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MM Academy EP5: John Warrillow

MemberMouse Academy Episode 5: In this episode, I interview Special Guest John Warrillow, author of “Built to Sell,” and “The Automatic Customer.” John talks about the critical metrics of a membership business, including Lifetime Customer Value, Valuation, Retention and more… This is an audio only call, but it contains some of the most important topics you need to consider when growing a for-profit membership business. Specifically, the relationship between customer value and customer acquisition cost. Here’s an overview of what you’ll learn this this Academy call:

  • How Recurring Revenue Impacts Valuation
  • Why Lifetime Customer Value Matters
  • The LTV / CAC Ratio
  • Tips for Improving Retention
  • How to Drive the Membership Business Model
  • The All-You-Can-Eat Business Model
  • How to Leverage Fresh Content & News
  • How Forums Can Help Increase Stick Rate

Apply to get your site reviewed: If you’d like me to critique your site as part of a MemberMouse Academy episode, please fill out this form. Normally, a critique from me would be pricey, but since I want make these critiques public, and help MemberMouse customers grow their businesses via MemberMouse Academy, I want to start doing them for free. So if you’d like me to review your site, go here and apply.

Comment below on what you’d like to learn from MemberMouse Academy.


Dan Caron

Dan is a business strategy, positioning, and copywriting guy. He’s sold over 10M dollars direct to consumer over the web. Dan believes that developing high quality products that solve widespread, urgent needs is the key to business success—and that recurring revenue models are the easiest businesses to scale when you make lifetime customer value your highest priority metric. You can read Dan’s Success Guide to learn his approach to growing a membership site into 7 figures. He’s been featured in MarketingSherpa and Mixergy.

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