{"id":5131,"date":"2021-04-02T11:11:08","date_gmt":"2021-04-02T18:11:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=5131"},"modified":"2024-05-09T16:41:35","modified_gmt":"2024-05-09T20:41:35","slug":"10-sites-de-filiacao-de-nicho-que-vao-inspirar-voce","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/membership\/10-niche-membership-sites-that-will-inspire-you\/","title":{"rendered":"10 sites de associa\u00e7\u00e3o de nicho que v\u00e3o inspirar voc\u00ea"},"content":{"rendered":"Have you ever heard someone say, \"the riches are in the niches?\"\n\nIt's a sort of online marketing catchphrase that you've probably seen plastered across blogs, YouTube videos, and social media accounts. In fact, this idea is so prevalent that it's easy for it to sound like white noise.\n\nBut here's the thing: there's truth in that expression. A lot of it.\n\nNowadays, we're seeing more and more that specialization leads to success. How else can you explain the rise of gluten-free bakeries, non-alcoholic craft beer, and power yoga studios?\n\nPlus, it seems like more and more \"general\" and \"we do everything\" businesses are struggling, pivoting, or closing their doors for good. Think about what happened to big companies like Sears, Borders, and Macys.\n\nHere's the takeaway:\n\nThe same marketing principles that impact these businesses apply to <a href=\"https:\/\/membermouse.com\/pt\/filiacao\/entao-voce-deseja-iniciar-um-negocio-de-associacao\/\" target=\"_blank\" rel=\"noopener\">neg\u00f3cios on-line, como sites de associa\u00e7\u00e3o<\/a>, private communities, and online courses.\n\nThe riches really are in the niches.\n\nThat's why in this article, we'll look at 10 very successful membership sites in some very specific niches. As you'll discover, it's almost impossible to get too specific when it comes to carving out your own corner of the internet.\n\nBut first, let\u2019s start with the basics:\n<h2><strong>O que \u00e9 um site de associa\u00e7\u00e3o?<\/strong><\/h2>\nWe live and breathe membership sites here at MemberMouse. We're not going to assume you're as obsessed with them as we are. That's why it'll be really helpful to take a second to review the basics and define the terms we're working with. If you're brand new to this of a membership site or just need a refresher, here's the definition of a membership site that we'll work with in this article:\n\nA membership site is simply a website where access to specific content is protected and placed behind a member login page. In order for people to view the content on these protected pages, they need to have an active member account on your site. If they do, they can login to the members\u2019 area on your site and view the content you\u2019ve placed behind the login page.\n\nNow, let's go one step deeper:\n\nA membership site can have both free and paid members. It can also have different levels of members, all with unique access rights assigned to their <a href=\"https:\/\/membermouse.com\/pt\/marketing\/niveis-de-associacao\/\" target=\"_blank\" rel=\"noopener\">n\u00edveis de associa\u00e7\u00e3o<\/a>. The power of a membership site is that you can charge people on a recurring (monthly, semi-annual, yearly, etc.) basis for access to this protected content.\n\nSo, if you have a paid membership site, members will need to pay to keep their account active and thus access your protected content. Otherwise they lose access to any page that protected in a member\u2019s only area.\n<div class=\"quote\">\n<blockquote><em>\"Membership sites work best when someone has what I call a 'forever challenge.' Something that's going to go on for an extended period of time and where the business can provide a 'forever promise' to justify a long-term relationship.\"<\/em><\/blockquote>\n<label>- Robbie Kellman Baxter<\/label>\n\n<\/div>\n<h3><strong>A beleza do modelo de site de associa\u00e7\u00e3o<\/strong><\/h3>\nA beleza de um site de associa\u00e7\u00e3o \u00e9 que voc\u00ea pode colocar <em><strong>qualquer coisa<\/strong><\/em> behind a login page (or \"paywall\" as it's often called). Whatever can exist on a website on a website can be protected. That means your membership site can be made up of restricted pages with exclusive articles, members' only podcast interviews, online course videos, and even community forums.\n\nThe ways you can implement the membership site model are really unlimited. There are hundreds -- if not thousands -- of ways to build a membership site. But, in essence, it call comes down to this: the control of content access by you, the creator.\n\nIn this article, we'll now look at 10 unique and inspiring examples of membership sites. Each one of the sites we'll cover today is in a very well-defined niche market. Picking a niche is one of the most critical components of success for any online business. We've seen time and time again that the more specific and targeted you can be with the niche your businesses exists in, the more successful you can be.\n\nIn case you need a quick reminder, let\u2019s do a brief overview of niche markets.\n<h3><strong>Lembre-me: O que exatamente \u00e9 um nicho?<\/strong><\/h3>\nOk, so what exactly is a niche?\n\nFor starters, when people say <em>nicho<\/em> no contexto de um neg\u00f3cio on-line, normalmente significam <strong>nicho de mercado<\/strong>. Obviamente, um mercado \u00e9 um setor comercial espec\u00edfico, como:\n<ul>\n \t<li>Health &amp; Fitness<\/li>\n \t<li>Business &amp; Investing<\/li>\n \t<li>or Arts &amp; Entertainment<\/li>\n<\/ul>\nThese are all huge markets with an abundance of segments and niches.\n\nSo, if these are markets, a <strong>nicho de mercado<\/strong> is simply a subset of a broader market category.\n\nLet\u2019s take a market we\u2019re all familiar with and \u201cniche it down\u201d to the most granular level. This will help set the stage for our upcoming tour of niche membership sites.\n\nOk, so we\u2019ve all been to a grocery store, right? Grocery stores represent a broad market category. Here are some examples of niche grocery stores:\n<ul>\n \t<li>Costco - <em>A <strong>Atacado<\/strong> Mercearia<\/em><\/li>\n \t<li>Aldi -\u00a0<em>A\u00a0<strong>Or\u00e7amento<\/strong> Mercearia<\/em><\/li>\n \t<li>Whole Foods -\u00a0<em>A\u00a0<strong>Consciente da sa\u00fade<\/strong> Mercearia\u00a0<\/em><\/li>\n \t<li>Food Fight -\u00a0<em>A\u00a0<strong>Vegana<\/strong> Mercearia\u00a0<\/em><\/li>\n<\/ul>\nAs you can see, all of these grocery stores have uniquely positioned themselves in the marketplace by carving out a niche. Need a lot of groceries? Go to Costco. Are you vegan? Go to Food Fight.\n\nThe effect of targeting a specific niche is that you\u2019re able to attract people who share a set of values and concerns. This what makes niching down so effective. It\u2019s a way to stand out and earn the business of your ideal customers.\n\nIdentifying (or ideally, creating) your niche is vitally important when it comes to positioning your business. Doing so helps you stand out and earn the attention of your prospects in the increasingly noisy online world.\n\nNow that you know exactly what a membership site is and are 100% up to speed on niches, let\u2019s take a look at 10 incredible examples of membership sites who have successfully identified and carved out their own niches.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/69df1cf9-membership-sites.png\" alt=\"sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h3><strong>10 exemplos inspiradores de sites de associa\u00e7\u00e3o de nicho<\/strong><\/h3>\n<h4><strong>1. <span style=\"color: #004396;\">Sociedade Internacional de Gemas<\/span> -\u00a0<\/strong><strong>Online Education &amp; Community for Gemstone Enthusiasts<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/e0053c8a-membership-site-example-igs-homepage.png\" alt=\"site de associa\u00e7\u00e3o wordpress sobre educa\u00e7\u00e3o em pedras preciosas\" width=\"600\" height=\"519\" \/>\n\nVoc\u00ea est\u00e1 <strong>atra\u00eddos<\/strong> to agate?\n\nDo you <strong>desmaiar<\/strong> for sugilite?\n\nAre you <strong>obcecado<\/strong> with obsidian?\n\nIf you\u2019re not a gemstone enthusiast, we probably just lost you there.\n\nBut if you\u2019re a die-hard lover of precious stones, we\u2019re guessing we have your undivided attention.\n\n<a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener\">Sociedade Internacional de Gemas<\/a> is an online membership site that connects it\u2019s thriving community with world-class gemology education, pricing &amp; buying guides, and certification courses. They serve everyone from season gemstone professionals to the curious hobbyist and is a classic example of a membership site that serves a laser focused niche.\n\nThe IGS has successfully made gemstone education \u2013 something that in the past was expensive, difficult, and inconvenient \u2013 easy, accessible, and affordable to anyone. It\u2019s the ultimate online destination for people who are serious about gemstones.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/85eb353f-membership-levels-example-igs.png\" alt=\"os diferentes n\u00edveis de associa\u00e7\u00e3o deste site de associa\u00e7\u00e3o\" width=\"600\" height=\"519\" \/>\nThe IGS is a robust and well-designed membership site. Members pay for access to thousands of articles, professional certification courses, and access to its community forum. Members also get unlimited access to their popular gem pricing and buying guides.\n\nWe even recorded <a href=\"https:\/\/membermouse.com\/pt\/podcast\/ideias-de-negocios-on-line\/\" target=\"_blank\" rel=\"nofollow noopener\">um epis\u00f3dio de podcast com Seth Rosen<\/a>o propriet\u00e1rio e o c\u00e9rebro por tr\u00e1s da IGS. Voc\u00ea pode ouvi-lo descrever a jornada de transforma\u00e7\u00e3o do IGS de um site de baixo desempenho em um neg\u00f3cio pr\u00f3spero em <a href=\"https:\/\/membermouse.com\/pt\/podcast\/ideias-de-negocios-on-line\/\" target=\"_blank\" rel=\"nofollow noopener\">essa conversa envolvente<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/b02b93a3-membership-site.png\" alt=\"site de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>2. <span style=\"color: #004396;\">Aluguel de novatos<\/span> -\u00a0<\/strong><strong>Treinamento para investidores iniciantes em im\u00f3veis para aluguel<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/ae382231-wordpress-membership-site-homepage.png\" alt=\"um site de associa\u00e7\u00e3o criado no wordpress que ajuda compradores de im\u00f3veis para aluguel pela primeira vez\" width=\"600\" height=\"519\" \/>\n\n<em>\"Devo comprar um duplex ou apenas investir em um REIT?\"<\/em>\n\n<em>\"Um HELOC ou refinanciamento \u00e9 a melhor op\u00e7\u00e3o para mim?\"<\/em>\n\n<em>\"Uma troca 1031 me ajudar\u00e1 a economizar em impostos?\"<\/em>\n\nDid all that sound like a bunch of mumbo-jumbo? Or are we speaking your language?\n\nIf you\u2019re keeping up, chances are you\u2019re similar to the ideal customer of our next membership site: <a href=\"http:\/\/rentalrookie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aluguel de novatos<\/a>.\n\nRental Rookie is the brainchild of Emily DuPlessis. She\u2019s a former English teacher turned real-estate investor who helps newer investors buy their first rental property. Members of Rental Rookie get access to training and educational courses with everything they need to know to buy rental properties and generate cash flow in their lives.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/edbbaf7a-online-courses-example.png\" alt=\"os cursos on-line hospedados em um site de associa\u00e7\u00e3o\" width=\"600\" height=\"519\" \/>\n\nMembers also get access to a library of helpful and time-saving checklists, spreadsheets, and workbooks. The Rental Rookie team also conduct monthly life Q&amp;A calls, where their members can ask their most pressing questions, and publishes exclusive interviews with industry experts.\n\nYou\u2019ll notice that this membership site doesn\u2019t focus on being the \u201cdefinitive\u201d rental property resource for all levels of investors. Instead, they\u2019ve chosen to focus on the beginner. All of the copy on the website speaks to this person. It is so much more captivating for your website visitors when you\u2019re able to speak to them, in their language.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"site de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>3. <span style=\"color: #004396;\">TrainingBeta<\/span> -\u00a0<\/strong><strong>Educa\u00e7\u00e3o aprofundada para escaladores de rochas<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/15c2d76a-rock-climbing-membership-site-homepage.png\" alt=\"um site de associa\u00e7\u00e3o sobre escalada em rocha e treinamento\" width=\"600\" height=\"519\" \/>\n\nBy now you\u2019re probably coming to understand the power and importance of picking a targeted enough niche for your membership site. When you do so, you\u2019re able to speak in the language of your customers, to help them feel understood and encourage them to engage with your content.\n\nJust take one look at the blog post titles for this membership site in a perfectly narrow niche:\n<ul>\n \t<li><strong>Como eu treinei para o Less Than Zero 5.14b<\/strong><\/li>\n \t<li><strong>Quantifica\u00e7\u00e3o da isometria - Parte 2: autorregula\u00e7\u00e3o do programa e suas implica\u00e7\u00f5es no treinamento dos dedos<\/strong><\/li>\n \t<li><strong>Como John Kettle passou do V7 para o V11 e do 5.11d para o 5.13b em 18 meses<\/strong><\/li>\n<\/ul>\nA menos que voc\u00ea seja um \u00e1vido escalador de rochas (ou tenha acabado de assistir a <em>Solo gratuito<\/em> ou <em>A Muralha da Aurora<\/em> on Netflix), chances are these titles make very little sense to you.\n\nBut if you are a climbing enthusiast, going from a \u2018V7 to V11\u2019 or \u20185.11d to 5.13b\u2019 in 18 months might be enough to make your jaw drop in disbelief.\n\nThese posts come from an amazing membership site called <a href=\"https:\/\/www.trainingbeta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TrainingBeta<\/a>O trabalho do empres\u00e1rio <a href=\"https:\/\/membermouse.com\/pt\/podcast\/criar-uma-comunidade-de-associados-prospera\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely Quinn<\/a>. Eles s\u00e3o 100% dedicados a fornecer a seus membros o melhor treinamento, informa\u00e7\u00f5es e educa\u00e7\u00e3o sobre escalada em rocha por meio de cursos on-line.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/68802e9b-rock-climbing-online-courses.png\" alt=\"cursos on-line vendidos em um site de associa\u00e7\u00e3o wordpress\" width=\"600\" height=\"519\" \/>\n\nO site de associa\u00e7\u00e3o deles \u00e9 \u00fanico porque o acesso \u00e9 dividido por t\u00f3pico: treinamento de boulder, treinamento de rota, treinamento de dedos, reabilita\u00e7\u00e3o de les\u00f5es e muito mais. Seus membros escolhem o curso que desejam e pagam pelo acesso a essas informa\u00e7\u00f5es. As pessoas podem pagar por op\u00e7\u00f5es mensais, semestrais ou anuais. Al\u00e9m disso, cada curso tem duas semanas gratuitas <a href=\"https:\/\/membermouse.com\/pt\/marketing\/associacao-experimental\/\" target=\"_blank\" rel=\"noopener\">associa\u00e7\u00e3o experimental<\/a>.\n\nTrainingBeta is a great example of a site that bundles up its courses into membership and subscription products.\n\nOne of our favorite things about TrainingBeta is something you wouldn\u2019t see on the surface. In fact, we learned about this when <a href=\"https:\/\/membermouse.com\/pt\/podcast\/criar-uma-comunidade-de-associados-prospera\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely veio ao nosso podcast<\/a> to talk about Training Beta. You see, Neely has a podcast that serves as one of her primary marketing channels for the site. She used to take sponsors for the podcast but stopped once she realized she could use that time slot to promote her own membership site instead. That\u2019s really smart if you ask us!\n\nWe love that Training Beta really sticks to the rock-climbing niche, resisting the temptation to branch out into connected worlds like general fitness or yoga. Nice work!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/79ae71f8-best-membership-sites.png\" alt=\"melhores sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>4. <span style=\"color: #004396;\">Neiru<\/span> -\u00a0<\/strong><strong>A Japanese Nail Art School &amp; Community<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/aee9141d-neiru-membership-homepage.png\" alt=\"um site de associa\u00e7\u00e3o de nicho sobre arte de unhas japonesa\" width=\"600\" height=\"519\" \/>\n\nO que voc\u00ea diria se algu\u00e9m o abordasse com uma ideia para iniciar esse neg\u00f3cio?\n\n<em>\"\u00c9 um site de treinamento e educa\u00e7\u00e3o on-line que ajuda esteticistas e artistas de unhas a aprender t\u00e9cnicas de ponta de nail art do Jap\u00e3o...\"<\/em>\n\nBem, acontece que essa ideia ultra-nicho \u00e9 uma ideia fant\u00e1stica para um neg\u00f3cio de associa\u00e7\u00e3o, conforme evidenciado por este site de associa\u00e7\u00e3o inspirador: <a href=\"https:\/\/neiru.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neiru<\/a>.\n\nNeiru connects nail artists from around the world with best-in-class nail art education directly from Japan. Their students learn how to create stunning nail art pieces, like these:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/87c037a8-nail-art-examples.png\" alt=\"exemplos de nail art japonesa que os membros podem aprender\" width=\"600\" height=\"544\" \/>\n\nOs membros t\u00eam acesso a novas li\u00e7\u00f5es a cada semana, \u00e0 biblioteca completa de li\u00e7\u00f5es, a desafios (com pr\u00eamios), a uma comunidade privada e \u00e0 oportunidade de aprender com nail artists pioneiros do Jap\u00e3o. Os membros tamb\u00e9m podem trabalhar para obter um certificado de nail art japonesa.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/9d049a70-neiru-membership-checkout-page.png\" alt=\"a p\u00e1gina de checkout de um site de associa\u00e7\u00e3o do wordpress\" width=\"600\" height=\"519\" \/>\n\nThe success of Neiru is really evidence that the riches truly are in the niches. We\u2019re not sure it gets anymore niche than this (although I\u2019m sure we could come up with a few ideas\u2026). What\u2019s even more amazing is that they\u2019re able to connect so many people who all share this highly-specialized interest.\n\nIn the past, you may have only been one of a handful of people in your town, county, or state who even knew about this amazing Japanese nail art. Now, you can talk with your peers from around the world and share your knowledge and experience with each other.\n\nWe think that\u2019s pretty cool.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/aa41201d-membership-site-ideas.png\" alt=\"ideias de sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>5. <span style=\"color: #004396;\">Treinamento de aviadores<\/span> -\u00a0<\/strong><b>Treinamento on-line para pilotos privados<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4224d301-aviator-membership-site-homepage.png\" alt=\"um site de associa\u00e7\u00e3o dedicado ao treinamento de pilotos\" width=\"600\" height=\"519\" \/>\n\nVoc\u00ea sonha em voar?\n\n<img class=\"embed-center\" src=\"https:\/\/media.giphy.com\/media\/P1PemPnyp4g1i\/giphy.gif\" \/>\n\nN\u00e3o, n\u00e3o \u00e9 assim. Em um avi\u00e3o. Em um <strong>seu pr\u00f3prio avi\u00e3o<\/strong>, with you as the pilot!\n\nWe don\u2019t know about you, but this is something we\u2019d much rather leave to the professionals.\n\nBut, if piloting your own plane and exploring the open skies is something you\u2019ve dreamt about since you were a kid, this membership site would probably capture your attention in a heartbeat.\n\n<a href=\"https:\/\/www.aviatortraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Treinamento de Aviadores<\/a> \u00e9 uma escola online de pilotagem privada com sede em Homer, Alasca. Seu fundador, Chris Palmer, ajuda os aspirantes a piloto a adquirir todo o conhecimento necess\u00e1rio para passar no teste escrito da FAA e voar no mundo real. O AviatorTraining abrange tudo, desde controles e sistemas de aeronaves at\u00e9 aeroportos e planejamento de voo. Chris oferece aulas ao vivo para seus alunos e d\u00e1 a seus membros acesso a uma biblioteca robusta de aulas arquivadas.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/697da870-aviator-membership-levels.png\" alt=\"veja os diferentes n\u00edveis de associa\u00e7\u00e3o neste site wordpress\" width=\"600\" height=\"519\" \/>\nWhat\u2019s amazing about this membership site is that Chris actually delivers his content live to his members. Since aviation is such a complex and nuanced field of study, these live classes give members an opportunity to interact with their instructors and ask questions in real-time. It also helps instructors slow down when necessary and ensure the students are understanding and absorbing the material.\n\nChris is really an amazing entrepreneur and we were lucky to have him appear on our podcast. <a href=\"https:\/\/membermouse.com\/pt\/podcast\/pivo-de-negocios\/\" target=\"_blank\" rel=\"nofollow noopener\">Ou\u00e7a este epis\u00f3dio<\/a> com a participa\u00e7\u00e3o dele, e voc\u00ea poder\u00e1 ouvir o processo pelo qual ele passou para criar o site de associa\u00e7\u00e3o AviatorTraining. Se estiver pensando em fornecer conte\u00fado ao vivo para seus membros, n\u00e3o perca esta oportunidade de aprender com Chris.\n<div class=\"info-callout blue\">\n<h5>Voc\u00ea sabia que algumas das empresas mais inovadoras do mundo, como Netflix, MasterClass e Peloton, usam o modelo de site de associa\u00e7\u00e3o?<\/h5>\n<\/div>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/6e8bf100-what-is-a-membership-site.png\" alt=\"o que \u00e9 um site de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>6. <span style=\"color: #004396;\">KetoConnect<\/span> -\u00a0<\/strong><b>Um centro para todos os assuntos relacionados ao ceto<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/65f72405-keto-membership-site-homepage.png\" alt=\"um site de associa\u00e7\u00e3o dedicado \u00e0 educa\u00e7\u00e3o sobre o ceto\" width=\"600\" height=\"519\" \/>\n\nOh\u2026 Keto.\n\nChances are you\u2019ve probably heard of this new diet \/ eating philosophy \/ lifestyle. And if anyone in your life has adopted this new way of eating, chances are you\u2019ve heard <strong>muito<\/strong> about it. It\u2019s the perfect example of how a narrowly focused niche can awaken the passion, intensity, and fanaticism of its followers.\n\nThe ketogenic diet has exploded in popularity over the past few years. Just take a look at this graph from Google Trends (and notice the spike on January 1st\u2026).\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/417bca2b-keto-trend.png\" alt=\"Gr\u00e1fico de tend\u00eancias do Google sobre ceto\" width=\"600\" height=\"277\" \/>\n\nE \u00e9 a\u00ed que entra o nosso pr\u00f3ximo e incr\u00edvel site de associa\u00e7\u00e3o: <a href=\"http:\/\/ketoconnect.net\" target=\"_blank\" rel=\"noopener noreferrer\">KetoConnect<\/a>.\n\nKetoConnect has become a go-to resource for people who are looking to lose weight and get started with the keto lifestyle. Their site is a hub for all things keto: beginner\u2019s guides, shopping lists, macro calculators, meal prep resources, and tasty recipes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8c305789-keto-online-course.png\" alt=\"comprar cursos on-line neste site de associa\u00e7\u00e3o sobre o ceto\" width=\"600\" height=\"519\" \/>\n\nAdoramos o site de associa\u00e7\u00e3o KetoConnect porque ele demonstra o quanto \u00e9 poss\u00edvel com esse modelo. Eles n\u00e3o se limitam a simplesmente vender associa\u00e7\u00f5es e acesso ao conte\u00fado da maneira tradicional. O KetoConnect \u00e9 um epicentro de neg\u00f3cios completo, vendendo:\n<ul>\n \t<li>Books &amp; eBooks<\/li>\n \t<li>Cursos on-line<\/li>\n \t<li>Produtos f\u00edsicos<\/li>\n \t<li>E mais<\/li>\n<\/ul>\nComo acontece com a maioria dos nichos de mercado, e especialmente com nichos de estilo de vida como este, h\u00e1 muitas oportunidades de conectar seus membros e clientes com mais do que apenas conte\u00fado. Talvez, quando voc\u00ea come\u00e7a a se interessar por algo como o ceto, pense que s\u00f3 precisar\u00e1 de um livro de receitas ou de um curso de culin\u00e1ria em v\u00eddeo, mas logo perceber\u00e1 que precisa de novos utens\u00edlios de cozinha, ingredientes especiais, suplementos de sa\u00fade e muito mais. E quando voc\u00ea perder aqueles inc\u00f4modos quilos extras, provavelmente tamb\u00e9m precisar\u00e1 de um novo guarda-roupa.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"site de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>7. <span style=\"color: #004396;\">Kyle Weiger<\/span> - Handstand Training\u00a0<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/2e2fd04e-handstand-membership-site-homepage.png\" alt=\"um curso on-line de educa\u00e7\u00e3o em parada de m\u00e3o e um site de associa\u00e7\u00e3o\" width=\"600\" height=\"519\" \/>\n\nSo... we have a confession to make. This membership site is one of our favorite examples of the power of a narrow niche. And, the entrepreneur behind this site is one of our favorite people. He\u2019s featured in one of <a href=\"https:\/\/membermouse.com\/pt\/historias-de-sucesso-de-clientes\/\" target=\"_blank\" rel=\"nofollow noopener\">Hist\u00f3rias de sucesso de nossos clientes<\/a> e at\u00e9 se juntou a n\u00f3s em nosso podcast para discutir sua abordagem de cria\u00e7\u00e3o de sites de associa\u00e7\u00e3o de nicho. <a href=\"https:\/\/membermouse.com\/pt\/podcast\/site-de-associacao-de-nicho-de-mercado\/\" target=\"_blank\" rel=\"nofollow noopener\">Voc\u00ea pode ouvir esse epis\u00f3dio aqui<\/a>.\n\nBefore we dive in, let\u2019s take a moment and zoom out a bit.\n\nA niche is a specialized section of a market, right?\n\nIn the case of Kyle\u2019s membership site, the market he falls into would be considered \u201cHealth &amp; Fitness\u201d.\u00a0That\u2019s a pretty broad market. So, what would a niche look like in that world? Well, let\u2019s take yoga as an example.\n\nBack in 2012, Kyle built a niche membership site within the yoga world: yoga for beginners.\n\nAfter he found success with that site, he took it one step further and niched down even more, creating the membership site we\u2019re talking about today.\n\nAnd what niche is that? Handstand training.\n\nYep, <a href=\"https:\/\/kyleweiger.com\" target=\"_blank\" rel=\"noopener noreferrer\">KyleWeiger.com<\/a> \u00e9 dedicado a ensinar \u00e0s pessoas uma coisa e somente uma coisa: como fazer uma parada de m\u00e3o. Se voc\u00ea ainda n\u00e3o acreditava no poder de escolher um nicho restrito, agora acreditar\u00e1. N\u00e3o acompanhamos os n\u00fameros de Kyle, mas depois que ele lan\u00e7ou seu site de treinamento de parada de m\u00e3o, gerou mais de $200.000 em vendas em menos de um ano. Voc\u00ea pode ouvi-lo contar toda a hist\u00f3ria <a href=\"https:\/\/membermouse.com\/pt\/podcast\/site-de-associacao-de-nicho-de-mercado\/\" target=\"_blank\" rel=\"nofollow noopener\">aqui neste epis\u00f3dio de nosso podcast<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/1acb57f6-handstand-online-courses.png\" alt=\"uma lista de cursos on-line vendidos neste site de associa\u00e7\u00e3o\" width=\"600\" height=\"519\" \/>\n\nE a melhor parte? O site de Kyle tem uma configura\u00e7\u00e3o simples e direta, com apenas algumas p\u00e1ginas:\n<ul>\n \t<li>Cursos on-line<\/li>\n \t<li>Evento presencial<\/li>\n \t<li>Depoimentos<\/li>\n \t<li>Blog<\/li>\n<\/ul>\nO site de Kyle \u00e9 o exemplo perfeito de um \"nicho dentro de um nicho\" e seu sucesso demonstra o poder da especificidade granular.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/8a94b4b1-examples-of-membership-sites.png\" alt=\"exemplos de sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>8. <span style=\"color: #004396;\">Revista The Point<\/span> -\u00a0<\/strong><b>A Thoughtful Print &amp; Digital Literary Publication<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/b018b630-digital-magazine-subscription-site.png\" alt=\"um site de assinatura de revista digital criado com o Wordpress\" width=\"600\" height=\"519\" \/>\n\nIn our journey though the inspiring world of niche membership sites, we\u2019ve covered a lot of sites that provide their members with education and training.\n\nBut what about something different? What about a successful niche <a href=\"https:\/\/membermouse.com\/pt\/filiacao\/associacoes-versus-assinaturas\/\" target=\"_blank\" rel=\"noopener\">associa\u00e7\u00e3o ou assinatura<\/a> site that\u2019s taken a completely different approach than the sites we\u2019ve reviewed?\n\nFor this, we turn our attention to <a href=\"https:\/\/thepointmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revista The Point<\/a>.\n\nThe Point is a print and digital literary magazine that delivers thoughtful and philosophical essays on subjects such as literature, culture, politics, and the arts to its loyal subscriber base. They\u2019re committed to furthering deep and focused thought in the \u201cinternet age.\u201d\n\nIf you notice, The Point is a perfect example of a group that\u2019s adapted the traditional subscription model to the digital world. Newspapers and magazines have been sold by subscriptions for the better part of the 20th &amp; 21st centuries. Now, independent magazines like The Point have the ability to connect their readers to their content by their preferred channel of consumption: print or digital.\n\nThe Point gives its community of subscribers three different options for access to their content:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/714c6941-digital-magazine-membership-levels.png\" alt=\"os tr\u00eas n\u00edveis diferentes de assinatura\" width=\"600\" height=\"519\" \/>\n\nOs assinantes s\u00e3o cobrados anualmente e t\u00eam acesso a tr\u00eas novas edi\u00e7\u00f5es do The Point por ano e a todos os artigos anteriores. Os dois primeiros n\u00edveis de assinantes tamb\u00e9m t\u00eam vantagens especiais, como acesso gratuito a festas e eventos da Point. Essa \u00e9 uma \u00f3tima maneira de se conectar pessoalmente com as pessoas que apoiam seu trabalho on-line.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/c16a260c-membership-website-ideas.png\" alt=\"ideias de sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>9. <span style=\"color: #004396;\">Pianu<\/span> -\u00a0<\/strong><b>Ensino de piano baseado em navegador e gamificado<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8dbca4d9-learn-piano-membership-site.png\" alt=\"um site de associa\u00e7\u00e3o para ensino de piano criado com o Wordpress\" width=\"600\" height=\"519\" \/>\n\nNosso pr\u00f3ximo site de associa\u00e7\u00e3o de nicho quase precisa ser visto para ser acreditado: <strong>ensino de piano gamificado e baseado em navegador<\/strong>.\n\nYou heard us right.\n\nImagine being able to learn how to play the piano, and learn any song from <em>Ode \u00e0 alegria<\/em> para <em>Let It Be<\/em>, in the same way you\u2019d play a video game like Guitar Hero.\n\nThat\u2019s the foundation of this fun and inspirational membership site: <a href=\"https:\/\/pianu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianu<\/a>.\n\nCreated by an entrepreneur named Matt Curney, Pianu\u2019s mission is to make learning how to play the piano fun, interactive, and accessible to anyone. Even if you don\u2019t have a MIDI keyboard, you can start tapping out Twinkle, Twinkle Little Star from the comfort of your home computer or laptop keyboard.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/080d9bdf-piano-membership-levels.png\" alt=\"os diferentes n\u00edveis de associa\u00e7\u00e3o deste site de associa\u00e7\u00e3o\" width=\"600\" height=\"519\" \/>\n\nPianu utilizes a brilliant \u201cfree-to-paid\u201d member acquisition strategy. Visitors can land on the homepage, sign up for a free membership level, and be playing their first song in a matter of seconds. They give their members free access to a certain level of training, rewarding the progress of their users with badges, achievements, and new songs. Once they\u2019ve mastered the basics, these newly minted piano enthusiasts are ready to sign up for a paid membership that unlocks the entire lesson library and hundreds of song tutorials.\n\nPianu is a huge hit. In its first year of operation, Matt Curney was able to take the site <a href=\"https:\/\/membermouse.com\/pt\/historias-de-sucesso-de-clientes\/de-zero-a-50-mil-membros-em-um-ano\/\" target=\"_blank\" rel=\"nofollow noopener\">de zero a 50.000 membros<\/a>!\n\nWe love this membership site because it essentially created it\u2019s own niche: browser based piano education. To the best of our knowledge (and Matt\u2019s), Pianu is the first site of it\u2019s kind. And when it comes to niches, being first in a category is the dream and aspiration of all marketers. We\u2019ll echo the wise words of Al Ries &amp; Jack Trout from their book, <a href=\"https:\/\/amzn.to\/2L0Deau\" target=\"_blank\" rel=\"noopener noreferrer\"><em>As 22 leis imut\u00e1veis do marketing<\/em><\/a>:\n\n<em>\"A quest\u00e3o b\u00e1sica do marketing \u00e9 criar uma categoria na qual voc\u00ea possa ser o primeiro. \u00c9 a lei da lideran\u00e7a: \u00c9 melhor ser o primeiro do que ser o melhor. \u00c9 muito mais f\u00e1cil entrar na mente primeiro do que tentar convencer algu\u00e9m de que voc\u00ea tem um produto melhor do que aquele que chegou l\u00e1 primeiro.\"<\/em>\n\nTiramos o chap\u00e9u para Matt e sua equipe na Pianu!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/922ed050-membership-website-examples.png\" alt=\"exemplos de sites de associa\u00e7\u00e3o\" width=\"2400\" height=\"90\" \/>\n<h4><strong>10. <span style=\"color: #004396;\">Tilly e os bot\u00f5es<\/span> -\u00a0<\/strong><b>Workshops de costura e recursos para costureiras aut\u00f4nomas<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/75aaaa5d-sewing-membership-site.png\" alt=\"Um exemplo de site de associa\u00e7\u00e3o de costura para fazer voc\u00ea mesmo\" width=\"600\" height=\"519\" \/>\n\nE por \u00faltimo, mas certamente n\u00e3o menos importante, em nossa turn\u00ea de 10 sites de associa\u00e7\u00e3o de nicho inspiradores est\u00e3o nossos amigos do outro lado da lagoa: <a href=\"https:\/\/www.tillyandthebuttons.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilly e os bot\u00f5es<\/a>.\n\nThis blog and membership site is the creation of Tilly Walnes. As you can see on their site, they provide gorgeous, easy-to-use sewing patterns, books, and online workshops for the new wave of DIY dressmakers.\n\nHow\u2019s that for a well-defined niche?\n\nImagine that you\u2019re not that into designing and creating your own clothes. If you stumbled upon Tilly\u2019s site, you might just gloss over it and move on.\n\nBut if DIY dressmaking is what gets you up in the morning and fuels your weekend projects, finding Tilly and the Buttons might feel like a godsend, like you\u2019ve finally found your people!\n\nIf you normally use terms and phrases like, \u201clengthening the bodice,\u201d \u201can overlocker that\u2019s easy to thread,\u201d or \u201chow to make your own bias binding,\u201d seeing them all over Tilly\u2019s website will feel amazing. It\u2019ll feel like your seen and that this person gets you.\n\nWe love that Tilly\u2019s website is so targeted for her audience. It\u2019s a mark of good marketing copy when you\u2019re not afraid to alienate everyone who\u2019s not your ideal customer. Once glance at Tilly\u2019s site will show you she knows exactly who she\u2019s talking to!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/03ddb090-sewing-online-workshop.png\" alt=\"workshops on-line hospedados em um site de associa\u00e7\u00e3o do Wordpress\" width=\"600\" height=\"519\" \/>\n\nEm termos da estrutura de seu site de associa\u00e7\u00e3o, h\u00e1 um pouco de tudo. Tilly and the Buttons vende:\n<ul>\n \t<li>Acesso a workshops on-line<\/li>\n \t<li>Padr\u00f5es de costura<\/li>\n \t<li>Livros<\/li>\n \t<li>Fabric &amp; Kits<\/li>\n \t<li>E mais<\/li>\n<\/ul>\n\u00c9 um site realmente envolvente e que mostra que voc\u00ea n\u00e3o pode errar com um nicho focado em laser.\n<div class=\"quote\">\n<blockquote><em>\"O prop\u00f3sito da minha vida \u00e9 oferecer \u00e0s pessoas os recursos e as informa\u00e7\u00f5es de que precisam para viver uma vida melhor. Sinto que encontrei uma sa\u00edda perfeita para isso com meu site de associa\u00e7\u00e3o.\"<\/em><\/blockquote>\n<label>- Neely Quinn<\/label>\n\n<\/div>\n<h3><strong>Considera\u00e7\u00f5es finais sobre sites de associa\u00e7\u00e3o<\/strong><\/h3>\nSo there you have it! 10 inspiring examples of the best membership sites.\n\nWe hope you've found this post to be informative, inspiring, and even a bit fun!\n\nIf you couldn't tell from this post, we absolutely adore the membership site model. It's one of the most flexible, scalable, and engaging models you can use to build your online business. Plus, it's exploded in popularity over the past few years. There's a good reason so many companies are adding membership and subscription options to their businesses.\n\nWe know that building your own membership site can feel overwhelming at times. There's a lot to wrap your head around and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog, podcast, and support center.\n\nIf you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 se perguntou como \u00e9 um site de associa\u00e7\u00e3o bem-sucedido? Nesta postagem, voc\u00ea descobrir\u00e1 10 sites de associa\u00e7\u00e3o incr\u00edveis e inspiradores que conquistaram seu pr\u00f3prio sucesso em alguns nichos altamente segmentados.<\/p>","protected":false},"author":20918,"featured_media":5644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,64,35],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}