How To Make a Multilingual Membership Site

It's easier than ever to create a multilingual membership site or online course with MemberMouse – now fully translatable!

English has long been the default language of the internet – but with advancements in AI technology making translation easier and better, many businesses are catching on to the benefits of catering to non-native English speakers.

Whether you want to create a website for a specific market, or expand your reach globally, offering content in multiple languages is becoming easier.

At MemberMouse, we want to be part of the solution, that's why we've made our products fully translatable! Now, you can effortlessly adapt your membership site or online course to meet the diverse linguistic needs of your audience.

Open up a world of opportunity, increase accessibility, and enhance user engagement and satisfaction all in one fell swoop!

Let's explore how making your site multilingual can revolutionize your business and connect you with audiences you may never have reached before.

Why Create a Multilingual Membership Site?

Making your site multilingual requires some effort, so is it worth it?

In most cases, absolutely! Here are some reasons why you'll want to add more languages to your site.

Say “Bienvenue” To More Revenue

Here's the most obvious reason – expanding into new markets. The beauty of online businesses has always been their ability to reach people globally. It's called the World Wide Web, after all.

People all over the world are looking for your product or service, and now you can cater to them better! By making sure your site is available in their language, you're sending a clear signal that their custom is welcome and demonstrate your commitment to meeting their needs.

This can significantly broaden your audience and boost your revenue potential.

Engage Globally, Convert Rapidly

It's not just non-native speakers that you're catering to, even people who are fluent in English as their second language largely still find it easier to engage with content in their native tongue.

It just makes for a smoother user experience and as a result, you're more likely to hold their attention and their loyalty and increase their satisfaction.

By reducing the cognitive effort required to process information in a second language, you minimize friction and potential misunderstandings, creating a more seamless and enjoyable experience.

SEO Benefits

Going multilingual can also give you the edge when it comes to search engine optimization (SEO).

It enhances your site's visibility. When people from around the world search for your products or services, they're more likely to come across your website if you have content in their language.

A multilingual site also increases your chances of gaining backlinks from varied regional sources, enhancing your SEO through improved domain authority.

Finally, when users find content in their preferred language, they're more likely to linger, explore more pages, and revisit. Search engines notice this decreased bounce rate and longer engagement, which can boost your rankings.

How To Create a Multilingual Membership Site

When translating copy on your WordPress site there are two things you need to consider:

• All the HTML Content: This includes all the text you input into WordPress, such as content in posts, pages, custom fields, and any other areas where you can enter text.
• The Static Strings in Themes and Plugins: This is the copy that's baked into your themes and plugins, like button labels, error messages, and interface text.

The HTML content is fairly easy to change, but things can get tricky if the plugins you use aren't easily translatable. If you're a MemberMouse user, you don't need to worry about that!

Stick around as we equip you with the tools and info to create a multilingual membership site with MemberMouse.

Translate HTML with WPML or Polylang

The beauty of WordPress is its multitude of plugins that can help with almost any task. And translating your site is one of them.

Two of the most established and widely used plugins for creating a multilingual site are WPML (WordPress Multilingual) and Polylang.

These plugins enable you to automatically translate content on your WordPress site, making it accessible to a wider global audience.

And best of all, you don't need massive amounts of technical expertise to get it done.

Both tools are comparable in price and have similar features and benefits including:

• AI Translations: Both products incorporate AI technology to automate translations. WPML has its own AI tool and can power translations with Google, DeepL, and Microsoft, while Polylang uses DeepL for automated translations.
  
  
• Language Editor: Both plugins come with a wide range of languages, but say you want to cater to regional differences such as Canadian French or Colombian Spanish – you can make tweaks and edits to the standard translation with their language editors.
  
  
• Language Switchers: Both tools allow for you to add a language switcher on your sites, enabling users to easily select their preferred language and switch between them with just one click.

And it's not just posts and pages that you can translate, you can also edit custom post types, custom fields, widgets, menus, meta data, and more.

Translate Static Strings with Loco Translate

MemberMouse and MemberMouse Courses are now fully compatible with many popular static string translation plugins. This means you can easily translate all copy baked into our plugin including

• Copy in forms and dashboards
• Error messages
• Javascript popups
• Button and menu copy

Loco Translate offers a straightforward and cost-effective solution to translate static strings embedded in themes and plugins. It's a popular plugin amongst developers and is relatively straightforward to use, especially if you follow our step-by-step guide.

The free version of Loco Translate supports free automated translations with Yandex.

We tested out MemberMouse translations into Spanish and were impressed with the accuracy and speed of translation. It took just six minutes to translate everything in MemberMouse with Yandex. It's definitely a great budget option.

However, if you want enhanced accuracy, you can also opt for premium AI translations with Google and DeepL.

If you’re ready to start translating the static strings in your MemberMouse site, head over to our support documentation for a comprehensive guide. This will walk you through each step of using Loco Translate to make your site speak to the world!

How To Make The Most of Your Multilingual Membership Site

Break boundaries and broaden your base by making your membership site available in multiple languages.

To really maximize the revenue-boosting potential of multi-language site, here are a few strategies and best practices to consider.

Best Practices for Global Expansion

Get some bonus points with your global audience by making these tweaks to your strategy:

• Identify Key Markets:
  The world is a big place, so its best to start by focussing your efforts where they'll make the biggest impact. Start by identifying which languages and markets are most relevant to your services.
  
  Analyze your current user base and site analytics to determine where you have potential audiences. Prioritize translations based on these insights.
  
  
• Customize User Experience:
  Go beyond mere translation by localizing content to suit specific cultural contexts. This can include adjusting visuals, payment options, and user interaction elements based on regional preferences.
  
  
• Optimize for Local SEO:
  Each version of your site should be optimized for local search engines.
  
  This could involve searching for popular keywords in each language. Then, if necessary, you'll beed to manual change automatic translations to include these keywords and incorporate them into meta descriptions, and tags that resonate with the local audience.

Tips To Enhance Member Engagement and Retention

Speaking their language is a huge leap at engaging more members, but you can go even further with…

• Personalized Communication:
  Don't forget to extend your multilingual efforts to your communication strategy!
  
  Send out newsletters, updates, and notifications in the user’s preferred language. This personalized approach can significantly increase member engagement and retention.
  
  
• Feedback and Reviews:
  Encourage feedback in multiple languages. Understanding and addressing the specific needs and concerns of non-English speakers can lead to improvements in service and member satisfaction.
  
  
• Community Building: Foster a multilingual community by enabling forums or discussion groups in different languages. This can help members feel more connected and valued, encouraging active participation and loyalty.

Embrace these tactics to make your membership site more inclusive, engaging, and successful across diverse markets.

Speak To The World, Reap The Rewards!

Now you have all the info you need to create a multilingual membership site. It's your turn to explore and discover the benefits of reaching out to a global market for yourself!

Now that MemberMouse is fully translatable, your membership site can seamlessly service new markets and reach and engage a global audience.

By implementing the strategies outlined in this post, you can maximize your reach, enhance user engagement, and ensure that every member feels valued and understood.

Ready to transform your site into a global platform?

Take Action Today:

• Explore Our Tools: Visit our product pages to learn more about creating a membership site or online course with MemberMouse.
• Get Translating: Once you're set up with MemberMouse, Follow our step-by-step guides to begin translating your site today. Our support team is ready to assist you every step of the way.

Don’t let language limits hold you back. Unlock the full potential of your membership site with MemberMouse and start building more meaningful connections across the globe today!

Got any questions, thoughts or tips on creating a multilingual site? Share them with the MemberMouse community in the comments section below. We love hearing from you.

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