{"id":4509,"date":"2018-08-23T14:09:10","date_gmt":"2018-08-23T21:09:10","guid":{"rendered":"https:\/\/membermouse.com\/?p=4509"},"modified":"2021-03-08T12:04:05","modified_gmt":"2021-03-08T20:04:05","slug":"segredos-do-site-de-associacao-lucrativo","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/profitable-membership-site-secrets\/","title":{"rendered":"3 segredos dos sites de associa\u00e7\u00e3o lucrativos"},"content":{"rendered":"

A Quick Story...<\/strong><\/h3>\r\nUm dia, um homem vai a uma concession\u00e1ria de autom\u00f3veis e diz ao vendedor que quer comprar um carro. O vendedor pergunta: \"O que voc\u00ea est\u00e1 procurando?\", e o homem responde: \"Preciso de algo que ligue, ande para frente e funcione com gasolina\". O vendedor olha para o homem perplexo e, tomando cuidado para n\u00e3o insult\u00e1-lo, responde: \"Temos muitos carros que fazem isso. H\u00e1 mais alguma coisa?\" O homem responde: \"Sim, mas eu s\u00f3 tenho $800 para gastar\". Agora, sabendo que h\u00e1 apenas um carro que se encaixa nessa descri\u00e7\u00e3o, o vendedor sorri e diz: \"Aqui est\u00e1 o que voc\u00ea est\u00e1 procurando. Este \u00e9 um Fusca cl\u00e1ssico. Ele liga, anda para frente, funciona com gasolina e custa apenas $750.\" O homem diz: \"Perfeito! Vou lev\u00e1-lo\".<\/em>\r\n\r\nMais tarde naquele dia, o homem chega em casa, entra correndo e, muito animado, pede \u00e0 esposa que saia para ver o carro novo. Ao ver o fusca, a esposa fica confusa e pergunta: \"Onde vamos colocar nossos tr\u00eas filhos?\" O homem franze a testa, co\u00e7a a cabe\u00e7a e diz: \"Hmm... n\u00e3o pensei nisso\".<\/em>\r\n \r\n\"iniciar\r\n\r\n

Segredo 1: Planeje o sucesso<\/strong><\/h3>\r\nIt seems obvious, but I can\u2019t overemphasize the importance of this point. One of the biggest mistakes I see people make when they are starting out is to not actually plan for success. When selecting a membership solution, too much attention is placed on the price and not enough on asking themselves if this solution will really help them build the business they\u2019ve envisioned and achieve their goals.\r\n\r\nAll membership solutions are not created equal and this is especially true when you\u2019re dealing with a lot of customers. As your site becomes more and more successful there are two costs that will increasingly be of concern: custos de suporte<\/strong> e custos de oportunidade<\/strong>.\r\n

Custos de suporte<\/strong><\/h4>\r\nAssuming that you aren\u2019t working with a custom solution \u2013 which is a whole different kettle of fish \u2013 in general, your largest support costs will come from customers who have just signed up and need help getting started and from customers who want to modify their account in some way (i.e. change their billing information, upgrade\/downgrade their membership, cancel their account, etc).\r\n\r\nReducing the number of questions about getting started can easily be achieved by putting together an FAQ section, video tutorials and other automated guides.\r\n\r\nReducing the support cost associated with customers who want to modify their account is a little more challenging because here the solution doesn\u2019t lie in reducing the number of enquiries; the solution is to automate the process so that customers don\u2019t have to call or email you every time they need something. Having a strategy in place for customer self-service is imperative to allow your business to scale and preserve profits at high volumes.\r\n\r\nAt the very least, the membership solution you use should have the ability to automate the cancellation process. Giving your customers the ability to cancel their own account not only decreases support costs, it also increases the customer\u2019s trust in you. And for extra credit, on the cancellation page, make them a special offer in an attempt to \u201csalvar a venda<\/a>\". A maioria das solu\u00e7\u00f5es de associa\u00e7\u00e3o n\u00e3o oferece suporte a isso de forma automatizada, mas voc\u00ea pode simular isso fazendo a oferta e pedindo que eles enviem um e-mail de confirma\u00e7\u00e3o \u00e0 sua equipe de suporte.\r\n

Custos de oportunidade<\/strong><\/h4>\r\nWhat are opportunity costs, exactly? Opportunity costs are benefits or profits you sacrifice when pursuing one course of action over another. Let\u2019s look at a real-life example. Say that you\u2019re thinking of quitting your job and going back to school. The opportunity cost in this case would be the loss of your salary for the amount of time you\u2019re in school in school vs. the potential for future earnings after you\u2019ve completed your education.\r\n\r\nWhen working with a membership solution, an opportunity cost occurs when you have an idea that you know will be profitable, but you can\u2019t implement it because you\u2019re limited by the technology. When you\u2019re faced with this situation, you have a few choices:\r\n