Our membership is used to allow access to certain areas of the site for people with registration. With registration we can pick and choose who sees what, which people can print info, etc. It also allows us to collect leads and get in touch with serious clients.
Allowing the site to customize to the user has allowed for easier lead generation. The registration portion allows us to see which people are just “kicking tires” and who is ready to build. This helps us keep our overhead as low as possible.
Cynthia is the Customer Relations & Marketing Manager for MemberMouse.