{"id":4698,"date":"2018-10-31T12:08:27","date_gmt":"2018-10-31T19:08:27","guid":{"rendered":"https:\/\/membermouse.com\/?p=4698"},"modified":"2021-04-27T13:14:27","modified_gmt":"2021-04-27T20:14:27","slug":"especialista-em-sites-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/developer-spotlight\/membership-site-expert\/","title":{"rendered":"Por dentro da mente de um especialista em sites de associa\u00e7\u00e3o"},"content":{"rendered":"Estamos de volta com outra edi\u00e7\u00e3o de nossa s\u00e9rie Developer Spotlight! Nessas publica\u00e7\u00f5es, destacamos pessoas e empresas de nossa comunidade de desenvolvedores que t\u00eam experi\u00eancia na cria\u00e7\u00e3o de sites de associa\u00e7\u00e3o eficientes e lucrativos usando o MemberMouse. Em nossa terceira edi\u00e7\u00e3o do Developer Spotlight, apresentamos o especialista em sites de associa\u00e7\u00e3o Vic Dorfman e sua empresa <a href=\"https:\/\/memberfix.rocks\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberFix<\/a>.\r\n\r\nIn this post we\u2019ll cover:\r\n<ul>\r\n \t<li>Como Vic entrou no mundo dos sites de associa\u00e7\u00e3o<\/li>\r\n \t<li>O maior desafio que os empreendedores on-line enfrentam atualmente (<em>e o que fazer a respeito<\/em>)<\/li>\r\n \t<li>A pilha de tecnologia preferida da Vic para sites de associa\u00e7\u00e3o<\/li>\r\n \t<li><em>E muito mais!<\/em><\/li>\r\n<\/ul>\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4474fd95-membership-site-expert-vic-dorfman.jpg\" \/><\/div>\r\n<h2>Vic Dorfman<\/h2>\r\n<label class=\"color-blue\">MemberFix<\/label>\r\n\r\n<\/div>\r\n<!--\/.user-->\r\n<h3><strong>Meet Vic Dorfman &amp; MemberFix<\/strong><\/h3>\r\nMeet Vic Dorfman. He\u2019s the founder of MemberFix \u2013 a digital agency that specializes in providing design, development, marketing and technical support to founders, solopreneurs, and small businesses. While Vic and his team do have special expertise in designing, building, and running membership sites, the scope of services they provide to their clients extends far beyond that.\r\n\r\nVic started working with online entrepreneurs in the membership space nearly 4 years ago when increasing numbers of people began reaching out to him for help configuring their membership sites. Soon after this, Vic formed his company MemberFix and converted his expertise and experience into the productized service he offers today. From there, he grew a team of developers who help him and his clients implement an array of design and development projects.\r\n\r\nVic and the team at MemberFix partner with entrepreneurs and small businesses to manage all of the technical aspects of operating an online business. They work with practically any technology or software that is useful in running a business online. Whether that means helping their clients with email marketing technology, WordPress theme design, lead generation implementation or membership technology, MemberFix can help.\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/ba6e0996-super-power.png\" alt=\"especialista em sites de associa\u00e7\u00e3o\" width=\"350\" height=\"350\" \/>\r\n&nbsp;\r\n<h3><strong>Qual \u00e9 o seu superpoder?<\/strong><\/h3>\r\nVic descreveu a superpot\u00eancia do MemberFix da seguinte forma: <strong>Liberamos tempo e energia para os empreendedores<\/strong>.\r\n\r\nWhen founders and entrepreneurs no longer have to deal with all of the day-to-day tasks required to run their business, they can channel all of their energy and effort into the work that has the highest value and impact.\r\n\r\nFrom Vic: <em>\"As a founder, once your business has grown to a certain point, you're not going to be too involved with the operations side of things. Typically, someone comes to us when they are ready to stop working IN the business and start working ON their business. As an entrepreneur, this is when your role changes as someone who is the implementer, to someone who\u2019s primary function is to continue the growth of the business.\"<\/em>\r\n\r\nVic \u00e9 um grande f\u00e3 do programa Dan Sullivan\/Strategic Coach <a href=\"http:\/\/uniqueability.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Capacidade \u00fanica<\/a> e v\u00ea seu papel como o de ajudar seus clientes a ter mais tempo para operar dentro de sua pr\u00f3pria capacidade exclusiva.\r\n\r\n<em>\"The common thread of all the different clients we work with is that they need help with the technical aspect of their business. But what it really comes down to is being more effective as a business owner. Whether you want to make a bigger impact, reach a wider audience, or make more money in your business, you serve that purpose more effectively the more that you can delegate tasks to a team you can trust. This is especially true when you can delegate things that don't fall within your \"Unique Ability\". For entrepreneurs and business owners, I can't think of a scenario where doing the tech tasks yourself is the highest use of your time.\"<\/em>\r\n\r\nNormalmente, Vic realiza chamadas estrat\u00e9gicas individuais com seus clientes uma vez por m\u00eas. Nessas chamadas, Vic ajuda seus clientes a esclarecer suas metas, mapear as etapas necess\u00e1rias para atingi-las e formular um plano de a\u00e7\u00e3o. A partir da\u00ed, Vic coordena com sua equipe a execu\u00e7\u00e3o das v\u00e1rias tarefas necess\u00e1rias para ajudar seus clientes a atingir seus objetivos.\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/e27bc9d5-come-in-resize.png\" alt=\"Converta visitantes em clientes potenciais em seu site de associa\u00e7\u00e3o\" width=\"800\" height=\"628\"\/>\r\n<h3><strong>Estudo de caso: Como converter visitantes em clientes potenciais\u00a0<\/strong><\/h3>\r\nLet\u2019s take a look at a concrete example of a situation where Vic and his team significantly grew a client\u2019s business. Part of what makes working with MemberFix so special is their ability to help their clients bridge the gap between marketing and technology. That\u2019s exactly what Vic did in the following example.\r\n\r\nOne of Vic\u2019s clients owns a site that gets a significant amount of traffic from what Vic refers to as a \u201csticky audience\u201d. The problem Vic\u2019s client faced was that she simply couldn\u2019t get her visitors to opt-in for her primary lead magnet. The fact that so many people were visiting her site but so few were becoming leads drove her nuts. So, she opened up a ticket with Vic and asked \u201c<em>O que podemos fazer sobre isso?<\/em>\u201d\r\n\r\nFrom there, Vic took a look at the opt-in section on her website and immediately thought that he could come up with something more enticing for her visitors. Instead of trying to improve or optimize her current opt-in, Vic decided to take an entirely different approach. Rather than simply offering the lead-magnet in exchange for a visitor\u2019s name and email address, Vic dug into his arsenal of marketing strategies and recommended they try an <a href=\"https:\/\/askmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">M\u00e9todo ASK<\/a> style quiz.\r\n\r\nThis was a marketing strategy that Vic\u2019s client was vaguely familiar with, but that Vic has seen work time and time again. So, Vic designed something he thought would work and they replaced the main opt-in on her site with the newly designed quiz.\r\n\r\nThe outcome? Here\u2019s what Vic had to say about it:\r\n\r\n<em>\"Resumindo, o question\u00e1rio que fizemos converteu visitantes em leads em 30%, o que \u00e9 uma loucura! Para come\u00e7ar, meu cliente tem um p\u00fablico-alvo muito pegajoso, mas at\u00e9 eu fiquei surpreso com o fato de o novo opt-in ter sido convertido em 30%. Uma porcentagem das pessoas que participaram do question\u00e1rio acabou se tornando novos clientes do meu cliente.\"<\/em>\r\n\r\nNesse caso, Vic combinou sua pr\u00f3pria experi\u00eancia em marketing com a capacidade de utilizar a tecnologia relevante. Como Vic diz: \"<em>Voc\u00ea precisa saber o que fazer e como fazer.<\/em>\u201d\r\n\r\nFor membership and subscription sites specifically, Vic views the primary challenge simply as getting enough members to justify the time, energy, and monetary investments required to get something off the ground in the first place.\r\n<div class=\"quote\">\r\n<blockquote>\r\n<em>O maior desafio que os empreendedores on-line enfrentam atualmente n\u00e3o est\u00e1 relacionado \u00e0 tecnologia, mas sim \u00e0 obten\u00e7\u00e3o de tra\u00e7\u00e3o.<\/em>\r\n<\/blockquote>\r\n<label>- Vic Dorfman<\/label>\r\n<\/div>\r\nAo longo dos anos, Vic testemunhou muitos sites de associa\u00e7\u00e3o diferentes que, infelizmente, fracassaram logo de cara. Nesses casos, a fun\u00e7\u00e3o de Vic \u00e9 intervir e dar o m\u00e1ximo de conselhos e orienta\u00e7\u00f5es \u00e0s pessoas que est\u00e3o nesse est\u00e1gio inicial de seus neg\u00f3cios on-line. Quando tratados corretamente, muitos desses sites que inicialmente fracassaram acabaram obtendo sucesso ao reequipar e reposicionar sua oferta.\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/457bbcaf-mikito-tateisi-333584-unsplash.jpg\" alt=\"O maior desafio que os empreendedores on-line enfrentam atualmente \u00e9 conseguir tra\u00e7\u00e3o\" \/>\r\n&nbsp;\r\n<h3><strong>T\u00e9cnica Black Belt: Validar sua ideia<\/strong><\/h3>\r\n<em>\"\u00c9 dif\u00edcil conseguir membros, mas o que \u00e9 igualmente dif\u00edcil \u00e9 saber se uma determinada ideia ser\u00e1 validada.\"<\/em>\r\n\r\nVic emphasized that a major topic of concern for entrepreneurs is how, when, and why you should validate your idea for a business. Some people preach the \u201cLean Startup\u201d methodology, while others prefer to go \u201call-in\u201d on their business right out of the gate. How do you know if your idea will stick and catch on?\r\n\r\nHere\u2019s some insight straight from Vic:\r\n<ol>\r\n \t<li><h4><strong>Iniciar um grupo no Facebook<\/strong><\/h4>\r\nSe voc\u00ea n\u00e3o quiser gastar muito tempo ou dinheiro testando sua ideia para um site de associa\u00e7\u00e3o, iniciar um grupo no Facebook pode ser uma boa op\u00e7\u00e3o para voc\u00ea.\r\n\r\n<em>\"Uma de nossas clientes criou um grupo no Facebook em torno da ideia de sua associa\u00e7\u00e3o. Ela tem muitas conversas com as pessoas em seu grupo do Facebook. Ela tamb\u00e9m tem um canal no YouTube. Os v\u00eddeos do YouTube geram tr\u00e1fego e membros para seu grupo do Facebook. O que ela fez com sucesso foram esses tipos de \"mini lan\u00e7amentos\" para o grupo do Facebook. Isso realmente me surpreendeu quando vi que as pessoas estavam lan\u00e7ando sua associa\u00e7\u00e3o a um grupo do Facebook como fariam com uma lista de e-mails.\"<\/em>\r\n\r\nCriar um grupo no Facebook pode ser o ideal para voc\u00ea se estiver procurando uma maneira relativamente f\u00e1cil e econ\u00f4mica de validar sua ideia para um site de assinaturas<\/li>\r\n \t<li><h4><strong>Escolha um p\u00fablico engajado em vez de um produto impec\u00e1vel<\/strong><\/h4>\r\nOs membros de um grupo do Facebook geralmente s\u00e3o mais engajados do que as pessoas em uma lista de e-mail. Nesses casos, um grupo do Facebook realmente funciona como uma lista de e-mail com esteroides.\r\n\r\n<em>\"Outro de nossos clientes tinha um grupo muito pequeno no Facebook, talvez com algumas centenas de membros. Depois que ela lan\u00e7ou seu site de associa\u00e7\u00e3o para o grupo do Facebook, conseguiu cerca de 90 membros pagantes a $30 por m\u00eas! Isso \u00e9 uma renda!\"<\/em>\r\n\r\nEmbora isso possa parecer contraintuitivo, quando se est\u00e1 criando um novo neg\u00f3cio - <em>Seja um site de associa\u00e7\u00e3o ou n\u00e3o<\/em> - Come\u00e7ar com um p\u00fablico-alvo engajado \u00e9, muitas vezes, melhor do que come\u00e7ar com um produto de primeira linha.<\/li>\r\n \t<li><h4><strong>Pergunte ao seu p\u00fablico o que ele deseja<\/strong><\/h4>\r\nVic enfatizou a import\u00e2ncia de um p\u00fablico engajado quando chega a hora da cria\u00e7\u00e3o do produto:\r\n\r\n<em>\"Se voc\u00ea tiver uma comunidade engajada ou uma lista de assinantes, em vez de lan\u00e7ar um produto para eles imediatamente, fa\u00e7a uma pesquisa \"M\u00e9todo ASK\" com apenas duas ou tr\u00eas perguntas. Em vez de tentar criar um produto ou associa\u00e7\u00e3o que voc\u00ea acha que seu mercado vai adorar, basta perguntar a eles. Isso ser\u00e1 infinitamente mais \u00fatil para coloc\u00e1-lo no caminho certo quando chegar a hora de criar um produto ou associa\u00e7\u00e3o.\"<\/em>\r\n\r\nA capacidade de determinar exatamente o que algu\u00e9m do seu p\u00fablico-alvo quer e est\u00e1 disposto a pagar pode economizar muito tempo, energia e esfor\u00e7o se e quando voc\u00ea decidir criar um produto ou associa\u00e7\u00e3o.<\/li>\r\n<\/ol>\r\n\r\n<h3><strong>O valor da experi\u00eancia em v\u00e1rios mercados<\/strong><\/h3>\r\nVic gains a tremendous advantage by working with clients in differing markets &amp; niches. This exposure to a diverse mix of marketing and growth strategies shows Vic how, when &amp; why something works or fails. Vic and his team can then pass this knowledge and experience on to their own clients.\r\n\r\nFor example, if a MemberFix client launches their membership site and doesn\u2019t get very many customers right off the bat, Vic would look to what their other clients are doing successfully. From there, he would determine if it could be applied to his client who\u2019s struggling to acquire customers. Oftentimes he\u2019s able to recommend a strategy that someone may not have initially considered because it isn\u2019t a widespread practice in their industry or market.\r\n<h3><strong>Insider Tips &amp; Tricks<\/strong><\/h3>\r\nEmbora a experi\u00eancia em marketing seja uma parte do neg\u00f3cio de Vic, ele e sua equipe t\u00eam anos de experi\u00eancia trabalhando com todo o espectro de ferramentas de neg\u00f3cios on-line. Perguntamos a Vic qual era sua \"pilha de tecnologia\" preferida para administrar sites de associa\u00e7\u00e3o. Ele listou 11 de suas ferramentas favoritas:\r\n<ol>\r\n \t<li><h4><strong>Formul\u00e1rios, Registro de usu\u00e1rio, Question\u00e1rios<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/gravity-forms\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">GravityForms<\/a> - <em>\"Essa ferramenta \u00e9 universalmente \u00fatil para muitas coisas. Eu a recomendo muito.\"<\/em><\/li>\r\n \t<li><h4><strong>Site Performance &amp; Caching<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/wp-rocket\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WP-Rocket<\/a> - <em>\"Na minha opini\u00e3o, o WP-Rocket \u00e9, sem d\u00favida, o melhor plug-in de cache do mercado. Por\u00e9m, \u00e9 preciso ter cuidado com o cache em sites de associa\u00e7\u00e3o.\"<\/em><\/li>\r\n \t<li><h4><strong>Plug-in de SEO<\/strong><\/h4>\r\n<a href=\"https:\/\/wordpress.org\/plugins\/fv-all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">FV SEO mais simples<\/a> - <em>\"Gosto desse plug-in de SEO porque ele \u00e9 enxuto, eficaz e tem recomenda\u00e7\u00f5es de palavras-chave atualizadas. Alguns dos outros plug-ins existentes s\u00e3o inchados e anacr\u00f4nicos.\"<\/em><\/li>\r\n \t<li><h4><strong>Marketing por e-mail<\/strong><\/h4>\r\n<a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ActiveCampaign<\/a> &amp; <a href=\"https:\/\/membermouse.com\/pt\/drip\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Gotejamento<\/a> - <em>\"As ferramentas de marketing por e-mail s\u00e3o um assunto que divide opini\u00f5es, porque realmente depende da adequa\u00e7\u00e3o ao seu neg\u00f3cio. Para mim, o Active Campaign e o Drip s\u00e3o ferramentas fant\u00e1sticas.\"<\/em><\/li>\r\n \t<li><h4><strong>Captura de leads<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/thrive-leads\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ThriveLeads<\/a> - <em>\"Essa ferramenta \u00e9 fant\u00e1stica para qualquer tipo de gera\u00e7\u00e3o de leads em seu site.\"<\/em><\/li>\r\n \t<li><h4><strong>Tema para WordPress<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/divi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Divi<\/a> - <em>\"Sou um grande f\u00e3 do tema Divi. Seja qual for o visual ou a sensa\u00e7\u00e3o que voc\u00ea deseja, \u00e9 poss\u00edvel cri\u00e1-lo com o Divi. Ele \u00e9 extremamente bem desenvolvido e bem suportado, e eles n\u00e3o v\u00e3o a lugar algum.\"<\/em>\r\n&nbsp;\r\nNa verdade, Vic escreveu uma postagem inteira no blog explicando por que ele prefere usar o Divi quando est\u00e1 criando um site. Voc\u00ea pode conferir a postagem dele aqui: <a href=\"https:\/\/memberfix.rocks\/why-divi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Por que a Divi?<\/a><\/li>\r\n \t<li><h4><strong>Hospedagem<\/strong><\/h4>\r\n<a href=\"https:\/\/www.cloudways.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CloudWays<\/a> ou <a href=\"https:\/\/www.siteground.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Siteground<\/a> - <em><em>\"A CloudWays \u00e9 meu provedor de hospedagem preferido. Se voc\u00ea n\u00e3o for uma pessoa muito t\u00e9cnica, o Siteground pode ser mais adequado para voc\u00ea.\"<\/em><\/em>\r\n&nbsp;\r\nPara obter mais informa\u00e7\u00f5es, consulte a postagem da Vic sobre hospedagem WordPress: <a href=\"https:\/\/memberfix.rocks\/best-hosting-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Qual \u00e9 a melhor hospedagem para sites de associa\u00e7\u00e3o do WordPress?<\/a>\r\n\r\nVic tamb\u00e9m administra seu pr\u00f3prio provedor de hospedagem boutique. Inicialmente, ele come\u00e7ou como um \"valor agregado\" para seus clientes, mas, desde ent\u00e3o, foi al\u00e9m disso. Se estiver interessado em saber mais sobre o servi\u00e7o de hospedagem de Vic, voc\u00ea pode conferir aqui: <a href=\"https:\/\/speedkills.io\" target=\"_blank\" rel=\"noopener noreferrer\">SpeedKills.io<\/a><\/li>\r\n \t<li><h4><strong>Seguran\u00e7a<\/strong><\/h4>\r\n<a href=\"https:\/\/www.wordfence.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WordFence<\/a> - <em>\"Um \u00f3timo plug-in para a seguran\u00e7a do WordPress.\"<\/em><\/li>\r\n \t<li><h4><strong>Application Connection &amp; Integration<\/strong><\/h4>\r\n<a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Zapier<\/a><\/li>\r\n \t<li><h4><strong>Provedor de pagamento<\/strong><\/h4>\r\n<a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Listrado<\/a> ou <a href=\"https:\/\/www.paypal.com\/us\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Paypal<\/a> - <em>\"Dependendo do pa\u00eds em que voc\u00ea est\u00e1, o Stripe e o Paypal s\u00e3o boas op\u00e7\u00f5es.\"<\/em><\/li>\r\n \t<li><h4><strong>Plug-in de associa\u00e7\u00e3o<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">MembroMouse<\/a> - <em>\"De todos os plug-ins de associa\u00e7\u00e3o do WordPress, o MemberMouse tem uma das melhores combina\u00e7\u00f5es de funcionalidade, facilidade de uso, \u00f3tima apar\u00eancia, suporte s\u00f3lido e pre\u00e7o.\"<\/em><\/li>\r\n<\/ol>\r\n<h3><strong>Concluindo<\/strong><\/h3>\r\nThat just about wraps it up for our third Developer Spotlight installment. We hope you enjoyed this post and found Vic\u2019s insights helpful. If you are interested in learning more about Vic and his team at MemberFix you can check out his site here. Vic is an active blogger himself and posts regularly about topics that are helpful to online business owners and subscription entrepreneurs. You can get more tips, tricks and strategies at his blog here.\r\n\r\nWhen he\u2019s not helping entrepreneurs build and run profitable online businesses, Vic enjoys songwriting and training in Brazilian Jiu Jitsu. He currently resides in Thailand.","protected":false},"excerpt":{"rendered":"<p>Em nossa terceira parte do Developer Spotlight, Vic Dorfman, especialista em sites de associa\u00e7\u00e3o, compartilha suas dicas, estrat\u00e9gias e tecnologia preferida para criar sites de associa\u00e7\u00e3o eficientes e lucrativos.<\/p>","protected":false},"author":20918,"featured_media":4716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[109,117],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developer-spotlight","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=4698"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/4716"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=4698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=4698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=4698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}