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Basic Reporting Explanations

Reports Available In The Basic Reporting Suite (Available with all plans)

Reporting uses UTC time to reflect its numbers.

Member Profile                               Total Members
The Total Members represents the total number of members in the system, both free and paid.

Retention
The Retention Rate represents the average length of time that someone remains an active member.

Engagement
The Engagement represents the average number of pages a member visits per day.
New MembersThe New Members report is a graph that displays how many members have joined according to membership level, for the given date range. Counts can be grouped by day, week or month. This report is useful to see overall membership trends.
RevenueTotal Revenue
This represents the total revenue generated for the given date range. It does not exclude refunded products. It will include test payments.

Avg. Daily Revenue
This represents the average daily revenue generated for the given date range.

Avg. Monthly Revenue
This represents the average monthly revenue generated for the given date range.
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