{"id":4793,"date":"2022-06-21T11:11:31","date_gmt":"2022-06-21T18:11:31","guid":{"rendered":"https:\/\/membermouse.com\/?p=4793"},"modified":"2022-06-21T11:01:06","modified_gmt":"2022-06-21T18:01:06","slug":"teste-de-ideia-de-negocio","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/test-business-idea\/","title":{"rendered":"10 maneiras de testar sua ideia antes de iniciar um site de associa\u00e7\u00e3o"},"content":{"rendered":"Starting a membership site from scratch is a big commitment and takes a lot of work. We\u2019d be lying if we said it was easy. The truth of the matter is that there are a lot of factors to consider when building a membership site. Things like website design, content creation, marketing strategies, and more.\r\n\r\nWhile it may not be easy to build a successful membership site in 2022, the rewards are certainly worth it: the ability to grow and impact an engaged community, the stability of recurring revenue, business automation and scalability, to name a few. Plus, you get to share your knowledge and expertise with your community, help them in a meaningful way and get paid to do it!\r\n\r\nTo help you be successful, we\u2019d like to share something we\u2019ve noticed over the past 12+ years here at MemberMouse. There seems to be a pattern that exists in the stories of many of our most successful customers. When they are just starting out, they come up with a way to build an audience and test their idea.\r\n\r\nIf you are thinking of starting a membership site, validating your idea with real people is a critical part of the process. We\u2019ve also found that entrepreneurs who are already serving an engaged community find a deeper level of motivation to overcome the challenges and obstacles they might encounter in the journey to build something great. In other words, your community will drive you forward. Fortunately, there are more ways to easily validate your idea for a course or membership than ever before.\r\n\r\nSo, if you're not quite ready to go all in on building a full-scale WordPress membership site, here are 10 ways you can test your idea for a membership site and build an engaged audience in the meantime.\r\n

1. Inicie um blog<\/strong><\/h2>\r\nStarting a blog is an easy way for you to get your ideas out there and test your content online. One of the primary advantages of starting a blog is that it can help you build an audience of readers who may be interested in paying for access to your membership site in the future. Plus, it can help you discover what people in your niche or area of expertise are most interested in.\r\n\r\nThis is what Jacob McMillen did when he first started out online. After years of blogging and working with clients, he was able to create both online courses and a paid membership community. Blogs may seem \u201cold hat\u201d \u2013 but they are still one of the best ways to get your ideas out there and build an audience.\r\n\r\n\"blog\r\n\r\nIf you don\u2019t already have a lot of experience creating content, starting a blog will help you formulate a realistic content plan & calendar for your paid membership site. Many people who start membership sites are surprised with just how much work is involved in creating new content for paying members.\r\n\r\nAlso, if you're just getting started online, creating a blog will help you dip your toes into the world of web design and development. If you are thinking about building your membership site using WordPress, we\u2019d highly recommend setting up a blog with WordPress first. Familiarize yourself with the backend, encontrar um tema ou construtor de p\u00e1ginas<\/a> que voc\u00ea goste e se sinta \u00e0 vontade para navegar pelos meandros do WordPress. Esse trabalho de base ser\u00e1 muito \u00fatil se e quando voc\u00ea decidir criar um site de associa\u00e7\u00e3o.\r\n

2. Iniciar um grupo no Facebook<\/strong><\/h2>\r\nIf your idea for a membership site revolves more around access to a private or exclusive community than content, starting a Facebook group is a proven way to test your idea.\r\n\r\nFacebook makes it incredibly easy for anyone to start a group. You can choose whether the group will be an open, public group or a private, closed community. Este artigo da Hootsuite<\/a> oferece uma \u00f3tima introdu\u00e7\u00e3o aos Grupos do Facebook e informa tudo o que voc\u00ea precisa saber para configurar um.\r\n\r\n\"teste\r\n\r\nUm dos principais benef\u00edcios de iniciar um grupo no Facebook \u00e9 que voc\u00ea poder\u00e1 interagir com poss\u00edveis membros e clientes em tempo real. Isso o ajudar\u00e1 a identificar o que eles precisam, no que est\u00e3o mais interessados e pelo que podem estar dispostos a pagar. Al\u00e9m disso, voc\u00ea ganhar\u00e1 uma experi\u00eancia inestim\u00e1vel no gerenciamento de uma comunidade. \u00c9 melhor aprender a lidar com membros dif\u00edceis ou t\u00f3xicos da comunidade em um ambiente de menor risco como o Facebook do que na propriedade de seu pr\u00f3prio site de associa\u00e7\u00e3o.\r\n
Observa\u00e7\u00e3o importante:<\/strong> Muitos de nossos clientes nos disseram que pode ser um desafio converter membros gratuitos de um grupo do Facebook em membros pagos em sua associa\u00e7\u00e3o. Se voc\u00ea planeja criar seu pr\u00f3prio site de associa\u00e7\u00e3o, certifique-se de ter uma ferramenta como L\u00edderes de grupo<\/a> ou Funis de grupo<\/a> para que voc\u00ea possa adicionar os membros que entrarem no seu grupo do Facebook \u00e0 sua lista de e-mails. Ainda n\u00e3o tem uma lista? N\u00e3o se preocupe. Falaremos sobre isso mais adiante neste post.<\/div>\r\nHate the idea of building your community on the \u201crented land\u201d of Facebook?\r\n\r\nWe\u2019ve got you covered with this next idea\u2026\r\n

3. Crie um canal no Slack, Voxer ou Volley<\/strong><\/h2>\r\nEmbora o Facebook ainda seja o maior plataforma de m\u00eddia social<\/a>, we\u2019ve heard from more and more people that they\u2019re moving away from it. Especially when it comes to building private communities or important business assets. This is smart for a few different reasons.\r\n\r\nThe first is because when you create your community on Facebook, you\u2019re essentially asking your members to prioritize your group over any of the bazillion other distractions on the platform. If you create a private community off Facebook, you won't have to worry about competing with cat memes for the attention of your members.\r\n\r\nThe second reason is because when you build on Facebook, you never truly own your community. They can delete your group whenever they choose to. Communities can be such amazing assets for your business. It\u2019d be a shame to have that all disappear overnight as you plead with the Facebook support team to reactivate your group.\r\n\r\nSo what\u2019s your alternative?\r\n\r\nWhat we\u2019ve seen a number of successful entrepreneurs do is create a private Slack<\/a>, Voxer<\/a>ou V\u00f4lei<\/a> grupos. O que \u00e9 \u00f3timo nesses grupos \u00e9 que voc\u00ea pode mant\u00ea-los privados, convidar um grupo seleto de pessoas e criar uma comunidade realmente unida. Essas op\u00e7\u00f5es s\u00e3o perfeitas para coaches e prestadores de servi\u00e7os que desejam oferecer acesso mais pessoal \u00e0s suas comunidades.\r\n\r\n\"teste\r\n\r\nThe tool you choose really depends on the wants and needs of the people you serve. Slack is great for text exchanges, group chat areas, and quick calls. Voxer is perfect for people who prefer audio communication. It\u2019s kind of like \u201cvoice texting.\u201d If you\u2019d rather speak your thoughts out loud, chances are Voxer will be a match made in heaven.\r\n\r\nAnd finally, Volley is a cool new tool that makes it easy to send video and screen share messages back and forth. It\u2019s similar to Slack and Voxer in some ways. But it has a lot of unique features as well. If you have a tech savvy audience \u2014 and want the ability to communicate with video and screen share \u2014 definitely check out Volley.\r\n\r\nThe one potential downside of using one of these tools to test out your idea for a membership is that you\u2019ll have to promote the group all on your own. That\u2019s one nice thing about Facebook groups. Once you surpass a certain number of members, Facebook will promote the group for you. Plus, you\u2019ll show up in the search results for anyone who\u2019s looking for a group about your topic.\r\n

4. Crie um eBook, uma Masterclass ou um Workshop<\/strong><\/h2>\r\nCreating an eBook, masterclass, or workshop is another great way for you to test your idea for a membership before building it. The process of organizing your ideas, knowledge and experience and compiling them into one core asset will be an invaluable educational experience for you.\r\nPlus, it can give you an idea of the different topics and issues you might cover in your membership site. Each chapter or section you create could one day become an in-depth training module in your membership site. By doing this, you can gauge interest and discover if there are any gaps or redundancies in your content.\r\n\r\nIn terms of distribution, you can either give it away for free in exchange for feedback or use the opportunity to test prices in your market. Like Jerry Robinson talked about nesta postagem do blog<\/a>, it\u2019s OK to start with a low cost product. Consider the low cost of your e-book or masterclass as an educational expense. If someone is willing to pay $7 for your knowledge PDF form, chances are you could sell a video course or more in-depth text training for a higher price.\r\n\r\nHowever, if you do decide to give the book away for free, consider using it as a lead magnet to grow your email list. Which leads us to our next item\u2026\r\n

5. Inicie sua lista de e-mails\u00a0<\/strong><\/h2>\r\nSe e quando voc\u00ea decidir lan\u00e7ar seu site de associa\u00e7\u00e3o, precisar\u00e1 de um grupo de pessoas para quem lan\u00e7\u00e1-lo! Ter uma lista de e-mails talvez seja a pedra angular desse processo. Se voc\u00ea ainda n\u00e3o tem um provedor de servi\u00e7os de e-mail, ferramentas como ConvertKit<\/a> ou MailChimp<\/a> s\u00e3o de uso gratuito - at\u00e9 cerca de 1.000 assinantes.\r\n\r\n\"e-mail\r\n\r\nThe crucial point to keep in mind about an email list is that it is an asset that you actually own. If you are creating a Facebook group or YouTube channel, your members and subscribers technically belong to those platforms. If all of a sudden Facebook or YouTube decides to delete your group or channel, all of your hard work creating content and building an audience can disappear overnight (yes, this does actually happen... but, we\u2019ll save the horror stories for another time).\r\n\r\nThere are many different strategies for building an email list. For instance, if you are starting a blog, consider asking your readers to sign up for your mailing list so you can notify them when you publish new content. If you are just getting started building an email list, we\u2019d recommend checking out este artigo \u00fatil<\/a> from Pat Flynn.\r\n\r\nAt the beginning, don\u2019t worry so much about the size of your mailing list. Remember, a handful of highly engaged subscribers who are interested and invested in what you are doing is much better than a big list of people who never even open your emails. The key is to build a relationship with the people on your list. That way, when you do decide to start your membership site, you\u2019ll have an engaged group of people who are ready to sign up.\r\n

6. Criar um p\u00fablico no Twitter<\/strong><\/h2>\r\nOutra maneira fant\u00e1stica de testar sua ideia de um site de associa\u00e7\u00e3o \u00e9 criar um p\u00fablico no Twitter. O Twitter est\u00e1 repleto de comunidades de nicho que interagem diariamente com autores, especialistas e l\u00edderes. Voc\u00ea ficaria surpreso com a quantidade de nichos que est\u00e3o bem representados no Twitter. Por exemplo, um de nossos clientes - D\u00edgitos e linhas<\/a> \u2013 is an active member of \u201cKnitting Twitter\u201d \u2013 a community that\u2019s entirely focused on all things knitting.\r\n\r\nThe reason Twitter is such a great way to test out your idea for a membership is that you can test new content ideas very quickly and easily. Plus, once you have attracted an audience there, it can become a great channel for content promotion and lead generation.\r\n
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Nova Scotia's @TaprootFarms<\/a> A empresa de linho de S\u00e3o Paulo j\u00e1 era uma das maiores fazendas org\u00e2nicas do Canad\u00e1 Atl\u00e2ntico quando decidiu come\u00e7ar a cultivar e moer linho. Saiba mais sobre sua opera\u00e7\u00e3o, inclusive sobre como o linho \u00e9 processado em fios: https:\/\/t.co\/zX5b2Nqlrg<\/a> pic.twitter.com\/Y8fAZR485J<\/a><\/p>\r\n\u2014 Digits & Threads (@DigitsThreadsCA) 8 de abril de 2022<\/a><\/blockquote>\r\n