Category: Strategies


A Crash Course in Member Segmentation

In this post, we dive deep into a powerful, easy-to-implement member segmentation strategy. You’ll learn how to segment your members based upon any criteria you can define and why you should do it.


7 Practical Ways to Lower Your Refund Rate

Reducing your refund rate is a sure way to increase the profitability of your business. In this post we explore practical ways to reduce refunds that you can implement in your business today.


How Do I Grow My Membership Site?

Discover the 4 key components of a system you can use to grow your membership site.


How to Double Revenue in 6 Months with Martin Wilson

Growth Consultant Martin Wilson shares the strategies, mindsets, and frameworks he uses to consistently transform stagnation into growth.


3 Secrets of Profitable Membership Sites

Are you missing opportunities to increase the profitability of your membership site?


7 Key Metrics of Membership Businesses

Tracking the metrics of your membership business is hard work. To help you get your bearings, we put together a list of 7 Key Metrics of Membership Businesses.


Increasing Lifetime Customer Value: One-Time Offers

One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a steep discount (50% works well). If you ignore this technique, you almost certainly won’t be able to spend as much money on advertising as you could, and may even jeopardize your ability to grow a successful membership site. This upsell should be priced roughly two to three times higher … Continue Reading