{"id":6825,"date":"2023-03-16T11:11:00","date_gmt":"2023-03-16T18:11:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=6825"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"niveis-de-associacao","status":"publish","type":"post","link":"https:\/\/membermouse.com\/pt\/marketing\/membership-levels\/","title":{"rendered":"O guia completo para nomear seus n\u00edveis de associa\u00e7\u00e3o"},"content":{"rendered":"Are you wondering about the best way to name your membership levels?\r\n\r\nIt can be tricky, right?\r\n\r\nDo you stick to the standard <strong>Bronze - Silver - Gold<\/strong> naming convention?\r\n\r\nOr do you get creative and name your membership levels something like, <strong>Padawan - Jedi Knight - Jedi Master<\/strong>?\r\n\r\nHere's the thing: what you choose to name your membership levels is incredibly important. The reason for this is because the names of your membership levels will be most carefully scrutinized while your prospective members are still in the buying process. They'll be paying the most attention to your membership level names during the time when they're actually deciding whether or not to join your membership.\r\n\r\nThat means your membership level names are more than just names. They are vital ingredients in the conversion process itself.\r\n\r\nAsk yourself:\r\n\r\nDo your membership level names stick in the minds of your prospects and reinforce the value of your membership?\r\n\r\nOr... are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube?\r\n\r\nIf you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you.\r\n\r\nIn it, you will discover:\r\n\r\n&#x1f4d7; A clear definition of membership levels\r\n\r\n&#x1f4d9; The seven main ways to name your membership levels\r\n\r\n&#x1f4d5; 15 real-life examples of expertly named membership levels\r\n\r\n&#x1f4d8; And more!\r\n\r\nAfter you read this article, you'll have the information <em>e<\/em> inspiration you need to confidently name your own membership levels.\r\n\r\nLet\u2019s dig in!\r\n<h2><strong>O que s\u00e3o n\u00edveis de associa\u00e7\u00e3o?<\/strong><\/h2>\r\nHave you ever stopped to ask yourself what the actual definition of a membership level is?\r\n\r\nIt\u2019s kind of weird to even think about, right?\r\n\r\nThese days it seems like just about everything \u2013 from entertainment, groceries, and yes\u2026 even alcohol \u2013 comes in the form of a <a href=\"https:\/\/membermouse.com\/pt\/filiacao\/10-sites-de-filiacao-de-nicho-que-vao-inspirar-voce\/\" target=\"_blank\" rel=\"noopener noreferrer\">assinatura ou associa\u00e7\u00e3o<\/a>. Since we\u2019re so used to seeing and selecting membership and subscription levels, it\u2019s easy to rely on our intuitive understanding and overlook their definition.\r\n\r\nBefore we dive in and explore all the different ways you can name your membership levels, let\u2019s take a look a practical example that nearly everyone can relate to: the name of your cell phone plan. After all, your cell phone plan is just another subscription you pay on a monthly basis.\r\n\r\nAsk yourself:\r\n\r\nAre you on an <em>Ilimitado<\/em> plano? Ou um <em>Pr\u00e9-pago<\/em> plan?\r\n\r\nWe can even drill down further into one of those membership level names and see just how specific you can get when you\u2019re naming your own plans.\r\n\r\nFor instance, are you on an <em>Iniciante ilimitado<\/em>, <em>Extra<\/em>ou <em>Elite<\/em> plano?\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/aca82c76-att-membership-level-names.png\" alt=\"nomes dos n\u00edveis de associa\u00e7\u00e3o\" width=\"700\" height=\"162\" \/>\r\n<p style=\"text-align: center;\">(<em>Quem diria que tanta coisa poderia ser adicionada a um plano \"ilimitado\"?<\/em> \ud83d\ude09)<\/p>\r\nAgora que estamos todos na mesma p\u00e1gina sobre o que s\u00e3o n\u00edveis de associa\u00e7\u00e3o e assinatura, vamos dar uma olhada na defini\u00e7\u00e3o com a qual trabalharemos ao longo deste artigo:\r\n<p style=\"font-size: 23px;\"><strong>In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how &amp; when it will be delivered, and what type of payment is required.<\/strong><\/p>\r\nThat said, the function of a membership level extends far beyond that definition. The names you choose for your membership levels can help your members select the level that will best meet their current needs. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve.\r\n\r\nIf that sounds a little <em>*tamb\u00e9m*<\/em> conceptual, here\u2019s a practical example that\u2019ll help anchor this concept into reality:\r\n\r\nImagine that you run a membership site that teaches people how to run their first marathon. You know that people come to your membership with all different levels of running experience. And, they will have specific needs depending on where they are in their own journey. In this case, you could name your membership levels something like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/8984e15e-marathon-membership-level-names-examples.png\" alt=\"Exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o para um site em execu\u00e7\u00e3o\" width=\"700\" height=\"207\" \/>\r\n<h5 style=\"text-align: center;\"><strong>Jogger - Runner - Marathoner<\/strong><\/h5>\r\nEach one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs.\r\n\r\nBy naming your membership levels in this way, you speak directly to your ideal customer and let them know they're in the right place. Your membership level names also give you an opportunity to connect the value of your membership with the actual price. In fact, naming your membership level based upon the price itself can be a way for you to encourage signups at a specific level.\r\n\r\nWe'll cover all of this and look at real-life examples in this post. For now, the important thing to remember is that what you name your membership levels is vitally important. It\u2019s a strategic decision. You shouldn\u2019t just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). Instead, approach naming your membership levels as an opportunity to connect with your members.\r\n\r\nNow, let\u2019s take a look at the 7 primary types of membership level names we\u2019ve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions.\r\n\n<h2><strong>As 7 maneiras de nomear seus n\u00edveis de associa\u00e7\u00e3o<\/strong><\/h2>\r\n&nbsp;\r\n<h3><strong>1. Nomes de n\u00edveis de associa\u00e7\u00e3o com base no pre\u00e7o:<\/strong><\/h3>\r\nWhen it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency.\r\n\r\nFor example, the popular alternative health &amp; healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/709de722-gaia-membership-level-names.png\" alt=\"exemplo de nomes de n\u00edveis de associa\u00e7\u00e3o\" width=\"500\" height=\"497\" \/>\r\nComo voc\u00ea pode ver, seus n\u00edveis de associa\u00e7\u00e3o s\u00e3o denominados <em><strong>Mensal<\/strong><\/em> e <em><strong>Anual<\/strong><\/em>. These names are simple, clear, and to-the-point.\r\n\r\nCould they be more creative? Certainly. Do they need to be? Probably not.\r\n\r\nFor someone who already knows they want to explore Gaia\u2019s library of 8,000+ unique movies, the annual plan makes a lot of sense. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.\r\n\r\nIf your membership site is like Gaia \u2013 with essentially only one access level \u2013 you might consider a price related name (like <em>Mensal<\/em>, <em>Trimestral<\/em>ou <em>Anual<\/em>) para seus n\u00edveis de associa\u00e7\u00e3o.\r\n<h3><strong>2. Nomes de n\u00edveis de associa\u00e7\u00e3o com base no acesso ao conte\u00fado<\/strong><\/h3>\r\nNomear os n\u00edveis de associa\u00e7\u00e3o com base no tipo de acesso que eles d\u00e3o aos membros \u00e9 uma das maneiras mais comuns de nomear os n\u00edveis de associa\u00e7\u00e3o, especialmente no mundo dos sites de associa\u00e7\u00e3o e assinatura on-line. A estrutura de nomenclatura baseada em conte\u00fado geralmente segue um padr\u00e3o b\u00e1sico <strong>Bronze<\/strong> - <strong>Prata<\/strong> - <strong>Ouro<\/strong> convention.\r\n\r\nA perfect example of this way to name your membership levels comes from one of our own customers \u2013 <a href=\"https:\/\/optionalpha.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Op\u00e7\u00e3o Alfa<\/a>.\r\n\r\nTake a look:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/86e2d7bd-option-alpha-membership-level-names.png\" alt=\"tr\u00eas nomes diferentes de n\u00edveis de associa\u00e7\u00e3o\" width=\"500\" height=\"490\" \/>\r\nVoc\u00ea pode ver que h\u00e1 tr\u00eas n\u00edveis espec\u00edficos de associa\u00e7\u00e3o - <strong><em>Gr\u00e1tis<\/em><\/strong>, <strong><em>Profissional<\/em><\/strong>, &amp; <strong><em>Elite<\/em><\/strong>. Cada um desses planos d\u00e1 ao membro um n\u00edvel diferente de acesso ao conte\u00fado do site. Essa \u00e9 uma maneira muito inteligente de nomear seus n\u00edveis de associa\u00e7\u00e3o porque cada n\u00edvel comunica seu pr\u00f3prio valor sem prejudicar os outros. Se um membro em potencial quiser come\u00e7ar a usar seus recursos gratuitos, ele poder\u00e1 faz\u00ea-lo. E quando um <em>Profissional<\/em> estiver pronto para se aprofundar mais, ele poder\u00e1 fazer o upgrade para o <em>Elite<\/em> level.\r\n\r\nYou may have also noticed a subtle psychological characteristic of these membership level names. Not only do <em>Gr\u00e1tis<\/em>, <em>Profissional<\/em>, &amp; <em>Elite<\/em> describe the membership levels themselves, they also describe and \u201cname\u201d the person who joins at each level.\r\n\r\nThis a powerful way to allow your members to identify themselves within your naming structures. Are you a <em>Profissional<\/em> comerciante? Ou um <em>Elite<\/em> trader? Ambas s\u00e3o boas, mas h\u00e1 algo na palavra elite que se destaca. E se voc\u00ea for um <em>Profissional<\/em>, there\u2019s always that next step to strive for.\r\n\r\nLater in this post we\u2019ll look at some real-life examples like this one that can give you some ideas for naming your own membership levels.\r\n<h3><strong>3. Como nomear os n\u00edveis de associa\u00e7\u00e3o com base no acesso do usu\u00e1rio<\/strong><\/h3>\r\nA distin\u00e7\u00e3o entre nomear seus n\u00edveis de associa\u00e7\u00e3o com base no acesso do usu\u00e1rio e no acesso ao conte\u00fado \u00e9 importante o suficiente para que possamos categoriz\u00e1-la por conta pr\u00f3pria. Os nomes dos n\u00edveis de associa\u00e7\u00e3o com base no acesso do usu\u00e1rio t\u00eam mais a ver com <strong>que<\/strong> obter acesso, em vez de <strong>o que<\/strong> they get access to.\r\n\r\nSpotify\u2019s subscription level names are an excellent example of what we mean here:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/3cf1588b-spotify-membership-level-names.jpg\" alt=\"nomes dos n\u00edveis de associa\u00e7\u00e3o do spotify\" width=\"702\" height=\"500\" \/>\r\n\r\nA principal coisa que esses nomes de n\u00edvel de assinatura comunicam \u00e9 quem tem acesso a eles. Voc\u00ea est\u00e1 se inscrevendo no Spotify apenas para si mesmo? Ou toda a sua fam\u00edlia est\u00e1 pronta para tocar suas m\u00fasicas favoritas sem ouvir an\u00fancios? Se voc\u00ea for um estudante (<em>ou est\u00e1 lutando para encontrar o endere\u00e7o de e-mail .edu da sua antiga faculdade<\/em> \ud83d\ude09), voc\u00ea notar\u00e1 imediatamente o <em>Estudante<\/em> membership level and be glad to cash in on these exclusive savings.\r\n\r\nIf your membership is designed to be used by more than one person \u2013 <em>por uma equipe ou uma organiza\u00e7\u00e3o, por exemplo<\/em> - talvez voc\u00ea queira considerar a possibilidade de nomear seus n\u00edveis dessa forma.\r\n<h3><strong>4. Nomes de n\u00edveis de associa\u00e7\u00e3o baseados no fornecimento de conte\u00fado<\/strong><\/h3>\r\nCan you think of an example of some membership level names that are based solely on how the content of that membership is delivered? Any guesses?\r\n\r\nHere\u2019s a hint: think about memberships or subscriptions that have both physical <em>e<\/em> digital products.\r\n\r\nIf you haven\u2019t already guessed, naming your membership levels based on content delivery is very popular with publications. Take the Wall Street Journal, for instance:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/c39e44f6-wsj-membership-level-names.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o do wall street journal\" width=\"681\" height=\"500\" \/>\r\n\r\nAqui voc\u00ea pode ver que eles t\u00eam tr\u00eas nomes de n\u00edvel de associa\u00e7\u00e3o distintos: <em><strong>Impress\u00e3o cl\u00e1ssica<\/strong><\/em>, <em><strong>All Access Digital<\/strong><\/em>e <em><strong>Print &amp; Digital<\/strong><\/em>. The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.\r\n\r\nDo you only want the print newspaper? Or are you fine with reading it on your iPad? Or\u2026 for only $1 more than the <em>Impress\u00e3o cl\u00e1ssica<\/em> n\u00edvel, voc\u00ea pode ter ambos - <em>Print &amp; Digital<\/em>.\r\n\r\nWhile the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called <strong>ancoragem de pre\u00e7os<\/strong>.\r\n\r\nThe subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if you\u2019d like to hear more about that). But, if you\u2019d like a crash course in price anchoring for membership sites, check out <a href=\"https:\/\/membermouse.com\/pt\/podcast\/fadiga-de-assinaturas\/\" target=\"_blank\" rel=\"noopener noreferrer\">este epis\u00f3dio do podcast<\/a> we recorded with Mike Morrison. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it.\r\n\r\nIf your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you.\r\n<h3><strong>5. Como nomear seus n\u00edveis de associa\u00e7\u00e3o com base nos apoiadores<\/strong><\/h3>\r\nIs your online membership or subscription based on the \u201cpatronage\u201d model? Are people signing up because they love your content and want to support you in creating more of it? This is the online subscription model at the heart of sites like Patreon or Facebook Subscription Groups. Your supporters can choose to contribute to you and your efforts at different levels of financial support.\r\n\r\nThis model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. One of our favorite examples of this comes from the <em>Mais inteligente a cada dia<\/em> Conta do Patreon:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/6efb6370-patreon-membership-level-names.png\" alt=\"nomes legais para nomes de n\u00edveis de associa\u00e7\u00e3o do Patreon\" width=\"560\" height=\"600\" \/>\r\n\r\nEsses seis nomes de n\u00edvel de associa\u00e7\u00e3o - <strong>Gato vira-lata<\/strong>, <strong>Pensador e executor<\/strong>, <strong>Cavalheiro\/Lady Scholar<\/strong>, <strong>Queda do Pr\u00edncipe Rupert<\/strong>, <strong>Ciclista de costas<\/strong>e <strong>Assistente de pesquisador<\/strong> - s\u00e3o divertidos, criativos e altamente relevantes para esse p\u00fablico. Se esses nomes o deixaram com a cabe\u00e7a co\u00e7ando, <a href=\"https:\/\/www.youtube.com\/watch?v=RtWbpyjJqrU\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Confira este v\u00eddeo<\/a> where they explain the physics of how cats always land on their feet.\r\n\r\nIf your members really are your supporters or patrons, how could you name your membership levels in a way that was both fun and engaging for them?\r\n<h3><strong>6. Nomes de n\u00edveis de associa\u00e7\u00e3o com base em interesses<\/strong><\/h3>\r\nDoes your membership cover a lot of different topics and attract a wide audience? If this is the case for you, you might want to consider naming your membership levels based upon your members\u2019 interests.\r\n\r\nWhat do we mean by that?\r\n\r\nLet\u2019s take a look at a real-life example that illustrates this idea perfectly:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/8c578a8b-daily-burn-membership-level-names.png\" alt=\"ideias para nomes de n\u00edveis de associa\u00e7\u00e3o\" width=\"650\" height=\"124\" \/>\r\n\r\nAs you can see in this example from the online fitness platform Daily Burn, they have distinct membership levels designed to appeal to their members\u2019 specific interests. If you\u2019re a yoga enthusiast, chances are you\u2019ll gravitate towards the yoga membership. But, if you prefer running or high-intensity interval training, there\u2019s an option for you as well.\r\n\r\nThis naming strategy is perfect if you have specific segments in your membership. By naming your membership levels according to an interest, you can get very specific in your communication to each interest and avoid sounding bland or generic by \u201cspeaking to everyone and no one at all.\u201d\r\n\r\nWhen someone clicks on the <em>Em execu\u00e7\u00e3o<\/em> Por exemplo, a linguagem que voc\u00ea pode usar para comunicar os benef\u00edcios desse n\u00edvel pode ser especificamente adaptada para atrair os corredores. O mesmo vale para o <em>Ioga<\/em> e <em>HIIT<\/em> levels as well.\r\n\r\nThis naming strategy might be perfect for you if you\u2019ve never felt like you\u2019ve neatly fit into a hyper specific niche. Definitely consider it if you have a wide variety of content that attracts different people to your membership.\r\n<h3><strong>7. Nomes de n\u00edveis de associa\u00e7\u00e3o com base no tempo<\/strong><\/h3>\r\nWait\u2026 did we just say time? Yes, we sure did!\r\n\r\nThis way of naming your membership levels might not seem obvious at first, but it\u2019ll make perfect sense in just a second. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. So, it makes a lot of sense to actually name your membership levels based upon the amount of time that someone will have access. This is especially true if your members only have a need for your membership for a specific amount of time \u2013 like a dating site, for example.\r\n\r\nHere\u2019s an example of time-based membership level names that you\u2019re probably familiar with from Rosetta Stone:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/5a34b28d-rosetta-stone-membership-level-names.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o da rosetta stone\" width=\"650\" height=\"281\" \/>\r\nAqui voc\u00ea pode ver que eles optaram por nomear seus n\u00edveis de associa\u00e7\u00e3o com base no per\u00edodo de tempo que um membro ter\u00e1 acesso: <strong>3 meses, 12 meses, 24 meses,<\/strong> e at\u00e9 mesmo <strong>Vida \u00fatil<\/strong>.\r\n\r\nThis makes a lot of sense for a subscription business like Rosetta Stone. If you\u2019ve ever tried to learn a foreign language, you know that gaining any level of proficiency in the language takes more than 3 months. Sure, you may be able to learn some basic vocabulary and essential conversation lines\u2026 but anything more than that and you\u2019ll need at least 12 months. And when the cost of the 12-month plan is paired up against the <em>Vida \u00fatil<\/em> plan, it seems like a steal to get forever access to unlimited languages for only $79.12 more than the year-long plan.\r\n\r\nYou might consider this naming strategy if you have a membership that is closely linked with the time it takes to learn the skill you\u2019re teaching. Plus, if you know the <a href=\"https:\/\/membermouse.com\/pt\/marketing\/membership-business-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valor do cliente vital\u00edcio de seus membros<\/a>Se o seu plano vital\u00edcio for superior a esse n\u00famero, voc\u00ea poder\u00e1 fixar o pre\u00e7o para n\u00e3o perder dinheiro com assinaturas recorrentes.\r\n<h2><strong>Exemplos reais de n\u00edveis de associa\u00e7\u00e3o com nomes de especialistas<\/strong><\/h2>\r\nAgora que abordamos os sete principais tipos de nomes de n\u00edveis de associa\u00e7\u00e3o, vamos dar uma olhada em alguns exemplos adicionais. Voc\u00ea conhecer\u00e1 alguns desses exemplos, mas outros ser\u00e3o novos para voc\u00ea. Ao analisar esses exemplos, preste aten\u00e7\u00e3o em como as sete principais maneiras de nomear seus n\u00edveis de associa\u00e7\u00e3o geralmente se misturam.\r\n\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes dos n\u00edveis de associa\u00e7\u00e3o com base no pre\u00e7o<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/da44aa64-workweeklunch-membership-level-names.png\" alt=\"nomes de n\u00edveis de associa\u00e7\u00e3o baseados em pre\u00e7os\" width=\"334\" height=\"500\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Almo\u00e7o na semana de trabalho<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes de n\u00edveis de associa\u00e7\u00e3o com base no acesso ao conte\u00fado<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/39665640-peloton-membership-level-names.jpg\" alt=\"nomes dos n\u00edveis de associa\u00e7\u00e3o do peloton\" width=\"600\" height=\"352\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Pelot\u00e3o<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Membership Level Names Based On User Access &amp; Quality<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/e6e39b4d-netflix-membership-level-names.jpg\" alt=\"nomes de n\u00edvel de associa\u00e7\u00e3o \u00e0 netflix 2023\" width=\"600\" height=\"473\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Netflix<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes de n\u00edveis de associa\u00e7\u00e3o com base no acesso \u00e0s instala\u00e7\u00f5es f\u00edsicas<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/526312be-idea-fab-labs-membership-level-names.png\" alt=\"tr\u00eas nomes legais para seus n\u00edveis de associa\u00e7\u00e3o\" width=\"659\" height=\"600\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Laborat\u00f3rios Idea Fab<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes dos n\u00edveis de associa\u00e7\u00e3o com base no fornecimento de conte\u00fado e no n\u00edvel de apoiador<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/c8b070f7-digits-threads-membership-level-names.jpg\" alt=\"nomes dos n\u00edveis de associa\u00e7\u00e3o da revista on-line digits and threads\" width=\"650\" height=\"495\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Digits &amp; Threads Magazine<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes de n\u00edveis de associa\u00e7\u00e3o baseados em n\u00edveis de apoiadores<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/6ba3a55e-divine-harmony-membership-level-names.png\" alt=\"nomes legais para n\u00edveis de apoiadores em um site de associa\u00e7\u00e3o\" width=\"650\" height=\"452\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Harmonia Divina<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Nomes de n\u00edveis de associa\u00e7\u00e3o com base no tempo<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/a57fa591-coffee-contracts-membership-level-names.jpg\" alt=\"caf\u00e9 e contratos nomes dos n\u00edveis de associa\u00e7\u00e3o\" width=\"650\" height=\"397\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Caf\u00e9 e contratos<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n<h4 style=\"text-align: center;\"><strong>Membership Level Names Based On Interest &amp; Experience<\/strong><\/h4>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/e33b3f7d-igs-membership-level-names.jpg\" alt=\"nomes dos n\u00edveis de associa\u00e7\u00e3o da international gem society\" width=\"650\" height=\"474\" \/>\r\n<p style=\"text-align: center; color: grey;\"><em>Sociedade Internacional de Gemas<\/em><\/p>\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/04\/999bb5b4-membership-level-names-examples-horizontal-divider.png\" alt=\"exemplos de nomes de n\u00edveis de associa\u00e7\u00e3o divisor\" \/>\r\n\n<h2><strong>Como usar nomes de n\u00edveis de associa\u00e7\u00e3o em seu site<\/strong><\/h2>\r\nIf you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site. We won\u2019t go too far into the weeds about this in this post, but here\u2019s a quick overview of how this could look for you.\r\n\r\nWhen you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. Let\u2019s go back to our example of a membership site that teaches people how to run their first marathon. Imagine that your three membership levels are named <strong>Jogger<\/strong>, <strong>Corredor<\/strong>e <strong>Maratonista<\/strong>.\r\n\r\nYou could use these membership level names to greet your members on pages or in email using our <a href=\"https:\/\/membermouse.com\/pt\/documentos-3-2\/dados-do-membro-smarttag-mm_member_data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recursos do SmartTag<\/a>. Veja como isso apareceria no painel de controle de seu membro, por exemplo:\r\n<p style=\"text-align: center;\"><code>Ol\u00e1, ! Bem-vindo \u00e0 sua \u00e1rea de membros.<\/code><\/p>\r\nEnt\u00e3o, dependendo do n\u00edvel de associa\u00e7\u00e3o ao qual uma pessoa espec\u00edfica pertencia, seria exibida uma das tr\u00eas vers\u00f5es:\r\n<h5 style=\"text-align: center;\">Ol\u00e1, <strong>Jogger<\/strong>! Bem-vindo \u00e0 sua \u00e1rea de membros.<\/h5>\r\n<h5 style=\"text-align: center;\">Ol\u00e1, <strong>Corredor<\/strong>! Bem-vindo \u00e0 sua \u00e1rea de membros.<\/h5>\r\n<h5 style=\"text-align: center;\">Ol\u00e1, <strong>Maratonista<\/strong>! Bem-vindo \u00e0 sua \u00e1rea de membros.<\/h5>\r\nAs possibilidades de implementar isso em todas as \u00e1reas do seu site e nas comunica\u00e7\u00f5es por e-mail s\u00e3o praticamente infinitas. Esperamos que essa r\u00e1pida viagem a esses detalhes minuciosos tenha sido \u00fatil para voc\u00ea.\r\n<h2><strong>Como voc\u00ea nomear\u00e1 seus n\u00edveis de associa\u00e7\u00e3o?<\/strong><\/h2>\r\nWhew! We sure covered a lot in this blog post. We hope you\u2019ve enjoyed learning all about how to name your membership levels and are now walking away with some ideas you can implement on your site.\r\n\r\nNow it\u2019s your turn!\r\n\r\nAs you go through the process of naming your own membership levels, keep in mind the seven main types of membership level names. Ask yourself what kind of membership or subscription you are and name your levels accordingly.\r\n\r\nWhat did you think of this article. Are there any categories of membership level names that we\u2019ve forgotten? Do you have an awesome idea you\u2019d like to share with us? Leave us a comment below and join our discussion. We\u2019d love to hear from you!","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea est\u00e1 se perguntando qual \u00e9 a melhor maneira de nomear seus n\u00edveis de associa\u00e7\u00e3o? Neste artigo detalhado, voc\u00ea descobrir\u00e1 as sete principais maneiras de nomear seus n\u00edveis de associa\u00e7\u00e3o <em>e<\/em> Inspire-se em alguns exemplos incr\u00edveis da vida real.<\/p>","protected":false},"author":20918,"featured_media":6826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"predecessor-version":[{"id":22137,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/posts\/6825\/revisions\/22137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/pt\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}