{"id":4721,"date":"2022-10-27T11:11:39","date_gmt":"2022-10-27T18:11:39","guid":{"rendered":"https:\/\/membermouse.com\/?p=4721"},"modified":"2023-11-02T10:49:14","modified_gmt":"2023-11-02T14:49:14","slug":"vendas-de-ferias-do-site-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/mm-features\/membership-site-holiday-sales\/","title":{"rendered":"6 promo\u00e7\u00f5es de vendas de feriados que funcionam bem para sites de associa\u00e7\u00e3o"},"content":{"rendered":"Can you hear that?\n\nIf you listen carefully, you can make out the faint sound of those iconic glockenspiel notes jangling in the distance. The time has come. Mariah Carey\u2019s Tudo o que eu quero para o Natal<\/em> is about to dominate the airwaves and get stuck in your head for months.\n\nThat means the 2022 holiday season is upon us \u2013 whether we're ready or not.\n\nBut because you\u2019re such a superstar entrepreneur, your Black Friday, Cyber Monday, Giving Tuesday, Christmas, Hannukah, Kwanzaa, Boxing Day, and New Year\u2019s promotions are already planned... right? You even have your email copy drafted in a Google Doc, sales page perfected, and social media posts scheduled in Buffer.\n\nIf that\u2019s the case, there\u2019s absolutely no reason for you to read this article. All that\u2019s left for you to do is kick back and optimize your eggnog recipe.\n\nBut in case you don\u2019t have everything quite finished yet, we'd love to share some holiday promotion ideas with you. These are some of the most popular ways our customers create engaging sales for their memberships. Our hope is that you\u2019ll discover one or two strategies here that'll help you finish 2022 strong.\n\nAfter you read this article, you\u2019ll know how to:\n\nCreate coupons, gifts, and special offers for your existing customers\nAttract new members with deep discounts and enticing promotions\n& Increase revenue during the holiday season\n\nPlus, we'll share an easy way for you to track these promotions with a feature that's baked into the latest version of MemberMouse.\n\nHere are 6 sales promotions you can use to promote your membership site this holiday season.\n\n\"promo\u00e7\u00f5es\n

1. Venda rel\u00e2mpago<\/strong><\/h3>\nWho doesn\u2019t love a good old-fashioned sale? Running a flash sale is a great opportunity for you to offer a limited-time discount on some or all of your products and services. The time-sensitive nature of a flash sale helps build hype around your business and can lead to a healthy spike in revenue.\n\nWhen executed correctly, a flash sale can work wonders for your membership site. If you have a list of leads or prospective customers who are on the fence about joining your membership, a time-sensitive discount could provide the perfect motivation for them to join. For example, you could run a special promotion discounting your membership by 20% for all new members.\n\nA flash sale is a valid strategy to employ with your current members as well. If you offer products such as video trainings or digital courses in addition to your membership, a limited-time discount on these products could be very attractive to your current members. By selling additional products to your existing members, you can increase the lifetime value of your customers and overall profitability of your business.\n

Como criar essa promo\u00e7\u00e3o de associa\u00e7\u00e3o:<\/strong><\/h4>\nRealizar uma venda rel\u00e2mpago \u00e9 f\u00e1cil com o MemberMouse. Para configurar uma, tudo o que voc\u00ea precisa fazer \u00e9 criar um cupom<\/a> to be applied to the product or membership of your choosing. When you create a coupon for your flash sale, you have total control over which products are discounted and the expiration date of the sale. That means you can run the flash sale for any and all of your products or memberships for any length of time.\n\nOnce you\u2019ve created the coupon for your flash sale, you can deliver it to your customers however you\u2019d like. If your flash sale is targeting prospective customers, you can either send them the coupon code for them to input during checkout or you can simply send them a quick link that takes them directly to the checkout page and aplica automaticamente o desconto<\/a>.\n\nOr if your flash sale is targeting your current members, you can choose to display the coupon code anywhere on your site (such as their member homepage). And using the Decis\u00e3o do membro SmartTag<\/a>Se voc\u00ea n\u00e3o tiver uma conta, pode optar por mostr\u00e1-la apenas aos membros que fizeram determinadas compras ou n\u00e3o.\n

2. Compre um e leve outro...<\/strong><\/h3>\nThere\u2019s nothing like getting something for free. A \u201cBuy One, Get One\u201d sale is a time-tested promotional strategy that can be easily applied to your subscription business. Think about it: have you ever been enticed to buy something simply because you were offered an additional product for free? What\u2019s more, sometimes the appeal of a free product is greater than the appeal of a discount. So let\u2019s take a look at an example of how you could implement this in your membership site.\n\nImagine that you offer both a la carte products and memberships on your site. If you are trying to sell an a la carte video training or online course, you could sweeten the deal by packaging it with a free month of your membership. If someone is on the fence about buying your course or training, the added incentive of a free month of your membership could encourage them to buy.\n\nThe same scenario also works in reverse: If your main offering is your membership, you could create a more compelling offer by including your standalone course to buyers for free. However you decide to package the offer, remember that giving away something for free or extending a discount to a related product goes a long way in increasing the desirability of your promotion.\n

Como configurar essa oferta especial:<\/strong><\/h4>\nConfigurar um \"Compre um, ganhe um<\/a>\"A oferta do MemberMouse \u00e9 bastante simples. Para este exemplo, vamos imaginar que voc\u00ea queira oferecer gratuitamente seu curso em v\u00eddeo a todos que se tornarem membros de n\u00edvel Gold. Veja como fazer isso:\n
    \n \t
  1. Criar um pacote gratuito<\/a> para seu curso em v\u00eddeo<\/li>\n \t
  2. Proteger o conte\u00fado<\/a> para as p\u00e1ginas ou postagens do curso em v\u00eddeo com esse pacote<\/li>\n \t
  3. Criar um link de Member Link SmartTag que permite que os membros apliquem o pacote gratuito em suas contas<\/a><\/li>\n \t
  4. Por fim, adicione esse link a uma p\u00e1gina de confirma\u00e7\u00e3o para que, assim que seus clientes se tornarem membros de n\u00edvel Gold, eles possam adicionar o pacote de cursos em v\u00eddeo \u00e0 conta deles\n