Lanza Info is a membership site for lovers of Lanzarote.
Our primary website, Lanzarote Information, has always provided a good income by selling services to our readers – car hire, holiday letting and general advertising, excursion sales and more. For the vast majority of users, it is a fantastic resource for free information about the island, and for a few, a place they can buy what they need to complete their vacation experience.
But there’s also a small group of “Super fans” who want much more – personal contact with us, more detailed in depth information, a weekly newsletter and regular group events. MemberMouse gave us the tools to enable us to create a membership programme for that category of client, using protected content only they could see, and providing us with seamless integration with our email service provider.
Cynthia is the Head of Customer Experience for MemberMouse.