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how to build a wordpress membership site

MemberMouse Academy: Episodes 1-7

MemberMouse Academy Episode 1:

Growing to 11,000 Members with Chris Palmer from AngleofAttack.com. Learn how Chris grew his membership site to 11,000 members, plus tips and tricks for scaling your own membership website. Hosted by Dan Caron and Eric Turnnessen of MemberMouse. What you’ll learn:

  • Why Uniques Products Are Ideal for Membership Sites
  • Automating Customer Support At Every Opportunity
  • How Chris Grew His Membership Site to 11,000 Members
  • Leveraging a Free Product to Get New Members
  • Moving Customers From Free to Paid Subscriptions
  • Use Lifetime Customer Value To Make Decisions
  • Why You Should Concentrate on Your Core Value

 

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MemberMouse Academy Episode 2:

Sales Process Optimization with Luke Ward. I’m with my new friend Luke Ward from BassGorilla.com, and I go through all the very important parts of a membership site sales process. I estimate that if Luke implements my changes, he’ll be able to 5x his sales!

Here’s a few things you’ll learn in this week’s video:

  • How to improve your checkout page for higher conversion
  • How to better communicate your value proposition with images
  • How to streamline your product offering for higher conversion
  • How to get more sales from your existing traffic
  • How to increase the unique appeal of your membership
  • How to get members that will retain longer at a higher profit
  • How to build a foundation to launch into paid advertising
  • How to optimize AdWords for higher spend efficiency

 

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MemberMouse Academy Episode 3:

Growing Beyond 5-Figures A Month with Kirk Du Plessis. I’m with Kirk Du Plessis from OptionAlpha.com, and we look at ways for him to grow beyond 5 figures a month.

Here’s a few things you’ll learn in this week’s video:

  • How to improve your checkout page for higher conversion
  • How to better communicate your value proposition with images
  • How to move members from free to paying customers
  • How to increase the perceived value of a free product
  • How to go from being a good marketer to a great marketer
  • How to increase the authority and professionalism of your offer
  • How to start thinking about scaling up paid traffic sources

 

wordpress membership plugin

 

MemberMouse Academy Episode 4:

Landing Page Critique with Ryan Fritz. I’m with Ryan Fritz from HurlbutVisuals.com, and we look at ways to improve the conversion rate of his membership site, so his team can bring their world-class cinematography education to a broader audience. Well worth watching!

Here’s a few things you’ll learn in this week’s video:

  • How to improve the perception of value of your membership site
  • How to better communicate your value proposition with images
  • How to use video and 3rd party testimonials to increase desire
  • How to increase the perceived value of a product using a higher price
  • How to leverage experience and track record to differentiate
  • How to increase the authority and professionalism of your offer
  • How to move more traffic from your blog to your sales letter

 

wordpress membership plugin

 

MemberMouse Academy Episode 5:

Membership Metrics with John Warrillow. In this episode, I interview Special Guest John Warrillow, author of “Built to Sell,” and “The Automatic Customer.” John talks about the critical metrics of a membership business, including Lifetime Customer Value, Valuation, Retention and more… This is an audio only call, but it contains some of the most important topics you need to consider when growing a for-profit membership business. Specifically, the relationship between customer value and customer acquisition cost. Here’s an overview of what you’ll learn this this Academy call:

  • How Recurring Revenue Impacts Valuation
  • Why Lifetime Customer Value Matters
  • The LTV / CAC Ratio
  • Tips for Improving Retention
  • How to Drive the Membership Business Model
  • The All-You-Can-Eat Business Model
  • How to Leverage Fresh Content & News
  • How Forums Can Help Increase Stick Rate

 

wordpress membership plugin

 

MemberMouse Academy Episode 6:

2-Million Page Views Per Month with Jason Glaspey. In this episode, I interview Special Guest Jason Glaspey, one of the original producers of PaleoPlan.com Jason reveals how he helped bring the site to 2 Million Page Views per month, with revenues well into the six figures. He also shares some great tips on copywriting and how to continuously improve your business. A strong call overall and definitely worth watching. Here’s an overview of what you’ll learn in this Academy call:

  • How PaleoPlan Reached 2 Million Page Views / Month
  • How to do effective keyword research
  • How to create a sense of community and authenticity
  • Tips for writing headlines and subject lines
  • How Lifetime Customer Value is used in PPC
  • How to make your writing more compelling
  • How to drive more visits to your sales funnel
  • How to break into a new market with a new product

 

wordpress membership plugin

 

MemberMouse Academy Episode 7:

Sales Process Optimization with Mitch Bowler. Learn what Mitch Bowler is doing to increase his conversion rate and get new members for his art technique wordpress membership website. This episode is jam packed with great conversion tips and tricks! Run time is just over an hour, but it’s worth watching. Here’s an overview of what you’ll learn in this instructive Academy call on sales process optimization:

  • How Mitch Built a Successful Art Technique Site
  • How to Transform Your Passion into a Business (1:44)
  • How to Create An Effective Sales Process (10:57)
  • How to Analyze a Sales Letter for Comprehension (21:58)
  • How to Use Images To Sell Your Membership (32:20)
  • How to Increase The Sales Potential of your Blog (37:23)
  • How to Use Quick Writing Tone To Increase Sales (47:30)
  • How to Refine Your Layout For Higher Conversion (51:42)
  • How to Improve Your Checkout Page(s) (55:22)
  • How to Use Professional Layout To Increase Credibility (1:04:27)

Thanks For Watching

We hope you enjoyed learning from each of the entrepreneurs featured in our MemberMouse Academy series. If you have any questions or thoughts you’d like to share, please leave us a comment below. We’d love to hear from you.


Dan Caron

Dan is a business strategy, positioning, and copywriting guy. He’s sold over 10M dollars direct to consumer over the web. Dan believes that developing high quality products that solve widespread, urgent needs is the key to business success—and that recurring revenue models are the easiest businesses to scale when you make lifetime customer value your highest priority metric. You can read Dan’s Success Guide to learn his approach to growing a membership site into 7 figures. He’s been featured in MarketingSherpa and Mixergy.

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