{"id":1738,"date":"2017-08-01T06:00:54","date_gmt":"2017-08-01T13:00:54","guid":{"rendered":"https:\/\/membermouse.com\/?p=1738"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"como-criar-uma-presenca-envolvente-na-web-que-conquiste-clientes-instantaneamente","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/how-to-create-an-engaging-web-presence-that-instantly-wins-customers\/","title":{"rendered":"Como criar uma presen\u00e7a envolvente na Web que conquiste clientes instantaneamente"},"content":{"rendered":"Just because you have a website doesn\u2019t mean you have a web presence.\r\n\r\nA website is a digital footprint of files, texts and images that tells users about your business. A web presence, on the other hand, is so much more than just having a website. It involves your brand story, your social media engagement, how you treat your site visitors and the value you provide for your long-time members and subscribers.\r\n\r\nBut why does it matter if you have an \u201cengaging\u201d web presence? Isn\u2019t having a website enough? Well, if you\u2019re reading this, then you already know the answer\u2026\r\n\r\n\n

Por que a presen\u00e7a na Web \u00e9 importante<\/h2>\r\nEm tr\u00eas segundos<\/a>Se o seu site n\u00e3o for o melhor, seu site precisa informar aos visitantes o valor que voc\u00ea tem a oferecer, pois estudos tamb\u00e9m mostram que 96% de visitantes de primeira viagem<\/a> won\u2019t return unless something on your site grabs their attention.\r\n\r\nNot only does your website need to grab attention, it also needs to provide a certain level of value to users once they\u2019ve been on it for more than three seconds. There are typically two reasons a visitor will stay on your site and engage with your company beyond the initial meet-and-greet:\r\n\r\n1. O site em si tem uma \u00f3tima experi\u00eancia do usu\u00e1rio<\/strong>\r\n\r\nDe acordo com um relat\u00f3rio da Society of Digital Agencies (SoDA)<\/a>De acordo com a pesquisa, 77% das ag\u00eancias acreditam que a experi\u00eancia ruim do usu\u00e1rio no site \u00e9 o ponto fraco mais significativo associado aos seus esfor\u00e7os de marketing. A \"m\u00e1 experi\u00eancia do usu\u00e1rio no site\" pode incluir qualquer coisa, desde carregamento m\u00f3vel mal otimizado, tempos de carregamento lentos, informa\u00e7\u00f5es ausentes ou pouco claras, navega\u00e7\u00e3o confusa e\/ou falta de funcionalidade de pesquisa. Uma \u00f3tima experi\u00eancia do usu\u00e1rio seria o oposto: carregamento r\u00e1pido, f\u00e1cil de navegar e repleto de calls-to-action \u00fateis.\r\n\r\n\"30_UX_Statistics_You_Should_not_ignore\"\r\n\r\nFonte: Din\u00e2mica da experi\u00eancia<\/a>\r\n\r\n2. Sua marca tem um prop\u00f3sito mais profundo<\/strong>\r\n\r\nIsso se deve ao surgimento de empreendedorismo social<\/a>, but people expect more out of the companies they follow these days than just being able to buy products or services. They want to engage with businesses that have a value for giving back to society or otherwise helping to improve the world.\r\n\r\nThink of socially conscious companies like, Toms<\/a>, Com classe<\/a> ou Mercearias<\/a>pois todos eles incorporam algum n\u00edvel de caridade em seus modelos de neg\u00f3cios, seja vendendo sapatos, prestando um servi\u00e7o ou simplesmente entregando mantimentos.\r\n

Dicas para envolver seu p\u00fablico<\/h2>\r\nEnt\u00e3o, como criar uma presen\u00e7a na Web que n\u00e3o apenas incorpore uma excelente experi\u00eancia do usu\u00e1rio, mas que tamb\u00e9m envolva os usu\u00e1rios em um n\u00edvel mais profundo? Aqui est\u00e3o algumas coisas que voc\u00ea deve ter em mente.\r\n

Limpe seu design<\/h3>\r\nSem surpresas, 94%<\/a> da primeira impress\u00e3o de um site est\u00e1 relacionada ao design. E, de acordo com Adobe<\/a>De acordo com a pesquisa, dois ter\u00e7os das pessoas preferem ler algo com um design bonito do que algo simples quando t\u00eam tempo para consumir conte\u00fado, e 38% das pessoas deixar\u00e3o de interagir com um site se esse conte\u00fado (ou layout) n\u00e3o for atraente.\r\n\r\n\"elementos\"\r\n\r\nBasicamente, o design \u00e9 importante. Use espa\u00e7o em branco, imagens n\u00edtidas e um layout minimalista com \u00eanfase na usabilidade (Mais dicas aqui<\/a>).\r\n

Interaja com usu\u00e1rios m\u00f3veis<\/h3>\r\nO uso de dispositivos m\u00f3veis est\u00e1 crescendo rapidamente<\/a>com 44% de consumidores adultos com menos de 35 anos visitando sites em seus telefones celulares semanalmente. 85% <\/a>desses adultos acreditam que o site m\u00f3vel de uma empresa tamb\u00e9m deve ser t\u00e3o bom ou melhor do que o site para desktop.\r\n

Criar uma presen\u00e7a viva<\/h3>\r\nThey say that branding is everything, but branding is not just about showing your audience your logo and telling them your origin story. Branding is about creating what\u2019s called a \u201cliving presence\u201d \u2013 or an ever-growing and shifting glimpse into the deeper purpose of your company.\r\n\r\nRemember, you don\u2019t want to portray that message that you\u2019re in the game just to make a quick buck. You want to show your visitors, subscribers and\/or members that you\u2019re made up of real humans who have their best interests at heart. The more socially conscious your story can be, the better.\r\n\r\nHydros Bottle, for example, sells environmentally friendly water bottles and not much else. But as soon as you visit their site, you know that their company is about more than just selling you a product.\r\n\r\n\"hidros\"\r\n\r\nEven their slogan -- \u201cThe Movement to Fight the Global Water Crisis\u201d \u2013 is less reminiscent of an e-commerce company and more inline with a major charity. If you need a good idea of what makes an awesome living presence, Turndog has uma lista de 50 empresas<\/a> com excelentes hist\u00f3rias de marca.\r\n

D\u00ea \u00eanfase \u00e0 sua m\u00eddia social<\/h3>\r\nIf you want a strong web presence, you need to do more than just create a Facebook page and call it a day. You\u2019ll also want to branch out into more engaging networks like Instagram and Snapchat, or even video-based channels like Vine or Periscope.\r\n\r\nOf course, social media engagement isn\u2019t just about having profiles on those sites. You actually have to connect with your users on a daily basis. Companies like Slingshot, LLC<\/a>Por exemplo, as empresas de tecnologia da informa\u00e7\u00e3o usam o Instagram para compartilhar eventos, mostrar fotos de clientes e fornecer uma representa\u00e7\u00e3o visual do trabalho di\u00e1rio da empresa.\r\n\r\n\"estilingue\"\r\n

Inclua conte\u00fado envolvente<\/h3>\r\nEven if your business is well designed and socially engaging, you still need to provide something of value in order to truly be digitally engaging.\r\n\r\nA few ways to create engaging content for your users include:\r\n\r\nIniciar um blog ou f\u00f3rum.<\/strong> Use sua base de conhecimento (ou a base de conhecimento de seus usu\u00e1rios!) para fornecer t\u00f3picos e artigos \u00fateis que agreguem valor.\r\n\r\nHave expert Q&A.<\/strong> This can be in the form of a webinar, an article or a live Q&A session (Periscope is the perfect social platform for a live-streaming event like that, FYI).\r\n\r\nEnvie um boletim informativo ou um curso por e-mail.<\/strong> Um boletim informativo ou curso por e-mail \u00e9 basicamente como uma valiosa publica\u00e7\u00e3o de blog que \u00e9 enviada diretamente aos seus assinantes. N\u00e3o \u00e9 preciso esperar que eles o encontrem, pois voc\u00ea est\u00e1 levando o conte\u00fado diretamente a eles.\r\n\r\nDesenvolva um livro eletr\u00f4nico ou um guia.<\/strong> How-to guides are very popular, and you can put together a short e-book, a downloadable PDF or even a how-to video on YouTube for your visual crowd.\r\n\r\nThere are plenty of ways to incorporate content to your site, just remember to make sure that your content is actually helpful for your target audience and not just there to fill space.\r\n\r\n\n

Considera\u00e7\u00f5es finais<\/h2>\r\nWeb presence isn\u2019t just about having a website out there in the digital universe, it\u2019s about what that website has to offer potential users. You want to make sure you have a clean and engaging design to snag the attention of first-time visitors, but that you also have content that keeps their attention once they\u2019ve landed on your homepage.\r\n\r\nYou should also consider crafting a brand story that not only shows the origins of your business, but that lets potential customers or members know that you\u2019re thinking about more than just yourself \u2013 you\u2019re looking to add value to the world at large.","protected":false},"excerpt":{"rendered":"

A presen\u00e7a na Web \u00e9 mais do que apenas ter um site, trata-se de criar uma experi\u00eancia inesquec\u00edvel para o usu\u00e1rio. Veja como...<\/p>","protected":false},"author":10821,"featured_media":3177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[84,83,82],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-engagement","tag-brand-optimization","tag-web-presence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":22153,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/1738\/revisions\/22153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}