Our membership site is for folks in Australia who are building out their own businesses on Amazon and Shopify. We give them training and mentoring, create a kind of community for them, and me as well because I get a heap out of doing it, to help them with their business journey.
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Success Story
One of the things that we’ve done within our membership site is really focused on that aspect of that community aspect of new friendships and developing new relationships with people.
MemberMouse allows us to set up different levels depending on the customer’s sophistication. That means that we can target people who are at the very beginning of their journey. And so the marketing that we undertake is 100% all about the beginning of their journey, what’s going on for them as people, as they embark upon this journey, as they think about if that’s something they can do. If they wrestle with their own confidence about stepping out of their comfort zone and starting a business, we can communicate directly with them and then bring them into MemberMouse at a point where everything’s based around what’s going on for that specific person at that specific moment.
And then as they become more advanced we can kind of ascend them through the process. And we can also target people through our marketing who are more advanced business owners. MemberMouse gives us the functionality to go after that particular level of sophistication. And to give them the tools they need to get to eight figures or more.
MemberMouse has enabled us to tailor our marketing to suit each individual person, which has really broadened our marketplace that we can go after.
Now the revenue that we make from the membership side of our business actually exceeds the revenue that we make from the digital marketing side of the business. So, our little side thing that we started has turned into a much bigger thing and overtaken the other business that it was built upon.
There isn’t one software that does absolutely everything. You have to figure out what it is you’re actually looking for, which at the beginning of your journey is actually quite hard because you don’t really realize what you want until you get further into the journey. We looked around absolutely everywhere. We checked out heaps of different software, spoke to heaps of different people and consistently MemberMouse came up as the best all-round platform to use.