{"id":4717,"date":"2023-09-21T05:00:00","date_gmt":"2023-09-21T09:00:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=4717"},"modified":"2023-09-19T18:00:19","modified_gmt":"2023-09-19T22:00:19","slug":"aumentar-o-site-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/grow-membership-site\/","title":{"rendered":"Como fazer seu site de associa\u00e7\u00e3o crescer: 4 fatores-chave para o sucesso sistem\u00e1tico"},"content":{"rendered":"Uma das perguntas que surgem constantemente para os empreendedores que criam sites de associa\u00e7\u00e3o \u00e9: \"Como fa\u00e7o para aumentar meu site de associa\u00e7\u00e3o?\"<\/em>\r\n\r\nThe truth is, building a successful membership site is hard. We get it!\r\n\r\nYou\u2019ve already done the hard work of building your website, creating your content, and acquiring your first paying customers. But what now? How do you continue to grow your membership site?\r\n\r\nIf your expertise isn\u2019t in sales, marketing<\/a>ou publicidade que possa parecer imposs\u00edvel<\/strong> to grow beyond a certain number of members. Maybe you feel like you\u2019ve hit a ceiling or plateau. Or maybe you\u2019re wondering if you\u2019re doing something wrong or missing an essential piece of the puzzle.\r\n\r\nTo make matters worse, sometimes building a membership site can feel like being stranded alone on an island. Your friends and family glaze over whenever you start telling them about what it is you do.\r\n\r\nWe totally get that (our friends glaze over too...<\/em>) e est\u00e3o aqui para ajudar. Portanto, se voc\u00ea estiver interessado em aprender como aumentar seu neg\u00f3cio de associa\u00e7\u00e3o, continue lendo.\r\n\r\n\"plugin\r\n

Cria\u00e7\u00e3o de um sistema para crescimento<\/strong><\/h2>\r\nMaybe you\u2019ve successfully launched your membership to an email list you\u2019ve been building. Or perhaps you\u2019ve had luck converting free members from a Facebook group or forum into paying members. Or maybe you\u2019ve been in business for a few years and reached a plateau that just seems insurmountable. Wherever you are in your business, one thing is clear: In order to intelligently grow your business, you\u2019ll need a system for growth.\r\n\r\nIn this post we\u2019ll focus on outlining a system you can use to acquire new customers and grow your membership business. We\u2019ve seen this system work time and time again for membership sites and it\u2019s made up of four main factors:\r\n
\ud83d\udcca <\/strong>Suas m\u00e9tricas<\/strong><\/h5>\r\n
\ud83d\udcc8 <\/strong>Seu tr\u00e1fego<\/strong><\/h5>\r\n
\ud83c\udfaf <\/strong>Sua oferta<\/strong><\/h5>\r\n
\ud83d\udcdd<\/strong>Sua c\u00f3pia<\/strong><\/h5>\r\nVamos nos aprofundar em cada uma dessas categorias para que voc\u00ea possa come\u00e7ar a criar um sistema para aumentar seu site de associa\u00e7\u00e3o.\r\n

Identifique suas m\u00e9tricas<\/strong><\/h3>\r\nPara adquirir novos clientes de forma eficaz e sistem\u00e1tica para expandir seu site de associa\u00e7\u00e3o, voc\u00ea precisar\u00e1 de uma vis\u00e3o clara de algumas m\u00e9tricas comerciais importantes. S\u00e3o elas:\r\n

Valor vital\u00edcio do cliente:<\/strong><\/h4>\r\nEsse \u00e9 o valor m\u00e9dio que um cliente gastar\u00e1 com voc\u00ea durante todo o relacionamento com voc\u00ea como empresa. O LCV \u00e9 especialmente importante para empresas baseadas em associa\u00e7\u00e3o ou assinatura, nas quais as transa\u00e7\u00f5es ocorrem de forma recorrente. \u00c9 uma esp\u00e9cie de \"estrela do norte\" do marketing.\r\n

Custo de aquisi\u00e7\u00e3o de clientes:<\/strong><\/h4>\r\nEsse \u00e9 o valor que voc\u00ea gasta, em m\u00e9dia, para adquirir um novo cliente. Se voc\u00ea n\u00e3o estiver envolvido especificamente em nenhum tipo de aquisi\u00e7\u00e3o ou publicidade paga, seu Custo de Aquisi\u00e7\u00e3o de Clientes poder\u00e1 ser medido em outros valores, como tempo ou folha de pagamento.\r\n

Taxa de convers\u00e3o:<\/strong><\/h4>\r\nThe conversion rate of your business is determined by the percentage of people who complete a desired action (like purchase your membership or opt-in for a lead-magnet) compared to those who don\u2019t. If 5 out of every 100 people who visit your website purchase your membership, you\u2019d have a 5% conversion rate for that action.\r\n\r\nKeep in mind, these are only 3 out of dozens of important metrics. But for our purposes here, these will suffice in giving us the information we need to grow your membership site. If you\u2019re interested in a more complete list, check out our post 7 Principais m\u00e9tricas das empresas de associa\u00e7\u00e3o<\/a>.\r\n\r\nWhile it might be tempting to skip the step of gathering these metrics, they are essential in creating a system that will grow your business. If you use the MemberMouse plugin for WordPress, these metrics and more can be easily obtained from our Su\u00edte de relat\u00f3rios avan\u00e7ados<\/a>.\r\n\r\nOnce you have these metrics in hand, we can move on to looking at the next ingredient of our growth system.\r\n\r\n\"plugins\r\n

Encontre seu tr\u00e1fego<\/strong><\/h3>\r\nAhh, traffic\u2026 the thing everyone wants more of. If only we all had more traffic, we could finally achieve our goals and dreams, right? Well, sort of.\r\n\r\nThe thing to keep in mind is that not all traffic is created equal. What we really want is qualified, focused traffic. What does this mean? It means that we don\u2019t just want high volumes of random traffic. Instead, we want laser-focused traffic that brings people to your membership site who are interested, ready and motivated to join.\r\n\r\nFor example, let\u2019s say that you run a membership site teaching men over 50 how to regain their health and vitality. Would you rather have 10,000 visitors a month coming from who-knows-where on the internet? Or would you rather have 1,000 visitors a month coming from a blog post on the Men\u2019s Health website that recommends your membership? I know what I\u2019d choose\u2026\r\n\r\nIn this day and age, there is such a variety of online traffic sources that it can be easy to get overwhelmed. There\u2019s blogs, social media, podcasts, search engines, advertising, email, affiliates, events & conferences\u2026 the list goes on and on.\r\n

Pro Tip: Stay Focused & Avoid Shiny Objects<\/strong><\/h4>\r\nIn creating a system to grow your membership site, the key is to not get overwhelmed or distracted by the plethora of options available to you. Instead, pick a few key traffic channels and sources and commit to engaging in those areas.\r\n\r\nIf you don\u2019t currently have a system in place to determine the value of different traffic sources, we\u2019ve got some good news for you. MemberMouse allows you to assign different ID\u2019s to different traffic sources and then track the value of each traffic source. That means you can see in real-time how much revenue each traffic source is generating for you. Once you know that, you can intelligently decide where to focus your efforts. Voc\u00ea pode saber mais sobre como fazer isso aqui.<\/a>\r\n\r\nOs canais de tr\u00e1fego que voc\u00ea decide usar dependem totalmente do seu setor. O segredo \u00e9 identificar as fontes de tr\u00e1fego que trar\u00e3o a voc\u00ea o tr\u00e1fego mais focado e qualificado dispon\u00edvel. Se voc\u00ea estiver procurando mais ajuda para determinar quais canais funcionar\u00e3o melhor para sua empresa, recomendamos que consulte um livro fant\u00e1stico de Gabriel Weinberg e Justin Mares chamado Tra\u00e7\u00e3o<\/em><\/a>.\r\n\r\nOnce you\u2019ve identified your most valuable and highest-leverage traffic channels, it\u2019s time to focus on the next factor in your growth system.\r\n\r\n\"melhor\r\n

Otimize sua oferta<\/strong><\/h3>\r\nAo criar e otimizar sua oferta - seja para que algu\u00e9m se inscreva em sua associa\u00e7\u00e3o ou simplesmente opte por receber seu boletim informativo - \u00e9 importante lembrar-se de uma das maiores m\u00e1ximas de marketing de todos os tempos: uma oferta convincente \u00e9 mais poderosa do que um argumento convincente.<\/em>\r\n\r\nAsk yourself: Do your prospects feel compelled to join your membership site or are you trying to convince them to join? Is there a way for you to sweeten the deal for your prospective customers in such a way that they\u2019d have to be crazy not to sign up?\r\n\r\nBeyond that, it\u2019s essential to look at exactly what you\u2019re offering your prospective customers (i.e. the product, the price-point, the format, and the guarantee). Make sure and look at some other offers that are doing well in your industry. What are the price points? How many deliverables are there? You have to make sure that what you\u2019re offering is a really killer package. Make it easy for your customer to say, \u201cyes.\u201d\r\n\r\nExactly what you offer to your prospects is going to be highly dependent on your market. But make sure the price point is right. If you\u2019re not sure what the correct price point is, then it\u2019s time to consider a split-test. MemberMouse can help you split test your registration process in order to help you determine the optimal price for your offering. While the process may seem tedious at first, think about the peace of mind you\u2019ll have when you know you\u2019ve found the ideal price for your membership.\r\n\r\nNow you may think we\u2019re done creating our system to grow your membership business, but there is one final piece that can make a world of difference.\r\n\r\n\"portal\r\n

Crie sua c\u00f3pia<\/strong><\/h3>\r\nRemember, your copy is distinct from your actual offer. Your copy describes the offer and should be optimized for conversion. The thing is, what if your copy is doing a bad job describing your offer? What if it\u2019s dull and doesn\u2019t create any anticipation, excitement or engagement? Worse yet, what if it doesn\u2019t speak to your ideal customers and actually deters them from buying?\r\n\r\nThe thing to keep in mind here is that your copy really should be the last variable you experiment with in your membership growth system. If you spend all your time at the beginning analyzing and tweaking your copy, without first experimenting with different offers, or sources of traffic, you\u2019re not optimizing your business in the correct order. You can have the best headline in the world, but if no one wants what your offering, it won\u2019t do you any good.\r\n\r\nThat being said, once you have all the other pieces in place, optimizing the copy on your site for conversion can make a world of difference.\r\n\r\n\"como\r\n

Colocando tudo junto<\/strong><\/h2>\r\nTo quickly recap, the four key factors in creating a system are your metrics, traffic, offer, and copy. When you have clearly defined and optimized these four elements, you\u2019ll have a system you can use to grow your business.\r\n\r\nHere\u2019s how it works:\r\n\r\nWhen you know how much an average customer is worth to you and what percentage of visitors to your membership site become paying customers, you\u2019ll know exactly how much you can spend to acquire a new customer and still remain profitable.\r\n\r\nThen, once you have identified the most valuable traffic channels and sources you can stop wasting your time on efforts that don\u2019t yield any results. Furthermore, by optimizing your offer, you\u2019ll discover what your market actually wants and is willing to pay for.\r\n\r\nFrom there, you can focus on refining and improving the copy on your homepage, landing pages, and sales pages. With improved copy, you can boost your conversion rate, thus boosting your LCV, and in turn increasing the amount you can spend to acquire a customer.\r\n

Considera\u00e7\u00f5es finais<\/strong><\/h2>\r\nAgora voc\u00ea tem um sistema para expandir seu site de associa\u00e7\u00e3o e pode concentrar seu tempo e seus esfor\u00e7os na cria\u00e7\u00e3o de novos produtos e ofertas, proporcionando assim ainda mais valor aos seus clientes atuais e futuros. Se precisar de mais inspira\u00e7\u00e3o, d\u00ea uma olhada neste artigo com 10 dicas incr\u00edveis para aumentar o n\u00famero de membros. exemplos de sites de associa\u00e7\u00e3o<\/a>!\r\n\r\nThere are a lot of effective ways to encourage member retention. You can ask users what they want to see, encourage a community, and interact with them directly. Plus, MembroMouse<\/a> pode ajud\u00e1-lo a gerenciar sua comunidade em crescimento e<\/em> keep an eye on member retention rates.\r\n\r\nDo you have any questions about how to grow your membership site? Let's talk about them in the comments section below!\r\n\r\nIf you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, Pinterest<\/a>e LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.","protected":false},"excerpt":{"rendered":"

Neste artigo \u00fatil, voc\u00ea descobrir\u00e1 os 4 principais componentes de um sistema que pode ser usado para aumentar seu site de associa\u00e7\u00e3o. D\u00ea uma olhada e aumente sua associa\u00e7\u00e3o hoje mesmo!<\/p>","protected":false},"author":20918,"featured_media":15966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[81,64],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/15966"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}