{"id":5037,"date":"2019-02-28T10:13:01","date_gmt":"2019-02-28T18:13:01","guid":{"rendered":"https:\/\/membermouse.com\/?p=5037"},"modified":"2020-07-28T11:23:05","modified_gmt":"2020-07-28T18:23:05","slug":"anuncios-no-facebook","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/anuncios-no-facebook\/","title":{"rendered":"Advertising on Facebook: A Step By Step Video Tutorial of the Facebook Ads Manager with Miles Beckler"},"content":{"rendered":"<iframe src=\"https:\/\/www.youtube.com\/embed\/Z8A2Qg7DAIk\" width=\"1024\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\nAbout a month ago, we published an <a href=\"https:\/\/membermouse.com\/podcast\/miles-beckler-profitable-marketing-funnel\/\" target=\"blank\" rel=\"noopener noreferrer\">epic podcast episode<\/a> with online entrepreneur &amp; digital marketing expert <a href=\"https:\/\/www.milesbeckler.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Miles Beckler<\/a>. In that episode, Miles outlined the exact process he uses in 2019 to build profitable marketing funnels for his primary online business.\r\n\r\nMiles calls these \u201cself-liquidating funnels\u201d and talks about how actually building one is something that most marketers and entrepreneurs will never achieve. Well, Miles has certainly cracked the code to creating these profitable sales funnels and keeps no secrets to himself when outlining his methods and techniques.\r\n\r\nAfter publishing that episode and article, we received such an amazing response that we decided to create a follow-up post for you detailing one of the most important aspects of Miles\u2019 strategy:\u00a0<strong>How to create a high-converting offer using Facebook lookalike audiences.<\/strong>\r\n\r\nMiles generously agreed to do a full video tutorial of the Facebook Ads platform for everyone in our audience. So, our founder &amp; CEO, Eric, sat down with him and created what we hope is an incredibly valuable piece of content for you.\r\n\r\nIn the training video we recorded, Miles shows you exactly what you need to do to get up and running with Facebook Advertising, including detailed explanations of custom &amp; lookalike audiences, the art of crafting ad copy, how to navigate Facebook\u2019s ad manager, and much more. This is a step-by-step tutorial designed to give you both an action plan and the inspiration to get started.\r\n\r\nIf you\u2019re unfamiliar with the power of Facebook lookalike audiences, be sure to check out <a href=\"https:\/\/membermouse.com\/podcast\/niche-market-membership-site\/\" target=\"blank\" rel=\"noopener noreferrer\">our podcast episode featuring Kyle Weiger<\/a> where he shares how the effective leveraging of lookalike audiences helped him generate over $200,000 in revenue selling his online course in just over 6-months.\r\n<h3><strong>What You'll Learn<\/strong><\/h3>\r\nAfter you watch this video, you\u2019ll be fully equipped to put the power of custom &amp; lookalike audiences to work and get your first Facebook Ad up and running. Miles doesn\u2019t hold anything back in this training and generously shares from his wealth of experience.\r\n\r\nSpeaking from experience here, the quality of this content is on par \u2013 <em>if not better<\/em> \u2013 than what you would get from a paid 'Intro to Facebook Ads' course. And the best part? It\u2019s coming from someone who is still in the trenches of Facebook\u2019s Advertising platform day in and day out.\r\n\r\nIf Facebook Advertising is something you\u2019ve been wanting to try to grow your membership or subscription site, sell your online courses, or grow your email list, but have been too overwhelmed to start, you will not want to miss this free video training.\r\n\r\nEven if you\u2019re already up and running with your Facebook Ads, Miles' tutorial can help give you a competitive edge and assist you in leveling up your current advertising strategy. Miles speaks from his years of experience and thousands upon thousands of dollars spent learning Facebook\u2019s Advertising platform through trial and error.\r\n<h3><strong>Download Our Companion Guide<\/strong><\/h3>\r\nThis Facebook Advertising video training is comprehensive and incredibly detailed. To help you keep track of everything, we created a companion guide which summarizes and organizes everything Miles teaches in this video. Be sure to download guide and follow along with the video. You can get the guide below.\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-4994\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/02\/d5fc42f9-create-high-converting-facebook-ad.jpg\" alt=\"learn how to advertise your membership site on Facebook\" width=\"760\" height=\"612\" \/><\/p>\r\n[content_upgrade cu_id=\"5624\"]<strong>Create A High-Converting Offer Using Facebook Lookalike Audiences<\/strong>[content_upgrade_button]<strong>Send me the guide!<\/strong>[\/content_upgrade_button][\/content_upgrade]\r\n<h3><strong>5 Steps to Create a High-Converting Facebook Ad<\/strong><\/h3>\r\nHere is a brief summary of the 5 steps you'll learn in this video tutorial:\r\n<h5><strong>Step 1\u00a0<\/strong><strong>\u2013\u00a0<\/strong><strong>Gather a list of email for your target audience<\/strong> [1:12 \u2013 2:15]<\/h5>\r\n<ul>\r\n \t<li>This can be a list of your current or previous members or customers*<\/li>\r\n \t<li>Or, it could be a list of prospects or leads from your email list, for example.<\/li>\r\n<\/ul>\r\n<em>*If you are a MemberMouse user, you can easily\u00a0<a href=\"https:\/\/membermouse.com\/docs\/exporting-members\/\" target=\"blank\" rel=\"noopener noreferrer\">export your members into a .CSV file<\/a> directly.<\/em>\r\n<h5><strong>Step 2 \u2013 Create a lookalike audience in Facebook<\/strong> [2:16 \u2013 8:17]<\/h5>\r\n<ul>\r\n \t<li>Use your customer &amp; prospect lists to create a custom audience in Facebook<\/li>\r\n \t<li>Once you have created a custom audience, you can create lookalike audiences<\/li>\r\n<\/ul>\r\n<h5><strong>Step 3 \u2013 Write the copy for your ad<\/strong> [8:18 \u2013 12:37]<\/h5>\r\n<ul>\r\n \t<li>While it is essential you know how to work the technical \u2013 <em>scientific<\/em> \u2013 side of Facebook Advertising, the critical <em>art<\/em> of copywriting cannot be neglected when you\u2019re creating an ad.<\/li>\r\n \t<li>Miles recommends 5 books for improving your copywriting skills (<em>see recommended resources below<\/em>)<\/li>\r\n<\/ul>\r\n<h5><strong>Step 4 \u2013 Create a conversion Facebook Ad campaign<\/strong> [12:38 \u2013 37:05]<\/h5>\r\n<ul>\r\n \t<li>Conversion based campaigns let you leverage the power of Facebook to find people who most resemble your buyers, customers, members, etc.<\/li>\r\n \t<li>In this section, Miles gives you a complete tour of the \u201cengine room\u201d of the Facebook Ads Manager system<\/li>\r\n<\/ul>\r\n<h5><strong>Step 5 \u2013 Let Facebook AI work for you<\/strong> [37:06 \u2013 44:08]<\/h5>\r\n<ul>\r\n \t<li>How to force Facebook\u2019s machine learning technology to find your best customer segments<\/li>\r\n \t<li>Duplicating vs. Split Testing ads<\/li>\r\n<\/ul>\r\n<h3><strong>Recommended Resources:<\/strong><\/h3>\r\n<strong>Copywriting Books:\u00a0<\/strong>\r\n<ol>\r\n \t<li><a href=\"https:\/\/amzn.to\/2Xrrm58\" target=\"blank\" rel=\"noopener noreferrer nofollow\">How to Write a Good Advertisement<\/a> by Victor Schwab<\/li>\r\n \t<li><a href=\"https:\/\/amzn.to\/2Ud0lAa\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Making Ads Pay<\/a> by John Caples<\/li>\r\n \t<li><a href=\"https:\/\/amzn.to\/2EBCfdi\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Scientific Advertising<\/a> by Claude Hopkins<\/li>\r\n \t<li><a href=\"https:\/\/amzn.to\/2Ssdwf2\" target=\"blank\" rel=\"noopener noreferrer nofollow\">The Ultimate Sales Letter<\/a> by Dan Kennedy<\/li>\r\n \t<li><a href=\"https:\/\/www.breakthroughadvertisingbook.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Breakthrough Advertising<\/a> by Eugene Schwartz<\/li>\r\n<\/ol>\r\n<strong>Additional Tutorial:<\/strong>\r\n<ul>\r\n \t<li>Video Tutorial on <a href=\"https:\/\/www.youtube.com\/watch?v=1g17t182OgA\" target=\"blank\" rel=\"noopener noreferrer nofollow\">How to Use the Audience Insights Tool<\/a><\/li>\r\n<\/ul>\r\n<h3><strong>Thanks for Watching!<\/strong><\/h3>\r\nWe learned a lot from Miles in this video and hope you did too. If you have and questions or comments about this training, please leave us a comment below. If you found value in tutorial, please share it with someone who could also benefit. Our hope is that if you've been intimidated or overwhelmed by Facebook Advertising in the past, that you now have the tools and knowledge necessary to go out there and start testing ad campaigns to grow your membership site.","protected":false},"excerpt":{"rendered":"<p>Neste tutorial em v\u00eddeo, mostramos as 5 etapas principais para criar um an\u00fancio de alta convers\u00e3o no Facebook usando o poder dos p\u00fablicos semelhantes.<\/p>","protected":false},"author":20918,"featured_media":5039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-5037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=5037"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/5039"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=5037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=5037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=5037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}