Basic Reporting Explanations

Member Profile	*Total Members* The Total Members represents the total number of members in the system, both free and paid. Retention The Retention Rate represents the average length of time that someone remains an active member. Engagement The Engagement represents the average number of pages a member visits per day.
New Members	The New Members report is a graph that displays how many members have joined according to membership level, for the given date range. Counts can be grouped by day, week or month. This report is useful to see overall membership trends.
Revenue	*Total Revenue* This represents the total revenue generated for the given date range. It does not exclude refunded products. Avg. Daily Revenue This represents the average daily revenue generated for the given date range. Avg. Monthly Revenue This represents the average monthly revenue generated for the given date range.

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