disney+, or Daily Burn.\" But, you might get some weird looks from your friends if you say, \"I subscribe to Costco.\"\n\nIt's not a magazine. It's a membership.\n\n\"\"\n

Associa\u00e7\u00f5es vs. Assinaturas: Qual \u00e9 a diferen\u00e7a?<\/strong><\/h2>\nAgora que temos defini\u00e7\u00f5es pr\u00e1ticas de associa\u00e7\u00f5es e assinaturas, vamos nos aprofundar no que distingue uma da outra.\n

As associa\u00e7\u00f5es s\u00e3o mais relacionais, menos transacionais<\/strong><\/h3>\nEm geral, as empresas e organiza\u00e7\u00f5es associadas priorizam os relacionamentos em detrimento das transa\u00e7\u00f5es. A REI, empresa de artigos esportivos para atividades ao ar livre, \u00e9 um exemplo perfeito disso.\n\n\"associa\u00e7\u00e3o\n\nREI is a cooperative organization that extends exclusive benefits to its members. Yes, you can still shop at REI even if you're not a member. However, the benefits of membership far outweigh the cost of enrollment.\n\nYou can become a REI member for a lifetime fee of $30. From there, you get exclusive member discounts, special member pricing, and reward points paid in the form of a dividend. REI really rewards its members for shopping there. They understand that by including you in their organization, you're more likely to shop there when you need a new pair of hiking boots or running socks.\n

Memberships Focus On Community & Inclusion<\/strong><\/h3>\nMany of the big benefits that come with a membership have to do with a sense of community and inclusion. Let's take the example of the gym. Yes, you are paying a monthly fee for access to the facilities. But you're also joining a community of people who are proactive about their health and wellness.\n\nEven if you don't work with a physical trainer as part of your membership, you can participate in group events like pickleball tournaments or weightlifting competitions.\n

As assinaturas s\u00e3o principalmente um modelo de faturamento<\/strong><\/h3>\nThe key difference between subscriptions vs. memberships is that subscriptions are primarily a billing model. When you sign up for a subscription, all you're essentially saying is that you want consistent access to whatever it is you signed up for. That can be anything from digital content to physical goods.\n\nFor example, the supplement company Thorne offers subscription options for most of their products. If you have trouble falling asleep at night, you can sign up for a melatonin subscription that'll send you a new bottle at whatever interval you specify.\n\n\"assinatura\n\nNow you might be saying to yourself, \"Mas veja! Voc\u00ea recebe um desconto exclusivo como assinante. Isso n\u00e3o \u00e9 uma associa\u00e7\u00e3o?<\/em>\u201d When in fact, this serves as a perfect example to illustrate the difference between memberships and subscriptions.\n\nThe only benefit to becoming a Thorne subscriber is that you get a discount. It's tied directly to the transaction. The benefits of memberships extend beyond pricing and transactions. A membership gives you access to something you can't get any other way. A subscription just delivers what you purchase.\n

As assinaturas sempre precisam ser reabastecidas<\/strong><\/h3>\nThis leads us to our second key distinction about subscriptions vs. memberships. By nature, what you purchase via subscription always needs to be renewed or replenished. In our example above, you would get nothing by becoming a \"melatonin member\" if they only ever sent you one bottle. But because it is a subscription, your supply of melatonin needs to be renewed each month (unless you cure your insomnia \ud83d\ude34).\n\nIf Thorne wanted to offer a \"melatonin membership,\" they'd need to package in some other benefit to make it compelling and worthwhile. For example, they could create a community area that's managed by sleep experts. You could go there and ask an expert for advice about how to fall asleep fast and stay asleep through the night.\n\nThis sounds pretty good, actually. Maybe we should pitch Thorne on this?\n\n\"\"\n

Associa\u00e7\u00f5es vs. Assinaturas - Qual \u00e9 o modelo certo para sua empresa?<\/strong><\/h2>\nBy now, you should have a clear understanding of the differences between memberships vs. subscriptions. But if you're still wondering which model to choose for your business, here are a few questions that should help clear things up for you.\n\n1. Do you plan to offer any type of community to your customers?\n\n2. When someone becomes your customer, will they unlock exclusive benefits unavailable anywhere else?\n\n3. Do you want to build a tribe or create a sense of belonging in your business?\n\n4. Is becoming a customer the only way to access your content, product, or service?\n\nIf you answered yes to one or more of those questions, then we'd say the membership model is perfect for you.\n\nIf you said no to all of those, and your product or service is simply tied to a recurring payment method, then we'd say the subscription model is right for you.\n\n\"futuro\n

The Future of Memberships & Subscriptions<\/strong><\/h2>\nThat said, as memberships and subscriptions grow and evolve, the lines between them seem to be blurring more and more.\n\nFor example, you could argue that at-home workout equipment like the Peloton or Mirror fall into both categories. Yes, you're paying a monthly subscription for access to their content. But you're also joining a virtual community as a member.\n\nWe're definitely not staking our claim as the \"Nostradamus\" of the membership and subscription world, but our best guess is that we'll begin to see a merging of these two business models over the next few years.\n\n\"como\n

Como criar uma associa\u00e7\u00e3o ou assinatura com o WordPress<\/strong><\/h2>\nTanto as associa\u00e7\u00f5es quanto as assinaturas s\u00e3o modelos de neg\u00f3cios de receita recorrente maravilhosos. A escolha de um em detrimento do outro depende inteiramente de voc\u00ea e de sua empresa. A boa not\u00edcia \u00e9 que voc\u00ea pode criar neg\u00f3cios de associa\u00e7\u00e3o e de assinatura com o MemberMouse.\n\n\"como\n\nOur platform allows you to create products that bill at any interval you specify, by days, weeks, months, or years. You can even create free trials and lifetime memberships.\n\nTo learn more about how to do this, you can check out este artigo \u00fatil<\/a> and video from our support center:\n\nhttps:\/\/www.youtube.com\/watch?v=oHNLma7C6vI\n

Concluindo<\/strong><\/h2>\nAnd there you have it \u2013 your companion guide to navigating the nuances between memberships vs. subscriptions. We hope that this article has inspired and empowered you to choose the best model for your business.\n\nTo summarize, here are the main takeaways from this article about memberships vs. subscriptions:\n
    \n \t
  • As associa\u00e7\u00f5es se concentram em relacionamentos, comunidade e benef\u00edcios exclusivos<\/li>\n \t
  • As assinaturas priorizam o faturamento, o pagamento e o acesso sem benef\u00edcios extras<\/li>\n \t
  • As linhas entre associa\u00e7\u00f5es e assinaturas est\u00e3o se confundindo, e uma combina\u00e7\u00e3o de ambos os modelos pode surgir no futuro<\/li>\n \t
  • \u00c9 poss\u00edvel criar neg\u00f3cios de associa\u00e7\u00e3o e assinatura com o MemberMouse<\/li>\n<\/ul>\nSe houver algo que n\u00e3o abordamos neste artigo e sobre o qual voc\u00ea ainda esteja se perguntando, sinta-se \u00e0 vontade para deixar um coment\u00e1rio abaixo. Gostar\u00edamos muito que voc\u00ea participasse de nossa conversa e estamos ansiosos para ouvir suas perguntas ou percep\u00e7\u00f5es.","protected":false},"excerpt":{"rendered":"

    Neste guia \u00fatil, voc\u00ea descobrir\u00e1 as diferen\u00e7as entre associa\u00e7\u00f5es e assinaturas. Al\u00e9m disso, voc\u00ea saber\u00e1 como escolher o melhor modelo para sua empresa.<\/p>","protected":false},"author":20918,"featured_media":15301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"See Asana","footnotes":""},"categories":[64],"tags":[],"class_list":["post-15067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/15067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=15067"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/15067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/15301"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=15067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=15067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=15067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}