Category: Strategies


7 Practical Ways to Lower Your Refund Rate

Reducing your refund rate is a sure way to increase the profitability of your business. In this post we explore practical ways to reduce refunds that you can implement in your business today.


How Do I Grow My Membership Site?

Discover the 4 key components of a system you can use to grow your membership site.


How to Double Revenue in 6 Months with Martin Wilson

Growth Consultant Martin Wilson shares the strategies, mindsets, and frameworks he uses to consistently transform stagnation into growth.


3 Secrets of Profitable Membership Sites

Are you missing opportunities to increase the profitability of your membership site?


7 Key Metrics of Membership Businesses

Tracking the metrics of your membership business is hard work. To help you get your bearings, we put together a list of 7 Key Metrics of Membership Businesses.


How To Use 1-Click Upsells To Dynamically Engage With Your Customers

Wouldn’t it be great if there was a way for you to better engage with your customers and increase the profitability of your site? What if there was a way for you to make specific, targeted, and completely customizable offers to your members based on things like… Current membership level Duration of membership Products already purchased At any stage of your member’s journey… At the time of initial signup On the member homepage As a special offer or promotion With offers like… A premium membership


Why Conversion Rate Isn’t That Important…

Dan Caron here from MemberMouse. I hope you’re enjoying the summer. There is an ease to the warmer, slower days that lends itself nicely to reflection and creativity. And today, with the birds chirping outside my Brooklyn window, I’d like to take a few minutes to introduce you to how I think about selling membership and subscription products. And with the carefree days of summer as a backdrop, I hope to open your mind to a new way of running your business, one that I’ve found … Continue Reading


Increasing Lifetime Customer Value: One-Time Offers

One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a steep discount (50% works well). If you ignore this technique, you almost certainly won’t be able to spend as much money on advertising as you could, and may even jeopardize your ability to grow a successful membership site. This upsell should be priced roughly two to three times higher … Continue Reading


Creating Engaging Content

I was asked this question in response to my article 3 Secrets of Profitable Membership Sites: I hadn’t really considered the “content delivery strategy” of my site. I guess I never really thought of it as being so overwhelming to have everything out there, and that’s something I might need to look into. Do you have suggestions of how to know what to put where/when? Thanks! Here’s my answer: 1. Understand Your Objective First, understand your objective. Ask yourself, “what do I want people to have … Continue Reading