{"id":6079,"date":"2019-09-19T15:11:09","date_gmt":"2019-09-19T22:11:09","guid":{"rendered":"https:\/\/membermouse.com\/?p=6079"},"modified":"2021-05-05T12:13:43","modified_gmt":"2021-05-05T19:13:43","slug":"design-do-site-de-associacao-2","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/developer-spotlight\/membership-site-design\/","title":{"rendered":"Como criar um site de associa\u00e7\u00e3o para obter sucesso a longo prazo"},"content":{"rendered":"Neste artigo, voc\u00ea conhecer\u00e1 um membro da comunidade MemberMouse que \u00e9 um desenvolvedor da Web bem-sucedido e<\/em> uma empreendedora que criou dois neg\u00f3cios bem-sucedidos de associa\u00e7\u00e3o on-line. Seus sites de associa\u00e7\u00e3o se tornaram fontes confi\u00e1veis de relativamente<\/em> passive income that give her the freedom and flexibility to work where and when she pleases.\r\n\r\nThink of this post as a hybrid between one of our Desenvolvedores em destaque<\/a> e um Hist\u00f3ria de sucesso do cliente<\/a>.\r\n\r\nSo, if you've ever wondered what it takes to truly build a business that gives you the freedom and flexibility you've been looking for in your life, this post is for you!\r\n\r\nIn this post you will learn:\r\n\r\n💡 How Britt discovered her big idea for an online business\r\n\r\n🔧 Strategies to build a successful membership site\r\n\r\n🖍️ Practical membership site UX & design tips\r\n\r\n🔑 Specific MemberMouse tips & tricks\r\n\r\n💙 And much more\u2026\r\n \r\n

Conhe\u00e7a Brittany Menard<\/strong><\/h3>\r\n
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Brittany Menard<\/h2>\r\n

O guia do corretor de ingressos<\/a> & Bilheteria da Fox<\/a>.\r\n\r\nBoth sites help ticket brokers earn money by buying and selling sports, concert, and event tickets online. She set out on her own as an entrepreneur back in 2008 and has grown and evolved these businesses since then.\r\n\r\nWe sat down with Britt and had a fantastic conversation about entrepreneurship, running an online business, and the specifics of building and growing membership sites.\r\n \r\n

Come\u00e7ando com ela<\/strong><\/h3>\r\n
Como voc\u00ea come\u00e7ou a trabalhar com web design e desenvolvimento?<\/strong><\/h5>\r\n\"Well, when I was growing up, my family had this Tandy computer with Microsoft Paint on it. That was my first experience with design. I would look at pictures and paint them on the screen with the mouse. I found that so fascinating.\r\n\r\nFrom there, we eventually got dial-up internet. It was really fun when I was allowed to go on the Internet for an hour at a time. That was a big deal. And so, I started creating little websites on the old drag and drop builders like Homestead, GeoCities, and AngelFire. Yeah... And I had to have a weather widget and a visitor counter. Of course! Those were essential.\"\r\n \r\n\"computador\r\n\u201cWhen I was around 13 years old, I would look at domain names to buy and sell. I was really intrigued by that. I've always had a natural entrepreneurial spirit. I don't really fit into a box, per se. I always looked for business opportunities. So, I would create those websites and eventually transitioned into Microsoft Frontpage. I would design all the websites with the wysiwyg editor and then export it as a table-based website. That's definitely dating myself, haha!\r\n\r\nThat's how I got into all of this. I found it really fun to build these little websites. And then, I discovered WordPress in 2008. Once I found WordPress, I became fascinated by it. It was scalable and still not really that mainstream at the time. But, I saw the potential in it. Ever since then, I've built all of my websites on WordPress. I love the ability to add plugins and functionality to it and that it\u2019s open source with a community around it.\u201d\r\n
Quando voc\u00ea tentou iniciar um neg\u00f3cio on-line pela primeira vez?<\/strong><\/h5>\r\n\"Eu escrevi O guia do corretor de ingressos<\/em> when I was in university, back in 2008. At the time I had a college job. We worked in a clothing warehouse and we picked orders for the retail stores. It was actually a pretty fun little job.\r\n\r\nBut one day, six of us all got laid off. They laid us off and a good friend of mine and I said to ourselves, 'Wait a minute. We basically just got severance without pay. They can't do that to us. That's not right!' So, we went in there and said 'yeah, you can't do that. We'd like our severance pay.'\r\n\r\nFor me, that was a major realization. When you're working for somebody else, you don't have control of how much money you can make or the hours you work. You don't have that same freedom. I had that 'aha moment' at the time thinking, 'I don't want to work for somebody else. I want to do my own thing.'\r\n\r\nAt the time, I was still in university. I was taking business and computer courses. I remember sitting in an advertising class and I wasn't paying attention and I would just sit there and write what eventually became O guia do corretor de ingressos<\/em>.\"\r\n \r\n\"guia\r\n\u201cI had become fascinated by that industry because at the time, the Vancouver Canucks NHL team was in the playoffs. I remember looking on eBay and seeing how much their playoff tickets were selling for. And I thought, 'Holy crap, that's pretty impressive! There's gotta be more to this story.'\r\n\r\nSo I started digging in and learning about ticket brokers and understanding the ticket industry. I signed up for a popular ticket broker message board at the time and couldn't get enough. I wanted to research all the inner workings of the business and really found it fascinating. I bought and resold tickets myself at that time to help put myself through university.\r\n\r\nFrom there, I realized that there wasn\u2019t a real resource available to teach other people how to do this. So, I ended up taking it on myself and writing O guia do corretor de ingressos<\/em>.\"\r\n
Voc\u00ea planejou desde o in\u00edcio iniciar um neg\u00f3cio de associa\u00e7\u00e3o?<\/strong><\/h5>\r\n\"Tive a ideia de criar um site de associa\u00e7\u00e3o em 2010. Eu escrevi O guia do corretor de ingressos<\/em> em 2008 e sempre quis que ele fosse mais do que um livro. Percebi que havia uma oportunidade de ter um site de associa\u00e7\u00e3o e ajudar os corretores de ingressos a prever eventos lucrativos e encontrar ingressos que seriam vendidos em breve. Eu queria criar um recurso para corretores de ingressos de todos os n\u00edveis de habilidade. Na verdade, demorou alguns anos para come\u00e7ar a funcionar. Foi apenas uma ideia por um tempo\".\r\n \r\n\"exemplo\r\n\u201cIn 2013 we started Box Office Fox, which is the membership site. We used MemberMouse to build this site and still use MemberMouse today on it. So yeah, that's been about six years and running. Box Office Fox is a little more advanced. It's a ticket-on-sale database.\"\r\n
Qual \u00e9 a principal diferen\u00e7a entre o Ticket Broker Guide e o Box Office Fox?<\/strong><\/h5>\r\n\"O Guia do Corretor de Ingressos \u00e9 para pessoas que t\u00eam curiosidade em aprender como se tornar um corretor de ingressos. Ele \u00e9 voltado mais para corretores iniciantes e intermedi\u00e1rios. Depois que voc\u00ea tiver uma no\u00e7\u00e3o do setor de ingressos e de como comprar e vender ingressos on-line, sua pr\u00f3xima etapa ser\u00e1 o Box Office Fox, onde voc\u00ea usar\u00e1 essa ferramenta para sua pesquisa di\u00e1ria e para encontrar ingressos lucrativos.\"\r\n
Como est\u00e3o as coisas com seus dois sites de associa\u00e7\u00e3o?<\/strong><\/h5>\r\n\"Est\u00e1 indo muito bem. Sem d\u00favida, aprendemos muito. Acabamos usando o MemberMouse desde o in\u00edcio naquele site e, desde ent\u00e3o, estive envolvido em outros projetos que tamb\u00e9m usaram o MemberMouse. Tamb\u00e9m trabalhei em projetos que usaram outros plug-ins de associa\u00e7\u00e3o e sempre voltei ao MemberMouse. \u00c9 o plug-in mais abrangente e rico em recursos que existe, acredito.\"\r\n
Para voc\u00ea, qual \u00e9 o principal benef\u00edcio de criar um neg\u00f3cio on-line bem-sucedido?<\/strong><\/h5>\r\n\"Ah, com certeza a liberdade. Se eu quisesse me mudar para a Tail\u00e2ndia ou para o Leste Europeu, eu poderia. Se eu quiser trabalhar em casa, eu posso. Posso trabalhar quando a criatividade \u00e9 despertada. N\u00e3o preciso ser produtivo das nove \u00e0s cinco, de segunda a sexta-feira, em minha mesa de escrit\u00f3rio. Posso trabalhar em qualquer lugar\".\r\n \r\n\"\"\r\n\u201cThat's obviously what's so attractive about this kind of lifestyle, it's the freedom - financially and time-wise. That's what everybody's after. Having a skill set with website development and marketing and design can certainly offer that. I saw that from a relatively young age. I really believe in this.\r\n\r\nObviously, there are many jobs where you do have to be at a physical location to get the job done, I understand that. But as far as running a membership site or really doing anything with computers, you don't have to be stuck in that mindset that you need to be working from an office.\u201d\r\n
O que voc\u00ea adora no modelo de associa\u00e7\u00e3o e receita recorrente?<\/strong><\/h5>\r\n\u201cWell, I think an \u2018autopilot income\u2019 is attractive to anybody, right? You know, that's the dream. To have your website working for you while you're on the beach in Hawaii. Obviously, that's very attractive.\r\n\r\nBut, that comes with challenges too. And being able to provide ongoing value is probably the biggest challenge. There are days when you're feeling creative and it's very easy to come up with new content. Then there are days where you're thinking, 'I don't feel like doing this. I don't want to have to create something new continually.'\"\r\n
Que conselho voc\u00ea daria para as pessoas que desejam iniciar um site de associa\u00e7\u00e3o?<\/strong><\/h5>\r\n\"Pensando no futuro, se voc\u00ea tiver uma ideia para um site de associa\u00e7\u00e3o, tenha esta pergunta em mente: Como voc\u00ea poder\u00e1 fornecer valor cont\u00ednuo aos seus membros? \u00c9 muito importante ter um plano para isso desde o in\u00edcio. \u00c9 aqui que o fornecimento de recursos din\u00e2micos em seu site o ajudar\u00e1 a fazer isso.\"\r\n
O que voc\u00ea quer dizer com \"recursos din\u00e2micos\"?<\/strong><\/h5>\r\n\u201cFor example, with Box Office Fox we programmed a database to aggregate information for our members. So, we're not having to constantly write new content for that specific site. We aggregate all of the tickets going on sale soon across North America and we put them all in a database with on sale dates, pre-sale passwords to get early access to tickets, face value ticket prices, venue capacities, etc.\r\n\r\nWe put all of that information in one place and it's searchable. So, brokers use that on a daily basis as part of their daily research. It kind of does run itself, which is great. And obviously we had this in mind from the start. Remember, your website should be able to work for you.\u201d\r\n \r\n

Como criar um site de associa\u00e7\u00e3o bem-sucedido<\/strong><\/h3>\r\n
Qual \u00e9 o aspecto mais importante a ser considerado quando se est\u00e1 criando um site?\u00a0<\/strong>Voc\u00ea se concentra na apar\u00eancia e na sensa\u00e7\u00e3o do site? Ou \u00e9 tudo uma quest\u00e3o de velocidade? Quais s\u00e3o as caixas de sele\u00e7\u00e3o que voc\u00ea considera absolutamente necess\u00e1rias?<\/strong><\/h5>\r\n

<\/i> Experi\u00eancia do usu\u00e1rio (UX)<\/strong><\/h4>\r\n\u201cI think all those things are important when you're building a website. But for me, it's user experience. How does the user feel when they're on the site? That includes everything from what graphics you're using, the photos to your sales copy, and your call-to-actions. It should be very clear what the user is supposed to do. They shouldn't have to think and fumble around with your website. It should be intuitive.\r\n\r\nThere are a lot of moving parts to a website that you need in order to create a good user experience. I like to use lots of custom graphics and write some compelling sales copy. My goal is always to have it work really well for the user and make it very clear what they need to do.\u201d\r\n

<\/i> Data & Analytics<\/strong><\/h4>\r\n\u201cThere are times when you'll live in Google Analytics and see how people are interacting with your pages. Then, you can make tweaks based on that. It's important to always revisit your work and improve it based on how users are interacting with your website.\u201d\r\n\r\nAnd there is also the Registro de atividades dos membros<\/a>:\r\n\r\n\u201cDefinitely, with the information available from the activity log, you can pick a direction a lot easier and see what's working and what's not. Obviously, if a few users are highly engaged with a page, that's great. And if you did launch a feature of the site and then nobody's really using it or they're bouncing, you know that needs your attention.\u201d\r\n \r\n\"Registro\r\n\u201cThe Member Activity Log is also very useful for seeing if a user is really engaged. That's a good opportunity to reach out to them and just say, 'Hey, thank you so much for using our service. If you have any feedback, please let us know about what you love, what you don't love, etc.' There are some talking points there.\r\n\r\nAgain, with users who may have signed up for your service and aren't engaged, well that's also an opportunity. You can reach out to them and just, and not be creepy about it, and say, 'Hey, is there anything I can help you with?' That provides some great talking points. And this is information that MemberMouse provides, that you can't always get from Google Analytics. That's definitely very valuable.\u201d\r\n

<\/i> Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/strong><\/h4>\r\n\u201cI feel very strongly about search engine optimization. That's my background in writing good copy. I want users to land on my site organically. Because that's a qualified lead. They're searching for a solution to their problem and if they land on your site, you can provide that solution for them. With SEO, a visitor is already engaged with you as opposed to paid ads.\r\n\r\nContent is the biggest thing that Google is looking for when it comes to SEO. You have to have good content. That's going to allow Google to search your site and pick up what you're talking about. You're basically just giving Google hints for what your site is about. Then it can rank you appropriately in the search results.\r\n\r\nObviously, there's more to it than just writing good content. Having unique images or graphics on your site as well as also important. Google doesn't want to see the same recycled stock images. I recommend taking a stock image and Photoshop it and add some value to that image. Also, make sure your website loads responsively on all devices. Google is looking at that.\r\n\r\nSomething else to consider is your page load speed. And yes, Google is looking at whether people are bouncing from your website. So, having some elements on the page as well to get your visitors engaged with your page, whether that's embedding a YouTube video, or having some call to action buttons, or filling out a form. There are so many different things you can do to enhance the page.\r\n\r\nSEO does take a lot more time than the paid ads route. But I just strongly believe that SEO is the way to go. If you have a solid product and you write compelling copy, people will find you. And, Google will love you! Google loves unique content. Create a site that Google loves and your users love.\r\n\r\nWith SEO, if you're okay with playing the long game, you can write some really compelling content that can work for you for years to come.\u201d\r\n

<\/i> Marketing de afiliados<\/strong><\/h4>\r\n\u201cAffiliate marketing as well is really valuable. If you have an army of affiliates promoting your product, you're only paying them if they make a sale. In my opinion, that's a much better approach than dumping a bunch of money into paid ads. I've done both. I've worked on projects where we have had a sizable ad budget and it's just not for me.\r\n\r\nWhen we first started The Ticket Broker Guide, we got involved with ClickBank. We would split the commission with our affiliates 50\/50. We did use ClickBank for a long time because they handle all of the payment processing for affiliates. This is very useful. We don't have to touch the money or anything and split it up manually. ClickBank just does that for us.\r\n\r\nThe one thing I would suggest to anyone who is considering using Affiliate Marketing to grow their online business is to maintain some control over your affiliates and provide them with tools and resources to promote your products.\r\n\r\nOtherwise, you're going to have a bunch of hooligans putting out a bunch of your regurgitated information that's not helpful. It ends up looking very cookie cutter. It's not professional. So, you want to provide your affiliates with some valuable resources like sales copy and graphics or whatever you can, so they can promote your product properly.\u201d\r\n

<\/i> Plug-in de associa\u00e7\u00e3o do WordPress<\/strong><\/h4>\r\n\u201cWhen picking a membership plugin, you've got to have your login page functionality. You also need to have a page where members can go in and edit their own accounts. For example, members need to be able to cancel their accounts on their own if they want to. \r\n\r\nYour members also need to be able to update their billing information. All of these things are very important. I found that a lot of the other plugins, with even offering something simple like coupon codes, not every membership plugin offers that. There's just a lot of things that I find with other plugins that you end up just piecing things together. MemberMouse has those features already in place and they just work.\u201d\r\n

<\/i> Ferramentas t\u00e9cnicas adicionais recomendadas<\/strong><\/h4>\r\n