em oposi\u00e7\u00e3o ao iTunes \u00e0 la carte ou ao modelo de compra \u00fanica<\/em> - realmente faz sentido para muitas pessoas. H\u00e1 algo poderoso no modelo de assinatura. Os tempos est\u00e3o mudando e as pessoas est\u00e3o mais espertas e mais inteligentes do que nunca para identificar valor on-line.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/35ca1e39-site-shot-1.png\")
<\/p>\r\nComo voc\u00ea transformou a Pianu de um projeto para animais de estima\u00e7\u00e3o em um neg\u00f3cio pr\u00f3spero?<\/strong>\r\n\r\nIt happened organically with consistent effort. I believe that if you really have a reason for what you are doing and stay focused on the product, it naturally gets to a point where there is enough value for someone to pay for it. Through that process, you also attract the kind of people that keep you going in that direction.\r\n\r\nAt the end of the day, you have to deliver value. You have to be focused and really care about your customers. That\u2019s what it comes down to. If you really care about what your customers\u2019 experience is with your site \u2014 what they need, what they want \u2014 it\u2019s really easy. I was watching a Jeff Bezos talk and he said \u201cthe customer will always lead your forward.\u201d This is the approach I\u2019ve taken as opposed to looking at competitors.\r\n\r\nVoc\u00ea come\u00e7ou a usar o MemberMouse?<\/strong>\r\n\r\nNo. My first attempt at solving the e-commerce\/membership idea was with a different plugin. It was not designed for subscriptions and was an absolute nightmare to use. Support was terrible and I ran into numerous bugs. Once, I updated the plugin and it crashed my entire site.\r\n\r\nWhen I switched to MemberMouse it was like the clouds opening up. I was like \u201cOh, this doesn\u2019t have to be difficult. I don\u2019t have to wait a week for a response to a support ticket.\u201d\r\n\r\nIt really made sense too with the all-in-one subscription business model that I finally landed on. This is what you guys do. So, it was a perfect fit.\r\n\r\nUm dos aspectos mais atraentes do seu site \u00e9 o fato de que, quando voc\u00ea entra na p\u00e1gina, em 5 segundos j\u00e1 est\u00e1 tocando piano. H\u00e1 algo realmente especial nisso.<\/strong>\r\n\r\nObrigado! Essa \u00e9 uma ideia que me levou um pouco de tempo para descobrir. Mas percebi que o que eu quero que as pessoas fa\u00e7am \u00e9 visitar a p\u00e1gina, pressionar uma tecla e imediatamente ouvir.\r\nGratuito vs. Pago<\/strong><\/h3>\r\nAo visitar seu site, percebi que voc\u00ea est\u00e1 usando um modelo gratuito para pago. Voc\u00ea torna incrivelmente f\u00e1cil para qualquer pessoa se inscrever em uma associa\u00e7\u00e3o gratuita e, em seguida, oferece op\u00e7\u00f5es pagas no back-end. Como voc\u00ea decide qual conte\u00fado deve ser oferecido gratuitamente e qual deve ser cobrado?<\/strong>\r\n\r\nWhen I first created Pianu, I just wanted to give everyone access to engaging piano education. At the beginning, I gave away a lot for free. We started out with more or less a non-profit mission. But at this point, pretty much every song and lesson are locked up behind the paywall.\r\n\r\nI\u2019m definitely of the mindset that people should get to try a little bit of everything and get a full taste of the site before they pay. I want to give everyone a nice introduction, have them earn a couple of badges, see everything the site has to offer, and then move on to the paid membership.\r\n\r\nQual foi sua experi\u00eancia at\u00e9 agora com uma op\u00e7\u00e3o de associa\u00e7\u00e3o paga? Alguma surpresa?<\/strong>\r\n\r\nI\u2019m always surprised by what I find out! It\u2019s an ever-changing ecosystem. Pianu is pretty global \u2014 only about half our traffic is from the United States. It\u2019s funny, sometimes we\u2019ll get a traffic spike from kids in Vietnam. I\u2019ll see all these free signups from kids who are just playing around on the site. Given this, I made sure to keep the interface as universal as possible. There\u2019s not a ton of text on the song pages.\r\n\r\nAnother one of our missions is to give teachers the opportunity to use Pianu in their classrooms for free. So, whenever we do school education outreach, I\u2019ll see a spike in lifetime sales from schools unlocking it.\r\n\r\nIn terms of sales, MemberMouse has really helped me comb through all the data that comes in. I\u2019m getting better at understanding why sales come in when they do.\r\n\r\nVoc\u00ea faz algum tipo de publicidade para obter tr\u00e1fego para seu site?<\/strong>\r\n\r\nNot yet. We are definitely going to in the future. At this point in our business it seems that we\u2019ve just won the SEO lottery through a lot of hard work. Almost all the traffic that comes to Pianu is free traffic. I\u2019m working hard at getting the site to convert well from any page.\r\n\r\nI\u2019m always trying to see the site from my users perspective. One MemberMouse tool I love is the Fazer login como membro<\/em> feature. I like that I can go to manage members, click on any member and actually log in as that member. When I do that, I actually see my user\u2019s progress: what badges they\u2019ve earned and what songs they\u2019ve learned. Being able to instantly log in as a member is slick. I don\u2019t think I would have attempted to do that if you guys hadn\u2019t built that button.\r\n\r\nI\u2019m very product focused and obsessed with my customers. I spend a lot of time trying to hone the experience for them rather than doing a bunch of marketing. From what I\u2019ve seen so far, the conversions happen for Pianu based on site and product improvements rather than fancy ad campaigns.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/9e0c6174-site-shot-2.png\")
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