{"id":1683,"date":"2017-07-11T06:00:24","date_gmt":"2017-07-11T13:00:24","guid":{"rendered":"https:\/\/membermouse.com\/?p=1683"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"por-que-a-localizacao-de-seus-cta-e-importante-se-voce-deseja-obter-conversoes-3","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/wordpressux\/why-your-cta-location-matters-if-you-want-conversions\/","title":{"rendered":"Por que o local da sua CTA \u00e9 importante se voc\u00ea deseja obter convers\u00f5es"},"content":{"rendered":"Your call to action (CTA) is an incredibly important part of your site. It tells visitors how to subscribe to your blog, start a free trial, schedule an appointment, book a consultation or download that nifty e-book you spent months putting together.\r\n\r\nYour CTA is your secret weapon to generating leads and nabbing conversions, but a bad CTA will do neither of those things.\r\n\r\nThat\u2019s why we\u2019re taking a look at what makes a CTA effective and, more importantly, how a CTAs location can have a big impact on your overall conversion rates.\r\n\r\n\n

Como as CTAs afetam as taxas de convers\u00e3o<\/h2>\r\nAs CTAs s\u00e3o ferramentas de marketing criadas para informar aos visitantes como interagir com sua empresa. Elas informam quais caminhos devem ser seguidos em seu site, como atingir uma meta ou como acessar recursos que os ajudar\u00e3o em sua jornada.\r\n\r\n\"Modelo\r\n\r\nMas qual \u00e9 a import\u00e2ncia deles em termos de taxas de convers\u00e3o? Muito. Aqui est\u00e3o algumas estat\u00edsticas de Protocolo 80<\/a>:\r\n
    \r\n \t
  1. Os e-mails com uma \u00fanica chamada para a\u00e7\u00e3o aumentaram os cliques em 371% e as vendas em 1617%. (Fluxo de palavras<\/a>)<\/li>\r\n \t
  2. A adi\u00e7\u00e3o de CTAs \u00e0 sua p\u00e1gina do Facebook pode aumentar a taxa de cliques em 285%. (AdRoll<\/a>)<\/li>\r\n \t
  3. HubSpot<\/a> descobriram que as CTAs com texto \u00e2ncora aumentaram as taxas de convers\u00e3o em 121%.<\/li>\r\n \t
  4. As CTAs personalizadas convertem 42% mais visitantes em leads do que as CTAs n\u00e3o direcionadas. (HubSpot<\/a>)<\/li>\r\n<\/ol>\r\nBasically, if you want to improve business, you should be including CTAs in your marketing strategy. More specifically, on your website, social media, emails, newsletters and anywhere else you can think.\r\n\r\nIn fact, mais de 90%<\/a> of visitors to your website alone will read your CTAs and, ideally, you want all 90% to click on them, too.\r\n\r\nSo what are some important factors to keep in mind when it comes to making sure your CTAs are noticed (and clicked)?\r\n

    Acima da dobra versus abaixo da dobra<\/h2>\r\nWhen it comes to CTAs, it\u2019s all about location, location, location.\r\n\r\nGenerally speaking, there are two main locations to consider when placing your CTAs: above the fold and below the fold.\r\n\r\n\u201cThe fold\u201d is the portion of your site that is visible to users without having to scroll. It dates back to the days of newspapers when people included all the important information above the physical fold. (If you want to find out where the fold is on your site, you can go here: Onde est\u00e1 a dobra?<\/a>).\r\n\r\n\"acima\r\n\r\nSo how does the fold effect CTA conversion rates, and where exactly should you place your CTA: Above or below the fold? Here\u2019s what you need to know:\r\n\r\nAbove-the-fold CTAs are great for customers who already know what you do. If your business is fairly successful or well known, then having a CTA above the fold can work wonders for capturing leads.\r\n\r\nSites like Evernote<\/a> e Dropbox<\/a>por exemplo, fazem de seus CTAs o foco principal da primeira olhada. Mas, por outro lado, ambos s\u00e3o os principais aplicativos em seus respectivos campos, e os usu\u00e1rios geralmente sabem no que est\u00e3o se metendo na primeira visita.\r\n\r\n\"evernotecta\"\r\n\r\nSe sua empresa for menos conhecida ou pertencer a um nicho, lembre-se de que...\r\n\r\nAs CTAs abaixo da dobra s\u00e3o \u00f3timas para empresas que precisam de um pouco mais de explica\u00e7\u00e3o antes de os clientes agirem<\/strong>. Mesmo que tenha informa\u00e7\u00f5es explicativas na parte superior da p\u00e1gina, voc\u00ea ainda pode colocar uma CTA na parte superior. No entanto, estudos mostram que todos rolam a tela<\/a>, so you may want to place your CTA at the bottom, as that\u2019s where visitors are headed anyway.\r\n\r\nBut can you have a CTA at the top e<\/em> na parte inferior da p\u00e1gina? \u00c9 claro que pode! De fato, v\u00e1rias CTAs podem ter um grande impacto nas convers\u00f5es.\r\n

    CTA \u00fanica vs. v\u00e1rias CTAs<\/h2>\r\nAaron Bolshaw na Act-On come\u00e7ou a fazer testes A\/B<\/a> single CTAs versus multiple CTAs and found that using multiple CTAs \u201croutinely lifted engagement by 20%.\u201d Though he also noted that there are important times to use single CTAs, too.\r\n\r\nOn the whole, studies show that multiple CTAs often work better for improving conversion rates, so while you\u2019re busy debating whether or not you should include your CTA above or below the fold, you could probably do both without much consequence.\r\n\r\n\"caixa\r\n\r\nBut in what cases might a single CTA work better?\r\n\r\nSingle CTAs often work the best for short landing pages, emails, surveys and any sort of promotional content with a single actionable item. FulcrumTech escreveu um artigo<\/a> showing how a single CTA attached to their newsletter netted them a response rate 27 times higher than normal.\r\n\r\nThe key to an effective single CTA is having a clear statement of action, whether it\u2019s subscribing, downloading or clicking through to somewhere else. The risk with single CTAs is that you only get one shot to grab someone\u2019s attention.\r\n\r\nMultiple CTAs, on the other hand, can change up wording and styles without significantly affecting conversions.\r\n

    Teste de locais de CTA<\/h2>\r\nOf course, you can speculate about the success of a CTA all you want. When push comes to shove, you will need to test out which location (or locations) will get you the most conversions.\r\n\r\nThe best way to do testing is through an A\/B test, which is a way to compare two different versions of a CTA while tracking data to see which version performs better. You can test in one of two ways: a split test that compares alternate versions of the same element on two different pages, or a multivariate test that pits several different CTAs against each other on multiple pages.\r\n\r\nYou will want to play around with different locations to see which CTA grabs the most attention for your site visitors. You may also want to test whether or not having a single CTA is a better option for your landing page versus having multiple ones.\r\n\r\nA few other things you might want to consider A\/B testing for when it comes to your CTAs are:\r\n\r\nC\u00f3pia.<\/strong> O que sua CTA diz pode causar um grande impacto. De fato, a Friendbuy viu um Melhoria do 211%<\/a> em convers\u00f5es ao mudar seu CTA original - \"Compartilhe o Friendbuy com seus amigos\" - para o muito mais simples e claro \"Veja a demonstra\u00e7\u00e3o\". Ambos atingiram o mesmo objetivo de fazer com que as pessoas experimentassem o Friendbuy, mas apenas um deles realmente comunicou essa mensagem com clareza suficiente para fazer com que as pessoas clicassem.\r\n\r\nCor.<\/strong> Voc\u00ea pode achar que uma cor ousada, como o vermelho, \u00e9 a melhor op\u00e7\u00e3o, mas uma CTA em vermelho vivo pode n\u00e3o ter o impacto<\/a> que voc\u00ea deseja que ele tenha. Considere testar v\u00e1rias cores para ver quais funcionam melhor para cada CTA.\r\n\r\nTamanho.<\/strong> As CTAs existem em todos os tamanhos, desde bot\u00f5es pequenos, com uma \u00fanica palavra ou frase, at\u00e9 imagens grandes, semelhantes a banners. Se estiver usando v\u00e1rias CTAs, experimente testar tamanhos variados com textos diferentes acompanhando cada varia\u00e7\u00e3o para ver qual \u00e9 a mais bem-sucedida.\r\n\r\nDesign.<\/strong> A apar\u00eancia geral de sua CTA \u00e9 importante para as convers\u00f5es. Voc\u00ea deve ter bot\u00f5es redondos ou quadrados? Voc\u00ea deve incluir espa\u00e7os em branco ou n\u00e3o? Voc\u00ea deve usar imagens, fotos de banco de imagens ou apenas texto? Todas essas s\u00e3o perguntas<\/a> que podem afetar as taxas de cliques.\r\n\r\nAnima\u00e7\u00e3o.<\/strong> Talvez voc\u00ea queira considerar a possibilidade de adicionar um pouco de destaque e estilo \u00e0s suas CTAs, incluindo anima\u00e7\u00e3o. Plugins do WordPress, como o Animated-CTA, podem ajud\u00e1-lo a dar vida \u00e0s suas CTAs rapidamente.\r\n\r\n\n

    Considera\u00e7\u00f5es finais<\/h2>\r\nCTAs are a big deal if you\u2019re looking to improve business, and the location of those CTAs matters, too.\r\n\r\nIf you are a business that everyone knows and loves, consider making your CTA the main offering of your website\u2019s design above the fold.\r\n\r\nIf you are a newer, niche, or slightly less well-known business, consider including your CTA after some explanatory text, whether at the top or the bottom.\r\n\r\nBut no matter what, you should always A\/B test your CTAs to make sure they\u2019re working to improve your conversions the way you actually want them to.","protected":false},"excerpt":{"rendered":"

    Deseja melhorar suas taxas de convers\u00e3o de CTA? Tudo se resume a localiza\u00e7\u00e3o, localiza\u00e7\u00e3o, localiza\u00e7\u00e3o...<\/p>","protected":false},"author":10821,"featured_media":3181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[73],"tags":[74,40,75],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpressux","tag-call-to-action","tag-conversion-rate","tag-cta-boost-tips"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":22155,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1683\/revisions\/22155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/3181"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}