{"id":1716,"date":"2017-07-25T06:00:51","date_gmt":"2017-07-25T13:00:51","guid":{"rendered":"https:\/\/membermouse.com\/?p=1716"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"como-usar-a-integracao-de-e-mail-para-aprimorar-seu-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/integration\/how-to-use-email-integration-to-improve-your-content-marketing\/","title":{"rendered":"Como usar a integra\u00e7\u00e3o de e-mail para aprimorar seu marketing de conte\u00fado"},"content":{"rendered":"If you\u2019ve been running any sort of online business within the last five years, you\u2019ve probably come across the words \u201ccontent marketing.\u201d\n\nContent marketing may seem like buzzwords designed to make lead generation feel less like selling a used car to random strangers, but content marketing actually is a legitimate business strategy. And it really, really works.\n

O que \u00e9 e por que voc\u00ea deve se preocupar?<\/h2>\nContent marketing is a way of using content \u2013 images, web copy, blogs, newsletters, etc. \u2013 to snag new customers and create a sense of loyalty. It\u2019s a way to not only sell your brand, but also to offer something of genuine value to the people who follow you.\n\nIn fact, content marketing is proven to achieve more effective leads than paid searches, and inbound markets that focus on content creation achieve the highest ROI of all inbound marketers.\n\n\"e-mail\n\nFonte: HelpScout<\/a>\n\nAt\u00e9 93% de profissionais de marketing B2B<\/a> claim to currently use some form of content marketing to reach users, and that statistic is especially important for membership and subscription businesses that rely on member engagement over a long period of time.\n\nBut, if content marketing is so important, what\u2019s the best way to utilize it to generate leads and keep current audiences engaged? Well, the easiest way is to use email marketing.\n\n\n

Integra\u00e7\u00e3o para facilitar o marketing por e-mail<\/h2>\nO marketing por e-mail \u00e9 muito importante quando se trata de capturar novos neg\u00f3cios, especialmente com 89% de comerciantes<\/a> saying that email is their main source of lead generation. It\u2019s one of the most effective forms of marketing because it allows you to build relationships with individuals and promote your product or service at the same time. You\u2019re essentially delivering a ton of value with your brand\u2019s personality.\n\nGood email marketing involves actually sending emails on a consistent basis. That means taking time to develop content, building email templates, finding the right design and brand voice and actually, you know, sending those emails out to your lists.\n\nIf that sounds exhausting, it\u2019s because it definitely can be. Luckily, there are companies out there dedicated solely to helping you put together email marketing campaigns.\n\nMost email marketing apps let you organize your contacts into segmented lists, add new contacts easily, integrate with other apps, platforms or plugins, send well-designed messages quickly and analyze how well your emails are performing with each targeted audience. Basically, all the things you don\u2019t want to do yourself.\n

Escolhendo o aplicativo certo<\/h2>\nMas qual aplicativo de marketing funciona melhor para suas necessidades? Isso depende de alguns fatores...\n

Aplicativos gratuitos de marketing por e-mail<\/h3>\nCom que frequ\u00eancia voc\u00ea deseja enviar seus e-mails? Alguns aplicativos como Sendicate<\/a>, SendinBlue<\/a> ou Correio eletr\u00f4nico<\/a> permitem o envio de cerca de 2 a 4 e-mails por m\u00eas para um p\u00fablico menor (aproximadamente 2.000 usu\u00e1rios). Cada aplicativo \u00e9 notavelmente simples e direto, com uma fun\u00e7\u00e3o ligeiramente diferente. O Mailjet, por exemplo, \u00e9 \u00f3timo para e-mails orientados por dados, enquanto o SendinBlue \u00e9 perfeito para SMS e e-mails transacionais.\n\n\"enviar\"\n\nFonte: Sendicate<\/a>\n\nIf you don\u2019t have a huge subscriber base and you don\u2019t want to overwhelm them with content, using a more streamlined app with help.\n\nHowever, if you do have a larger audience or you want to send a variety of email content, you may want to consider using something a little more robust. Apps like TinyLetter<\/a> e SendWithUs<\/a> provide unlimited emails to 5,000+ users.\n\nSendWithUs, for example, is a great platform for code-driven email marketing (for all those designers and developers out there), while TinyLetter is a simple and elegant platform that will handle a lot of the minor details for you.\n\n\"letra\n\nFonte: TinyLetter<\/a>\n\nE depois, h\u00e1 o av\u00f4 dos aplicativos gratuitos de marketing por e-mail: MailChimp<\/a>. O MailChimp \u00e9, na verdade, um conjunto de aplicativos m\u00f3veis que permite adaptar suas necessidades de marketing para atender a seus p\u00fablicos exclusivos. Se voc\u00ea estiver usando o WordPress e estiver procurando uma plataforma robusta sem o pre\u00e7o elevado, use o MailChimp.\n\n\"mailchimp\"\n\nFonte: MailChimp<\/a>\n

Aplicativos pagos de marketing por e-mail<\/h3>\nHowever, you may want a little more bang for your buck, in which case there are several paid options that can help you improve your email marketing efforts.\n\nWhen it comes to email automation, we recommend apps like AWeber<\/a> e iContact<\/a>pois eles oferecem solu\u00e7\u00f5es premium para necessidades criativas. \u00c9 poss\u00edvel personalizar os designs em torno de conte\u00fados mais complicados, bem como criar uma estrat\u00e9gia de envio e um sistema de entrega de caixa de entrada que ajude os usu\u00e1rios a se conectarem com a sua marca. (Eles tamb\u00e9m se integram muito bem ao WordPress).\n\n\"aweber\"\n\nFonte: AWeber<\/a>\n\nSe o seu neg\u00f3cio for mais corporativo, tiver um p\u00fablico muito grande (mais de 10.000) e n\u00e3o se importar em gastar um pouco de dinheiro para obter resultados, voc\u00ea tamb\u00e9m pode optar por alguns dos aplicativos mais conhecidos, como ActiveCampaign<\/a>, Monitor de campanha<\/a>ou Hubspot<\/a>, which often take care of a lot of the design and strategy on your behalf.\n\nIf you're using MemberMouse, we integrate with ActiveCampaign, Drip, MailChimp, AWeber, GetResponse and iContact, which makes choosing from the above list that much easier.\n

Escolhendo o p\u00fablico certo<\/h2>\nOnce you know which automated email marketing app you want to integrate with your site, the next step is choosing which audiences will receive which emails.\n\nWhat, you didn\u2019t think you could just send out one email and call it a day did you? Content marketing is all about targeting the right audiences with the right messages, and that means plenty of individualization and segmented email lists.\n\nSegmenting your list is especially important. De acordo com a eMarketer<\/a>, 39% of email marketers using list segmentation have better open rates, lower opt-out and unsubscribe rates, and increased sales leads.\n\nOf course, a lot of the email marketing apps above will handle segmented lists for you, but you will definitely still need to populate those lists from your website, and you may still need to import those lists from WordPress. You may even consider segmenting your them before importing them to your email marketing app, too, in which case there are several plugins you can use in WordPress to help you do just that.\n\nHere are a few of the top options:\n\nThrive Leads<\/a>\nMonstro da ades\u00e3o<\/a>\nLeadpages<\/a>\nPlugmatter<\/a>\nArquiteto de Optin<\/a>\n\nSe voc\u00ea precisar de ajuda para segmentar suas listas para p\u00fablicos diferentes, a Hubspot tem um \u00f3timo post sobre isso aqui<\/a>.\n\nOnce again, if you're using MemberMouse to integrar com um provedor de e-mail<\/a>Se o MemberMouse for o primeiro a ser criado, a segmenta\u00e7\u00e3o ser\u00e1 feita para voc\u00ea. O MemberMouse move automaticamente os membros entre as listas de mala direta com base no n\u00edvel de associa\u00e7\u00e3o, bem como em v\u00e1rios outros fatores importantes.\n\n\n

Escolhendo o conte\u00fado certo<\/h2>\nPor fim, e talvez o mais importante, voc\u00ea precisar\u00e1 decidir o tipo de conte\u00fado de marketing por e-mail que deseja produzir. O tipo mais comum de conte\u00fado enviado por e-mail \u00e9 um boletim informativo que educa e promove (de acordo com HubSpot<\/a>, you want your content to hit the sweet spot of 90% educational, 10% promotional).\n\nYour content doesn\u2019t need to be world changing. In fact, it could be as simple as Buzzfeed\u2019s \u201cThis Week in Cats\u201d newsletter (which is actually fairly successful).\n\n\"buzzfeed-cat-newsletter\"\n\nFonte: Buzzfeed<\/a>\n\nMas se voc\u00ea decidir tornar seu conte\u00fado divertido e envolvente ou mais rico em conte\u00fado, como Frases Vox<\/a>, you want to make sure that your newsletters are something you can produce on a regular basis.\n\nWhat if you don\u2019t want to produce a newsletter? Well, there are muitas outras formas<\/a> of content marketing you can send via email, such as your basic autoresponder, or other, more creative content types like interviews, announcements, discounts, promotions, webinars, events and more.\n\nAnd before you get overwhelmed, just know that you don\u2019t have to do all of the work yourself. Remember, there\u2019s always an app for that.","protected":false},"excerpt":{"rendered":"

O marketing de conte\u00fado \u00e9 a grande novidade, mas se voc\u00ea quiser economizar tempo, talvez queira dar uma olhada nesses aplicativos de e-mail.<\/p>","protected":false},"author":10821,"featured_media":3179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[77],"tags":[79,78,57,80],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integration","tag-applications","tag-content-marketing","tag-conversion-rate-increase","tag-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":22154,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1716\/revisions\/22154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}