{"id":4786,"date":"2019-01-17T13:36:48","date_gmt":"2019-01-17T21:36:48","guid":{"rendered":"https:\/\/membermouse.com\/?p=4786"},"modified":"2020-07-28T11:25:51","modified_gmt":"2020-07-28T18:25:51","slug":"iniciar-site-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/customer-success-stories\/start-membership-site\/","title":{"rendered":"Comece seu site de associa\u00e7\u00e3o de forma simples e pequena"},"content":{"rendered":"<h3><strong>Conhe\u00e7a Jerry Robinson<\/strong><\/h3>\r\nJerry Robinson \u00e9 economista, empres\u00e1rio, autor de best-sellers e palestrante de confer\u00eancias internacionais. Em 2010, ele fundou a <a href=\"https:\/\/followthemoney.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FollowTheMoney.com<\/a> - um site de associa\u00e7\u00e3o dedicado a fornecer \u00e0 sua comunidade educa\u00e7\u00e3o, ferramentas e treinamento de ponta em investimentos para pessoas que desejam construir riqueza de forma respons\u00e1vel.\r\n<div class=\"user user-feature\"> \r\n<div class=\"user-avatar\"><img src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2019\/01\/jerry-robinson-follow-the-money-start-membership-site.png\" \/><\/div>\r\n\t<h2>Jerry Robinson<\/h2>\r\n\t<label class=\"color-blue\">Siga o dinheiro<\/label>\r\n<\/div>\r\n<!--\/.user--> \r\nEm sua ess\u00eancia, Jerry \u00e9 um verdadeiro servidor de seu p\u00fablico, comunidade e membros. Ele fundou a <em>Siga o dinheiro<\/em> como uma resposta direta a uma necessidade n\u00e3o atendida que ele viu entre eles. Ele tem paix\u00e3o por ensinar e um forte desejo de ajudar as pessoas a controlar suas vidas financeiras. Desde que fundou a <em>Siga o dinheiro<\/em> in 2010, Jerry and his team have successfully served over 1 million readers and members around the world.\r\n\r\nWe sat down with Jerry to talk about how and why he started a membership site. Jerry generously shared his story with us. And far beyond that, he shared the wisdom and advice he\u2019s gained from his experience about topics like:\r\n<ul>\r\n \t<li>Quem deve considerar a possibilidade de criar um site de associa\u00e7\u00e3o?<\/li>\r\n \t<li>O que fazer se voc\u00ea n\u00e3o tiver certeza de que um site de associa\u00e7\u00e3o \u00e9 para voc\u00ea<\/li>\r\n \t<li>How to best serve your members &amp; community<\/li>\r\n \t<li>E muito mais...<\/li>\r\n<\/ul>\r\nTemos orgulho de ter Jerry na comunidade MemberMouse e estamos entusiasmados em compartilhar a hist\u00f3ria, a sabedoria e os conselhos dele com voc\u00ea. Vamos l\u00e1!\r\n\r\n<h3><strong>Tudo come\u00e7ou com um livro...<\/strong><\/h3>\r\nOne of the things that immediately stands out about Jerry is how he always seems to be a step or two ahead of things. Here\u2019s what we mean:\r\n\r\nIn 2007, Jerry wrote a book called <em><a href=\"https:\/\/amzn.to\/2CurYxk\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">A fal\u00eancia de nossa na\u00e7\u00e3o<\/a><\/em> which predicted the looming collapse of the economy and financial crises of 2008. Jerry remarked how in 2007 \u2013 when he finished writing the book \u2013 publishers weren\u2019t too keen on picking it up and publishing it. That makes sense though, right? Who wants to publish a doom-and-gloom message at a time when the economy had never seemed better? However, once the financial crises did erupt, Jerry\u2019s book was picked up and published.\r\n\r\nBecoming a published author catapulted Jerry into the collective financial dialogue and established him as an authority on the subject. After his book was published, Jerry embarked on a media circuit to share his message with the world. He appeared on numerous popular radio and television programs \u2013 including Fox News \u2013 to discuss global economic topics.\r\n\r\nNot only did he appear on radio and TV, but Jerry was also invited to speak at conferences, universities, and organizations across the United States and around the globe. Jerry\u2019s message began to resonate with people as his voice was heard by audiences around the world. People soon began looking to him for financial insights and advice at a time when economic matters could not have been more uncertain.\r\n<h3><strong>Chegando a uma bifurca\u00e7\u00e3o na estrada<\/strong><\/h3>\r\nIt was at this time that Jerry began asking himself, \u201cWhat\u2019s next?\u201d Through his speaking and media engagements, he had organically grown an audience of people who were hungry for more information. Jerry felt a responsibility to serve these people who resonated with his message. A burden to help these people with sound financial information and education began to weigh on Jerry\u2019s heart.\r\n\r\nOne day in 2010, Jerry found himself face to face with this dilemma. As he sat with his wife at their kitchen table, he wondered what course of action he should take next. He had a book to sell. He was being invited to speak at more and more conferences. People were obviously hungry for the information and insights he had to share. But what was he supposed to do?\r\n\r\nAround this same time, he had also been approached to write another book. That would make sense, right? People wanted more information from him. Why not catalog that information in a book and put it out there? At first, he considered this. But, Jerry realized that because of the dynamic, ever-changing nature of the economy and stock market, there was no way he could write enough books to keep up with the needs of his audience.\r\n\r\nAnd more importantly, Jerry had come to understand that what his audience needed most was a <strong>conex\u00e3o real<\/strong> to someone they could trust. Remember, this is 2010. The economy was still very much in shambles and people seeking trustworthy financial advice needed a bit of hand-holding after the shell shock of 2008\u2019s total financial collapse.\r\n\r\nJerry recognized his own gift and aptitude for teaching and understood that what his audience really wanted and needed was sort of a \u201cbuddy\u201d to help them navigate the mercurial waters of the financial world. Remember how we said earlier that Jerry always seems to be a few steps ahead of the next trend? What he decided to do next certainly supports that theory.\r\n<h3><strong>Ficar on-line<\/strong><\/h3>\r\nDepois de refletir sobre suas op\u00e7\u00f5es para seguir em frente com uma maneira de atender melhor seu p\u00fablico, Jerry decidiu criar um site, iniciar um podcast e levar sua mensagem on-line. Ele reconheceu que as pessoas sempre estar\u00e3o procurando aconselhamento financeiro e que seria mais eficaz criar um neg\u00f3cio perene e perene do que escrever, promover e vender livro ap\u00f3s livro. Assim, em vez de voltar \u00e0 roda de hamster da publica\u00e7\u00e3o de livros e da promo\u00e7\u00e3o no circuito de m\u00eddia, Jerry criou um site e um podcast para se conectar diretamente com as pessoas que estavam buscando ativamente seus conselhos. E assim,<em> FollowtheMoney.com<\/em> nasceu!\r\n&nbsp;\r\n<img class=\"embed-center size-full wp-image-4694\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2019\/01\/wordpress-membership-site-levels.png\" alt=\"P\u00e1gina de destino do site de associa\u00e7\u00e3o do Wordpress\" width=\"450\" height=\"349\" \/>\r\nIf you look at Jerry\u2019s membership site today, you\u2019ll see a beautifully designed and highly refined website with numerous free reports &amp; publications, <strong>tr\u00eas podcasts diferentes<\/strong>O software propriet\u00e1rio de negocia\u00e7\u00e3o de tend\u00eancias, <strong>quatro n\u00edveis diferentes de associa\u00e7\u00e3o<\/strong>, and much more. It might be easy to feel discouraged and think there is no way you could get this much done.\r\n\r\nHowever \u2013 <em>como Jerry aponta<\/em> - A mentalidade que voc\u00ea adota ao iniciar um site de associa\u00e7\u00e3o deve ser a mesma atitude que voc\u00ea adota ao abordar uma estrat\u00e9gia de investimento de longo prazo. Com o tempo, \u00e0 medida que voc\u00ea criar mais conte\u00fado, atender \u00e0 sua comunidade e desenvolver suas pr\u00f3prias habilidades, o valor do seu site de associa\u00e7\u00e3o aumentar\u00e1 exponencialmente. E, para provar isso, vamos voltar a 2010 e dar uma olhada em como Jerry come\u00e7ou seu site de associa\u00e7\u00e3o.\r\n<h3><strong>Passos de beb\u00ea: Uma chamada de treinamento mensal<\/strong><\/h3>\r\nUma das coisas incrivelmente inteligentes que Jerry fez antes de criar seu site foi come\u00e7ar uma lista de e-mails, pois ele aparecia em programas de r\u00e1dio e televis\u00e3o e dava palestras em v\u00e1rias confer\u00eancias e universidades enquanto promovia seu livro. Se voc\u00ea est\u00e1 apenas come\u00e7ando a criar uma lista de e-mails, <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/how-to-start-an-email-list\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Aqui est\u00e1 um \u00f3timo recurso<\/a> from Pat Flynn with everything you need to know to get started.\r\n\r\nJerry then launched a monthly coaching call to the people on his email list. These were people who had expressed enough interest in Jerry and his message that they wanted to continue receiving communications from him. He knew there were people on this email list who were hungry for more information and a deeper connection with him as an expert on financial matters. And it worked! People were interested in a monthly coaching call with Jerry. They signed up and he then had \u201cproof of concept\u201d (<em>Falaremos mais sobre isso mais tarde<\/em>).\r\n\r\nJerry recorded these monthly coaching calls and added them to a protected members\u2019 area on his website. And that\u2019s how Jerry\u2019s membership site was born. While <em>Siga o dinheiro<\/em> certamente cresceu, se desenvolveu e evoluiu desde aqueles primeiros dias, a experi\u00eancia de Jerry \u00e9 a prova de que n\u00e3o h\u00e1 problema em come\u00e7ar pequeno e simples. N\u00e3o complique demais as coisas! Voc\u00ea realmente pode come\u00e7ar um site de associa\u00e7\u00e3o com uma pequena lista de pessoas que estejam dispostas a pagar pelo acesso a informa\u00e7\u00f5es \u00fateis e exclusivas. Mas estamos nos adiantando um pouco aqui. Jerry lhe d\u00e1 uma s\u00e9rie de bons conselhos para administrar e operar um site de associa\u00e7\u00e3o. Mas falaremos sobre isso um pouco mais adiante nesta postagem.\r\n<h3><strong>Tech Problems &amp; Finding MemberMouse<\/strong><\/h3>\r\nComo muitos de nossos clientes bem-sucedidos, Jerry n\u00e3o come\u00e7ou seu site de associa\u00e7\u00e3o usando o MemberMouse. Jerry e sua equipe usaram outro plug-in de associa\u00e7\u00e3o popular do WordPress (n\u00e3o citaremos nomes aqui... \ud83d\ude09) quando come\u00e7aram o <em>Siga o dinheiro<\/em> membership site.\r\n\r\nWhen using this other membership plugin, Jerry and his team encountered a lot of different tech headaches. They were struggling with this other plugin and began looking for a better solution. Then, in 2014 they found MemberMouse. Jerry said it was a perfect fit for his business. They successfully migrated over to MemberMouse from the other WordPress membership plugin in 2014. Jerry states that MemberMouse made running their membership site a lot easier and they have been happy with their decision to migrate ever since.\r\n\r\nWe asked Jerry about his favorite MemberMouse features, and he told us about the value our Advanced Reporting Suite brings to his business. For Jerry and his team, the different reports in the Advanced Reporting Suite give them the critical metrics \u2013 like Lifetime Customer Value, Churn &amp; Retention Rates, and Sales by Product \u2013 and information they need to profitably run their business.\r\n&nbsp;\r\n<img class=\"embed-center size-full wp-image-4700\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2019\/01\/wordpress-membership-site-pricing.png\" alt=\"Pre\u00e7os do site de associa\u00e7\u00e3o wordpress\" width=\"450\" height=\"349\" \/>\r\n\r\n<h3><strong>Quem deve considerar a possibilidade de iniciar um site de associa\u00e7\u00e3o?<\/strong><\/h3>\r\nSince Jerry has almost 10 years of experience starting, growing, and operating a membership site, we asked for his perspective on who should consider starting a membership site. We\u2019re glad we did because he had a lot to share on the topic. So, if you\u2019re on the fence about whether or not you should start a membership site or doubting whether you have what it takes to succeed, take a look at this list of character traits Jerry sees in the successful membership site owner.\r\n\r\nAre you\u2026\r\n<ul>\r\n \t<li>Apaixonado e conhecedor de um assunto ou t\u00f3pico?<\/li>\r\n \t<li>Algu\u00e9m com a capacidade de se comunicar e ensinar com efic\u00e1cia?<\/li>\r\n \t<li>Comprometido em atender a um mercado, comunidade ou p\u00fablico-alvo?<\/li>\r\n \t<li>Insaciavelmente curioso sobre uma \u00e1rea espec\u00edfica de especializa\u00e7\u00e3o?<\/li>\r\n \t<li>Algu\u00e9m que seja compassivo com as necessidades de seu mercado ou de seus membros?<\/li>\r\n<\/ul>\r\nSe sim, ent\u00e3o voc\u00ea \u00e9 realmente a pessoa ideal para iniciar um site de associa\u00e7\u00e3o, de acordo com Jerry (n\u00f3s tamb\u00e9m concordamos \ud83d\ude04). Aqui est\u00e1 uma cita\u00e7\u00e3o de Jerry sobre como encontrar a motiva\u00e7\u00e3o certa para iniciar um site de associa\u00e7\u00e3o:\r\n\r\n<div class=\"quote\">\r\n<blockquote>\r\n<p>\r\n<em>\"Se voc\u00ea est\u00e1 nisso apenas pelo dinheiro, \u00e9 prov\u00e1vel que fracasse. Nossos primeiros anos com a associa\u00e7\u00e3o ao Follow the Money foram muito enxutos. Se eu tivesse sido motivado apenas pelo dinheiro, n\u00e3o teria feito isso. E se voc\u00ea n\u00e3o tiver paix\u00e3o pelo que est\u00e1 ensinando, provavelmente fracassar\u00e1. Com sites de associa\u00e7\u00e3o e comunidades, \u00e9 a sua paix\u00e3o pelo t\u00f3pico e pela comunidade que o levar\u00e1 adiante.\"<\/em>\r\n<\/p>\r\n<\/blockquote>\r\n<p>\r\n<label>- Jerry Robinson<\/label>\r\n<\/p>\r\n<\/div>\r\nSe voc\u00ea j\u00e1 duvidou de que tem conhecimento ou experi\u00eancia suficientes para criar um site de associa\u00e7\u00e3o ou assinatura, ou\u00e7a o que Jerry tem a dizer:\r\n\r\n<em>\"Se voc\u00ea tem conhecimento ou experi\u00eancia suficiente para escrever um livro ou criar um curso, provavelmente tem conhecimento suficiente para criar um site de associa\u00e7\u00e3o.\"<\/em>\r\n\r\nFrom what Jerry has seen, people are often more likely to pay a monthly fee for access to you, your community, and exclusive information over a one-off course fee. Jerry notes that people genuinely want to learn on an ongoing basis. And, if you\u2019re in a market or industry where access to new, real-time information is important (such as the stock market), a membership site may make the most sense for you.\r\n\r\nAs Jerry says, \u201cI couldn\u2019t write enough books to do what I do with a membership site. The great thing about a membership site is that you can always update it.\u201d The process of updating and revising a book or course is tedious, cumbersome, and time-consuming. But with a membership site, you can always create new content that will be immediately relevant and accessible to your community of members.\r\n\r\nBut if you\u2019re still not sure whether or not you should start a membership site, Jerry details a few steps you can take to test your idea and get some traction.\r\n<h3><strong>O que fazer <em>Antes de<\/em> Cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o<\/strong><\/h3>\r\n<ul>\r\n \t<li><strong>Crie uma \"pista de pouso\" para lan\u00e7ar seu neg\u00f3cio<\/strong><\/li>\r\n<\/ul>\r\nJerry had already written a book, appeared on TV &amp; radio, had an audience and an email list. If you are truly starting from scratch, from absolute square one, you should create a platform where you can demonstrate your knowledge, establish your authority, and build an audience.\r\n<ul>\r\n \t<li><strong>Crie conte\u00fado gratuitamente<\/strong><\/li>\r\n<\/ul>\r\nIsso pode ser feito por meio de um blog, um canal no YouTube, uma p\u00e1gina no Instagram ou at\u00e9 mesmo um podcast. O segredo aqui \u00e9 desenvolver um p\u00fablico de pessoas interessadas em voc\u00ea e no que voc\u00ea tem a dizer. O conte\u00fado gratuito que voc\u00ea criar ajudar\u00e1 a demonstrar sua experi\u00eancia no t\u00f3pico escolhido e a estabelecer sua autoridade no mercado.\r\n<ul>\r\n \t<li><strong>Criar um \"produto de teste\"<\/strong><\/li>\r\n<\/ul>\r\nDepois de criar um p\u00fablico responsivo (n\u00e3o importa o tamanho), voc\u00ea estar\u00e1 pronto para criar um produto pelo qual as pessoas estariam dispostas a pagar. Se voc\u00ea n\u00e3o estiver pronto para fazer tudo e criar um site de associa\u00e7\u00e3o usando o WordPress, tente criar um e-book, um boletim informativo por e-mail ou um curso da Udemy. Todas essas s\u00e3o boas maneiras de criar o que \u00e9 conhecido como produto m\u00ednimo vi\u00e1vel (MVP) e testar sua ideia com seu p\u00fablico.\r\n<ul>\r\n \t<li><strong>Domine o nicho ou o mercado que voc\u00ea est\u00e1 almejando com seu site<\/strong><\/li>\r\n<\/ul>\r\nQuando tiver um site em funcionamento, certifique-se de \"possuir\" deliberadamente o nicho ou o mercado que est\u00e1 almejando com seu site. Fale diretamente com seu p\u00fablico usando a linguagem que ele conhece e \u00e0 qual responde. Uma palavra de sabedoria de Jerry: Escolha um URL que seja f\u00e1cil para as pessoas lembrarem. Quando voc\u00ea estiver conversando com as pessoas, compartilhando seu conhecimento e fazendo networking, certifique-se de que as pessoas se lembrem do nome do URL sobre o qual voc\u00ea falou durante a conversa.\r\n<h3><strong>Como iniciar e administrar um site de associa\u00e7\u00e3o<\/strong><\/h3>\r\n<ul>\r\n \t<li><strong>Inicie uma associa\u00e7\u00e3o com um custo muito baixo<\/strong><\/li>\r\n<\/ul>\r\nOnce you have decided to build a membership site, Jerry recommends that you start off with a low cost. Remember, his member education site started out with nothing more than a coaching call and recordings behind a paywall. Jerry recommends that you start off charging somewhere between $5 - $9 dollars to your earliest adopters. You can always raise your prices later. The most important thing at this stage is buy-in and feedback. With a low barrier to entry price wise, you can test just how many people there are out there who actually want what you have.\r\n<ul>\r\n \t<li><strong>Desenvolva seu conte\u00fado antes de come\u00e7ar a cobrar mais<\/strong><\/li>\r\n<\/ul>\r\nLembre-se de que, quanto mais conte\u00fado informativo e educativo voc\u00ea criar para seus membros, mais valioso ser\u00e1 o seu site de associa\u00e7\u00e3o como um todo. Seu site de associa\u00e7\u00e3o acumula valor ao longo do tempo, assim como um bom investimento. E aqui vai uma dica profissional de Jerry: antes de aumentar o pre\u00e7o de sua associa\u00e7\u00e3o, considere a possibilidade de manter seus primeiros membros com o pre\u00e7o original. Essa \u00e9 uma maneira fant\u00e1stica de agradecer a eles por terem permanecido com voc\u00ea durante seu humilde in\u00edcio.\r\n<ul>\r\n \t<li><strong>Aumente seus pre\u00e7os quando tiver um grande suprimento de conte\u00fado valioso<\/strong><\/li>\r\n<\/ul>\r\nQuando seu site de associa\u00e7\u00e3o estiver rico e repleto de conte\u00fado valioso, relat\u00f3rios, treinamentos, grava\u00e7\u00f5es de chamadas etc., \u00e9 hora de aumentar os pre\u00e7os. As pessoas que se associarem ao seu site de associa\u00e7\u00e3o depois de voc\u00ea t\u00ea-lo administrado com sucesso por um ou dois anos ter\u00e3o acesso imediato a um conte\u00fado muito mais valioso do que os membros que permaneceram com voc\u00ea nos primeiros dias. O pre\u00e7o que esses membros pagam para se associar deve refletir o valor do seu site.\r\n<ul>\r\n \t<li><strong>Fale sobre o assunto sempre que puder - d\u00ea entrevistas em r\u00e1dios ou fa\u00e7a podcasts - v\u00e1 para a rua!<\/strong><\/li>\r\n<\/ul>\r\nVoc\u00ea ouviu isso diretamente do Jerry! Misturem-se, misturem-se e saiam para a rua! Para todos os introvertidos na sala... isso pode n\u00e3o parecer a coisa mais divertida que voc\u00ea ter\u00e1. Entretanto, falar em sua \u00e1rea de especializa\u00e7\u00e3o para p\u00fablicos novos e diversificados \u00e9 uma das melhores maneiras de alcan\u00e7ar novas pessoas e estabelecer ainda mais sua autoridade.\r\n<ul>\r\n \t<li><strong>Prometer menos, entregar mais e nunca mentir!<\/strong><\/li>\r\n<\/ul>\r\nAcredite ou n\u00e3o, grande parte do seu p\u00fablico e dos membros da sua comunidade ser\u00e1 mais inteligente e ter\u00e1 mais conhecimento sobre aspectos da sua \u00e1rea de especializa\u00e7\u00e3o do que voc\u00ea. N\u00e3o \u00e9 preciso dizer, mas nunca minta ou minta para sua comunidade. Outro bom princ\u00edpio orientador \u00e9 sempre prometer pouco sobre o que voc\u00ea criar\u00e1 para seus membros e, em seguida, encant\u00e1-los quando entregar mais do que o prometido. Ganhar e manter a confian\u00e7a de seus membros \u00e9 muito importante. Nunca fa\u00e7a nada que possa colocar isso em risco.\r\n<ul>\r\n \t<li><strong>Tenha cuidado se estiver pensando em usar um f\u00f3rum<\/strong><\/li>\r\n<\/ul>\r\nSe o seu site de associa\u00e7\u00e3o tratar de um t\u00f3pico delicado, como consultoria financeira ou de investimentos, Jerry recomenda que voc\u00ea pense bem antes de incorporar um f\u00f3rum da comunidade. Ele aconselha isso porque, no final das contas, voc\u00ea \u00e9 respons\u00e1vel pelo que acontece em seu site. A \u00faltima coisa que voc\u00ea deseja \u00e9 que uma fonte de informa\u00e7\u00f5es n\u00e3o confi\u00e1vel infecte a \u00e1rea privada da comunidade. Acima de tudo, Jerry recomenda que voc\u00ea fa\u00e7a o que for preciso para proteger seus membros e os interesses deles. A confian\u00e7a que eles t\u00eam em voc\u00ea \u00e9 muito importante.\r\n<ul>\r\n \t<li><strong>N\u00e3o desista!<\/strong><\/li>\r\n<\/ul>\r\nAdministrar um site de associa\u00e7\u00e3o \u00e9 uma maratona, n\u00e3o uma corrida de velocidade. Com rela\u00e7\u00e3o \u00e0 import\u00e2ncia da perseveran\u00e7a, Jerry nos disse: \"Se eu tivesse desistido nos primeiros dias, quando as coisas estavam dif\u00edceis, teria desperdi\u00e7ado uma oportunidade t\u00e3o boa e desperdi\u00e7ado minha chance de melhorar a vida financeira de milh\u00f5es de pessoas.\" Portanto, persista e n\u00e3o desista!\r\n<h3><strong>Concluindo<\/strong><\/h3>\r\nIsso resume tudo <a href=\"https:\/\/membermouse.com\/pt\/categoria\/historias-de-sucesso-de-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hist\u00f3ria de sucesso do cliente<\/a>. We\u2019d like to extend our sincere gratitude to Jerry for collaborating with us on this post and from sharing so generously from his experience. If you\u2019d like to learn more about Jerry and see what he is up to, you can find him over at followthemoney.com (pretty easy to remember that URL, right?).\r\n\r\nFor more inspirational and informative Customer Success Stories be sure to stay tuned to the <a href=\"https:\/\/membermouse.com\/pt\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog do MemberMouse<\/a> e <a href=\"https:\/\/membermouse.com\/pt\/empresario-de-assinaturas\/\" target=\"_blank\" rel=\"noopener noreferrer\">podcast<\/a>. Se voc\u00ea gostou desta publica\u00e7\u00e3o, deixe um coment\u00e1rio e compartilhe com sua comunidade.","protected":false},"excerpt":{"rendered":"<p>Jerry Robinson \u00e9 um autor de best-sellers, empres\u00e1rio e palestrante. Nesta postagem, ele compartilha as etapas exatas que seguiu para iniciar seu site de associa\u00e7\u00e3o e d\u00e1 conselhos sobre como atender seus membros.<\/p>","protected":false},"author":20918,"featured_media":4787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=4786"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/4786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/4787"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=4786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=4786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}