3 potentes funciones que le ayudarán a ahorrar tiempo y aumentar los beneficios

En una gélida mañana de febrero, me hicieron una pregunta interesante al final de mi sesión de los viernes.

After I saw the question pop up in the Zoom Q&A, I sat back in my chair for a brief moment of contemplation.

It got me thinking and helped me reflect on a few points I’d like to share with you today.

He aquí la cuestión:

"¿Cuál es su función favorita de MemberMouse?"

My favorite features in MemberMouse have always been the ones that help to automate things. It’s usually the things that people don’t see or even know the value of.

Por ejemplo, el tratamiento automatizado de los pagos atrasados característica.

The reason I love this feature so much is because I’ve always been a process person. In my career as a software engineer and architect, I focused a lot on process efficiency. I was usually passionate about working on products that helped to improve processes and make them more efficient. And so, the reason I like all the automation features is because that’s exactly what they do.

Here’s the thing: a lot of people don’t even know about these processes that are going on in the background of MemberMouse. Each one of these automation features was added to the platform for a very specific and strategic reason.

Estas funciones surgieron de una experiencia que tuvimos directamente (porque utilizamos MemberMouse en MemberMouse.com). Or, one of our larger, high-volume clients had a real need for it. The benefit of working with these high-volume clients is that we get a real-world stress test of the system. From there, we can see where things are and aren’t working.

And that’s not to say that the feature itself wasn’t working. It’s not that something was broken.

I’m approaching this from a business context. If you’re looking to increase the profitability of your business, you have two main options. You can either increase your revenue or decrease your support costs. Many of the automation features built into the core of MemberMouse do both.

Protect Your Time & Collect More Payments

Por ejemplo, imagine una situación en la que tiene miles de miembros que utilizan su sitio. Una de las cosas que forma parte de su negocio es que un porcentaje de las tarjetas de crédito de sus miembros son rechazadas en suscripciones recurrentes.

Now, imagine that you had to call each one of your members every time their cards failed. Well, now you’ll probably have to find someone, hire someone whose job it is do this. Of course, you’ll have to pay the person to do this.

This is all going to increase the amount of time and money you’re spending on support. Thus, decreasing your profits. Plus, when you actually call people to update their credit cards on your site, you’re essentially chasing someone down to pay you money. This isn’t the most fun thing to do and people will usually avoid doing this as much as possible.

Por eso es tan valiosa la función de procesamiento automático de pagos atrasados.

Having this entire process automated in the system can save you untold amounts of time and money. You’ll not only capture revenue that may not have been captured otherwise, you’ll also significantly reduce the amount of time on your books to actually have to manually go through that process and take care of it.

Ver la actividad de pago en el registro de transacciones

Here’s a closer look at how the automatic overdue payment handling feature works:

When a rebill payment fails, MemberMouse is notified. When this happens, MemberMouse will put the member’s access rights into overdue status. This means that they will not be able to access any of the content that’s protected by their membership level or bundle.

Whether they have access to pages with your videos or a private community forum, the member won’t be able to see any of those things until a successful payment goes through. If you don’t want your members to lose access as soon as their accounts go into overdue status, you can even create specific configurations that allow them access even when overdue.

From there, the member will automatically be sent an overdue payment notification. A default notification email is set up when MemberMouse is installed, but it’s completely customizable and can be modified to suit your needs. An important component of this email is informing the member that they can update their billing information right from their Mi cuenta page. Yes, this means you don’t have to manually do it yourself!

Enviar automáticamente un recordatorio de pago atrasado

After the member has updated their billing information and been billed for the missed payment, their access rights will automatically be reactivated. As a result, they’ll be able to see all of their protected content again.

Depending on the payment method you’ve integrated with, MemberMouse will automatically attempt to rebill the customer a total of 3 times while in overdue status. The first attempt will occur 2 days after the initial attempt. The second attempt will occur 5 days after the initial attempt. The third attempt will occur 7 days after the initial attempt. If the final rebill attempt fails, MemberMouse will automatically cancel the member’s access rights, and they will have to purchase the subscription option again in order to regain access.

Si desea información más detallada sobre cómo funciona esto, puede consultar este artículo en profundidad sobre gestión automatizada de los pagos atrasados.

Mantenga todo bajo control para sus socios

Hay muchas otras funciones como ésta: nuestro registro de actividades, for example. The member specific tracking that the activity log makes possible is a really useful tool. It helps you see exactly what somebody has done when they’re logged in on your site.

Por ejemplo, si uno de sus clientes le envía un mensaje para preguntarle algo, puede consultar fácilmente las páginas a las que ha accedido, cuándo inició sesión, cuándo se le facturó, qué correos electrónicos se le enviaron, cuándo se enviaron, etc.

Tener la capacidad de ver estas cosas puede ser especialmente útil en situaciones de devolución de cargo. Si alguien emite una devolución de cargo por una compra que hizo en su sitio y afirma que nunca accedió a su sitio, vio su contenido o algo por el estilo, puede crear fácilmente un informe que lo refute.

Again, back to our high-volume clients, they love this feature specifically because chargebacks are one of those things in business that you really have to keep an eye on. If your chargeback rate ticks up when you have more customers, you’ll need to have a strategy in place for how you’re going to handle those and recapture some of those chargebacks. This is just one reason why the activity log is such a valuable feature.

An example of what you’ll see in the member activity log

Here’s a quick synopsis of how the activity log works:

Toda la actividad relacionada con los afiliados que tenga lugar en su sitio se clasificará en uno de los seis tipos de eventos:

Derechos de acceso: estos eventos se producen cada vez que alguien crea una cuenta, cancela su cuenta o cambia el estado de su cuenta (en pausa, pendiente de activación, bloqueada, etc.)

Seguimiento de afiliados: este evento incluye cualquier información relativa a cualquier solicitud de comisión, como comisiones iniciales, comisiones de refacturación o comisiones canceladas.

Facturación: este tipo de evento le muestra si se ha facturado correctamente o no a un afiliado suyo.

Correo electrónico: estos eventos incluyen todos los mensajes de correo electrónico activados por MemberMouse, como los mensajes de bienvenida, los mensajes de notificación push, etc.

Inicia sesión: Los eventos de inicio de sesión se registran cada vez que un miembro se conecta a su sitio. El correo electrónico, la IP específica y la fecha se registran cuando un miembro inicia sesión.

Acceso a la página: each time one of your members accesses a page on your site, the following gets logged: the user email, the page they accessed and any affiliate ID’s tied to the link, the IP used to access the page, and the date it was accessed.

All of these different event types help you review your members’ activity history and learn more about how they use your site. You can más información sobre el registro de actividades when you’re ready.

Here’s another thing I love about the activity log: not only can you see it on the individual member level, but you can see it for your entire site as a whole. In the Registros puede ver un registro de todo lo que ha sucedido en su sitio en tiempo real.

Un ejemplo del registro de actividad de todo el sitio web

You also have the ability to sort this activity based on the six event types we’ve defined above. Did you just launch a new module for your course? Check the logs and see who first engaged with that page. What’s great is that this information can even be organized and shown to you based on specific date ranges as well. Want to see who logged into your site over the weekend? Check the logs.

Si desea ver un registro de todas las páginas a las que han accedido sus afiliados en un día, semana o mes concretos, puede hacerlo. Lo mismo ocurre con el inicio de sesión, la facturación y todos los demás tipos de eventos. Puede ser muy útil e informativo ver toda esta información en un solo lugar.

Pon en práctica tus mejores ideas con SmartTags™

SmartTags™ (etiquetas inteligentes) son otra de mis características favoritas.

If you’re not familiar with SmartTags™, here’s a quick overview of how they work:

Essentially, SmartTags™ allow you to have dynamic conversations with your customers based on actions they’ve taken (or haven’t taken) on your site. This means you can identify segments of your members and choose to display (or hide) content to them. What’s more, this is all possible for you without having to program or code anything. As you can imagine, this becomes very powerful.

Lo que más me gusta de las SmartTags™ es que facilitan las conversaciones personalizadas con los afiliados. El resultado de poder hacer esto no es solo una experiencia mucho más humana para sus socios, sino también mayores tasas de conversión, una retención más prolongada y, en última instancia, un mayor valor del cliente a lo largo de su vida.

Ejemplos de cómo se mostrarán las SmartTags™ en su sitio web

Here’s an example of what this looks like:

Puede utilizar la función Datos de los miembros SmartTag to strategically greet your members by their name. Or, you could choose to display the amount of time they’ve been an active member on your site. If you’re helping people achieve a particular goal with your membership, it can be encouraging to see how long you’ve stuck with something.

And that’s just the tip of the iceberg. Seriously.

Por ejemplo, el Decisión de los miembros SmartTag lets you show specific content to your members based on the specific attributes of their membership. This allows you to show new offers to people who have or haven’t bought certain products in the past, have been with you for a certain amount of time, or has even paused or canceled their membership.

The topic of SmartTags™ deserves its entire blog post. And that’s exactly why we wrote one for you! If you’d like to learn more about how you can put the power of SmartTags™ to work, esta entrada del blog le ofrece una descripción detallada de cómo puede utilizarlos en su sitio web.

Sometido a pruebas de estrés: Fiabilidad probada bajo presión

Más que todas estas características individuales, creo que una de las cosas que más me gustan de MemberMouse es simplemente el motor. El rendimiento general. Se ha hecho mucho bajo el capó que la gente nunca verá. Una de las cosas por las que MemberMouse es conocido es su fiabilidad. Más concretamente, la fiabilidad bajo estrés. Es decir, en sitios con un alto volumen de transacciones y un gran número de miembros.

I guess this is now speaking to a higher-level picture. The thing I really like about MemberMouse is the fact that you can start using it for just 20 members and it will grow with you. You don’t have to switch to a different solution to get to 100,000 active members.

At each stage of your business — where you’re going to need more features or functionality — you may not even be aware that you’re going to need that before you get to the point. But as soon as you know you do need it, MemberMouse has an answer for you built in.

Anyways, I could go on and on because there are many other things that I like. But, I think that’s enough for now. If you have any questions at all about the features we talked about today, please leave me a comment below.

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