Why Conversion Rate Isn’t That Important…

Dan Caron here from MemberMouse. I hope you’re enjoying the summer. There is an ease to the warmer, slower days that lends itself nicely to reflection and creativity. And today, with the birds chirping outside my Brooklyn window, I’d like to take a few minutes to introduce you to how I think about selling membership and subscription products. And with the carefree days of summer as a backdrop, I hope to open your mind to a new way of running your business, one that I’ve found … Continue Reading


2.1.1 Release – MM Community! Gifting, Pending Cancellation, UserVoice & More…

The team at MemberMouse is excited to bring you another feature packed release. This new version of the plugin includes some excellent new functionality. In addition to this release, we’re also introducing the “MemberMouse Community.” Introducing the MemberMouse Community! We invite you to participate in the brand new MemberMouse community. Consider it a place to share tips and tricks, best practices, and success stories. We believe that there is tremendous value in building a community that can foster growth and provide ancillary support above and beyond … Continue Reading


2.1.0 Release – New Card-On-File Integrations, Custom Fields, API Improvements…

The MemberMouse team is excited to bring you another feature-packed update. Two New Card-On-File Payment Integrations, Yay! To kick things off, we’ve added Authorize.net CIM as a new payment method that supports card-on-file functionality which enables 1-click upselling (and downselling for that matter). We’ve integrated with LimeLight CRM to bring a new payment method to MemberMouse 2.1.0. This integration also brings card-on-file functionality and a suite of features that support advanced direct-response marketers, such as chargeback protection and merchant account load balancing. Go Wild With Custom … Continue Reading


2.0.9 Release – Duplicate Subscription Intelligence, Enhanced Logging and More!

We’ve added additional intelligence to the checkout process that will keep customers from being able to purchase the same subscription twice. This duplicate subscription protection can be turned on and off. In addition, we’ve added a duplicate subscription tool that allows you to see which customers have duplicate subscriptions. What used to be called the Event Log is now the Activity Log and now it can be accessed for individual members directly from the member details area. In addition to tracking a member’s login and page … Continue Reading


2.0.8 Release – International Currency, Affiliate Enhancements, iDevAffiliate, Braintree & More. Did we mention International Currency?!

The MemberMouse team is excited to bring you a fantastic new release, version 2.0.8. This version brings more than a handful of powerful new features including major additions such as international currency support, and comprehensive enhancements to affiliate commission tracking capabilities. In addition, this release brings a Braintree payment method integration which supports 1-click buy functionality, automated overdue payment handling and over 130 international currencies. Plus PayPal improvements and a direct integration with iDevAffiliate! Let’s take a brief look at some of these exciting features… One … Continue Reading


2.0.7 Release – Custom Usernames, Group Functionality & bbPress Extensions

The team is excited to bring you another feature rich update. With the 2.0.7 release, along with numerous new features, comes two additional plugins that extend the functionality of MemberMouse. First, the Group Functionality plugin, which allows “seats” to be allocated to a group. This plugin is especially useful for consultants, agencies, and selling to organizations such as schools and higher education. The second extension plugin included in this release is the bbPress integration plugin. Using the bbPress extension you’ll be able to protect bbPress forums … Continue Reading


2.0.6 Release – Improved Payment Handling, Import Wizard, and More

We’re excited to bring an updated version of MemberMouse to you. Enhancements include: Improved automated overdue payment handling functionality by attempting to rebill a member’s card on file a total of 4 times and if the final attempt doesn’t succeed, automatically cancelling their account. Enhanced the Import Wizard to detect if a member being importing is an existing WordPress user and if so, automatically migrate this user into MemberMouse as a member with the appropriate access rights. Added the ability to export members. Created a SmartTag … Continue Reading


2.0.5 Release – ClickBank, Custom Fields, Affiliate Data Enhancements

MemberMouse is excited to announce that ClickBank is now available as a billing integration. As the leading information product affiliate network, ClickBank marketers can use MemberMouse’s streamlined customer management platform to automate their business and reduce customer support costs. Expanded custom fields to support different HTML field types such as drop downs, radio buttons, check boxes and text areas. These new field types can be utilized on checkout pages and free member webforms to collect data from the customer via text input fields, drop downs, radio … Continue Reading


2.0.4 Release – Stripe, 1-Click Buy, Overdue Payment Handling

MemberMouse would like to announce that we have released version 2.0.4. This new release brings with it several new and exciting features. First and foremost, we’ve integrated with Stripe. This new payment gateway brings another card-on-file platform to MemberMouse, which means you can offer 1-click buy functionality to your customers when marketing additional products after the initial sale. Stripe is PCI-compliant, which means they store the credit card details of your customers in a secure fashion, which is a necessary requirement of a payment gateway if … Continue Reading


Increasing Lifetime Customer Value: One-Time Offers

One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a steep discount (50% works well). If you ignore this technique, you almost certainly won’t be able to spend as much money on advertising as you could, and may even jeopardize your ability to grow a successful membership site. This upsell should be priced roughly two to three times higher … Continue Reading


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