{"id":5061,"date":"2019-03-29T11:39:59","date_gmt":"2019-03-29T18:39:59","guid":{"rendered":"https:\/\/membermouse.com\/?p=5061"},"modified":"2021-05-26T19:29:22","modified_gmt":"2021-05-27T02:29:22","slug":"site-de-associacao-de-natacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/customer-success-stories\/swim-membership-site\/","title":{"rendered":"Conhe\u00e7a a Associa\u00e7\u00e3o Americana de Treinadores de Nata\u00e7\u00e3o: Como uma equipe de 10 pessoas atende a mais de 10.000 membros por ano"},"content":{"rendered":"One of the beautiful things about membership and subscription sites is that they can be perfectly designed and tailored to match the needs, wants, and capabilities of the person or team who will ultimately operate the site.\r\n\r\nWe touched on this topic recently in our podcast episode with Ryan Murray. He refers to this process as, \u201c<a href=\"https:\/\/membermouse.com\/pt\/podcast\/seo-de-sites-de-associacao\/\" target=\"blank\" rel=\"noopener noreferrer\">criar um neg\u00f3cio que voc\u00ea possa e realmente queira operar<\/a>.\u201d\r\n\r\nIf you're a solopreneur or small business owner, building a membership site could be as simple as protecting a few pages on your website that house exclusive content like a video course or private community forum.\r\n\r\nBut for some businesses and organizations, their needs are much larger and more complex. Instead of creating one membership level that gives access to some exclusive content, a big organization might need a dozen \u2013 all with unique access rights and member privileges.\r\n\r\nNow say that a large organization like this needs to sell more than just memberships, things like standalone training courses, year-round event and conference tickets, books, apparel, and more. Unless you have smart and strategic plans and systems in place, things could get tangled up and messy fast.\r\n\r\nWell, that was the exact situation that the <a href=\"https:\/\/swimmingcoach.org\/\" target=\"blank\" rel=\"noopener noreferrer\">Associa\u00e7\u00e3o Americana de Treinadores de Nata\u00e7\u00e3o<\/a>\u00a0(ASCA) faced less than a year ago. They\u2019re a big, international organization with many different offerings. After years of running their entire membership organization through their website, their processes got messy, tedious, and time consuming.\r\n\r\nWe sat down with their Digital Director Kyle Mills and discovered how they completely revolutionized the way their membership organization operates by leveraging powerful tools and creating smart systems at each stage of their members\u2019 journey.\r\n\r\nStick with us and learn:\r\n<ul>\r\n \t<li>Como uma equipe de 10 pessoas atende a mais de 10.000 membros de todo o mundo a cada ano<\/li>\r\n \t<li>Como eles passaram de uma solu\u00e7\u00e3o \"colada com fita adesiva\" para um sistema bem ajustado<\/li>\r\n \t<li>Como vender associa\u00e7\u00f5es e cursos no mesmo site<\/li>\r\n \t<li>Dicas sobre a integra\u00e7\u00e3o do MemberMouse com o WooCommerce<\/li>\r\n \t<li>Suas principais dicas e truques para administrar um grande site de associa\u00e7\u00e3o<\/li>\r\n \t<li>E muito mais!<\/li>\r\n<\/ul>\r\nPronto para mergulhar? (<em>no pun intended... <\/em>\ud83d\ude09)\r\n&nbsp;\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/1b588f74-asca-membership-logo.png\"><\/div>\r\n<h2>Associa\u00e7\u00e3o Americana de Treinadores de Nata\u00e7\u00e3o<\/h2>\r\n<p><label class=\"color-blue\">SwimmingCoach.org<\/label><\/p>\r\n<\/div>\r\n<h3><strong>Conhe\u00e7a a Associa\u00e7\u00e3o Americana de Treinadores de Nata\u00e7\u00e3o<\/strong><\/h3>\r\nIf you\u2019ve ever taken swimming lessons, been on a swim team, or even stepped foot inside a pool or aquatic center, chances are you\u2019ve come across an ASCA certified swim coach. The American Swimming Coaches Association was founded in 1956 and has successfully certified world-class swim coaches for over 60 years. They are leaders in the international swimming community and provide the \u201cgold standard\u201d of education, training, and certification to swim coaches around the world.\r\n\r\nEach year, the ASCA serves over 10,000 members. Their membership includes exclusive access to 18 annual publications including the monthly ASCA newsletter, bi-monthly ASCA magazine, the peer-reviewed Journal of Swimming Research, and SwimAmerica.\r\n\r\nMembers of the ASCA get access to the highest level of training and certification centered around topics like swim form and technique, physiology training, leadership, and swim business administration. Once someone becomes an ASCA certified swim instructor, they can go on to teach classes at pools and aquatic centers and even start their own swim school.\r\n\r\nApart from their certification programs and publications, the ASCA also runs year-round swim clinics on every continent of the world (<em>menos a Ant\u00e1rtica...<\/em>) e organiza uma cl\u00ednica mundial de nata\u00e7\u00e3o de uma semana com mais de 50 palestrantes, centenas de expositores e milhares de treinadores uma vez por ano.\r\n<h3><strong>Como o site de associa\u00e7\u00e3o da ASCA \u00e9 configurado<\/strong><\/h3>\r\nThe ASCA runs their entire membership program - from signup to certification - through their website. They offer eight different membership levels, including annual and lifetime memberships.\u00a0They have 4 membership levels for US based coaches and 4 levels for international swim coaches.\r\n\r\nEach one of these membership levels is priced differently and has its own unique benefits and attributes. Their site is set up so its members can easily find the membership level that best fits their needs, get the training and certifications they need.\r\n\r\nHere\u2019s a quick look at the way they have their membership site configured:\r\n<p style=\"text-align: center;\"><strong>P\u00e1gina de registro<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/aa2b5280-asca-membership-levels-sign-up-page.png\" alt=\"como a asca tem seus diferentes n\u00edveis de associa\u00e7\u00e3o configurados em sua p\u00e1gina de inscri\u00e7\u00e3o do wordpress\" width=\"579\" height=\"500\" \/>\r\n<p style=\"text-align: center;\"><strong>P\u00e1gina de login<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6405be9f-asca-member-login-page.png\" alt=\"P\u00e1gina de login para um site de associa\u00e7\u00e3o\" width=\"579\" height=\"500\" \/>\r\nOnce a member signs up, they then get access to all of the exclusive content that's associated with their membership level.\r\n\r\nHere's what's behind the paywall:\r\n<ul>\r\n \t<li><strong>P\u00e1gina inicial do membro:<\/strong>\u00a0os membros t\u00eam acesso imediato \u00e0s publica\u00e7\u00f5es da ASCA<\/li>\r\n \t<li><strong>P\u00e1gina Minha conta:<\/strong>\u00a0os membros podem ver os n\u00edveis de certifica\u00e7\u00e3o que conclu\u00edram e gerenciar suas contas<\/li>\r\n \t<li><strong>Cursos de certifica\u00e7\u00e3o\u00a0<\/strong>s\u00e3o acess\u00edveis apenas aos membros e podem ser iniciadas imediatamente<\/li>\r\n<\/ul>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/489ddaf7-sell-online-courses-with-membership.png\" alt=\"Venda cursos on-line e associa\u00e7\u00f5es com o membermouse e o wordpress\" width=\"532\" height=\"500\" \/>\r\nOnce someone signs up and becomes a member, they can immediately begin the process of getting certified an ASCA swim coach. All in all, there are 5 different levels of certification a coach can complete.\r\n\r\nIn addition to the eight different annual and lifetime memberships that the ASCA offers, they also sell their swim coach certification courses using a learning management system (LMS) and a wide variety of standalone items in their online shop with an e-commerce tool for WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6dc52501-woocommerce-store-with-membermouse.png\" alt=\"Venda produtos com o woocommerce e o membermouse\" width=\"500\" height=\"423\" \/>\r\n\r\nWe'll cover the specifics of how they do this (including practical tips and tricks you can apply to your own site) later in the post.\r\n\r\nBut first, we need to rewind the tape a bit. Everything you just saw above is the \"after photo\" of the ASCA's membership site. Let's take a look at what life looked like for the ASCA before they upgraded their membership site.\r\n<h3><strong>The Challenge: Manual Systems &amp; \"Duct Taped\" Processes<\/strong><\/h3>\r\nComo voc\u00ea pode ver, a Associa\u00e7\u00e3o Americana de Treinadores de Nata\u00e7\u00e3o \u00e9 uma organiza\u00e7\u00e3o complexa com <strong>muito<\/strong> of moving pieces. Membership is at the heart of what they do on a day-to-day basis and meeting the needs of over 10,000 different people each year is no easy feat.\r\n\r\nThe challenge they faced before they found MemberMouse was that all of their membership applications and registrations had to be manually entered and managed by someone on their membership team.\r\n\r\nEven though a new, prospective member could go to their website, sign up, and purchase an ASCA membership using a standard WordPress form, it meant that an ASCA employee on the other end would have to personally take care of everything. They\u2019d receive an email, review the application, verify payment, and then <strong>manualmente<\/strong> enter the new member into a customized database.\r\n\r\nThis was a tedious and time-consuming process.\r\n\r\nOne of the main issues that consistently came up for the ASCA is that the old, manual way of doing things prevented members from joining quickly. For example, if someone needed fast access to training and certification and submitted their membership application on a Friday, chances are their application wouldn\u2019t be reviewed and approved until mid-day on Monday.\r\n\r\nWhen we talked with the ASCA team, they told us a story about how during their annual world swim conference, they used to have to suspend all new member signups because all staff members were out of the office attending the event. They put a dropdown banner on the top of the website announcing this. Obviously, this isn\u2019t ideal for a member-based business for many reasons. Unless you have a strategic reason for closing your membership, you always want to keep the doors open to let new people in.\r\n\r\nBut this was all before the ASCA discovered a better way to manage the moving pieces of their membership organization. Let's take a look at how they fixed things.\r\n<h3><strong>A solu\u00e7\u00e3o: Sistemas inteligentes de associa\u00e7\u00e3o<\/strong><\/h3>\r\nThis slow, labor-intensive member management process is what ultimately sent the ASCA searching for a better way to operate their membership.\r\n\r\nThey had already built their website using WordPress and didn\u2019t want to move away from the platform. So, they began looking for a tool that could help them manage the membership of over 10,000 swim coaches from around the world.\r\n\r\nThey needed a platform that could provide a wide variety of things like:\r\n<ul>\r\n \t<li>Faturamento anual da associa\u00e7\u00e3o<\/li>\r\n \t<li>Prote\u00e7\u00e3o de conte\u00fado para cursos de certifica\u00e7\u00e3o<\/li>\r\n \t<li>Acesso exclusivo \u00e0s suas publica\u00e7\u00f5es<\/li>\r\n \t<li>Uma \u00e1rea de membros personaliz\u00e1vel<\/li>\r\n \t<li>M\u00e9tricas e relat\u00f3rios de neg\u00f3cios<\/li>\r\n \t<li>E n\u00e3o se quebraria com o peso de mais de 10.000 membros<\/li>\r\n<\/ul>\r\nA busca por uma ferramenta que pudesse atender \u00e0s necessidades da organiza\u00e7\u00e3o foi o que os levou ao MemberMouse. A ferramenta atendia a todos os requisitos e ajudaria a automatizar muitas das tarefas repetitivas e demoradas que roubavam o valioso tempo de sua equipe. A partir da\u00ed, a equipe da ASCA se inscreveu no MemberMouse, instalou-o e configurou-o no site e come\u00e7ou a configurar as p\u00e1ginas protegidas e o conte\u00fado para os membros.\r\n<h3><strong>Os resultados: Uma experi\u00eancia perfeita para os membros<\/strong><\/h3>\r\nNow, everything membership related happens automatically through MemberMouse. The signup and login pages we showed you above are all configured with MemberMouse. Swim coaches from around the world can sign up for a membership, complete payment, and begin their coaching certification process in minutes, rather than days.\r\n\r\nThe ASCA has successfully automated numerous processes and repetitive items (we\u2019ll cover them later in this post) that used to be manual tasks for someone in the membership department. This has freed up a lot of time for their team and allowed them to focus their efforts on more important and impactful work.\r\n\r\nAnd best of all, their members love the new membership experience they can now have on the ASCA website. They no longer need to create dropdown banners letting prospective members know they're out of the office. New member signups automatically continue even when everyone is away!\r\n<h3><strong>Uso do MemberMouse com um sistema de gerenciamento de aprendizagem<\/strong><\/h3>\r\nLembra-se de quando falamos sobre como a ASCA vende associa\u00e7\u00f5es e cursos em seu site? Eles fazem isso combinando o poder do recurso de prote\u00e7\u00e3o de conte\u00fado do MemberMouse com a funcionalidade espec\u00edfica de um sistema de gerenciamento de aprendizado. Eles usam uma ferramenta de gerenciamento de aprendizado chamada <a href=\"https:\/\/senseilms.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Sensei<\/a> to manage all of the different certification courses they offer.\r\n\r\nMemberMouse controls the access permissions for each of the course pages and Sensei handles the videos and testing required for each level of certification. These course pages are only accessible to active members who have purchased them when they are logged in to their membership account.\r\n\r\nHere's what their product page for level one of their certification program looks like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/888102b4-online-course-membership-site.png\" alt=\"integrar o membermouse a uma ferramenta de gerenciamento de aprendizado e vender cursos on-line\" width=\"500\" height=\"654\" \/>\r\n\r\nThis is a fantastic example of how you can use a membership platform and learning management system to sell recurring memberships and standalone courses. If you are thinking of selling both memberships and courses on your own membership site, MemberMouse and learning management tools are perfect partners for a \"relay race.\"\r\n<h3><strong>Synchronized\u00a0Swimming: MemberMouse &amp; WooCommerce<\/strong><\/h3>\r\nAl\u00e9m dos cursos de associa\u00e7\u00e3o e certifica\u00e7\u00e3o, a ASCA tamb\u00e9m vende dezenas de produtos independentes, incluindo roupas, pr\u00eamios, livros, DVDs, equipamentos e muito mais. Embora o MemberMouse cuide de todo o acesso ao conte\u00fado e da prote\u00e7\u00e3o de p\u00e1ginas para seus membros, eles usam <a href=\"https:\/\/woocommerce.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">WooCommerce<\/a> to sell all of the different standalone items they offer.\r\n\r\nOne of the benefits associated with ASCA membership is an across-the-board discount on all the products in the ASCA store. Kyle generously shared the way to accomplish this (or something similar) on your own membership site.\r\n\r\nIf you want to extend a special discount on standalone purchases for your members, you can achieve this using the power of WordPress user roles. Here\u2019s how it looks on the ASCA website:\r\n\r\nWhen a new member signs up for the ASCA membership, they have a system in place that assigns members a <strong>status do usu\u00e1rio assinante<\/strong> em WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/c6bd4768-manage-wordpress-user-roles-with-membermouse-and-woocommerce.png\" alt=\"sincronizar facilmente o membermouse e o woocommerce com as fun\u00e7\u00f5es de usu\u00e1rio do wordpress\" width=\"500\" height=\"357\" \/>\r\n\r\nEm seguida, eles t\u00eam uma regra configurada no WooCommerce que aplica um desconto padr\u00e3o a todos os produtos de sua loja somente para assinantes. Assim, quando um membro da ASCA vai comprar um produto aut\u00f4nomo na loja do site, o desconto \u00e9 aplicado, pois ele \u00e9 classificado como um <strong>assinante<\/strong>.\r\n\r\nThis discount doesn\u2019t apply to people who are non-members because they don\u2019t have the subscriber user status set as their WordPress user role. This is a huge perk for members and the automations they now have set up with MemberMouse and WooCommerce makes it easy to accomplish automatically. Dare we say that MemberMouse and WooCommerce would make the ultimate synchronized swimming team?\r\n<h3><strong>Tips &amp; Tricks for Running a Complex Membership Site<\/strong><\/h3>\r\nComo a ASCA atende a tantos membros, pedimos a Kyle que compartilhasse algumas das pr\u00e1ticas recomendadas que eles adotam para manter as coisas funcionando sem problemas em seu site de associa\u00e7\u00e3o. Aqui est\u00e3o quatro \u00e1reas que causaram um grande impacto nas opera\u00e7\u00f5es di\u00e1rias do site de associa\u00e7\u00e3o da ASCA:\r\n<h4 style=\"text-align: left;\"><i class=\"budicon-bubble-chart\"><\/i><strong> Su\u00edte de relat\u00f3rios<\/strong><\/h4>\r\nThe Average Monthly Revenue report is one of the most helpful tools the ASCA now has access to. Since they primarily sell annual memberships, the Average Monthly Revenue Report helps them understand how many rebills they can expect each month, what their churn &amp; retention rates will be, and helps them accurately predict their revenue throughout the year.\r\n<h4><i class=\"budicon-sending-message\"><\/i><strong> Notifica\u00e7\u00f5es push<\/strong><\/h4>\r\nA ASCA usa a poderosa ferramenta <a href=\"https:\/\/membermouse.com\/pt\/recursos-de-mm\/notificacoes-push-do-membermouse\/\" target=\"blank\" rel=\"noopener noreferrer\">Notifica\u00e7\u00e3o por push<\/a> sistema. Eles usam notifica\u00e7\u00f5es por push para enviar aos seus membros lembretes de pagamento de nova fatura, e-mails de pagamento recebido e mensagens de boas-vindas com base em seus 8 n\u00edveis diferentes de associa\u00e7\u00e3o.\r\n<h4><i class=\"budicon-email\"><\/i><strong> Marketing por e-mail<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/configuracao-do-mailchimp\/\" target=\"blank\" rel=\"noopener noreferrer\">Integra\u00e7\u00e3o do MemberMouse com o Mailchimp<\/a> has made all of their email marketing efforts a lot easier. The ASCA has their Mailchimp account synced with MemberMouse. Now, every time a new member signs up they are automatically added to the correct mailing list inside Mailchimp.\r\n\r\nThis is another example of a task that used to be a manual process for the ASCA. Once a month, someone from the membership department would go and add all of the new members from the previous to their mailing list. Now, all new members get automatically added to those lists automatically and in real-time by MemberMouse.\r\n<h4><i class=\"budicon-card-stack-view\"><\/i><strong> Campos personalizados<\/strong><\/h4>\r\nAlgo que foi solicitado repetidamente pelos membros da ASCA foi a possibilidade de ver os diferentes n\u00edveis de certifica\u00e7\u00e3o que eles obtiveram em suas p\u00e1ginas \"My Account\". Kyle e a equipe da ASCA usam <a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/visao-geral-dos-campos-personalizados\/\" target=\"blank\" rel=\"noopener noreferrer\">Campos personalizados<\/a> para fazer isso. Eles preenchem uma tabela na p\u00e1gina \"My Account\" dos membros que exibe dinamicamente as diferentes certifica\u00e7\u00f5es que seus membros obtiveram. Agora, toda vez que um instrutor faz login em sua conta, ele pode ver os n\u00edveis de certifica\u00e7\u00e3o que concluiu e os n\u00edveis que ainda precisa concluir.\r\n<h3><strong>Concluindo<\/strong><\/h3>\r\nIsso encerra o assunto por aqui <a href=\"https:\/\/membermouse.com\/pt\/historias-de-sucesso-de-clientes\/\" target=\"blank\" rel=\"noopener noreferrer\">Hist\u00f3ria de sucesso do cliente<\/a>. Esperamos que voc\u00ea tenha gostado deste artigo, que o tenha achado inspirador e educativo, e que n\u00e3o tenha se importado com as piadas bregas sobre nata\u00e7\u00e3o que fizemos ao longo da postagem <em>(n\u00e3o pudemos evitar<\/em> <em>ourselves...<\/em>)<em>.<\/em> We love seeing all of the different applications people, businesses, and organizations find for MemberMouse.\r\n\r\nIf you've found success creating a streamlined membership site with MemberMouse, we\u2019d love to hear your story! Chime in down below in the comments section and tell us all about it.\r\n\r\nUntil next time, stay tuned to the <a href=\"https:\/\/membermouse.com\/pt\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog do MemberMouse<\/a> para obter recursos \u00fateis sobre como criar sites de associa\u00e7\u00e3o e assinatura poderosos e lucrativos. E se voc\u00ea ainda n\u00e3o conferiu o podcast que lan\u00e7amos no ano passado, pode ver todos os epis\u00f3dios que gravamos <a href=\"https:\/\/membermouse.com\/pt\/empresario-de-assinaturas\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqui<\/a>.","protected":false},"excerpt":{"rendered":"<p>Descubra como a American Swimming Coaches Association criou um site de associa\u00e7\u00e3o poderoso e vende associa\u00e7\u00f5es on-line, cursos de certifica\u00e7\u00e3o e produtos aut\u00f4nomos nesta Hist\u00f3ria de Sucesso do Cliente detalhada.<\/p>","protected":false},"author":20918,"featured_media":5645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/5645"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}