{"id":4560,"date":"2018-10-04T12:51:02","date_gmt":"2018-10-04T19:51:02","guid":{"rendered":"https:\/\/membermouse.com\/?p=4560"},"modified":"2020-07-29T16:02:31","modified_gmt":"2020-07-29T23:02:31","slug":"menor-taxa-de-reembolso","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/strategies\/lower-refund-rate\/","title":{"rendered":"7 maneiras pr\u00e1ticas de reduzir sua taxa de reembolso"},"content":{"rendered":"Let\u2019s be honest. It\u2019s never a good feeling when a member asks for a refund. You\u2019ve done all the hard work in acquiring them as a customer and now they want their money back.\r\n\r\nIs there something wrong with your product? Are you charging too much for your membership? When someone asks for a refund, it\u2019s easy for these sorts of doubts and fears to start creeping in. But the truth of the matter is that issuing refunds is simply part of doing business \u2013 <em>especialmente quando se trata de neg\u00f3cios on-line<\/em>. While a 0% refund rate is surely a noble aspiration, it\u2019s not realistic.\r\n\r\nHowever, there are steps and measure you can take to drastically reduce your refund rate. In this blog post we\u2019ll look at 7 practical ways you can effectively reduce your refund rate.\r\n<h3><strong>1. Crie conte\u00fado de alta qualidade<\/strong><\/h3>\r\nPode parecer \u00f3bvio, mas talvez a coisa mais importante que voc\u00ea possa fazer para reduzir sua taxa de reembolso seja garantir que esteja criando e vendendo conte\u00fado de alta qualidade. N\u00e3o importa o formato de seu conte\u00fado (<em>escrita, \u00e1udio, v\u00eddeo, etc.<\/em>), make sure it is of the highest possible caliber.\r\n\r\nThis doesn\u2019t mean that everything you create needs to conform to a Hollywood movie studio production quality. What we mean when we say high-quality content here essentially comes down to value. Your content needs to add value into the lives of your customers. It should give them the resources they need to move towards their goals and achieve their desired outcome.\r\n\r\nThink about the reason why someone would buy your product or join your membership in the first place. Are you helping them achieve a certain health, finance, or relationship goal? If you can help your customers achieve whatever their desired outcome may be, the likelihood of them asking for a refund drops dramatically.\r\n\r\nOn the flipside, creating and selling low-quality and low-value content is a surefire way to increase refund rates. There\u2019s nothing worse than purchasing something and feeling like you\u2019ve been lied to or cheated in some way. If your content isn\u2019t actually helping your customers by adding value to their lives, you can almost be sure they\u2019ll ask for a refund.\r\n<h3><strong>2. Otimize sua integra\u00e7\u00e3o<\/strong><\/h3>\r\nDepois de definir a qualidade e o valor do seu produto, servi\u00e7o ou conte\u00fado, voc\u00ea pode se concentrar em oferecer uma experi\u00eancia de integra\u00e7\u00e3o de primeira classe para seus clientes. Dar boas-vindas calorosas e \u00fateis aos novos clientes \u00e9 uma maneira comprovada de reduzir as taxas de reembolso. Aqui est\u00e3o algumas ideias que voc\u00ea pode usar para aprimorar sua experi\u00eancia de integra\u00e7\u00e3o:\r\n<ul>\r\n \t<li>Ofere\u00e7a um webinar de boas-vindas\r\n<ul>\r\n \t<li>Pode ser um conte\u00fado perene ao qual os novos clientes t\u00eam acesso ou algo que voc\u00ea faz de forma cont\u00ednua.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Crie um Guia de In\u00edcio R\u00e1pido para ajudar a garantir seu sucesso\r\n<ul>\r\n \t<li>O que seus clientes est\u00e3o tentando alcan\u00e7ar? Qual \u00e9 a meta ou o resultado desejado deles? Elabore um guia de in\u00edcio r\u00e1pido que mostre como eles podem come\u00e7ar a usar seu produto, servi\u00e7o ou curso. Isso os ajuda a come\u00e7ar com o p\u00e9 direito.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Envie aos novos clientes um b\u00f4nus inesperado gratuitamente\r\n<ul>\r\n \t<li>Voc\u00ea tem um produto relacionado ao que seu cliente acabou de comprar? Talvez seja um e-book ou um curso que voc\u00ea sabe que eles se interessariam. Voc\u00ea pode tentar envi\u00e1-lo gratuitamente para seus novos clientes como um presente.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Destaque estudos de caso de seus membros que alcan\u00e7aram com sucesso o resultado desejado\r\n<ul>\r\n \t<li>Re\u00fana uma s\u00e9rie de estudos de caso que validem a efic\u00e1cia de seu produto ou associa\u00e7\u00e3o. Isso pode ajudar a lembrar seus clientes dos benef\u00edcios que eles obter\u00e3o depois de conclu\u00edrem seu curso ou aderirem \u00e0 sua associa\u00e7\u00e3o.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nUma experi\u00eancia de integra\u00e7\u00e3o bem ajustada pode ajudar a preparar seus membros para o sucesso. Quanto mais acolhidos eles se sentirem, menor ser\u00e1 a probabilidade de sa\u00edrem e pedirem um reembolso. Muitas vezes, quando algu\u00e9m se inscreve pela primeira vez em um curso ou associa\u00e7\u00e3o, ele se depara com a realidade de quanto trabalho est\u00e1 realmente envolvido na realiza\u00e7\u00e3o de sua meta. No entanto, se a pessoa perceber que outros membros da sua comunidade est\u00e3o obtendo os resultados que desejam, ela se sentir\u00e1 motivada a continuar com o seu programa.\r\n<h3><strong>3. Ofere\u00e7a um teste<\/strong><\/h3>\r\nIf you have an exceptionally high refund rate, it could be because you\u2019re not offering a trial period. In this instance, you may have people joining your membership or buying your product simply because they\u2019re curious to see what\u2019s inside. If you can create a low barrier to entry trial for prospective customers, you can weed out people who may have only bought to kick the tires.\r\n\r\nIt\u2019s important to keep in mind that you don\u2019t necessarily even need to create a free trial. While a free trial may be ideal for certain products or markets, you might find that a $1 trial period or a similar paid trial works well to reduce your refund rate. The key here is to experiment a bit and find out what works for your specific market and business. Feel free to get creative with the way you structure a trial period.\r\n<h3><strong>4. Fa\u00e7a o acompanhamento de seus clientes<\/strong><\/h3>\r\nPara manter a taxa de reembolso baixa, \u00e9 fundamental que voc\u00ea fa\u00e7a o acompanhamento dos seus membros ou clientes em intervalos importantes. Lembre-se de que, para um site de associa\u00e7\u00e3o que cobra de forma recorrente, o processo de vendas n\u00e3o termina ap\u00f3s o primeiro pagamento. Como o valor do tempo de vida de seu cliente \u00e9 distribu\u00eddo em pagamentos recorrentes em vez de uma venda inicial, a reten\u00e7\u00e3o \u00e9 o nome do jogo para sites de associa\u00e7\u00e3o. Por esse motivo, seu processo de vendas deve ocorrer durante um longo per\u00edodo de tempo. Ao fazer o acompanhamento cont\u00ednuo dos clientes, voc\u00ea mant\u00e9m os membros envolvidos e pode lembr\u00e1-los do valor que voc\u00ea oferece. O momento exato em que voc\u00ea faz o acompanhamento dos membros depende das especificidades do seu neg\u00f3cio. Entretanto, aqui est\u00e3o algumas ideias de acompanhamento para voc\u00ea come\u00e7ar:\r\n<ul>\r\n \t<li>Envie um e-mail de congratula\u00e7\u00f5es depois que algu\u00e9m tiver conclu\u00eddo um m\u00f3dulo em seu curso<\/li>\r\n \t<li>Entre em contato com seus clientes ap\u00f3s 30, 60 ou 90 dias e descubra como eles est\u00e3o se saindo<\/li>\r\n \t<li>Se um membro n\u00e3o acessar sua conta h\u00e1 cerca de 30 dias, voc\u00ea poder\u00e1 enviar uma mensagem a ele e ajud\u00e1-lo a reengajar-se com seu produto ou associa\u00e7\u00e3o<\/li>\r\n \t<li>Envie um e-mail de anivers\u00e1rio de 1 ano agradecendo ao cliente por ter continuado com sua associa\u00e7\u00e3o<\/li>\r\n<\/ul>\r\nQuando voc\u00ea tiver um sistema para acompanhar e verificar seus membros, n\u00e3o s\u00f3 ter\u00e1 uma maneira de reduzir a taxa de reembolso, mas tamb\u00e9m obter\u00e1 um feedback valioso de seus clientes. Voc\u00ea pode usar esse feedback para ajustar ainda mais seu produto ou associa\u00e7\u00e3o, criando assim uma experi\u00eancia melhor e mais valiosa para todos.\r\n<h3><strong>5. Proponha um Downsell<\/strong><\/h3>\r\nIf and when someone does ask for a refund, you can use that as an opportunity to retain them as a customer and save the sale. Whether someone requests a refund through an automated system on your membership site or sends an email in, you can take that opportunity to offer them a downsell. When someone requests a refund, ask them if they\u2019d consider staying or keeping the product for a discount.\r\n\r\nWhat\u2019s great is that all MemberMouse plans come with \u201c<a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/salvar-a-pagina-principal-da-venda\/\" target=\"_blank\" rel=\"noopener noreferrer\">salvar a venda<\/a>\" incorporadas. Voc\u00ea pode usar essas p\u00e1ginas para criar ofertas de downsell que ser\u00e3o exibidas sempre que algu\u00e9m solicitar reembolso. Uma determinada porcentagem de seus clientes aceitar\u00e1 a oferta com desconto. Para todos os que aceitarem, voc\u00ea acabou de reter um cliente e reduziu sua taxa de reembolso.\r\n<h3><strong>6. Pergunte \"Por qu\u00ea?\"<\/strong><\/h3>\r\nWhen a customer or member does receive a refund, make sure to ask them why they were unhappy with your product or membership. Maybe there is something about your offering that you can\u2019t see. Your customers who were unhappy with your product could give you a key insight about your business that might help reduce your refund rate in the future.\r\n\r\nMaybe there is something missing from your product or membership that you can add. Or maybe the price point for what you are offering is way off. Whatever their reason for requesting a refund is, the important thing is to find out why. By asking your customers why they wanted a refund, you\u2019ll have the information necessary to make an adjustment to your product, price, or guarantee.\r\n\r\nAnd that leads us to our final practical step to reduce refund rates\u2026\r\n<h3><strong>7. Criar uma garantia centrada no cliente<\/strong><\/h3>\r\nThe art and science of crafting a guarantee deserves a blog-post unto itself. However, for our purposes here, the thing to keep in mind is the importance a guarantee plays in your customers\u2019 behavior.\r\n\r\nIf your guarantee period is too short, your customers may get overwhelmed trying to evaluate the value of your product and ask for a refund before time runs out. While it may seem counterintuitive, a strong money-back guarantee with a longer duration period can actually help you keep your refunds down. An <a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2016\/01\/22\/the-surprising-psychology-of-shoppers-and-return-policies\/?utm_term=.246dc98999b6\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Artigo interessante do Washington Post<\/a> describes a phenomenon called the \u201cendowment effect.\u201d What this essentially signifies is that the longer a customer has a product, the more attached they feel to it. The more attached someone feels to your product, the less likely they are to return it and ask for a refund.\r\n\r\nHowever, the above example may not work for your business and should not be taken as gospel. The key here is to design a guarantee that gives your customers enough time and space to evaluate and use your product. Yes, you may expose yourself to a few \u201csmash and grab\u201d customers who try and take advantage of your guarantee. We\u2019d recommend not focusing too much time or energy on these people, and instead devote your resources to serving your true customers.\r\n\r\nIf you\u2019re still aiming for a 0% refund rate, there is one way to accomplish it. That\u2019s by having a \u201cno refunds\u201d guarantee. While this sort of policy will certainly detract many potential buyers who may be swayed to buy with a risk-reversal strategy in place, it will give you the power to not issue refunds at all. If you\u2019re considering adopting a \u201cno refunds\u201d policy, do so with caution.\r\n&nbsp;\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/f39d1187-closer.png\" alt=\"como reduzir a taxa de reembolso de sites de associa\u00e7\u00e3o\" class=\"embed-center\" width=\"300\" height=\"267\" \/>\r\n<h3><strong>Concluindo<\/strong><\/h3>\r\nAnd there you have it! 7 practical ways you can reduce your refund rate. Whether it\u2019s by increasing the quality of your content, creating a better onboarding or follow-up system, or crafting irresistible downsells\/discounts, we hope you find a way to reduce your refunds and increase the profitability of your membership business.\r\n\r\nIf you have found a creative way to reduce refunds for your business that\u2019s not on this list, we\u2019d love to hear about it. Please leave a comment below and share it with our readers.","protected":false},"excerpt":{"rendered":"<p>Reduzir sua taxa de reembolso \u00e9 uma maneira segura de aumentar a lucratividade de sua empresa. Nesta postagem, exploramos maneiras pr\u00e1ticas de reduzir os reembolsos que podem ser implementadas em sua empresa hoje mesmo.<\/p>","protected":false},"author":20918,"featured_media":4561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=4560"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/4561"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=4560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=4560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=4560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}