Pianu is an interactive piano education resource designed to help anyone learn to play piano. With Pianu, you can plug in a MIDI keyboard to your computer and be playing Beethoven’s Ode to Joy, the Beatles Let it Be, or even the Star Wars theme song within minutes – all from your browser.
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Success Story
Pianu grew its membership from 0 to 50,000 in one year.
My first attempt at solving the e-commerce/membership idea was with a different plugin. It was not designed for subscriptions and was an absolute nightmare to use. Support was terrible and I ran into numerous bugs. Once, I updated the plugin and it crashed my entire site.
When I switched to MemberMouse it was like the clouds opening up. I was like “Oh, this doesn’t have to be difficult. I don’t have to wait a week for a response to a support ticket.”
It really made sense too with the all-in-one subscription business model that I finally landed on. This is what you guys do. And in terms of sales, MemberMouse has really helped me comb through all the data that comes in. I’m getting better at understanding why sales come in when they do. So, it was a perfect fit.
Favorite Features
- One MemberMouse tool I love is the Login As Member feature. I like that I can go to manage members, click on any member and actually log in as that member. When I do that, I actually see my user’s progress: what badges they’ve earned and what songs they’ve learned. Being able to instantly log in as a member is slick. I don’t think I would have attempted to do that if you guys hadn’t built that button.
- Something I use every day is the activity logs. The logs have been amazing because early on, customer support for Pianu was kind of a nightmare. A customer would send an email upset about a bug they ran into or an error they hit. But now, if I have someone saying, “I canceled my membership but I still got charged…” I can pop open the activity log and see exactly when they did it. It simplifies that part to have all that data in one place which I couldn’t find elsewhere.
- The save-the-sale page is killer. That’s something that I’m still working to optimize. When I was working with the other plugin, having no save-the-sale process was a pain point, for sure. When people canceled their membership, I had no way to interact with them at that point.
- I’ve got to call out the reporting suite. It’s one of the best parts of MemberMouse for me. I’m a huge fan of the average customer value report. And obviously, I keep tabs on daily sales and the number of new member sign ups per day. What I look at most in the reporting suite is the average daily and monthly revenue. It’s fun to look back and see the month-over-month growth and to see the churn. Those kinds of metrics would take quite a few calculations to complete without MemberMouse.