{"id":6825,"date":"2023-03-16T11:11:00","date_gmt":"2023-03-16T18:11:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=6825"},"modified":"2023-03-17T12:42:45","modified_gmt":"2023-03-17T19:42:45","slug":"niveis-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/niveis-de-associacao\/","title":{"rendered":"The Complete Guide To Naming Your Membership Levels"},"content":{"rendered":"Are you wondering about the best way to name your membership levels?\r\n\r\nIt can be tricky, right?\r\n\r\nDo you stick to the standard Bronze - Silver - Gold<\/strong> naming convention?\r\n\r\nOr do you get creative and name your membership levels something like, Padawan - Jedi Knight - Jedi Master<\/strong>?\r\n\r\nHere's the thing: what you choose to name your membership levels is incredibly important. The reason for this is because the names of your membership levels will be most carefully scrutinized while your prospective members are still in the buying process. They'll be paying the most attention to your membership level names during the time when they're actually deciding whether or not to join your membership.\r\n\r\nThat means your membership level names are more than just names. They are vital ingredients in the conversion process itself.\r\n\r\nAsk yourself:\r\n\r\nDo your membership level names stick in the minds of your prospects and reinforce the value of your membership?\r\n\r\nOr... are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube?\r\n\r\nIf you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you.\r\n\r\nIn it, you will discover:\r\n\r\n📗 A clear definition of membership levels\r\n\r\n📙 The seven main ways to name your membership levels\r\n\r\n📕 15 real-life examples of expertly named membership levels\r\n\r\n📘 And more!\r\n\r\nAfter you read this article, you'll have the information and<\/em> inspiration you need to confidently name your own membership levels.\r\n\r\nLet\u2019s dig in!\r\n

What Are Membership Levels?<\/strong><\/h2>\r\nHave you ever stopped to ask yourself what the actual definition of a membership level is?\r\n\r\nIt\u2019s kind of weird to even think about, right?\r\n\r\nThese days it seems like just about everything \u2013 from entertainment, groceries, and yes\u2026 even alcohol \u2013 comes in the form of a subscription or membership<\/a>. Since we\u2019re so used to seeing and selecting membership and subscription levels, it\u2019s easy to rely on our intuitive understanding and overlook their definition.\r\n\r\nBefore we dive in and explore all the different ways you can name your membership levels, let\u2019s take a look a practical example that nearly everyone can relate to: the name of your cell phone plan. After all, your cell phone plan is just another subscription you pay on a monthly basis.\r\n\r\nAsk yourself:\r\n\r\nAre you on an Unlimited<\/em> plan? Or a Prepaid<\/em> plan?\r\n\r\nWe can even drill down further into one of those membership level names and see just how specific you can get when you\u2019re naming your own plans.\r\n\r\nFor instance, are you on an Unlimited Starter<\/em>, Extra<\/em>, or Elite<\/em> plan?\r\n\r\n\"membership\r\n

(who knew so much could be added to an \u201cunlimited\u201d plan<\/em> 😉)<\/p>\r\nNow that we\u2019re all on the same page with what membership and subscription levels are, let\u2019s take a look at the definition we\u2019ll be working with throughout this entire article:\r\n

In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how & when it will be delivered, and what type of payment is required.<\/strong><\/p>\r\nThat said, the function of a membership level extends far beyond that definition. The names you choose for your membership levels can help your members select the level that will best meet their current needs. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve.\r\n\r\nIf that sounds a little *too*<\/em> conceptual, here\u2019s a practical example that\u2019ll help anchor this concept into reality:\r\n\r\nImagine that you run a membership site that teaches people how to run their first marathon. You know that people come to your membership with all different levels of running experience. And, they will have specific needs depending on where they are in their own journey. In this case, you could name your membership levels something like:\r\n\r\n\"examples\r\n

Jogger \u2013 Runner \u2013 Marathoner<\/strong><\/h5>\r\nEach one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs.\r\n\r\nBy naming your membership levels in this way, you speak directly to your ideal customer and let them know they're in the right place. Your membership level names also give you an opportunity to connect the value of your membership with the actual price. In fact, naming your membership level based upon the price itself can be a way for you to encourage signups at a specific level.\r\n\r\nWe'll cover all of this and look at real-life examples in this post. For now, the important thing to remember is that what you name your membership levels is vitally important. It\u2019s a strategic decision. You shouldn\u2019t just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). Instead, approach naming your membership levels as an opportunity to connect with your members.\r\n\r\nNow, let\u2019s take a look at the 7 primary types of membership level names we\u2019ve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions.\r\n[content_upgrade cu_id=\"8388\"]FREE GUIDE:<\/strong> The Ultimate List Of Membership Level Names[content_upgrade_button]GET THE LIST![\/content_upgrade_button][\/content_upgrade]\r\n

The 7 Ways You Can Name Your Membership Levels<\/strong><\/h2>\r\n \r\n

1. Price-Based Membership Level Names:<\/strong><\/h3>\r\nWhen it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency.\r\n\r\nFor example, the popular alternative health & healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle:\r\n\r\n\"example\r\nAs you can see, their membership levels are named Monthly<\/strong><\/em> and Annual<\/strong><\/em>. These names are simple, clear, and to-the-point.\r\n\r\nCould they be more creative? Certainly. Do they need to be? Probably not.\r\n\r\nFor someone who already knows they want to explore Gaia\u2019s library of 8,000+ unique movies, the annual plan makes a lot of sense. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.\r\n\r\nIf your membership site is like Gaia \u2013 with essentially only one access level \u2013 you might consider a price related name (like Monthly<\/em>, Quarterly<\/em>, or Annual<\/em>) for your membership levels.\r\n

2. Membership Level Names Based On Content Access<\/strong><\/h3>\r\nNaming your membership levels based upon the type of access they give your members is one of the most common ways to name your membership levels \u2013 especially in the world of online membership and subscription sites. The content-based naming structure typically follows a basic Bronze<\/strong> \u2013 Silver<\/strong> - Gold<\/strong> convention.\r\n\r\nA perfect example of this way to name your membership levels comes from one of our own customers \u2013 Option Alpha<\/a>.\r\n\r\nTake a look:\r\n\r\n\"three\r\nYou can see there are three specific membership levels \u2013 Free<\/em><\/strong>, Pro<\/em><\/strong>, & Elite<\/em><\/strong>. Each one of these plans gives the member a different level of access to the content on the site. This is a really smart way to name your membership levels because each level communicates its own value without undermining the others. If a potential member wants to get started with your free resources, they can. And when a Pro<\/em> member is ready to go deeper, they can upgrade to the Elite<\/em> level.\r\n\r\nYou may have also noticed a subtle psychological characteristic of these membership level names. Not only do Free<\/em>, Pro<\/em>, & Elite<\/em> describe the membership levels themselves, they also describe and \u201cname\u201d the person who joins at each level.\r\n\r\nThis a powerful way to allow your members to identify themselves within your naming structures. Are you a Pro<\/em> trader? Or an Elite<\/em> trader? Both are good, but there\u2019s something about that word elite that just stands out. And if you are a Pro<\/em>, there\u2019s always that next step to strive for.\r\n\r\nLater in this post we\u2019ll look at some real-life examples like this one that can give you some ideas for naming your own membership levels.\r\n

3. Naming Your Membership Levels Based On User Access<\/strong><\/h3>\r\nThe distinction between naming your membership levels based on user access vs. content access is important enough for us to categorize it on its own. Membership level names based upon user access have more to do with who<\/strong> get access, rather than what<\/strong> they get access to.\r\n\r\nSpotify\u2019s subscription level names are an excellent example of what we mean here:\r\n\r\n\"spotify\r\n\r\nThe main thing these subscription level names communicate is who gets access to them. Are you signing up for Spotify just for yourself? Or, is your entire family ready to press play on their favorite songs without hearing ads? If you\u2019re a student (or are scrambling to find your old college .edu email address<\/em> 😉), you\u2019ll immediately notice the Student<\/em> membership level and be glad to cash in on these exclusive savings.\r\n\r\nIf your membership is designed to be used by more than one person \u2013 by a team or an organization for example<\/em> \u2013 you may want to consider naming your levels in this way.\r\n

4. Membership Level Names Based On Content Delivery<\/strong><\/h3>\r\nCan you think of an example of some membership level names that are based solely on how the content of that membership is delivered? Any guesses?\r\n\r\nHere\u2019s a hint: think about memberships or subscriptions that have both physical and<\/em> digital products.\r\n\r\nIf you haven\u2019t already guessed, naming your membership levels based on content delivery is very popular with publications. Take the Wall Street Journal, for instance:\r\n\r\n\"examples\r\n\r\nHere you can see that they have three distinct membership level names: Classic Print<\/strong><\/em>, All Access Digital<\/strong><\/em>, and Print & Digital<\/strong><\/em>. The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.\r\n\r\nDo you only want the print newspaper? Or are you fine with reading it on your iPad? Or\u2026 for only $1 more than the Classic Print<\/em> level, you can have both \u2013 Print & Digital<\/em>.\r\n\r\nWhile the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called price anchoring<\/strong>.\r\n\r\nThe subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if you\u2019d like to hear more about that). But, if you\u2019d like a crash course in price anchoring for membership sites, check out this podcast episode<\/a> we recorded with Mike Morrison. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it.\r\n\r\nIf your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you.\r\n

5. Naming Your Membership Levels Based On Supporters<\/strong><\/h3>\r\nIs your online membership or subscription based on the \u201cpatronage\u201d model? Are people signing up because they love your content and want to support you in creating more of it? This is the online subscription model at the heart of sites like Patreon or Facebook Subscription Groups. Your supporters can choose to contribute to you and your efforts at different levels of financial support.\r\n\r\nThis model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. One of our favorite examples of this comes from the Smarter Every Day<\/em> Patreon account:\r\n\r\n\"cool\r\n\r\nThese six membership level names \u2013 Cat Flipper<\/strong>, Thinker and Doer<\/strong>, Gentleman\/Lady Scholar<\/strong>, Prince Rupert's Drop<\/strong>, Backwards Bicycle Rider<\/strong>, and Researcher Assistant<\/strong> \u2013 are fun, creative, and highly relevant to this audience. If these names have you scratching your head, check out this video<\/a> where they explain the physics of how cats always land on their feet.\r\n\r\nIf your members really are your supporters or patrons, how could you name your membership levels in a way that was both fun and engaging for them?\r\n

6. Interest-Based Membership Level Names<\/strong><\/h3>\r\nDoes your membership cover a lot of different topics and attract a wide audience? If this is the case for you, you might want to consider naming your membership levels based upon your members\u2019 interests.\r\n\r\nWhat do we mean by that?\r\n\r\nLet\u2019s take a look at a real-life example that illustrates this idea perfectly:\r\n\r\n\"ideas\r\n\r\nAs you can see in this example from the online fitness platform Daily Burn, they have distinct membership levels designed to appeal to their members\u2019 specific interests. If you\u2019re a yoga enthusiast, chances are you\u2019ll gravitate towards the yoga membership. But, if you prefer running or high-intensity interval training, there\u2019s an option for you as well.\r\n\r\nThis naming strategy is perfect if you have specific segments in your membership. By naming your membership levels according to an interest, you can get very specific in your communication to each interest and avoid sounding bland or generic by \u201cspeaking to everyone and no one at all.\u201d\r\n\r\nWhen someone clicks on the Running<\/em> membership option, for example, the language you can use to communicate the benefits of this level can be specifically tailored to appeal to runners. Same goes for the Yoga<\/em> and HIIT<\/em> levels as well.\r\n\r\nThis naming strategy might be perfect for you if you\u2019ve never felt like you\u2019ve neatly fit into a hyper specific niche. Definitely consider it if you have a wide variety of content that attracts different people to your membership.\r\n

7. Time-Based Membership Level Names<\/strong><\/h3>\r\nWait\u2026 did we just say time? Yes, we sure did!\r\n\r\nThis way of naming your membership levels might not seem obvious at first, but it\u2019ll make perfect sense in just a second. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. So, it makes a lot of sense to actually name your membership levels based upon the amount of time that someone will have access. This is especially true if your members only have a need for your membership for a specific amount of time \u2013 like a dating site, for example.\r\n\r\nHere\u2019s an example of time-based membership level names that you\u2019re probably familiar with from Rosetta Stone:\r\n\r\n\"examples\r\nHere you can see that they\u2019ve chosen to name their membership levels based upon the amount of time that a member will have access: 3 Months, 12 Months, 24 Months,<\/strong> and even Lifetime<\/strong>.\r\n\r\nThis makes a lot of sense for a subscription business like Rosetta Stone. If you\u2019ve ever tried to learn a foreign language, you know that gaining any level of proficiency in the language takes more than 3 months. Sure, you may be able to learn some basic vocabulary and essential conversation lines\u2026 but anything more than that and you\u2019ll need at least 12 months. And when the cost of the 12-month plan is paired up against the Lifetime<\/em> plan, it seems like a steal to get forever access to unlimited languages for only $79.12 more than the year-long plan.\r\n\r\nYou might consider this naming strategy if you have a membership that is closely linked with the time it takes to learn the skill you\u2019re teaching. Plus, if you know the Lifetime Customer Value of your members<\/a>, you can price your lifetime plan above that number so you don\u2019t lose money on recurring subscriptions.\r\n

Real-Life Examples Of Expertly Named Membership Levels<\/strong><\/h2>\r\nNow that we\u2019ve covered the seven main types of membership level names, let\u2019s take a look at some additional examples. Some of these examples you\u2019ll be familiar with, but some will be new to you. As you\u2019re going through these examples, pay attention to how the seven main ways to name your membership levels often get blended together.\r\n\r\n\"membership\r\n

Membership Level Names Based On Price<\/strong><\/h4>\r\n\"pricing\r\n

Workweek Lunch<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Content Access<\/strong><\/h4>\r\n\"peloton\r\n

Peloton<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On User Access & Quality<\/strong><\/h4>\r\n\"netflix\r\n

Netflix<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Physical Facility Access<\/strong><\/h4>\r\n\"three\r\n

Idea Fab Labs<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Content Delivery AND Supporter Level<\/strong><\/h4>\r\n\"digits\r\n

Digits & Threads Magazine<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Supporter Levels<\/strong><\/h4>\r\n\"cool\r\n

Divine Harmony<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Time<\/strong><\/h4>\r\n\"coffee\r\n

Coffee & Contracts<\/em><\/p>\r\n\"membership\r\n

Membership Level Names Based On Interest & Experience<\/strong><\/h4>\r\n\"international\r\n

International Gem Society<\/em><\/p>\r\n\"membership\r\n[content_upgrade cu_id=\"8388\"]FREE GUIDE:<\/strong> The Ultimate List Of Membership Level Names[content_upgrade_button]GET THE LIST![\/content_upgrade_button][\/content_upgrade]\r\n

How To Use Membership Level Names On Your Site<\/strong><\/h2>\r\nIf you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site. We won\u2019t go too far into the weeds about this in this post, but here\u2019s a quick overview of how this could look for you.\r\n\r\nWhen you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. Let\u2019s go back to our example of a membership site that teaches people how to run their first marathon. Imagine that your three membership levels are named Jogger<\/strong>, Runner<\/strong>, and Marathoner<\/strong>.\r\n\r\nYou could use these membership level names to greet your members on pages or in email using our SmartTag features<\/a>. Here\u2019s how this would look on your member\u2019s dashboard, for example:\r\n

Hey, ! Welcome To Your Member\u2019s Area.<\/code><\/p>\r\nThen, depending on the membership level a specific person belonged to, it would display one of three versions:\r\n

Hey, Jogger<\/strong>! Welcome To Your Member\u2019s Area.<\/h5>\r\n
Hey, Runner<\/strong>! Welcome To Your Member\u2019s Area.<\/h5>\r\n
Hey, Marathoner<\/strong>! Welcome To Your Member\u2019s Area.<\/h5>\r\nThe possibilities for implementing this across all areas of your site and in email communications are nearly endless. We hope this quick trip into these nitty-gritty details has been helpful for you.\r\n

How Will You Name Your Membership Levels?<\/strong><\/h2>\r\nWhew! We sure covered a lot in this blog post. We hope you\u2019ve enjoyed learning all about how to name your membership levels and are now walking away with some ideas you can implement on your site.\r\n\r\nNow it\u2019s your turn!\r\n\r\nAs you go through the process of naming your own membership levels, keep in mind the seven main types of membership level names. Ask yourself what kind of membership or subscription you are and name your levels accordingly.\r\n\r\nWhat did you think of this article. Are there any categories of membership level names that we\u2019ve forgotten? Do you have an awesome idea you\u2019d like to share with us? Leave us a comment below and join our discussion. We\u2019d love to hear from you!","protected":false},"excerpt":{"rendered":"

Voc\u00ea est\u00e1 se perguntando qual \u00e9 a melhor maneira de nomear seus n\u00edveis de associa\u00e7\u00e3o? Neste artigo detalhado, voc\u00ea descobrir\u00e1 as sete principais maneiras de nomear seus n\u00edveis de associa\u00e7\u00e3o e<\/em> Inspire-se em alguns exemplos incr\u00edveis da vida real.<\/p>","protected":false},"author":20918,"featured_media":6826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}